Transcript for:
Building a Personal Brand with Omar El Toi

and I got 55 people to say yes to a $2,000 offer I made over $100,000 in a week and that broke my brain fast forward I've been able to see multiple six figures in days you get paid more to teach a thing than you do to do a thing I like to say content creation is wealth creation but also offer creation is well creation [Music] ladies and gentlemen welcome back to episode 137 of the 505 podcast today we got Omar El toi in the house and he has gone through an insane transformation with his personal brand in the last year he's also spent $55,000 on a coaching program and we break down everything about that was it worth it and the actionable steps that he actually came away with well what's so great is that he does break down like what goes into his personal brand how he's been able to monetize to over 7 figures and what it takes to build a strong personal brand in 2025 we really go into the weeds of YouTube and like how he goes about structuring his YouTube and the pre-planning that goes into him creating his YouTube videos and podcasts I mean you hear that word thrown around a lot right personal Brand This Personal brand that you should be investing in this but people don't really tell you like step by step what you got to do and he does a great job in this episode of giving you the blueprint that's actually working for him the things they're doing on all the different platforms he's so someone that talks to talk walks a walk I mean he doesn't leave anything behind the curtain and this was one of my favorite episodes that we've ever done he talks a lot about mindset as well something that I think that a lot of creators a lot of entrepreneurs a lot of filmmakers they don't talk about that stuff well he talks about how people just don't look at content as like a long-term thing it's like if you just don't quit and you keep going you will see success with podcasting specifically he said he goes into it or he went into it being like I'm gonna do this for a while which is what we've done as well so I really resonated with that and it's just it was cool to hear his perspective on that I don't want to hold you guys any longer let's get into it Omar give me the one-handed crack the one-handed crack so I have to lift this up and then you're going and then I have to do this nice nice down down spin it oh no dents brother that was one of the best ones 87 baby welcome to the show okay I'm going to show you a good one too there's a good one but I had a little spillage little spillage is going to dock me 79 what do you got for me he's going to do terrible you dented it I see a dent it on double both sides oh my God 39 cheers welcome to the show for I think that might be the first time the guest has had a higher score than bradden that's why I think it's a first but I had to be honest like I got to keep myself honest they're going to be pissed if I you know if I don't actually give a reasonable score he likes to Pat of stats a little bit there's no there's no padding of stats this is pretty good yeah this is f thank you of course dude welcome could have just gave me water and is better than water what's up so on September 8th of 2023 on YouTube you made a very drastic shift in your content oh snap you got the date I didn't got the date I got the date you went from making wedding stuff portrait content you just dropped a podcast out of the blue and I I want to know about repositioning yourself so you're you know you're posting all this content what made you just make that hypers shift and were you nervous at all to kind of make the shift were you afraid of what you know maybe the wedding people were like yo I didn't sign up for this podcast talk us through that moment there's a window of time after I stopped posting on my personal Channel and and then started my podcast and that was creating content on think media uh and that content was geared toward anything around the idea of creating videos editing camera whatever you know but um the reason why I decided to go on with podcasting is me understanding the goal was to just be consistent I I can all day come up with content in with my you know know expertise but I found one way to leverage the time of creating is through a conversation and and I and I my thing was like if I can create consistent highquality videos that are long it'll give me so much more stuff to then put out and I I realized that like one of my best the one of the best ways that I shine is literally being asked and then conversing so I don't know I I think not to go too deep deep but it was just a simple way to be consistent and then you learn later on that there's ancillary benefits from podcasting like free coaching like if if that's something you guys wanted to do out from a person invite them on your podcast and then have them consult whatever situation you're in we did that with Daniel Priestley who I know you've had on and kind of with Chris do as well because we've had him on as well but you're right it's like you can bring on a guest they obviously want to talk about themselves but then you can be like hey what would you do about this yeah or if they're giving an example let's just say if they're like let's just say you XYZ it's like no let's not let's just say what if you were in this very position it's the position you're in you know yeah and so yeah I mean and and then building relationship I mean I think the one of the best things about putting yourself out there in the way of building your personal brand or producing content is creating relational opportunities and and I think that's better than any money you can make yeah absolutely so how did you get connected with sea at think media and what were some of those things while you were working there that he was able to instill in you and teach you about creating content yeah so good I we originally met because we both he was the like marketing director at a church and I kind of was like his I just started serving at first and then um it got to a point where they the church moved him to Orange County and I assumed the role of creative director and that was kind of it I mean that that was how we met that's that's how our relationship started and then in in 2015 he set out to just give YouTube The Shot you know and he did it by himself and then a year later I actually uh left that role I was there for about three and a half years until I resigned cuz I just felt it was time for me to step out and start the entrepreneurial journey I started a small agency doing weddings and stuff like that and um we ran into each other at the gym and he was