Question 1
Who developed the Ansoff's Matrix and in what year?
Question 2
Which of the following is a tactic linked to Market Development?
Question 3
In which quadrant of Ansoff’s Matrix would Amazon's AWS initiative fall?
Question 4
Which quadrant of the Ansoff's Matrix is considered the least risky?
Question 5
What risks are associated with Diversification?
Question 6
When a company aims to expand to different customer segments with existing products, which strategy are they employing?
Question 7
What essential element is needed for the Product Development strategy to succeed?
Question 8
What is a major challenge associated with the Market Development strategy?
Question 9
What is the primary focus of the Product Development strategy?
Question 10
Why is Diversification considered the most risky strategy?
Question 11
What strategy is best for markets at the growth or early maturity stages?
Question 12
In the Market Penetration strategy, what are some tactics used to increase market share?
Question 13
Which strategy is particularly useful for countering a domestic market recession?
Question 14
Which strategy involves leveraging first-to-market advantages and price skimming?
Question 15
What critical success factor is necessary for first-to-market strategy in Product Development?