BuzzFeed struggles to sell Hit YouTube show hot ones several parties are interested but bulk at $70 million price tag in this episode we're going to tell you the four reasons why we think it's not selling and we're going to make predictions on what we think the future of hot ones is whether it sells or not we think this could be the beginning of the end for hot ones and on this episode if you make it to the deep end you're going to get some hot takes from our showrunner hot take Dave oh no strike one strikes and you're off all right if you make it the deep end let us [Music] know I'll be honest I was actually kind of surprised to see this headline that BuzzFeed was looking to sell hot ones in my mind like hot ones is just the premier YouTube show it's always intrigued me that it is owned by first we Feast which was owned by complex which then got bought by BuzzFeed feed sold complex but kept first we Feast that's right it's yeah it's all muddled watching Shawn Evans on that show he feels so like it's his show but it's not his show he feels like an independent Creator especially when he has other creators on the show like there's actually a lot of YouTube Centric creators who've been on the show whether it's like Marquez or Phil Franco or Emma like it feels YouTube at the same time that it feels traditional Hollywood I think what was really interesting was when we we were at a Chargers game here in LA and we went with YouTube and Sean Evans was there as well and they announced that his presence at the game on the Jumbotron they said the host of the largest show on YouTube sha Evans and the entire Arena erupted yeah and it was it was crazy and then he came up and hung out with us for a bit uh and he was super nice and clearly very into YouTube as well um but it was this moment where I was like this guy is the host of the largest show it's not his show show so we should we should get into some of the history of the show itself yeah a little bit of context and history yeah on hot ones back in 2015 at complex this is when hot ones starts and it actually was the idea of Chris schonberger who is the founder of first we Feast which again is the food vertical of hot ones he's looking for a host for this New Concept he's come up with where you know they will interview celebrities and they'll eat increasingly hotter I think he called it like violently hot wings right as it goes on and Shawn works at complex he's cheap because you're not going to invest a lot right in a brand new show and he's the host in the very beginning now the the format itself probably you know Chris didn't even realize that this format was going to like intersect with YouTube's algorithm so well meaning that it optimizes really well for long retention because it utilizes what's called Jenga storytelling where essentially as time goes on the stakes increase is Shawn going to ask this really vulnerable question that the guest didn't think he was going to ask and is this Wing going to take me so out of my comfort zone that I can be nothing but authentic it's like when we make the predictions on who's going to buy it we're going to try the last dab and you're going to be curious to see how each of us react to that yes news to me that we're trying the last dab again again yeah it keeps coming for us why would BuzzFeed even want to buy a show like hot ones and a company like complex in the first place like what is the business of BuzzFeed first that would make them want this show what makes it valuable yeah if you zoom out like all media is is the acquisition and monetization of attention right that's like that's the cleanest way to describe it is you are trying to um acquire attention and then find ways to monez that largely that's monetized through sponsorship and advertising and the other way it's monetized is through Commerce and BuzzFeed actually had some pretty good Proficiency in acquiring attention they did this in the early days if you remember like through the quizes right do you remember that that was like like which Harry Potter character are you uh but they were able to acquire attention in many different ways when they got into video content they got really good at acquiring attention through the talent that was there the Steven limbs with worth it the Michelle cares the try guys and then pairing that with different ways of monetizing through Commerce so BuzzFeed tasty had a line of kitchen wear so when you zoom out like that is that has been the business of BuzzFeed forever they were not able to hold on to the talent they started to lose Talent they started to go in a direction where they were struggling to acquire attention probably because of more macro Trends on the internet and they needed like they just were in a downward spiral over the past couple years losing all of the the top shows not much IP anymore into in BuzzFeed yeah so media companies like BuzzFeed and vice are in the business of gaining attention and building IP right intellectual property that they can then monetize like you said through advertising or through Commerce like tasty is the IP risks IP D risks the acquisition of attention so just go back going back to hot ones like seeing the hot ones logo you're more likely to click on it the more cultural relevance the longer that brand is in market and and builds more brand Equity you're more likely to click on it so the easier it is to have that attention yeah the easier it is to acquire the attention so that's why IP matters so when you look at why would BuzzFeed want to buy complex which at the time owned hot Ones hot ones actually has experimented with all types of Ip right like not only does it have like a pretty significant advertising business where like every episode is sponsored by either like a major company like Walmart or a major Studio they did a lot to grow IP that you would assume was to drisk itself from Shawn