Hey everybody, Nick here, and in this video I'm going to be covering the top three niches for automation agencies in 2024 and moving into the 2025 new year. So first things first, this is just my own process and my own thinking that got me to 72k per month. These are not the only niches that you need to use, and they're certainly not the only ones that are available to you.
So there are plenty of other profitable ones here, these are just the ones that I think are the best as of the recording time of this video. Take whatever makes sense to you, if you... disagree firmly with something that I say later on, that's all cool.
Discard that part, take the good parts, take the gems, and then make yourself better for it. And the last thing I'll mention here is no gatekeeping. I'm just going to show you everything.
I'll even give you a whole systems that you could sell to these niches in a moment. So first things first, before I talk about these niches, what makes the best niche to begin with? There are three qualifiers in my mind.
The first is that they have to be digital, aka they can't be brick and mortar. You're not really going to get good results working with your... croissant store across the street or the retail women's shoe store down the block, right?
And I'll talk about why in a second. The second is they have to be mid or high ticket. Mid or high ticket just refers to the average revenue per user, average order value. Generally, you don't want to work with people that sell stuff for two or three dollars.
You can, and I have before, but it's nowhere near as justifiable of an expense for the company to work with you than if you are working with people that make. 10, 15, $20,000 per customer. And the third thing, and really the most important thing, is that the niche that you're targeting needs to suffer from problems that your automation solves.
And this can be a little bit, there can be a couple of quirks here, and I'm going to get into that in a second. But let's break each of these down just to be practical. So why digital over brick and mortar? Well, the first thing is that if you were to pick a brick and mortar niche, sourcing your leads right from the get-go is like 50 times as difficult as if you're working with a digital niche. a company that you could source from the internet, from LinkedIn, from Apollo, from each of these lead sourcing websites, especially if you want to do cold outreach too.
I'll give you a quick example. Let's say you're working with an HVAC company in Chattanooga, or rather you're targeting HVAC companies in Chattanooga. I just figured out what Chattanooga was, by the way. I didn't realize that Chattanooga was a city and I had no idea how to spell it.
So hopefully I spelled it right over there. But let's say you're working with, or you're looking to work with HVAC companies in Chattanooga, Tennessee. How many HVAC companies are there realistically in Chattanooga, Tennessee?
500? I don't actually know. So I'm just going to guesstimate based off my understanding of the population.
If there are 500 worthwhile HVAC companies to work with in Chattanooga, Tennessee, how many of those companies contact information do you think you can get? Maybe 200 or so. So you essentially have a lead pool of 200 people to go after. Now, how long do you think it's going to take to test your offer, to refine the best way to pitch this thing, right?
It could take you weeks, could take you months, could take you tens of thousands of contacts to really hit like offer market fit. If you only have 200 to play around with, you're not going to get the best results because you're not going to know what's going to work for them. Your lead generation is therefore going to be much shittier.
And so will your project management or fulfillment because you won't have a lot of practice essentially working with companies like this. So sourcing leads is way harder if it's like a local business. So I like to avoid that entirely. I'm not saying you can't make it work.
You can. There's just no reason why we have to be playing this video game on extreme difficulty when we could be playing it on easy instead. The second big problem is that clients often don't understand the value of automation or are skeptical. I'm not saying that people that work at brick and mortar businesses or people that own them are necessarily less technological or like less adept with these technologies, but I do find on average that they tend to be.
And the reason why is because they just don't have to work with these technologies on a daily basis, right? If you're running a croissant store. I mean, how often do you really need to like learn about cold email software or CRMs, right? You probably have an order management system just out of the box provided for you by maybe the company that runs your payment processor or something like that. They're just three or four big ERP systems for croissants.
I don't know. So the point I'm making is they don't really know enough about the industry to see the value as directly as somebody that is digital because somebody that's digital, you know, they work with chat GPT probably. on a daily basis. They understand how Claude works.
They understand the value of these LLMs just a little bit more intuitively. The third big problem is that budgets are often smaller since their own reach is limited. Have you ever asked yourself how much these companies actually make per month?
Like that croissant store, that retail shoe store that I'm talking about here? The vast majority of these businesses do not make much money and they have very thin margins. It's going to be very difficult for them to justify paying money to you, even if you could deliver some outside result. So their budgets are smaller.
