Back to notes
What are the risks associated with global accessibility in e-commerce for businesses?
Press to flip
The main risks include worldwide competition and higher delivery and return costs.
What are the benefits of telesales for older customers?
It offers comfort and access to advice and support without the need for travel.
Discuss a challenge businesses face in face-to-face selling.
High fixed costs for physical stores amidst a trend towards online shopping.
What are the advantages of product knowledge for employees?
It allows them to support and persuade customers, aiding potential customers in making informed decisions.
What aspect of telesales might deter customers from participating?
The discomfort often associated with cold calling and the inability to see products.
How does telesales reduce costs for businesses?
It requires fewer premises, hence reducing fixed costs associated with physical stores.
How does e-commerce impact business operations in terms of structure and staff training?
It necessitates the creation of specific departments like online sales and requires staff training for 24/7 selling.
List two pros of e-commerce for customers.
Easy price comparison and a wider range of products.
Why is after-sales service crucial for businesses?
It provides support and advice after purchasing, enhancing customer satisfaction and loyalty.
Identify one pro and one con of e-commerce for businesses.
Pro: Easy market access and reduced overheads. Con: Higher delivery and return costs.
Explain how good customer service contributes to brand success.
Good service builds trust, loyalty, and increases brand awareness, encouraging repeat customers.
Why might customers face issues with e-commerce despite its benefits?
Lack of physical contact with products and potential issues with returns and delivery.
In what way does face-to-face selling provide an advantage over e-commerce for customers?
Customers can receive advice and try on products, enhancing their buying experience.
What is one downside of poor customer service?
It erodes trust and loyalty, potentially leading to a loss of customers and decreased brand awareness.
What is an example of customer engagement in the context of e-commerce?
Click and collect, where customers purchase online and collect in-store.
Previous
Next