Evans A Little Bit sure right like they started a first off you got you got to talk about the hot sauce sales like the show sells hot sauce that's number one two they started a show like on cable it was cancelled but they did do it they started uh a card game mhm they actually did a licensing deal with Shak Shack for 6 months mhm where there was like certain meals that were hot ones branded at Shak Shack right and they started doing a lot of these episodes that were variations of hot ones that didn't include sha Evans so that was an attempt to push into all types of Ip and like it said in the article first we Feast which we are assuming is primarily hot ones at this point does $30 million in Revenue a year so we don't know about profit but there you go like you were talking about with BuzzFeed then like scaling too quickly to try and build a lot of Ip and gain a lot of attention and then not being able to do it they are actually 100 million in debt according to that article so trying to sell hot ones and first we Feast for 70 million you would think is a pretty good way to like gain back build back from that hundred million do of debt Dave you read the uh deck anything notable in that BuzzFeed deck when they were selling hot ones terms of hot sauce sales hot ones the the figures that I saw from a few years ago were were it does 7 million in Revenue in in hot sauce sales alone which I'm assuming couple years later probably past 10 at least which is not like a small number that's pretty significant yeah 7 to 10 million in in in hot sauce sales like to be able to move product these are not that expensive so you look at that like that that's pretty significant it it pales comparison to like a you know febles or like a prime obviously those are like mass mass Creator Le things so you never know how much this costs like how profitable that is again but that's pretty good if if the if the revenue mix is let's say 7 to 10 million on hot sauce sales uh 15 million on or 17 million in advertising and then the rest in like syndication licensing and some weird other stuff that they're doing sure that's a healthy media business the problem is it's not its own media business you could you could make that work as its own media business but as a part of a large company that has that that's a public company that has pressured to do like in the hundreds of millions of dollars of Revenue or potentially billions of dollars of Revenue um it's potentially underperforming so let's get into the four reasons why yeah it's not selling because you started to touch on some of those but again like when I read the headline I was like why would you get rid of hot ones I see no reason why a media company would not want to own hot ones but the more we dig into it the more I think yeah I potentially understand now the first reason I think it won't sell or it may not be able to sell is actually because of sha Evans right and because of how much people love sha Evans and you would think that's not a problem like why whatever like he's the host people love it but when you look back at the origin story we actually found this clip of him talking to uh Ethan on the h3h3 podcast and he gets into whether he owns the show or not and I think it reveals a lot about the future of hot ones and why it won't sell so let's listen to it how what about the IP you on the IP no I don't touch the I don't have IP is uh locked in a box with me on the outside is that a problem no not really I mean uh I don't know what if you think about it in like terms of like your career being like um much longer time period you know like is this one project of many is it everything you know what I mean and if it is I mean ultimately like uh you know maybe I'm an idiot for thinking this way but uh I was just like lucky to end up here and in like this position and I'm a chickenwing talk show host and stuff's pretty good so then you start thinking about that and uh yeah if I if I was you I would be bitter as [ __ ] well of course you would be you can always renegotiate stuff no yeah exactly and uh it's it's a good team now last time time I saw you you were um feeling underappreciated yeah well I feel a little bit better now you're feeling more appreciated that's good at least there's that yeah exactly I feel are you feeling more appreciated or much more appreciated much more appreciated wow I think that says a lot about the relationship between sha Evans and the show hot ones the fact that he does not have ownership at least according to this of the IP of the show means that he may not be that invested in the long-term success of the show unless he's continually compensated at a pretty high rate he's almost like an athlete on a team yeah right that like the better a player gets the more the team has to spend to keep that player what do you think you'd have to pay sha Evans just on a yearly basis without any IP I have no I it's a good question I think like I think you got to connect him to revenue yeah I think but like if you think about like if it's 10% of Revenue it's $3 million like I think anywhere from three to four 3 to five mill milon would be like an unbelievable gig but that might be too high like three 3 million feels like okay that's pretty good that's the thing if you buy hot ones you're now also let's say sha Evans doesn't have a long-term contract with the entity the show hot ones let's say has a two-year deal if the show does really well in that two years great but now you also have to think about paying Shawn Evans again also what if Shawn Evans two years into you know you having bought hot ones decides actually don't want to go more than five years I think like I think I'm done with this show can the show survive without him so this is our first point which is important to to give a term to this but this is called key person risk and this is a common thing when it comes to