I mean, why work with somebody that's making $20,000 a month that if you were to be paid 5K, that's a quarter of their whole revenue. When you could be working with somebody that's making 100K a month, then your 5K is only 5% of their revenue. I mentioned that it's a pain in the ass working with technologically inept people.
It is. This isn't the biggest part by any means, but it's certainly a pain in my ass. So I like to work with people that at least understand like, you know, how to log into their Gmail and work with their outlook and that sort of stuff. And really my bottom line here is just the internet is where money changes hands in 2024. And because it's where money changes hands, it's where you should be. You should be working on the internet.
You're working with automation tools, which typically work very well with the internet. They're all interconnected. So it's logical that you would get your customers on the internet as well.
If you just contrast that with digital, I'll just spend a second on this. You could source tens of thousands of leads within a few days for just a couple hundred dollars. That is insane. Since clients work online, they're typically more problem aware, aka they'll instinctively get your automation.
And because their budgets are often bigger, because people are often more forward-thinking and ambitious, their networks are larger for referral purposes. They tend to use the tools that you sell just a lot easier to get up and running with them. And so this is like my main qualifier when I'm selecting niches and when I'm looking for niches to work with.
Now onto the mid and high ticket. When you work with people that charge a lot of money per customer, you have three or four types of leverage. The first is that you have sales leverage.
Acquiring a single new customer for your client often justifies your own expense for months and or years. If I'm work, I'll give you an example with a company that I work with, just a run of the mill marketing agency. If they sign one client, they make $35,000 a year. My expense for them is about four or $5,000 a month.
It depends. Sometimes I charge them a little bit extra. So if you think about it, my annual fee is, I don't know, about $48,000 to $50,000 working with that client.
And then if I just get them two customers, literally just two customers, they're already making money on their investment with me. So how easy is it to get two customers? Obviously, that depends on your niche.
But mathematically, it's usually a lot easier than, let's say, getting 1,000 customers at a lower price point. So acquiring a single customer for you gives you tons of sales leverage. It gives the company tons of sales leverage. That's why mid and high ticket rocks. The second is people leverage.
Since mid and high ticket offers usually involve a lot of people to fulfill, if you're charging somebody $40,000, $50,000 a year, often there's a fair amount of work that needs to go into that. Automation has the potential to make a big difference, at least in their fulfillment, in their gross margins, and their cost of goods sold, if you guys are familiar with that term. So you get a lot of people leverage as well.
Opportunities, mid and high ticket offers make a lot of money. I say that a few sales per month typically equates about seven figures, very true. So there's also a lot more referral opportunity for you. These people are typically better, well-connected. They typically have a lot more money to spend and people that have more money to spend tend to corroborate with other people that have more money to spend.
They tend to be more meaningful, just kind of better for your career. And then the budgets are often higher. People are more professional. Guys that work with people that make, you know, 10, 15, $20,000 per sale just tend to kind of get their shit together, if that makes sense.
They don't have to deal with the lowest common denominator sort of consumer. They typically deal with people that are sort of on like a different level, if you want to put it that way. And so the thinking are different.
The quality of the work that you're going to do with them tends to be different. And I personally find it's just a lot more streamlined. Okay.
The last thing I'm going to mention before we dive into these three niches are the problems that they need to suffer from. So this isn't an exhaustive list of all of the problems that companies can suffer from, but it's certainly a list of problems that I look for in the niches that I want to work with. The first big problem is sort of an umbrella. So they don't have enough money. So their sales and marketing blows.
So this might mean that they struggle with lead gen. They struggle with sales admin. Sales admin here refers to stuff like how much time is their team spending on proposals? How much time is their team spending doing routine data entry or logging things in a CRM that maybe do or do not need to be logged?
How much time do they spend on forms? If the team struggles with follow-ups, if the niche struggles with invoicing or software, if this industry usually doesn't have data visualization, no dashboards, no charts, they have poor quality inbound flows. Maybe their marketing sucks.
Their PPC campaigns are poorly structured and so they don't have maybe a good chatbot system. They don't have good social media management. They don't have good reputation management.
These are all things that I look for. And usually the way that I do it is I'll just find like 50 companies in a niche that I will source completely at random. And I'll just look really quickly to see what their website looks like, what their problems look like, how they're sourcing their leads.