just like bootstrapping think media shooting and editing all his videos he didn't really have anything to sell he just was getting a little bit of money from affiliate marketing which is is essentially recommending products and getting a percentage if people buy them and it just made sense as far as the time I had um I didn't think that think media would become like an eight fig company and become one of the like go-to resources for people in the Journey of creating videos um and but as far as what he taught me I think what he what he taught me was how to be an educator like teaching is a really financially lucrative thing online like I mean teachers in the regular space should be paid more I believe but you get paid more to teach a thing than it than you do to do a thing and um I didn't know that when he asked me like hey can you like start teaching can you start making videos what I didn't know was I didn't know that it was um gonna make me the face of the brand a lot of people think when they thought than media they thought of me um and that's because he graduated into a like podcast he wanted to focus on like the long for very long form and I was just doing like the Practical you know uh camera tutorials and editing tutorials but yeah I think what it did is it put me in a place to really get good at making the thing I'm good at very easily understandable which a lot of people say like you just make it easy like you feel like you give me the permission to to do the thing and do it well um yeah I mean outside of that too just like you know being a um a faith-based entrepreneur and building your business with Biblical principles um you know just the way he leads people is incredible and so yeah my time there was like incredible and I learned so much and that's kind of why I I started the podcast because I felt like you know there were some things that I found that think media wasn't uh you know really involved in helping people with and as far as being high touch um and so yeah I mean I I I figur I started coaching and it it started working really well and it's working really well today flag on the what's going on fig listen it's something that everybody needs tell me it's art list IO okay you need a music licensing platform and not only do we have the best music licensing platform partner they're renewed for a whole year so we another year we get to chat about them for a whole year when were you going to tell me this today this is this is us finding out this is us finding out about the partnership 2025 is going to be big it's amazing okay they got the best sound effects the best music the best stock footage the best Luts voice over I mean you name it they got it it's art list IO and you get two months for free if you use our code down in the description and it directly supports the rocks and the podcast so please check them out go get yourself a subscription let's get back into it what was some of the original ideas and Concepts behind coaching because I know you obviously have a skill in creating content you did that for quite a quite some time when did the idea for coaching happen was it while you were a think Media or was it after kind of in this transitionary period yeah that I think the transitionary period was fall of 2022 um I went to a I went on a trip to Atlanta with Sean and I just saw I saw this these group of entrepreneurs that all had like great personal Brands and they all like did something they all they all coached in various different aspects but they were all essentially coaching consultants and they were just securing their Bag Man like they were just making a lot of money and the and then the way they were doing I I felt like there was a disconnect because I was like dude the you know like there there's there's so much awareness and so much brand but how come like this is work there was and that's that's all it was it was the seed of a possibility and when I came back I didn't know what my next step was all I knew was like there was something in me more than just making videos on cameras and so it I don't know why it turned into this next step but it was like you need a studio like you need to find a place like legitimize yourself bro you know so I was doing a lot of my creating from my home office and then uh Kyle Anderson a friend of mine he has a loft that he's kind of decked out um and it's a Vibe but found a space and it was a scary thing to sign a three-year lease on and it's weird I'm coming I passed two years and I'm about to go to another spot and um that move kind of just set me in the direction to Discovery and that's I like saying doing leads to Discovery just taking action it allows you to get access to more information and then you could make other decisions along the way and then I mean long story short I just put out an offer I just said hey I'm thinking about doing this is anybody interested and I got 55 people to say yes to a $2,000 offer so I made over $100,000 in a week and that broke my brain I was like okay bro chill like what's happening here and so fast forward I've been able to see you know multiple six figures in days and it's kind of just shifted my brain around how you can build a business in a way that really serves both parties and um yeah and not have a need a huge audience but have uh build a brand build build the trust with the content and then for the people that raise their hand they can work with you well I think two things one we just finished doing our first ever cohort together where we were teaching the business side of like the Creator space and you're so right it's incredible how you can make a good amount of money from the coaching side but I think even more than that it's like extremely fulfilling which we get from the podcast as well well like yesterday was actually our last call and we did just like a Q&A and we asked how we could make it better for the like going forward and and everyone was just like charge more money I can't believe how I can't believe how cheap it was and like this completely transformed my life and my business and just the response that we got from it I was pretty taken back and it's something that I knew we had like value to provide but like hearing it after you go through a six week period is like oh my God good thing you like six weeks shout out to you guys cuz I started with a year and so that was my commitment yes it was a it was I coached 55 people in a group uh setting um for a year you get great testimonials though I mean yeah I mean also just even you know and I and I think the way you did it was actually good I think the the two ways to do it is start with a