acquisition right where if I'm a company and I'm looking at hot ones and I want to acquire it I like the IP I think hot ones is a great show I think it's got a great format I think I could probably repeat this format but then the question is can hot one exist without Shawn Evans or am I inheriting a risk a key person risk where if sha Evans is removed this IP is significantly less valuable this is a debatable topic I mean you you posted it on Twitter um the question is like can hot one survive without sha Evans and I think everyone in the audience should should chime in on this I think it's it's a really interesting question yeah Marquez who's been on the show said survive yes Thrive unlikely I mean it's it's an interesting point do you what do you think can it survive without sha Evans so one thing that I was surprised to see as as the show stands no I don't think so I think sha Evans is an integral part of that show I think you can do hot ones without him I think it can take a lot of different shapes it can be like a short form show where you like I don't know ask people the like you could do it in so many different ways but I think I think people follow people and sha Evans is the heart of that show like I am also very Creator I'm very procreator right so I look at that show and I'm like the format is fantastic I'm very procreator I'm going to play The Devil's Advocate and be anti- creator for a second I think there don't lie that you're Pro Creator look I'm you tried to kick me off this show many times dude I'm procreator but I do think there is a world where hot ones becomes kind of like a late night show or Saturday Night Live okay in that they will or even The Daily Show right that's a great example like John Stewart where they bring in a new host and sure some people are like yeah that that show is no longer for me but longterm Generations look back and they're like oh yeah like for you and I it was the Sha Evans era but for someone younger maybe they believe in you know the the next host was actually the best ERA because they also interviewed their celebrities I have a counter for that uh because so John sart leaves The Daily Show it it survives over the last five years he starts coming back recently does his one a week episode those episodes are 60% higher in the ratings than yeah I think that make I mean for me I only watch when John Stewart does The Daily Show right now yeah again people are gonna people follow people people are gonna have allegiance to the host look I'm just playing Devil's Advocate yeah yeah I hear you I hear you on the on like the late night talk show style like is this the um you know is it like when Conan had his late night show and then you I don't know can you swap a host the thing I did want to bring up is I went to um the first Feast Channel and I looked at an episode that was released this week which was Billy isas versus Phineas this is a offshoot of the IP called hot ones versus there's no sha Evans not even sha Evans voiceover which is kind of interesting it's someone else's voiceover and then I went to uh I got the view stats extension went to the ranking it's a two out of 10 and the two three and four out of 10 are all verses and you look at the mix of the performance of these videos on YouTube Shane Gillis is number one big star with you know sha Evans but you look at this mix uh and you're like okay that's kind of interesting that the vers good sign so the top five best performing videos yeah of the last 10 videos three of them are vers didn't include sha Evans three of them did not include Shawn Evans okay so that that is that is so you've come over to my side no I have I think this is a different show and it's very celebrity focused and it's it's it's a great format I think this is first we Feast making a case in this sale process that there is less key person risk than a buyer would think so I I think this makes the case for that but let the record show I'm Pro Shan Evans yeah look I was just playing Devil's Advocate I'm also very Pro sha Evans I think he is incredible at what he does so that is part of the reason why I think people are not as interested in buying hot ones there's too much key person risk all right what's the second reason that people would not want to buy hot ones the second point is the IP extension ability so what that means is like hot ones as the IP what we just saw what we just talked about hot ones versus so where can this IP go from a Content perspective as well as from a product perspective so the the first part is from a Content perspective like hot ones did try and turn into a streaming a cable show MH it didn't work right hot ones versus now okay this is kind of working maybe interesting um can it go any deeper like when I think about the hot sauce when I think about the last dab and these like these hot sauces they're uncomfortably hot so I think they're a novelty purchase but they're not like a I need to buy this like it's ketchup like I always have to have this in my fridge I don't think that's the case so that's not that interesting even at like 7 to10 million of sales it's they they haven't turned into like a Buffalo Wild Wings yeah it's not like a and then like this the card game kind of interesting maybe but not that interesting the licensing deal at Shake Shack is over T show was canceled I think so where do I think this is a big one I think if BuzzFeed thought that there was a lot of ability to extend the IP they would keep it yeah right I I think this is an interesting uh part of being a Creator right now if you are looking at your business as like a media company the question is where does the IP extend into the first question you know we asked is like do you have key person risk are is it like can this thing exist without you the second question is where does this brand go without you and also as a brand but I think with hot ones