This is not just a deck of cards. This is a collection of 54 beautifully designed storyteller tactics full of practical tips that will get your next presentation from dull PowerPoint into inspiring masterpiece. You can start your story journey with any card from anywhere in the deck.
Let's take, for example, Rags to Riches. Now, the first thing you see on the card is, well, what's it about and why might you need it? And then on the reverse of the card, how to use it.
So in this case, it shows a simple story arc where you take your customer from a bad place to a good place. And it has a beginning, middle and end. It's a structure card.
Now, the genius of the Pipdex system is every single card. Links to at least one other card. So, Rags to Riches links to Hero and Guide.
And Hero and Guide, in turn, links to No Easy Way. Because it's really important that your story doesn't start sounding too good to be true. And then No Easy Way links to other cards, and other cards, and so on and so on.
So you can kind of choose your adventure as you develop your story. You can also be more strategic, so this is our story building system card. One of our customers, Jessica Jake, says this is her go-to card for planning her story from beginning to end. It's like a flowchart with a series of questions. Do you know why you need a story?
Well, if no, then go to the concept tactics. Do you know where to find your story? Well, if no, go to the explore tactics, and so on down the list.
Each category of tactics is color-coded, so there are concept tactics which help you frame your work as an epic adventure. There are explore tactics which allow you to navigate the world through the stories you tell. Character tactics because you are a character in your own story? What kind of character do you want us to see you as? Then there are function tactics because sometimes you need a story to do just one thing get your pitch perfect.
There are structure tactics that give your story a shape. There are style tactics that give your story some polish. And finally there are organized tactics because if you don't organize and collect your stories in a systematic way you'll forget them.
We've got a set of seven story recipe tactics. So here, for example, stories that sell. And on the back of the tactic, it shows five different storyteller tactics you can use to go from a basic understanding of your audience right through to your elevator pitch. Let me try and convince you using just one tactic from the deck.
Simple sales stories asks you to find a story of... Someone like you who buys this product. Well, someone like you does buy this product.
There are thousands of managers, consultants, leaders, designers who buy Storyteller Tactics. They don't just buy it, they love it, they trust it. You've got this system in your hand.
that gives you the confidence you need to tell great stories about your work. One of our customers, an engineer, told us that he had to do a presentation about team performance, which can be pretty dull. He used Storyteller Tactics.
The presentation was so good that his boss sent it to his boss. Now, that's a simple sales story. Music And if all that's not enough, there's the vault, where I do a video for each tactic, explaining how to use it, and giving a little case study.
So you've always got me to guide you through the process. Get yourself a box of Storyteller Tactics today, and pretty soon, you'll be the go-to person. You'll be the storytelling expert where you work.
Now look, I know. It seems like a lot of money for a deck of cards, but this isn't just a deck of cards. This is your new secret weapon at work. This is confidence in a box. And how much is that worth?