cohort sure or start with one-on-one so that way you're getting the feedback CU at some point you you can assume a lot of problems prior to them coming in and then and then you you and that's how you get people a result quicker it's like I already we I've already helped hundreds or thousands of you you know so start here go here and then boom boom boom and then they get the result um but yeah I started with a year so I mean whatever it actually created a capacity in me and like I still I my program is still a year my inner circle and I'm I'm down to Journey with people for a year because I realized that content creation is a skill finding your message is a skill developing offers are it's a skill and and life happens and so I'll one day have like a toz or a to B things but um but right now I'm I'm okay with that that's something we also got feedback on is is they wanted more like I feel like every week we were trying to to teach them as much as we could but what they found the most value in is like when we would role play like we would pretend to be a cent every client we've ever been through you know and just like try to play that off we would we would have them make like pitch decks and they were like we would love more like one-on-one uh coaching as like how to make it better and so we learned a lot but I yeah I think you're right like spending more time with someone allows you to really like dive deep into their brand and really help them out yeah and and honestly getting people a result and unpacking like where they're at it's there so much other people just represent one that individual or so many people represent that cohort you just help but yeah like to the point that you mentioned like we just at first we just taught so much what we what people don't realize especially coaches that are starting out is they don't realize that you're in the deep end and they're dipping their toes and so if you teach something back to back to back to back they have they are still trying to process and even Implement and figure out how they're going to implement the thing you taught two weeks ago and you're three more lessons in it's like whoa and I found that when you overwhelm you when you overd deliver you overwhelm and an overwhelmed person doesn't usually take action and so yeah when I started my thing it was just like every week I came with like a a a training now I actually because of the feedback I do one Master Class call a month where I do bring something that's fresh like something that I've got you know I'm discovering and developing and then and then I do Q&A for two weeks and then I do Hot Seat calls where I'm like watching content and like watching intros to their YouTube videos and and then trying to adjust so it is more back and forth wow it's so interesting because what from the skills that you learned as like a wedding filmmaker as well as like a portrait photographer I went back and watch those YouTube videos and you're coaching them on their poses and stuff and now I feel like that's kind of transitioned to helping people you know with the content that they're making what are some of the the biggest things that you're noticing that kind of take their videos to the next level now that you're coaching people on making their content better yeah I mean I think video to the next level insinuates a million things cuz there's the quality there's the production value Next Level and I think to some level there should be a level of production value that makes it easy to consume um a great light with a smartphone and a good mic does wonders but for some other people it's like if you want a premium brand your videos should look premium so it's like the objective of Next Level that might be that vertical which 100% I love helping but what I also found was you can have production value but have like no content value so it's also getting good at talking like you know and and then not only getting good at talking getting good at packaging your ideas I help a lot of people who want to be the expert or at least the known expert because the problem isn't usually the lack or you know uh the problem isn't the expert the problem is they're they're no one knows them they're just not a known expert and that's where most people are at that's why I lead with that marketing like if I go in a room I say who here believes they're really good at what they do bro it's like everyone does it's like raise your hand keep your hand up if you feel like you're you're the known expert all the hands go down like you realize that like the one thing that would add so much value to your life is simply being known for the thing you're but the way you do that is is you I I'd say Obsession like when you obsess about the people you're helping you can help them better and that's what a thought leader is is somebody who just carries out thoughts uh and and unpacks it and so when people ask me questions I I'm doing a better job at just delivering it in threes or in a framework and that's just because I'm like wanting to be as clear as possible um and and I want the people that I coach to be able to do that for their industry so you know I help a lot of real estate professionals and it's like you know if you're a first-time home buyer what are the top three things you need to do can you can you make that can you make that more sexy and more appealing or deliver that in the way so there's content value and production value and then and then there's like the you know the the whole backend side of things where how people that's what I help people with I do want to get into the backend and the packaging because that's something we've still we've been doing the show for three years we're still like ideating and and figuring it out I feel like every single week how do you go about choosing a a title for your podcast um deciding what to H deciding how to make the the thumbnail and like are you ABC testing and like can you kind of put us on game as to like your process on the back end and how to pack page content the best way possible on YouTube yeah so first it starts with like your the the thinking like I spend more time in the thinking prior to a conversation than I do the actual conversation itself so because the the the more clear I am with that upfront the more clear the conversation's going to be and then therefore the more a person would like actually watch it the the issue is is sometimes with with and the opposite of this is not h no intention so like if one one side of it is being hyper intentional and the other side of it is not and it's just like he we I just have a podcast that's fine like that's