Overview
This lecture analyzes two small businessesâPasaraya Ekonomi Ceria Lapan and Venta Studio @ Imanaina Printingâfocusing on their strengths, weaknesses, quality dimensions, entrepreneurial characteristics, and how they align with sustainable development goals (SDG 12).
Pasaraya Ekonomi Ceria Lapan: Background and Characteristics
- Established in 2008 near student residences, providing affordable essentials and printing services.
- Relies on a consistent business model with everyday low pricing and word-of-mouth advertising.
- Founder Loh Chuen Wei applies personal discipline, customer understanding, and active management for sustainability.
Venta Studio @ Imanaina Printing: Background and Characteristics
- Founded in 2020 in Kulim, offers digital and large-format printing, targeting students and local businesses.
- Uses digital platforms (WhatsApp, Instagram) for communication and ordering.
- Founder Wahab Abdul emphasizes innovation, fast service, and digital presence.
SWOT Analysis: Pasaraya Ekonomi Ceria Lapan
- Strengths: Strategic location, strong reputation, affordable pricing, and hands-on management.
- Weaknesses: Limited product range, no online presence, traditional operations, and minimal staffing.
- Opportunities: Expand online, partner with schools, diversify services, introduce loyalty programs.
- Challenges: Online competition, rising costs, changing shopping habits, and staff shortages.
SWOT Analysis: Venta Studio @ Imanaina Printing
- Strengths: Modern services, wide printing options, strong digital communication, and ongoing upgrades.
- Weaknesses: New market entry, limited resources, dependence on digital platforms, small team.
- Opportunities: E-commerce services, new markets, online tools, social media marketing.
- Challenges: Technological upgrades, fierce competition, rising costs, maintaining fast service.
Quality Dimension Solutions for Pasaraya Ekonomi Ceria Lapan
- Implement inventory tracking for consistent stock (Reliability).
- Train staff for quick, polite service (Responsiveness).
- Maintain clear, affordable pricing and introduce value packs (Perceived Value).
- Keep store clean, organized, and well-lit (Tangibles).
- Regularly collect and act on customer feedback (Continuous Improvement).
- Establish basic digital presence (Accessibility).
- Offer cashless payment options (Convenience).
Quality Dimension Solutions for Venta Studio @ Imanaina Printing
- Calibrate equipment for quality and speed (Performance).
- Set job tracking and quality checks (Reliability).
- Quick response to orders via digital channels (Responsiveness).
- Maintain clean workspace and display samples (Tangibles).
- Competitive pricing and value packages (Perceived Value).
- Multiple ordering and delivery channels (Convenience).
- Strong and updated online presence (Accessibility).
Sustainable Development Goal 12 (SDG 12) Discussion
- Both businesses optimize resources and minimize waste via careful inventory and equipment maintenance.
- Reduce waste by limiting excess stock and misprints; encourage digital orders.
- Lack formal monitoring systems but can use simple tracking and customer feedback to improve.
Key Terms & Definitions
- Quality Dimensions â Criteria used to assess service and product quality, such as reliability, responsiveness, and tangibles.
- SDG 12 â United Nations goal focusing on sustainable consumption and production patterns.
- Perceived Value â The customer's assessment of product worth relative to its price.
Action Items / Next Steps
- Implement suggested quality improvements in both businesses.
- Create or improve digital presence for wider customer reach.
- Track resource use and waste for better alignment with SDG 12.
- Assign readings on quality management and sustainable business practices.