Dropping Bombs Podcast with Brad Lee and Josh Lyons

Introduction

• Host: Brad Lee
• Guest: Josh Lyons
• Topics: Sales techniques, inner work, mindset, personal development

Josh Lyons

• Known as the "James Bond of closing"
• British accent, extensive travel
• Travels full-time, mainly due to successful sales career
• Not married, enjoys revisiting Colombia

Key Topics Discussed

Sales Techniques

• Ditching the Script: Importance of natural conversation over scripted dialogues.
• Inner Work: Balancing internal development with external tactics.
  • Mindset and Environment: Crucial for managing emotions and maintaining drive.
  • Accountability: Holding oneself accountable to goals.
  • Continuous Improvement: Striving to better oneself constantly.

Mindset

• Importance of having a goal and breaking it down into actionable steps.
• Dealing with distractions to enhance focus.
• Overcoming limiting beliefs and victim mentality.
• Confidence building beyond affirmations, involving critical self-assessment.

Personal Development

• Inner Work: Personal growth is vital in sales success.
  • Removing toxic relationships
  • Striving for a better environment and self-awareness
• Goal Setting: Importance of setting exciting, motivating goals to drive action.
• Adaptability: Essential for sales, referencing Charles Darwin's principle on adaptability.

Sales Strategies

Techniques in Sales Calls

• Consultative Approach: Digging deeper into prospects' needs and issues.
• Value Proposition: Raising the value of the product/service over money.
• Understanding Customer Needs: Determining underlying objections and needs.

Overcoming Objections

• Handling skepticism and building trust.
• Ensuring the customer is involved in the sales process.

Lifestyle and Work Balance

• Advice for working from home, especially with children.
• Emphasizing planning and writing things down for clarity and focus.

Josh's Personal Journey

• Origin: Worked four jobs earning £1,500/month
• Turning point: Realization about future goals and financial ambitions
• Mentorship: Mentored by an "Underground Mentor" who taught him sales and personal growth
• Achieved significant income growth through sales

Programs and Offerings

• Unicorn Closer Mastermind: Focused on both high-level sales skills and personal development.
  • Weekly live training, continuous mentorship, and community interaction.
  • Primarily for committed, high-performing salespeople.
• Distinguishes between those seeking mastery versus casual interest in sales.

Final Thoughts

• Importance of continuous personal and skill development in achieving sales success.
• Need for adaptability and high-value goals to drive personal and professional growth.
• Encouragement to view challenges as opportunities for growth and learning.

Conclusion

• Encourages listeners to engage with their own personal development and sales endeavors.
• Emphasizes the role of mindset, environment, and adaptability in professional success.