fine if that's your objective but like I'm trying to grow this the YouTube channel you know so if you want it to really stick you just you really want to think I like to think of my podcast like a master class like each conversation and as much as I would love to have like cover everything I know that's not beneficial for the platform so I do have to pick what I like to call a North Star like what is the North Star of the conversation I'm going to have now let that be the focus and use that to then pred decide on a title and the word there is pred decide so it's really important to have at least a few titles before you even start a video because it is going to it is going to um focus your attention in the conversation and then later on it is a podcast we could talk about life and how you are as a family man or whatever all that stuff but most people don't care about that stuff they care abouts and this is a sales thing like sales psychology is understanding that people are inherently selfish and when you when you when you lead with that you'll become a better Creator so pred decide on a title um your title should have it should be like a um I say one of two ways you can e It should read like an article headline so if you're if you know the topic you want to talk about throw it into Google the topic and then put articles and then just steal those AR article to headlines those people went to college to write that article and then you can just take it and rep you know re you know move things around maybe the one you say is like the 21 mistakes for starting Airbnb and it's like oh we could talk about seven of them we could talk about 10 of them but just make it read like an article headline and or you want to make sure it has a it's what is called like a word picture that when you read the title is there an image that comes up in your mind um because you know you do you know about average view duration and clickthrough rate sure okay would would your listeners or viewers okay average view duration starts before they click because they're processing the title in the thumbnail so this is why it's really important to have a pulse of your audience because if you can get a title that leads them to care a little bit and a thumbnail that brings curiosity boom then you got the click but that's because they were processing it uh so we got the title down we want to make sure we decide on the title before we make the YouTube video and then secondly the thumbnail uh I found oftentimes thumbnails that work best are number one simple no more than three things you got your face you got the words and maybe a busy background maybe a clip art maybe an emoji whatever just less is more you'll find prevel YouTubers have actually have no text it's just face you know or one to two things so no more than three things on the thumbnail um but when it comes to the words you use you want people to internalize those words so use a question phrase so how to you know or why and anytime you can use the words why what what what happens is people are asking the question and they internalize it so so then so then they start processing why you're getting no engagement you know I'm getting no engagement then yeah like I'm clicking on this dude right you know um you talking to me specifically from you know from zero to 1 million and it's like I want to so people you're you're people are already starting the the the average view duration and then they click on the video so we have title thumbnail and then the first 30 seconds so important you don't need to have a super cinematic intro for a podcast you don't need to have a crazy edited intro you just need to make sure that the intro is clear that there's comprehension I like to say Clarity comprehension and credibility so Clarity is it in the first two lines does it align with the title and thumbnail to begin with uh and I like using an enrolling question so did you know that it's really hard to make $100,000 on YouTube but it's really easy to make $100,000 with YouTube just like and then you're like you're clicking and then and then uh comprehension is is even the fact that I said it's easy so people know that it's see like now when you leave this moment you know that it there's an easy route but you're not going to leave it because I just sold you on the idea right and then credibility I've been able to make over seven figures with YouTube and I'm going to talk about the fastest path to get there so there's credibility in that phrase so sometimes you like I mean when I when I work out an intro with art when we when we go back and forth I'm looking for those moments and that's sometimes that's why I weave in best-selling author multiple seven fig entrepreneur you know uh ke keynote speaker whatever those things they build credibility so that people can receive from the person that's giving the game so that that really when I'm coaching YouTube videos I don't care about the video because if you don't get that part right yeah's watching it's a waste and people are like I actually think there's so much hidden gems on YouTube but YouTube Can't promote it because people didn't package it well and so it as hard as it is I mean I think some people think it's hard for me it's a little more easy but it's because of the Reps and really understanding the platform I mean if if you can't get that part right you might be wasting your time you know how do you balance coming up with a title or a thumbnail with text on it that balances like what you're going to be talking about and maybe a little bit of clickbait sure because you got to play the game a little bit right yeah I mean I think first it's understanding that clickbait isn't inherently a bad thing you can get people to click a video video and it actually be good clickbait you know but that's where that's where marketing and sales comes in uh I think it just it comes to understanding what do people want so if you know um at at one point I thought all people wanted was crispy videos and then I learned it's like no you want crispy videos because you want to make a lot of money so I need to be better at putting the money part up front crispy is like the answer to to part of that question but that's why the more you serve the more you put out content you get more feedback and more data and you realize like oh so like you know we can make this we could package this and make it about money when all reality inside the conversation we're talking about sales so it's not a sales conversation it's a money conversation so I I think that the balance is in just understanding what people genuinely care about and and you