And I'll sort of make a determination that way. Obviously we can only really intuit. All of this is anecdotal.
But, you know, providing yourself with more data does allow you to make a better result, however anecdotal it is. The second is not enough manpower on the fulfillment side of things. So we just talked about sales and marketing.
What about your ability to actually do the project once you land it? I look for niches that have no or poor project management systems. I look for ones that typically have very complex org charts.
Org chart just refers to the distribution of people in a business, right? CEO, CTO, COO, maybe a director of marketing, director of sales. I look for people with these really bloated org charts typically where they don't necessarily need to be anywhere near as bloated, but they are just because that's how the niche does things.
I look for niches that do menial tasks that take up a lot of time. There are a lot of niches that work with spreadsheets on a daily basis, but they're only really uncovering 10% of the power of those spreadsheets. Those are exactly the sorts of people you want to work with.
I look for niches that typically don't have good SOPs. I look for new niches that aren't very established where there aren't SOPs for tasks. Then I look for niches that have fulfillment processes that could be automated with AI, but aren't. A good example, that's my writing business. When my writing business was on the come up, the reason why it was on the come up is because we automated the vast majority of our fulfillment processes with AI in an era where nobody else was doing that.
And that's what enabled us to scale to 92K. Most businesses suffer from one or all of these problems, obviously, but certain industries suffer more. And that's what I look for in my niches. Okay, drum roll, please.
We're now done talking about what makes a good niche. We can actually talk about the niches themselves. And I have three very juicy ones for you.
And for every niche, I'm also going to talk about some example companies. I'm going to give you example problems that they suffer from. I'm even going to give you the exact systems to sell to them as well. These are systems that people in my community are selling as we speak and making.
a ton of money doing so. These are systems that I know other people on YouTube are doing. I'm just going to give you it all right here. So the first niche that I think is easily probably the highest ROI niche on this list is B2B tech. What do I mean by B2B tech?
Well, B2B stands for business to business. Tech is technology, obviously. This is essentially like high-ticket SaaS or high-ticket enterprise software products.
So Mid or high ticket software with many customer touch points, i.e. not a low ticket self-serve SaaS. This isn't something where somebody can go on a website, click sign up, pay $5 a month, and then just run it completely for themselves. This is tons of customer touch points.
This is where you're assigned a rep. This is where you have to book in a call so that they do a demo for you. This is something that takes a lot more time, effort, and energy in order to acquire on the sales side of things. But the thing is, usually the average ticket value of a single customer is way higher as well. And so it sort of pays off.
Most of these companies have annual revenues of seven, eight figures. Some of them on the high eight figure side, you're probably not going to be able to work with or acquire cold like the way that I usually do. But the people in like the low to mid seven figures easy, the people in the low eight figures potentially.
And I've actually gone through and I've found some examples of companies because I want to show you guys what these websites actually look like. This first one here is called Sendbird. Sendbird is a communication API product, essentially.
It allows you to create APIs for the entire customer journey using live chat, video, AI chatbots, omni-channel business messaging. Notice how what this company does is not evidently clear to you, an average consumer who doesn't understand this niche, off the top of your head. This is the sort of product that you're looking for because it solves a super specific need in the market, typically for enterprise. Look at how much money these guys are charging, $3.99 a month, $5.99 a month, right? What if you have $5K, $10K, right?
The prices are pretty high. If you wanted to... do 25K monthly active users, you're looking at like an annual fee about 14, 15K on the starter plan, more on the pro plan. So this is a good example of one high mid or high ticket enterprise product.
This is another one called check. These guys do some embedded payroll solutions. Notice how they don't even have pricing on their website because they probably charge so much money that to put pricing on their website would, I don't know, be a disservice to them or something, turn people off. Instead, you need to contact them. You need to...
book a meeting with their sales team. This is the demo flow that I was telling you about. The last one is this company, IMO Health. Same sort of idea.
You need to schedule a demo. They have a lot of customer touch points. They obviously are big dick in. They have AWS here, you know, Cedars-Sinai, they have NetSmart.
They have a lot of like huge companies that they work with specifically in the healthcare niche. So these are companies, these are like company, I'm not saying... work with these companies explicitly. I'm just trying to give you examples so you can pattern match this when you're on the internet looking for businesses and niches to target in this umbrella. Why B2B tech specifically?
