Restaurant Marketing Strategies: Tier List Breakdown by Jace, COO of Dimeline

Overview

• Presentation of a tier list for restaurant marketing strategies, ranked from money-wasters to game-changers.
• Insights based on data from over 2500 restaurants and real-world application.
• Aim: Equip restaurant owners with efficient marketing strategies.

Introduction

• Many restaurants waste money on outdated marketing strategies.
• Dimeline specializes in data-driven marketing solutions for restaurants.
• Strategies discussed are backed by real data and results.

Tier List Breakdown

F Tier: Money Pits

1. Flyer Distribution

   • Tangible but offers worst ROI according to analysis.

2. Daily Deal Sites (e.g., Groupon)

   • Initial customer surge, but less than 2% return at full price.
   • Trains customers to seek discounts.

D Tier: Traditional Traps

1. Print Advertising

   • Declining readership and no tracking.
   • Expensive and ineffective.

2. Billboard Advertising

   • Visibility without accountability.
   • Premium cost for untrackable impressions.

3. Boosting Random Social Media Posts

   • Ineffective without proper targeting.
   • Inefficient spending for broad visibility.

C Tier: Basic Strategies

1. Basic Social Media Marketing

   • Time-consuming with minimal customer conversion.

2. Influencer Marketing

   • High costs with uncertain ROI.
   • Example: Client experienced growth after switching from influencer focus.

B Tier: Strategic Approaches

1. Email Marketing

   • Direct and personal, but often lacks growth and tracking mechanisms.

2. SMS Marketing

   • High open rates but risk of subscriber loss if overused.
   • Legal risks involved.

A Tier: Advanced Solutions

1. Google Performance Max

   • AI-powered with significant potential if set up correctly.

2. Meta/Facebook & Instagram Custom Audiences

   • Advanced targeting and tracking capabilities.
   • Case study: Significant revenue growth with integrated marketing systems.

S Tier: Optimal Solution

1. Dishio Software
   • Comprehensive integration of marketing platforms.
   • Smart Restaurant Technology with key components:
     • Smart Site: Increases online conversion rates.
     • Data Utilization: Converts guest info into actionable data.
     • Smart Upselling: Enhances guest lifetime value.
     • Comprehensive Insights: Informs menu and service improvements.
   • Real-time, measurable results enhancing visitor conversion, average ticket size, and repeat business.

Conclusion

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• Offers a free marketing course for deeper learning.

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