can make things you know that that's like saying you know how often does an airline balance showing the seat that they're selling and the destination they're taking people to they don't they always focus on the destination because they they know that's where people want to go but they're only they're selling empty air seats you know so that's just in you know marketing and sales so it's so interesting how important has video been for the growth of the podcast is that the entire thing if someone wants to start a podcast is audio video do they need to be on video put let the viewers know no you don't have to you don't have to I actually I actually encourage if you want to start a podcast most people should just start with audio get everybody to go to the audio experience film it for the reals but it's a beast like if you want to do it right there's a there's just so much so much that goes into it yeah now some people can start off the Geto and like and do it right but I I think most people and that's the funny thing about the word podcast because like people will say say hey Omar I want to start a podcast I'm learning that that means 10 million different things there's they're either saying hey Omar I want to start a virtual conversation and capture it online with a webcam some people are saying I want to just myself look at a camera and talk into a mic or just or I just want to record my audio or I want to do in person or I want to interview people or I want to do it with my spouse like those are all different ways to do it and I'm when people say I want to start a podcast I think it's just unpacking first like choose the type of podcast that you can actually do really well upfront and consistently and consistently and I think everyone can start an audio podcast as and then I mean you know at some point we're going to have to reset these cameras you guys know you have to do that but like most people are like G to do their first episode and finish and be like dang it [ __ ] yeah so we were rolling but but yes I have chosen from the beginning that with my podcast I was going to leverage YouTube and how YouTube works and so I played the YouTube game with my podcast and so that's kind of how I've been able to grow it um in this last year is there any other advice you would give someone before ever hitting record if they want to start a podcast of any sh May and maybe like things to consider I mean I think is like what's what's the objective and what's the goal my friend Peter vuk says reasons come before results and if you don't have like a a big enough why chances are you're you're you're going to try podcasting and quit but there nobody who has succeed in podcasting tried it everyone just they just decided to do it and their time Horizon of success was very long or like what they like most successful creators entrepreneurs who create content you know it's because they set out a a long time frame and even they lowered the expectation of outcome you know most successful people actually they remove them from the outcome of whatever it is they're doing they just focus on the input and then change the inputs iterate the inputs and then that will eventually lead to better outcomes or outputs right yeah I heard Alex Heros talk about when he started doing content he brought on somebody and was like all right let's try this for five years and then we can see where we're at yeah my I mean my business coach myON golden he's 63 years old now when he turned 60 he's like I'm going to post a video a week on YouTube from 60 to 70 he's about to pass 990,000 subscribers he's 63 years old it's incredible he's a dog yeah he is a dog and he went way more than and he just pooped out a second YouTube channel and it's it's paying he bought a a fatty house and he's like bro this new YouTube channel I started is already going to pay for the house um yeah he started a YouTube channel a couple months ago called Bible study with myON golden and it's a second Channel he wanted to kind of he just wanted to separate the business conversation and the and like the the faith conversation even though sometimes they intertwine and he's I mean I think he's got to pass 50,000 subscribers and with very minimally edited videos just long great content he's also incredible at speaking Communicator for sure we do need to ask you though because we saw a real him talking about a $55,000 coaching program yeah did you pay that I did twice twice twice wow okay so I have friends who paid him a million bucks for a year I believe it but I want to know though from you know someone that's looking at investing in themselves how scary was that decision or did you know good question did you know that when you paid that 55,000 you're like I'm there's no other option but up talk to us through that moment when you your credit card went through what if it didn't it declined and I got a second one third credit c i apped for the MX Platinum myin doesn't do credit cards you you only wire him the money okay so when you send the wire you get the $50 fee no what's going through your mindel you what's funny is I thought you were investing in a person like that like I'm I'm going to give myin the money because but like it's not about the person more than it is about you I found that hindsight now being two years you know working with him that it was about me becoming somebody worth other people investing in themsel with me and so the only thing that allowed me to go from $2,000 to charging $25 and $30,000 is a conviction and confidence in my value and that only comes if you you value yourself at that level so yes like I would say that was like one of the scariest Investments I ever made and but now I'm like I would not be where I am without that investment and a lot of it was it was mental it was killing limiting beliefs um however you know I would encourage anyone if you're looking to invest in yourself number one it should sting um because if it doesn't cost you anything you may not pay attention they say um you know those who pay pay attention those who pay a lot pay a lot of attention and sometimes even some people that you guys coach or somebody else might coach or consult aren't getting results because you're not charging enough for them to pay to care so sometimes it's like the the price sometimes is very like ancillary it really does it's more about like the the the level you want people to care and I obviously people are at different levels but I kind of went into his I went to to his live event um in in June of 2022 23 and I already knew I was like whatever the offer is I'm in and it was scary I texted my wife the