Notes on Upwork Success Tips

Introduction to Upwork

• Upwork is a marketplace for businesses and freelancers.
• The speaker has earned $100,000 as a social media marketer on Upwork.
• Achieved Top Rated Plus status with a 100% job success score.
• Will share top 10 tips and reveal the first cover letter that secured their first job.

Background

• Opened Upwork account in September 2021 after relocating to Jordan.
• Prior experience as a social media marketer was limited to small local businesses.
• Needed to find clients online due to relocation.

Key Tips for Success on Upwork

Tip 1: Analyze Successful Freelancers

• Look at profiles of successful freelancers in your niche for inspiration.
• Take note of their layout and tone without copying them.

Tip 2: Be Friendly and Approachable

• Adopt a friendly tone rather than a formal one.
• Use emojis, light humor, and enthusiastic language to connect with clients.

Tip 3: Offer a Variety of Services

• Provide a broader range of services within your profession.
• Example: Social media marketers can offer copywriting, video editing, and strategy plans.

Tip 4: Apply for Numerous Jobs

• Invest in connects (points needed to apply) and apply widely.
• Aim for around 50 job applications in the first week to increase visibility.

Tip 5: Target Beginner Jobs

• Only apply for jobs suitable for beginners to avoid stiff competition.
• Save connects for jobs that match your skill level.

Tip 6: Be Affordable

• Initially set lower rates to attract clients while building credibility.
• Example: Started charging $15/hour, now charging $40/hour.

Tip 7: Personalize Cover Letters

• Start cover letters with the client's name for a personal touch.
• Avoid generic responses; be specific to the job requirements.

Tip 8: Address All Job Requirements

• Respond to every part of the job description to show you meet the client’s needs.
• Example: Mention specific skills and experiences relevant to the job.

Tip 9: Show Genuine Interest and Passion

• Express enthusiasm for the client's business in your cover letter.
• Compliment their work to create a positive impression.

Tip 10: Follow Up with Potential Clients

• If clients go dark after initial contact, send a follow-up message.
• This keeps you on their radar and shows your interest.

First Cover Letter Example

• The speaker shared the cover letter that landed their first job:
  • Greeted the client personally.
  • Mentioned relevant skills and experiences.
  • Showed enthusiasm for the client's business and project.

Conclusion

• The speaker has worked with 31 brands and earned over $100,000 on Upwork.
• Encouragement to comment and express interest in future content about freelancing.
• Reminder to like and subscribe for more content.