Building Your LinkedIn Presence from Scratch

Introduction

• Purpose: How to rebuild a LinkedIn brand from zero
• Goal: Win customers or book qualified meetings within the first 30-60 days
• Strategy: Short-term wins combined with long-term brand building

Step 1: Understand the LinkedIn Platform

• LinkedIn is a B2B hub with 58 million companies
• Different from platforms like TikTok and Instagram
• Users have a business mentality: They are there to learn and have a buying mentality
• Algorithm is based on a social graph, not an interest graph

Step 2: Optimize Your LinkedIn Profile

• Make messaging clear in your headline, banner, and about section
• Focus on customers' pain points, desires, and results you offer
• Key areas for conversion paths:
  • Add a conversion URL with clear call-to-action
  • Feature content section for useful links (website, content library, testimonials)
• Social proof: Secure recommendations and testimonials

Step 3: Execute the Core 4 Strategy

• Search for potential customers using LinkedIn and Sales Navigator
• Engage with their content to build rapport
• Connect with 100 people per week
• Use personalized video DMs

Step 4: Implement a Content Strategy

• Understand LinkedIn, optimize profile, execute Core 4, and start posting content within 24-48 hours
• Types of content to post:
  • High-performing posts: Picture posts with compelling stories
  • Video content: 1-2.5 minutes, mostly educational with elements of "edutainment"
  • Post frequency: 5 days a week

Additional Tips

• Mix short-term activities with long-term brand building
• Engage actively with other creators' content
• Post content with vertical videos for multi-platform use (TikTok, Instagram reels)

Conclusion

• Four key steps to grow LinkedIn presence from zero: Understand platform, optimize profile, Core 4 Strategy, content strategy
• Encourage engagement and subscribe for more content