Planning Stage for Starting a Meal Prep Business

Recap of Previous Video

• Introduction to starting a meal prep business series
• Three pillars: Preparation, Planning, Execution

Planning Stage Overview

• Divided into four strategies:
  1. Business Strategy
  2. Sales and Marketing Strategy
  3. Production Strategy
  4. Delivery Strategy
• Importance of having a target on the map

Business Strategy

• Set high-level goals (mission, vision, values)
• Determine business objectives (e.g., market leadership, profitability)
• Establishing initial goals and milestones (SMART goals)
• Example goals:
  • 100 active subscribers in 3 months
  • Market leader in 1-3 years
  • Personal best effort for individual startups

Financial Planning

• Plan budget for customer acquisition, production, and delivery
• Budgeting for employees, production, shopping lists, deliveries
• Detailed financial planning necessary

Sales and Marketing Strategy

• Design your offer/value proposition
• Understand market, competitors, and budget
• Create a profitable meal prep offer
• Resources:
  • Video on designing offer in meal prep industry
  • Subscription to channel or newsletter for best practices
• Brand creation (logo, name, colors)
  • Use AI tools for quick and cost-effective design

Customer Acquisition

• Strategy for acquiring and promoting to clients
• Watch video on purchasing process and promoting channels overview
• Customer experience and retention (upselling, customer support)
  • Design strategies for customer contact and support

Production Strategy

• Decide on cooking method (self-cooking vs. third-party kitchens)
• Organize kitchen or hire readymade/professional kitchen
• Recommended resources:
  • Advanced production handling video
  • Basic production handling video (for third-party kitchens)
• Detailed production process overview
  • Orders confirmation, purchasing ingredients, cooking, packaging, delivery

Delivery Strategy

• Determine delivery method (own fleet vs. third-party)
• Decide delivery frequency (daily vs. weekly)
• Establish delivery area and capacity
  • Local vs. national coverage

Next Video Preview

• Focus on execution stage
• Discussion on necessary software for operations
• Setup of kitchen and lower layer of meal prep company

Conclusion

• Helpful tips provided
• Encouragement to watch next video for continued learning