it's a little tough to extend the IP well they've tried they've tried don't know that's proof to a buyer like unless you really believe that you can do it better yeah they've kind of showed you over the last five years here's where we tried to extend the IP and it didn't work yeah I think like as an example just for the viewers uh of of a brand that BuzzFeed owns that does IP extension really well we were just talking about and is in this deck that I think surprised all of us a little bit is how valuable tasty yeah was to to BuzzFeed and the fact that they can take all of the kitchen utensils that show up in their videos and sell them in different stores and that just the variety of products that you can sell compared to one single hot sauce or you know a certain variety of flavors of hot sauce is is huge yeah I think tast I think that's a it's a good point that like tasty kind of surprised Us in in how well it's able to extend its IP into kitchen wear um so that's the big question but that is a pretty competitive space that is and that actually has to do with the third reason why someone may not want to buy hot ones and that's replacement value if they're trying to sell hot ones for 70 million that's a lot of money mhm some companies may go look there's a lot of celebrity interview shows there's a lot of shows that are actually even somewhat similar they follow that Jenga storytelling now right with celebrities could you spend 10 million yeah and try at least try create your own yeah it's way cheaper than buying it because hot ones is not the only game in town anymore yeah it does have great a great brand it's got a great brand it has Brand appeal brand Equity is great but the obvious example of this is last meals from mythical last meals celebrity talk show that's food-based that has outperformed hot ones episode to episode at times this year I actually think a it's a great point I think a better example is Amilia de molenberg she's not even like last meals is a part of mythical right which is also a media company yeah chicken shop date Amelia just had siza on the show yeah it's doing incredibly well and she's an independent Creator yeah but the comp is more Media Company because if you're going to buy it if someone but I mean like in terms of competition yeah sure like these shows exist and some of them are just run by like independent creators totally they're sharing the airace yeah you're now sharing yeah I mean I was talking to Phil Edwards formerly of Vox last week and he was telling me the story of of when the Vox video team in like 2017 2016 realized that their biggest competition was starting to the first time they noticed a video from this channel called Wendover Productions and that's when he was like that was like an aha moment for the Box video team he said when they realized they were now competing against just individual creators who can make quality content for a fraction of the cost it's a good point that if we're talking about the goal of a media company is acquisition of attention then the cost of acquisition is something to consider right like if someone can can acquire the same attention or the attention away from you for a lower cost replacement value that's point three like hot ones is now unfortunately more replaceable than it used to be than it used to be this is what Jimmy Mr Beast says all the time like his Advantage is being able to use the money that he makes to do crazy big things that other people cannot do yeah as a Creator that's another question you got to ask yourselves are you replaceable how replaceable and what do you do that makes you Irreplaceable mhm and some of those things that matters whether you're building like a big Media Company brand uh but that that does have to do with number one because a lot of times what makes you replaceable is your personality which is the key person risk right so like which which then gets into the question of like how acquirable are these things how do media companies actually sell right I'm like yeah and that that comes to point4 which is just like the overarching macro trends of the media industry all these things have to do with um the the fact that right now mergers Acquisitions all this stuff in the in the media business is the lowest it's been since the 2008 financial crisis money is very expensive High interest rates there's geopolitical tension there's all kinds of factors that are making it not a great time to sell a media company but I think one of the biggest factors is the fact that other people can attract attention at lower price points yeah right building a company with high overhead and you're competing with a kid on Tik Tok who's generating 15 million views yeah and you have like a bunch of salaries of employees and an office and all this stuff that you're paying for and you're trying to attract the same eyeballs is that person who's just working on their phone do I believe that Shawn Evans could stay with hot ones and maintain the relevancy of the show for the next 10 years I absolutely do whether that means though like you were saying it's valuable to a media company who needs to generate right a lot of profits from these shows for like shareholders and to get back from $100 million in debt no I don't think like it can be the thing that gets you back yeah but I think yes if Shawn was on his own with a small team this is a great incredible business for Shawn and a small team so what and that seems to be where the future is going is like much smaller little media companies that are incredibly powerful for those people who are involved yeah I mean think about who's making money in just the media industry today it's it's Netflix at like the very top but not even Netflix's competitors are profiting Disney Plus Hulu they're not making money and then it's individual creators the the gap between there used to be filled by Vox Vice