Three main reasons. You have an extremely high customer LTV, which means if you can acquire one customer for them, you justify your expense basically immediately, right? If you're charging, I don't know, 3000 bucks a month or something, you get two customers for Sendbird, you've already justified your expense completely. They're big, but they're typically not like enterprise level big.
What I mean by that is if you're meeting people on like the seven figure mark, like I was talking about, typically you can still find the contact details of a major decision maker, somebody that can say yes or no to you reasonably easily. You can do so for a few dollars. And then they're also easy to source. They're digital.
They're not brick and mortar. So they have a wealth of data you could use to personalize your outreach. And then you can just source a lot of those leads really, really simply and easily. Some specific problems that these companies suffer from. Lead gen is a big one.
In my experience, any of these like mid to high ticket B2B tech companies that are founded more than a few years ago, they often rely on really crappy bloated sales teams, outdated outreach products. We're talking outreach products that cost them two or $3,000 a month to operate. Um, you know, they, they typically, sometimes they get some type of like, uh, like investment, for instance, they like raise around or something like that. And they got all these tech pros that come in a few years back, you know, four or five years ago.
Um, I've worked with tons of companies that have, that are, received investment four or five years ago. And this is just a pattern that I'm seeing where they'll just buy like a really expensive software stack because that's what the director of marketing at this bloated ass company, uh, is used to using. And so essentially what happens is these aforementioned sales or marketing products are often super expensive. So you can just justify your monthly retainer in month one by saying, hey, why are you using this? Right.
Like, why are you using this? Why don't we use this? This will instantly save you, you know, two thousand dollars a month or something like that.
And, you know, if you're charging two to four thousand dollars a month, you can see how it's a very simple proposition for it. You're almost like an IT consultant at that point. Granted, a lot of them also have very complicated internal fulfillment processes. So these companies often have software engineers because they need people to work on their product.
It's a B2B tech product. It's kind of like a mid high ticket SaaS, right? But even though they have software developers and software engineers, what a lot of them lack is they lack a business engineer. And the business engineer's purpose is our purpose. It's to work on everything surrounding the product itself.
It's to work on the infrastructure of the company. It's to work on optimizing the sales process. It's to work on optimizing the marketing process.
It's to work on building systems that automate large chunks of their work. And so they have software engineers for their product, their product engineers, but they don't have people that work around the product on the on the delivery mechanism of the product, the vehicle they're in. And even if they do, these people don't tend to understand automation.
So what systems would I sell them? I'll give you the exact systems I would sell. This is going to be a common thing on my list, by the way, I'm going to sell my cold email lead gen system. Absolutely. If I was working with one of these companies, and they were paying me three, four or $5,000 a month, this is exactly what I would do.
Day one, I'd buy 10 domains. I'd link 30 mailboxes to Smart Leader instantly. I have links in the description if you need them. I'd start warming them up ASAP.
I'd source 4,000 leads. By the end of month one, if you do this right, if you warm up between two to three weeks and then you send emails immediately, you will have reached out to all 4,000 leads. With a response rate of about 4%, you'll have generated about 150, 160 replies, many of which will turn into justifiable sales opportunities, booked meetings, demos, that sort of thing for that company. If you can do that by the end of month one, you will have justified your own expense instantly. And you're probably already at the point where you're going to start generating multiples on it.
So this is the very first system that I would look to sell companies like this immediately right off the get-go. The second is I'd look for CRM automations. As I mentioned to you previously, these companies often rely on sort of like out-of-date tools or tools that are just way too unnecessarily complex. What I would do is I would build CRM automations for either their own CRM or I try and get them on one of mine.
something like ClickUp, something like one of the few software platforms I've mentioned to you guys in previous videos. So when a new lead comes in, what happens? I'm going to build automations that respond to the lead instantly with AI personalized messaging. If you can increase conversion rate by even 5%, right?
5% of $50,000 is $2,500. You're effectively increasing the revenue that they make on every person that comes in by $2,500, which is huge. The last thing I'd...
proposed to them or I'd build for them is proposal generator. B2B tech often has very similar sales processes to agencies. And I've talked a lot about how the agency sales process looks, but there's usually some sort of discovery call or demo call.
Sometimes there's a big, super expensive sort of closing call where you get the person say yes to you. And then there's usually some proposal. There's a quote, there's an agreement. There's a sort of like drawn out, more like old fashioned, old timey sales process.
