Lecture Notes: Prince Maximilian's Royal Tour

Introduction

• Prince Maximilian, Earl of Luton
• 52nd in line to the British throne
• Member of the British Royal Family
• Low profile until the US tour

Royal Tour Overview

• Aims of the tour: meet the public, VIP treatment, glitzy experiences
• Challenges with legitimacy
• Arrival in New York

Public Appearance

• Initial reception was low-key
• Transformation with royal attire
• Private security and paparazzi involved
• First public appearance in Times Square
• Mixed reactions from the crowd
• Interaction with people from various nationalities, including the UK

Promotion and Media Presence

• Lack of online media presence
• Creation of a website using Hostinger
• Professional image creation

Publicist and PR Strategy

• Initial success with meeting PR companies
• Some setbacks with meeting cancellations
• Importance of PR for royal events

VIP Shopping Experience

• Shopping on Fifth Avenue
• Exclusive personal shopping
• Experience with complimentary champagne
• Some skepticism from store staff

Helicopter Tour

• Invitation for a private helicopter tour
• Highlight of the tour
• Symbolizes high points of being a royal

Conclusion

• Reflection on the royal experience
• Importance of PR in creating royal image