group N they're they're all losing money now yeah yeah it's actually similar to uh I think Cleo Abram and Johnny Harris when we did a creators on creators um conversation they talked about like the barbell right now how there's like the Independence and then the large winners and in the middle it's just like nothing basically and I think that's totally true um the question is though what does what does sha Evans do next because I I will say if I'm sha Evans I actually think this is one of the best gigs on YouTube this a great gig yeah and you listen to him talk about it he likes this gig it's a great gig I would I told Jimmy this when we talked to him I was like I would take the gig of being Talent on Mr Beast on that channel because owning the owning the IP and owning the business sure it's exciting but it's also a lot you know you're like running a company he doesn't have to run that company and I think that we should all as creators think about the difference between running a company and running a show and then you have Sean which is like being the star Talent of that show it's like you talked about being an athlete it's like do I want to be the star player or do I want to own the team and be the star player it's like I don't do I need to do operate the team no I just want to be the star player probably just pretty cool to be the star player yeah he may be looking at hot ones right now very similarly to how Jerry Seinfeld talked about the show Seinfeld on the Tim Ferris podcast he talked about it as a weather pattern as a hurricane and it's slowly built and then it was this crazy force and he wanted to get out he ended the show at nine Seasons because he wanted to get out before the weather pattern passed before the hurricane died down and I feel like Shawn Maybe at hot ones in a similar way and being like you know what what a crazy thing I built and we built this cultural Force but you know what I actually only want to stay another two years or five years because I think the weather pattern is slowing down I would love to have Shawn on this show I'd love to talk to him that be that'd be really great so Sean here's a picture of us together at Sofi Stadium come on the show think about how much fun you were having in that moment had so for a couple hours here I got a hot t we must be in the well we also have to make our predictions soon but yes hit us with well it's just about the in about the weather pattern like it has the has the weather passed on on hot ones I think long form podcasts have really hurt shows like hot ones because six hot ones episodes 16 minutes 17 minutes all of a sudden with our show with so many other long form podcast shows you can you can have a relationship with an interview guest for an hour two hours and you can really like get involved with that conversation as a as a listener when I go and click on a hot once episode now I see it's 16 minutes long and I'm like I'm not that interested in in an interview I want to hear a a long conversation that's interesting I I do think it's done in E hot ones like when I thought about this concept of is it past its prime I do think it's done an excellent job of bridging YouTube and Hollywood in in probably a way that no other show has because if you're Sydney Sweeney and you're doing your press junk it what YouTube talk show are you coming on you're you're only going on hot ones and I think that's really significant that like from a cultural relevance standpoint that hot ones is the show on YouTube that the Hollywood stars come on and so I think that I think that's represented in the sponsors too I brought it up a little bit earlier but like Walmart being a sponsor or some of these car companies or major Studios they're not getting involved across the board with creators sure sponsoring a ton of creators in one F swoop it's mainly like hot ones that like those types of upper echelon companies are getting involved with so then that brings to the question who should buy hot ones if Hot ones is for sale who should buy hot ones I'm not going to answer this because I know that you have a take have a take that went very viral yeah on L I wasn't going to say it you said it you brought my LinkedIn not wish I didn't uh feel free to uh drop me a follow there one of linkedin's top voices from 2023 2023 I'm Coming For You in 202 okay if we're if we're making predictions let's try some last dab huh sure okay yeah we're in the deep end let's last dab it up okay Dave am I am I you want some last if you're here you got to I I I I also want to say another hot take just about what I've seen as a viewer of hot ones over the years I don't think it's spicy enough anymore I think it's gotten easier questions or the food the food the I think the hot sauces have gotten less spicy I think it's too easy I think back in the day you used to see celebrities really struggle there are still some pretty good struggle episodes I will say I feel like it's person dependent but I'm with you I wouldn't mind if they made a big announcement when they announced like the next season of hot sauces if they were like this is our hottest yet and we can prove it this is the wor it's ever been that would make me tune in more yeah to the episodes all right here you go there's your there's your buffalo wing why don't you control which one did you put on the the last dab both yeah you put both hot sauces no I put the last dab on okay yeah do theare oh you already you already put it on yeah yeah I I see I see okay all right so my prediction is that Spotify should buy hot ones why are you making this prediction before okay fine dud I mean you just made the prediction and I I will acknowledge I I agree with you I I read the LinkedIn post that you made I think it's a good prediction it's so like chemically hot yeah oh my so uncomfortable I wasn't that impressed with it it's not food it's a chemical burn