It's not just like a button that you click and you accept the terms and conditions and then you pay. Because of that, you have a lot of stuff that you can automate. You can template proposals, you can template quotes and agreements and stuff like that using AI and no code.
There's a ton of sales leverage there for the companies because companies like this typically spend a lot of their sales budget on sales administration. Okay, niche number two is recruitment. We actually have somebody in my community right now called Saad that scaled from $0, I think like 35 or 40 days ago, to I think over $15,000 a month in profit. And all he's doing is targeting recruitment agencies.
So mid to high ticket services, especially in executive search and specialized roles, executive search just refers to looking for people a little bit higher up, CEOs, C-level companies, director level, sorry, C-level people, director level people, VPs, that sort of thing. The way that recruitment companies work is they typically handle a very high volume of applications and a high volume of candidates. And anytime a business handles a high volume of something, a small percent improvement in what you do for every specific customer will yield very big results. And usually these recruitment companies have annual revenues from like the high, you know, the sorts of companies are going to work, want to work with, have revenues from like the high six figures all the way up to maybe like the low eight figures.
If it's a bigger recruitment business, I have a couple of examples for you here. This one is in my province in Canada. It's called recruitment partners.
This is just a good example of. a company whose money, I don't actually know if their revenues are between six to eight figures, but I strongly suspect that they are just because of how many offices they have. The fact that I know the areas that their offices are in and that sort of stuff.
So that's a good example locally in Canada. Another one that might be a little bit higher and on the scale would be modern recruitment or executive solutions. These guys do executive recruiting, specifically C-suite, B-suite, stuff like that.
Now, why recruitment specifically? I mentioned the high volume repetitive processes. That's huge.
But the big thing that they have that stands out is they have tons of pain points in sourcing, screening, and communicating with both leads and candidates. So these are all people-based problems, which automation helps a ton with, but they're also outreach-based problems, which you can leverage the systems that I've talked about before to sell tons of. outreach-based problems mean these are problems typically in how communication is managed, how people are contacted for the very first time, cold email, cold DMs, that sort of thing. The last thing is they're a digital-first industry, and they're very accustomed to using various software tools.
Recruitment companies typically have a very, very big software stack. And so recruitment is a fantastic industry to be in. And I highly recommend you at least try or check this out.
The specific problems they suffer from, just to itemize, lead gen. Recruitment companies struggle with consistently finding new clients or job openings. Job openings meaning job openings for them. They look for companies that want to place people in a specific role, and then they say, hey, listen, let me place that for you.
Older firms especially rely on very outdated methods like expensive job board subscriptions. I find these very silly. You can pay several thousand dollars a month for these things, and they yield you basically nothing. The second is time-consuming candidate sourcing. Recruiters will spend tons of time to manually search through LinkedIn, job boards.
tons of databases in different niches, like programmers, C-sharp developers, that sort of thing, to find potential candidates. This is pretty inefficient, and there are much easier ways to access a much larger candidate quantity list. It may be a little bit lower quality, but the law of large numbers works in your favor.
The last thing is they typically have very poor candidate communication. They have very poor follow-ups. Keeping all candidates informed about their application status, where they are in the pipeline, especially people that aren't selected, is important, but... but almost everybody neglects it because it's just simply infeasible if you're processing several hundred candidates at a time. I talk about this leading to negative employer brand and missed opportunities for future placements.
I think that's reasonably straightforward. You can solve all this with automation. You could have a pipeline with a bunch of stages.
You could have it so that when somebody moves from one stage to another, they're automatically notified of their placement in that stage. I've built these systems out for a couple of recruitment companies myself. This provides a ton of leverage.
Here are the systems that you could solve them, or at least some systems. The first is a cold email lead gen system. Again, I'm going to go buy 10 domains, link 30 mailboxes, start warming them up, source 4k leads, and then reach out to those people. By the end of month one, you'll have generated at least 160 replies. It'll have cost the company a few hundred dollars.
These are justifiable sales opportunities. This is going to secure you several more months working with this sort of client. The second is a candidate generation system.
And this is really cool. Essentially, it's the exact same thing as your cold email lead gen system. It's just now you're doing it on candidates and not leads. You can find list of people. You can find lists of companies at similar companies to the company that you are looking to place a role for.
