Lecture on Career Shifts and Brand Strategy

Introduction

• Addressed to individuals in late 30s to 50s who have experienced career shifts.
• Personal experience of multiple career changes.

Speaker's Career Journey

1. First Career Shift:
   • Transitioned from a fashion buyer in NYC to a makeup artist in video/photo production.
2. Second Career Shift:
   • Became a life coach and then a business coach.
3. Current Role:
   • Works for a marketing agency, running a done-with-you program, and enjoys it.
4. Future Plans:
   • Interest in starting a new business focusing on brand strategy.

Understanding Brand Strategy

• Initial lack of clear definition around brand strategy.
• Enrolled in a training program to learn more.
• Realized past informal experience with brand strategy during coaching and current job.

Insights Gained in Brand Strategy

• Recognition of the impact of having a solid brand strategy on business success.
• Previous work in advertising focused on the aesthetic appearance of brands.
• Brand strategy goes beyond aesthetics to form the backbone of a business.
• Brand strategy builds a core identity for consistent communication and growth.

Makeup Artistry Experience

• Worked with brands such as Maybelline, L'Oreal, Gap, Amazon, etc.
• Recognized the importance of maintaining on-brand consistency in campaigns.
• Creative briefs guide the aesthetic and thematic direction.

Shift in Career Focus

• Desire to move from aesthetic-focused branding to building core brand identity.
• Interest in helping purpose-driven brands with mission and vision alignment.
• Emphasized the importance of authenticity and honesty in branding.
• Personal purpose aligns with helping brands that contribute positively to society and the environment.

Conclusion

• Career changes driven by personal growth, self-awareness, and interest in new things.
• Open invitation for audience interaction and discussion about career transitions.
• Encouragement for audience feedback and further engagement.

Call to Action

• Invite viewers to discuss their own career experiences.
• Express interest in making more content about career transitions.
• Encouragement to like, subscribe, and engage with future content.