Questions with a Millionaire: Johnny Anton

Jul 7, 2024

Questions with a Millionaire: Johnny Anton

Introduction

  • Johnny Anton: One of the most successful salesmen in the country.
    • Scaled multiple businesses to over nine figures in revenue.
    • Came from challenging beginnings (immigrants from Iraq, grew up in Detroit, was homeless).

Key Insights from Johnny Anton

Recession-Proof Skills

  • Mastering sales can make you recession-proof.

Advice from Billionaire Mentor

  • Importance of a good product to attract good leaders.
  • Fundraising and recruiting are crucial.

Advice to Younger Self

  • Fail faster and don’t make it mean anything
  • Failure is essential for growth.
  • Example: Israel's high rate of unicorn startups due to learning from failures.

Habits for Success

  1. Meditation
    • Meditating consistently for over six years.
    • Importance of imagination and manifestation.
    • Example: Walt Disney's vision for Disney World.
  2. Consistent Action and Documentation
    • End-of-day reports for sales team.
    • Importance of feedback loops and analyzing what works and what doesn’t.
    • Comparison to great athletes like LeBron James and Michael Jordan.
  3. Pattern Recognition
    • Cut checks and hire people who have the results you're looking for.
    • Learn from successful models instead of reinventing the wheel.

Overcoming Ego

  • Ego can hinder growth. Hire and learn from people with the results you desire.
  • Personal anecdote involving Johnny's early arrogance.
  • Importance of giving up old identity and acknowledging blind spots.

Scaling a Business

  • Essential Elements
    • Product, Visionary skills, fundraising, and top-tier talent.
    • Good product and good compensation packages to hire top-tier talent.
    • Example: Ryan Breslow's multiple billion-dollar startups.

Starting from Zero

  • First Steps
    • Sell the most expensive and valuable product to fill the bank account.
    • Use skills and connections to add value for free initially.
    • Build from anchor clients and testimonials.

Sales Strategies

Turning a 'No' into a 'Yes'

  • Mastering psychology is key.
  • Understand the client's demographics and psychographics.
  • Sales as a transfer of certainty and problem-solving.
  • Avoid pushing your agenda; focus on understanding client needs.

Conclusion

  • Follow Johnny on Instagram (@JohnnyTheCloser).
  • Subscribe for more content.