You can scrape all of the people that work at those companies, and you can perform some type of directed outreach to those people, or you can use those people to generate a lookalike list or a list of attributes that you are looking for in the people to source, and then you can just perform your own search. LinkedIn, Recruiter, LinkedIn, Sales Navigator, these are great platforms for this. The third is automated resume screening.
This isn't just resume screening. You can actually feed in all of the responses to their proposal or application processes into AI. You could have them go through everything holistically, just dump it all out in text, have them tell you whether this person's qualified or at least the sort of person that you're looking for.
Tons of older recruitment companies do what's called keyword matching, which is where they literally just look for the presence of a word in a resume or a CV. It's outdated. More companies are now using AI to read through stuff like that. but there's still a lot of potential and opportunity out there. So I'd encourage you guys to give that a try.
And the last is a dashboard because recruitment agencies deal with large numbers. So many candidates, many job openings, visualizing this data and using it like you have a lot of opportunity to make your company better when you have a lot of data. But the vast majority of recruitment agencies at all levels, six to eight figures, typically don't take advantage of that anywhere near as well as they should be. So you can very easily create comprehensive dashboards that visualize recruitment metrics, the number of people placed. the pipeline value of the leads in their pipeline, who needs to be followed up with, who's doing their job, who's not, the average cost of a new lead per recruiter.
You could break things down that way. There's tons of leverage in that industry. All right. Niche number three is creative agencies.
And I actually created an example for this in my community where I created a company that targets specifically creative agencies that actually went and I got a customer for them. So I'm very familiar with this niche. I've worked with a few in my time, the most recent being literally. well like two and a half three weeks ago something like that So creative agencies are mid to high ticket services that offer various creative solutions. Obviously they offer some type of creative, so design, but they also tend to do marketing.
They tend to do advertising. They tend to do like PPC campaigns, that sort of thing. Now, just a holistic creative service.
Most of these agencies manage multiple client projects simultaneously. Most of them are also extraordinarily disorganized. So there's a lot of added value in you coming in and cleaning shit up.
And they often have a mix of retainer and then project-based revenue models with revenues typically in the six to eight figure range. I'll show you a couple examples as usual. The first is C2 Creative Studio. This is an independent brand strategy and design team in Chicago.
This is the sort of website for the sort of company that I would be looking to work with. So you see they're nice and clean. They're obviously very handsome fellas. And then you can schedule a discovery call that way.
So this is something that you could very easily do outreach for and you could get a lot of customers. Also something you could easily build CRMs or project management systems or that sort of thing. This is another one called Nosy. Then this is the last one called Havas.
As you see, these are creative. There's a reason they're creative agencies because the websites are creative, the art is creative. All of it's quite beautiful. In terms of the problems that these companies suffer from, again, you'll notice that there's a trend here.
It's that basically every company suffers from lead gen. Lead gen is something that you should be selling to these people regardless of who they are, what company, what niche they're in because they're probably going to be like, oh shit, yeah, we need more leads. Agencies obviously struggle with consistently finding new clients. The vast majority of agencies that I have worked with, when I ask them, so how do you acquire new clients?
Their number one response is, well, mostly referrals. That just tells me they don't have a scalable lead generation system. They don't have a scalable way to acquire more customers.
They're essentially operating a hobby more than they are operating a real business. Another problem is poor project management. They often juggle multiple projects with varying deadlines or resource requirements. They typically have very poor project management systems or if they have a shitty sales process. They'll usually acquire customers that they can't fulfill using a standardized templated offer, which leads to bottlenecks, missed deadlines, burnout amongst team members, dissatisfaction with the company, that sort of thing.
You see this all the time. Time consuming administration. Agencies spend a ton of time on non-billable administrative work like timesheets, organizing assets, inter-staff communication, waiting on resources to be freed up or allowed, deliverables, that sort of thing. This is a huge impact to productivity and it results in you spending maybe at least another 50% more than you actually have to. If you're unfamiliar with the term billable or non-billable, typically billable is referred to in hourly-based pricing models, which a lot of agencies do.
Agencies will get on a big retainer for $200, $300 an hour or something like that, and then they'll give a little discount to the company if they purchase a set number of hours from them. Let's say it's $200 an hour and then they discount it to $150 for 30 hours. That's $4,500 a month. Well, there's billable work, which is typically working on systems.