photo funny this is actually really funny I've never I don't think I've told it like live but when Myron's giving his offer you know there was a one $127,000 one and $155,000 one and he's like just stacking the value this called value stacking when you're giving an offer you're going to get this you're going to get this and this is how the value of it all adds up and then he was like take your pen well first I sent it to Amanda and I was like babe how are we going to do this like how are we going to pay for this and she was like we could take it out of the house like Equity or something we'll figure it out and I'm just grateful that my wife would even like believe in me enough to do that did you send her 150 yeah I sent I took a picture of the sheet and it said 155 she's like yeah we could take out equity in my mind I thought it was going to be you know I had to pay it all up front just that's the way my brain works um and then he was like take your pen and cross out that one I was like oh this is a discount yeah I was like all right but um still it was a lot and I had a friend there that actually spoke at the event and I and I was I asked him I was like dude I don't know if I should do this and he knew he knew I was gifted he knew I was going to make a lot of money one day and all that stuff and he he looked at me he's like Omar this is why you're afraid to charge people it's because you haven't invested in yourself at a high level he's like that's the only reason I would say do it I'm not telling you to do it I'm saying do it because you need to be somebody who charges a lot because you're really good at what you do and you're going to just be stuck there and I like okay and I dude yeah and then on top of it the cherry on top is yeah who myON is he's he's somebody I would like to be at 63 the way his family respects him his whole family is a part of his business his brother does the sales calls his his daughter's the CEO every like his family and his people love him I'm like at 63 I would love so there there's a level to that too when when you invest in yourself it's not always just the skill it's the person you're investing with in into in yourself that's going to you know you should respect them so what did you get for the $55,000 what was that coaching program what did it look like well what I got was who I became but not to just I know because I know where that question comes from that question comes from the concept that if you paid 55k you must have got a lot and the reality is I'm learning you don't pay for stuff you pay for Speed so you know it's it's a two calls a month on Zoom ask him whatever question he had a he had a curriculum of stuff uh four events a year in Tampa where you go and there you know the people you get access to and you can go to it I just came from it actually um but maybe the maybe the question you're really asking is like how fasted you get the return and I got it in a month I doubled it so what happened was I on a call he I was just ask because because I brought my Ignorance by the way that's what you the the most expensive thing we'll pay in life is ignorance the reason why we pay the expert or we pay the coach or we pay the consultant is to get there faster um and if you choose to try to figure it out yourself then you're just going to be on this long journey it's going to take longer yeah you're either paying with money or time yeah for sure and and the reality is time does not equal money time is infinitely more valuable than money because if if I had a million dollars and I say you want a million dollars would you take it yes okay if I said here's a million dollars but you can't live tomorrow will you take this of course not because time is infinitely more valuable so he helped me see kind of what your question was like I was stuck at charging 2,000 bucks for a year of my time you know and he and I asked him I was like myin how come every time I think about charging more I my my brain goes to how much what can I include how much more do I need to add in order to charge more and then he just painted this picture that I'll never forget and I hope somebody's listening to this or watching this you'll never forget this he said Omar I'm going to give you a hypothetical situation I was like okay go he said I have this program it's going to help you make $10 million it'll show you how to make 10 million dollar are you interested 100% he's like okay so here's the offer I have these 100 videos these 100 the 100 page PDF you know downloadable whatever book and 100 audio files these these things are going to show you how to make $10 million in a year how good does that sound I was like sounds amazing how much is it he said 20 grand I was like great and he's like or I have this other one it's going to show you how to make $10 million in a year it's one video it's one page one piece of paper and one audio file it's $35,000 which one do you want simplify it I'm going that one yeah this is crazy because we were talking last night and we were like how can we charge more for this cohort that we just ran and I was like okay we'll probably have to maybe bring in an extra guest speaker uh obviously do it for longer what what else can we teach but you're right and it and honestly you're you guys are on the I mean same Journey that I was on just you know a little bit ago where because there's part of it is either you guys haven't invested in something and saw like how little you got you know part of it was like I invested 55k and then at first I'm like where's all the stuff where are the videos where the mod and then and then you realize like it's s yeah doesn't actually exist and that's why we get into this dark side of online coaching uh where people are just taking people's money but no it it was like you you know it's paying for the transformation and then what I got access to was I got access to how somebody delivers on a 55k offer and I was like oh wow cool like I love that he includes a Min event and and then it's also like internalizing yourself you investing in yourself have the self-awareness to know what you care about the most so when myin was giving his offer I only cared about one thing and this is hilarious you know there's this thing in in in um in marketing called a mythy which means is a most incredible free gift ever right Russell Brunson came up with it um when you're giving your the offer you know perceived value is value that's why we have to get really good at the words we use um more than we're going to help you get more clients it's like no that's like me a better way to put it is like we're going to help you become a