Future of Online Business Models: Holistic Perspective
Jul 4, 2024
Future of Online Business Models: Holistic Perspective
Introduction
Popular Topic: Addressing interest in side hustles, online business models, and wealth creation in 2023.
Common Issues: Current content focuses on tactical, superficial strategies without a big-picture overview.
New Perspective: Advocating for understanding the long-term path to success instead of chasing quick fixes.
Key Observations on Current Trends
Most content offers quick, popular strategies that don't last long.
Many are trapped in a loop of seeking immediate results without long-term planning.
Success stories often come after multiple failures and persistence.
True success is achieved through experience, persistence, and realistic expectations.
Key Points for Beginners
Acknowledge that quick fixes are often the longest route to real success.
Emphasize understanding broader business concepts rather than just following trending tactics.
Ensure a deep understanding of marketing fundamentals, not just superficial elements.
Leveraging both short-form content (e.g., TikTok, Reels) and long-form content to build a lasting brand.
Online Business Models and Sustainability
Current Models: Short-form content agencies, ghostwriting on Twitter – many will see competition and reduced viability over time.
Sustainability: Need to understand deeper business, marketing, and content creation principles. Example: Look beyond just creating short-form content; understand the complete marketing funnel.
Perspective Shift: Focusing on long-term goals and not easily giving up.
Personal Branding and Longevity
Personal Brand: Critical for long-term success and distinguishing oneself from competitors. No saturation if done authentically.
Content Strategy: Diverse content that aligns with personal values and goals. Incorporate interests genuinely to attract a loyal audience.
Networking: Connect with people authentically and generate mutual benefit.
Key Tactical Advice
Offer and Traffic: Need both an offer (product/service) and a consistent traffic source (audience/clients) for a viable business model.
Value of Personal Brands: Allows for content flexibility and reduced reliance on paid ads and aggressive outreach.
Financial Flow: Personal brands ensure continuous flow through both direct engagements (DMs, outreach) and indirect (influencer marketing).
Long-Term Planning and Adaptability
Think in terms of years, not months. Real business success demands at least a 5-year commitment to see significant outcomes.
Continually adapt and evolve based on audience response and changing market conditions. Ability to pivot is crucial.
Final Thoughts
Business isn’t just quick monetary success; it’s about mastering the process, contributing value, and growing continually.
Every effort in growing your personal brand and business is an investment in future stability and success.
Recommended Actions
Start creating content that reflects both your personal interests and business goals now. Be authentic and thorough in your approach.
Learn continuously and be patient with your progress. Incremental growth is better than short-lived success.