And then there's non, or sorry, working on deliverables. And then there's non-billable work, which is stuff like filling out timesheets, organize your own assets, basically internal work that you don't show to the customer or client. And so it's this internal work that ends up being time consuming.
And since you're not making money on it, obviously you want to minimize it however possible. The last thing is the difficulty in tracking your billable hours, difficulty in invoicing, because a lot of them have like super drawn out invoicing procedures that are all like. Net 30 terms, just a massive pain in the ass.
Creative work often involves tons of these small tasks and iterations that are hard to track, which leads to undercharging for services, scope creep, and difficulty, I mentioned here, in assessing the true profitability of projects or clients. Here are some systems that I would sell to them. And I have sold all of these systems to creative agencies before, as well as basically every other company on this list. Cold email lead gen systems, of course, I'm not going to go through the whole rigmarole of telling you how many domains to buy.
You can buy as many as you want. I'm just trying to give you an indication as to how aggressively I would approach these mid to high ticket companies. A really important one is AI powered fulfillments and project management. I would build out custom project management pipelines for that industry, whatever their service offerings are. So if they have three service lines, if they do I don't know, they have like an all-in-one creative agency management thing, which is $15,000 a month.
And then they have some other thing that's like a $3,000 a month ad creative package. And then they have Some other thing that's a big social media managing package. I built a custom pipeline for each of those.
So I'd have a service line pipeline for the organic stuff, one for the PPC stuff, one for the all-in-one. And with every step, I would use artificial intelligence to template out resources for the team based off the input that the client gave them via a brief or something like that. You could easily do half or more of the work for any sort of text-based task.
Probably less for like a visual task still, although AI art and AI designs are getting quite good quite quickly. So you can always build the infrastructure in there, knowing that that's going to arrive quite soon. But any text-based task, you'd easily automate more than half of. I do it at my own company once I can copy. It's one of the reasons why we're able to scale so quickly.
I'd also automate their time tracking and automate their invoicing. Literally just getting one of these companies on Stripe is usually huge. I know it's silly, but a lot of these companies that make $50,000, $100,000 a month, they're just using really outdated payment processors that maybe charge them like 2.5% instead of 2.9%, but end up taking the founder or the directors like 30 hours a month or something, organizing, invoicing, talking to customers, collecting. It's a complete and utter waste of time.
So what I would do is I'd track billable hours directly in their PM system and I'd just... build them out like an automated invoicing procedure where I count up the number of hours that my team has spent on the task that are billable versus non-billable if you're charging somebody hourly. Then I multiply it by the hourly rate on some other column.
Then I'd send them the invoice and I'd actually automatically bill them and then just send them a receipt. But if they want me to manually send them the invoice, I'd manually send them an invoice. Then when they pay, assuming that I have some structure in place where I've guaranteed my margins, I'd then probably pre-draft invoices from my team to me if I'm working with contractors.
Something like that. The last thing is client communications and PM. A lot of these companies would do really well with like a design joy like system.
Um, design joy was operated by, Ooh, I believe his name is Brett, Brett Larson or something like that. I might be mistaken on the last name, but essentially he rose to prominence because he was a one man like design shop. And, um, the way that he manages clients was sort of novel where he gave all of his clients a Trello board.
And then he said, Hey, if you want to sign me a new project, all you need to do is create a new task in this Trello board. So you could create a client communication or project management system like this, where your clients actually control the things that they give to you. And you could very easily template, and I've done this before, you could very easily create a form for customers to fill out to assign you tasks. Because you created the form, you get to control all of the information that they put in. You get to ensure that your company has a standardized sort of field set.
And that also makes it very easy for you to automate your work too. Those are my closing thoughts on the three top niches in automation agencies in 2024 and moving on into the 2025 new year. If I could summarize all this, it would be to look for niches that are digital, mid to high ticket, and suffer from problems that you solve. The three niches that I talked about in this video specifically are B2B tech, I also talked about recruitment companies, and the last one was creative agencies.
Really hope you guys appreciated this video, had a lot of fun putting it together. I'd love it if you guys could like, subscribe, Leave a comment down below if you have any requests for future videos or you guys have anything you wanted to say about this one Thanks so much for watching. Have a great rest of the day and looking forward to the next one