sixf figure Creator like and how can you justify that reverse engineer how can you justify somebody being able to get to that place and you're not doing it they're going to have to do that you're just going to get them there quicker than it would take them otherwise but as myON going through goes through his offer he you know he has this like brand that I like love and all that stuff and he's like here's Here's the final bonus he said for those of you who join um how cool would it be if we wrote a book together your name and my name on the front cover of a book sounds cool and then he's like better that better yet I already wrote the book and I own the rights all you have to do is write the beginning of each chapter how good does that sound dude everything else like nothing else mattered in the moment I've been in this program for a year and a half tell me if I've ever like ticken him up on that I haven't you know but but it's it's it's like I should do it you know um but everyone joins for their own reason and the more you deliver and the more people you help you find out all the reasons people join and you build a program around the reasons they care about and so I thought all people cared about was quality video which that's one type of person another person cares about their messaging another person cares about their uh their offer another person they care about me so like I've I've included like a a part where if you like pay in full in my coaching program I'll do a podcast with you and like for some people they're like La your focus on that thing um and yeah so so how you charge more honestly you charge more when you can guarantee the results quicker what were some of the limiting beliefs that you had to break down I know you mentioned the one earlier about price but tell us about you know these one-on-one sessions with my and what was going on and let me clarify it was a group coaching program okay you don't get one-on one unless you pay him $350,000 for a day how many people were on the group I think I think there's like close to 200 people in that group wow but the thing in every group not everyone's engaged you know dude I haven't shown up I mean I'm the worst I have not shown up on a call in Forever you got what you you got what you wanted that's I mean when I told him I was like dude I doubled my investment bro everything else is gravy from this point but like keep paying attention bro like you know there's still game to receive I'll first start off by saying I I I have found that business is a is a game of beliefs at every level there is a limiting belief so I might I might break a limiting belief in one aspect but then there's always another one to get to the next level and I think that's the journey that's the fun thing about entrepreneurship because right now I have a limiting belief around hiring people in my mind right now I'm like I feel like I cannot find somebody that's better at what I want them to do than me weird limiting belief and I think it's just because I'm such a I'm such like a a perfectionist maybe I just like go to the extent of something to really become good at whatever it is I you know learn but that's just a limited Rel is there somebody that's just better than me at whatever like you know I feel like and that's just that's a limiting belief I I realize that but for some reason it still lingers but in that moment it was just the the the the the the the idea that when you invest it's not you're not losing like it's not leaving you when you invest in yourself it doesn't leave you it's a seed sewn into your who you are becoming and so I think the limiting belief is that like you know like what you invest in there there's these like all these things that you g to get you know um and then the other thing is just that it was I thought you had to work really hard to make a lot of money I did too I I think that was one from like just growing up like your family kind of instills that in you especially when you come from a very hardworking family and you see that you're like this this is what it is I I had to retrain my brain my girlfriend literally was like money should come to you easily and frequently yeah not like I had this notion that I have to work super hard for the money and it was like it was Earth shattering when you hear someone say that cuz you're like no you're wrong you're wrong like you want to say that you're wrong and and it took me a really long time to to understand that and like I similar to you like with when I was in college I invested $55,000 that I did not have on credit to try to understand how to make money online and within like a month shattered it by like five 5x it and I'm like oh this is crazy I'm making money while I'm sleeping and that creates a new belief a completely new belief so like it's actually not like killing a belief more than replacing a belief another one is that you like you need an audience you know to be financially successful like that's not true you could you could be unknown now I think it's wise to build your personal brand that's but that's that's an observation and opinion on my end um I I would say that like you you know kind of It kind of keeps going back to like including more including more and doing more I think it's just like that's the biggest thing and it's always just how much it's not how much less I can do for you but how can we do this quicker and something I'm finding my Discovery from people who are like they're they're having million dollar days and they're just like absolutely crushing it and stuff is a lot of them are condensing the time of fulfillment so rather than selling a six- week program let's just do this in three days come to La come to Las Vegas we're going to go 1 two 3 4 and by the time you leave XYZ and like that sounds really good to people this is why plastic surgery is POS is popular people are paying to skip the process quickness yeah um and so that that same buyer mentality happens when you say like this can happen really quick um now it just depends on what the promise is you know obviously you you can't come to Las Vegas and grow a 100,000 subscribers in the 3 days that we're there but like maybe maybe it's getting the process and the systems in place so that you can then go home and then just like crush it with your YouTube packaging or something that's another thing that you kind of just blew my mind on because we've been talking about wanting to do live events or coaching in person oh man and I'm like well if we're only doing it for a day or even like a weekend we wouldn't be able to charge as much as we would be able to for a six we course