it's such a weird burn I've done this enough actually weirdly to control myself but I'm not happy about it's good that we're prepping cuz when we get the call we should be ready should be ready okay so I think Spotify should buy hot ones it's hot because they're moving into more video podcasting I mean they just announced today that they're have comments coming to Spotify so they're going to start looking and feeling more like YouTube but they're looking for Content that is both listenable and watchable this really this really increases significantly so if you take a show like hot ones where Sean Evans is interviewing um celebrities and you can have a on in the car and you can just listen to it and then you can watch it as well and you can comment on it that's a pretty good cultural show to bring on to Spotify to attract other talk shows and if you think about deals they've done in the past they did a three-year licensing deal with call her daddy for $60 million so this price point isn't crazy right like 70 million for hot ones is not crazy as long as it comes with sha Evans and I think it really could be this thing that's like windowed on Spotify for the day it comes out it's exclusively available on Spotify the clips go out everyone comes back to watch it I think it's a better business model fit too M because they're looking they're looking to build subscriptions so if you like the show and you don't have Spotify yet you're like okay yeah I'll pay premium to get this show they don't necessarily it doesn't matter to them at least as far as I know like if it becomes a TV show right or if the card game does well like as long as people enjoy it and they're entertained it can kind of end there and you have a great music connection there right like artists who have a new album yeah you bring them on and then immediately after watching the hot ones you go listen to the album that's great that's a great mix uh so I I think Spotify is a great buyer for hot ones I don't know if they're going to do it because they don't really have comps of owning shows outright well I guess they do through like the gimlet acquition but again the question is like are we at the point right now where a $70 million acquisition makes sense for anyone I don't know I I think it makes sense for Spotify uh but we'll see where this goes I'm surprised we still haven't gotten any news on where this is going but these types of deals take time my question I just like swallowed and like some of it came weird no I feel like this this hot sauce makes you feel kind of like you're on drugs yeah I'll be I'll be h i was fine actually until like I swallowed and some of it that I have came back into my throat that was weird you got a h no I ref no okay Dave what's your we got we need a hot take from you in well first of all okay so if you're a potential buyer the point is not to just let hot ones live on and survive if you're buying this you need to find a way to increase its relevancy to increase its viewership you don't want to be known as the company that buys it just to let it live it's got to thrive so who do we know that this is a hot take oh boy who do we know who wants to be seen as a medium mul who wants to bridge the gap between YouTube and Hollywood and who can easily increase viewership and add some creative flare to the show in the format are you gonna say Mr Beast I am gonna say Mr Beast you think Mr Beast should buy the show I think again it's this a hot tape he could easily form a partnership group to raise the money to buy it in a in a day do that no questions asked and all of a sudden he is the medium Mogul King of the digital age whether it's Hollywood or YouTube related you have to go through Greenville North Carolina whoa yeah I think that's a hot take a good hot about this my counter though is I don't think he needs it I think if he wanted to create his own interview based show out of Greenville and get celebrities which he already does get onto his main Channel and sell product I don't think he needs to spend 70 million I don't think the IP is worth it for him specifically but at in ter if he wants to be seen as a media Mogul and acquire things then like yeah and save the show the thing it's like when Bill Simmons talks about people who want to buy NBA teams it's not just to profit it's to but I think too early Jimmy's too much on his his like I agree it's too early for him to do that but it brings up a good question of like could a Creator buy it right and I think we brought up mythical in the past like if they didn't have last meals could be interesting for them does it make sense for Shawn to raise the money from a group of creators to buy it himself to buy it himself yeah I think I just think 70 million is too expensive take a long time to make it's too expensive take a long time to make that make sense wow and it may never make sense I can't wait to see what happens next I I'm I'm curious to see how many sha Evans episodes we're going to get the remainder of this year while this sale conversation is happening because I think back to the question of like keepers in Risk I think his contract like an athlete where it's like we landed him for a two-year deal a season you couldn't do that though because then other people would you know know when the I guess that's the same thing as athletes so you think if he were to move on he'd have a real like exclusivity Clause where it's like you cannot go anywhere near a hot wing I think that's hard to in video form I think it's hard to do I think the for yeah they might be like you can't do this format again but who knows all right that's our take on hot ones and why it's not selling let us know in the comments who should buy hot ones ones what should sha Evans do next and the show survive without him a lot to debate on this one thanks for watching this episode and we will see you next week [Music]