that's crazy like why not charge more than what you charge for the cohort but what's cool and this is just the now you're getting into the the world of offer creation you know I like to say content creation is wealth creation but also offer creation is wealth creation and and the reality is is if you have that in-person thing it it it potentially could be more yeah than the cohort because it is in person and you are going to get quicker you know um momentum and all that stuff it is yeah it's very enlightening because I even I still struggle with that I mean I did a VIP day with a guy that reached out to me and um I think we we landed on um at this first one it was 15K which doesn't really make sense if you can like jam with me for a year for way longer I should have I don't I want to say I should have charged them more but based on what I complished for him he got four YouTube videos shot like I'm done for you I don't do any done for you I left agency but in this regard there's some Consulting I you know we go back and forth with the title ideas and then he shot some ads I helped him with a web class so that he can have an ad in his YouTube videos like no one's starting their YouTube videos with or their YouTube channel with this much Clarity you know um but long story short I just I'm seeing it more and more but at the end of the day you just have to go and do it yeah even when I was doing my agency work one of the barometers that taught me how to charge more was just my intuition if you ever sat at your computer and you're Maybe still working on that project and you're like dang it's no longer worth my time that's a good indicator that it's time to charge more or yeah when it's just like the back and forth the back and forth and it's like good night now at this point this feels free you know so you do the thing you pay the costs and all that stuff and it's like was this worth it no dude we should probably charge more like but you wouldn't have known that unless you just went and did it when did that light bulb moment for you about why a personal brand is so important and that you could monetize it when did that moment hit for you I believe it was just attributed more than a moment it was just Gary it was probably Gary Vee I realized that like the dude knew he was who he was talking to he was talking to people had something in them a dream a business whatever and and so that I was able to connect at a distance but the I guess the light bulb moment would have been whenever he dropped a book people didn't buy just one book people bought like three 10 my friend just put on an event this last summer he bought a thousand of his books but it's because my friend who's in his entrepreneurial Journey Gary ve me means so much to him and so Gary spoke he paid him his speaker fee but he was like hey well so I'll buy I'll buy everyone in the in the room of book that effect the effect of that is brand you know and so I think he would I would attribute him to like the new era of creating a care for the thing you know connected to an individual um and then you know I feel like at at at at that point what happened was I was actually I saw my agency when I you know with with when Gary ve was doing his things his daily V's or whatever and I was helping A Lash company and there was something that stuck with me and I still remember it to this day was the owner was like hey we just want to be like the Gary ve of the last industry and it was like okay I get it like that's the you can create the personal brand in an industry and become the person I see how would you define personal brand and what do you feel like people get wrong about it I would Define personal brand I don't want to I I just steal the definition from a friend his name is Rory Vaden and he says it's the it's the digitization of your reputation um maybe Omar's sub definition would be what do people say about you when you're not in the room that's your personal brand because I think personal brand is is is beyond online it is it's what people think about you as in you know I think even people that work with me like they have a brand the way they walk into a room the way they dress up the way they carry themselves like I think about you in a way based on how intentional you are with your life right so um so I would say it like that and I would say some people that have it wrong are people who are trying to copy somebody else's personal brand can you be the next Gary Vee or the next Alex rosi or the next Chris doe or the next Omar alori see how I included myself in that list um as you should but it's you could be inspired by people but like I mean it should still be you and that's that's what's working right now is what's working is the people that find what works for them is what's working I know that's like makes me sound smart but it's not that crazy I get hit by this like local hairdresser I was showing art and sometimes I feel weird when girls show up on my like Instagram feed cuz I try not to like cuz if I stay there long enough if you go on my feature page you know they like d yeah they just bombard you how about this is gross um you know I'd be at conferences people be like dude thank you so much you're so grateful for all the content cool man you know let's take a picture they'll pull up their phone and like they go on their feature page and it's just butts and then they'll like want me to like type something on their phone I'm like bro this is gross right now fixure for you Paige yeah but um no this hairdresser and she's just washing the hair of her clients and she's just fitted like every day she comes in a work fitted and she just films herself washing hair and she just looks at the camera and then it jump Cuts different outfits and she's like 200,000 followers as a local hair stylist wow uh she just found her thing if anybody tells you there's one way to do something don't listen to them and this is why I love like I genuinely love coaching because I love helping people finding find out what it is for them and it's okay like it might not be YouTube in this season this is why like the podcast question dude maybe you don't do a video podcast how consistent would you be if you just focused on audio right oh man I could start yesterday let's do it start that's the goal so um I think just trying to copy somebody else um another fascinating thing I have found is personally I haven't found a very impactful personal brand with somebody doing it all by themsel they have some level of Team somebody whether it's the person actually creating the content for them somebody on the team to help them something like I to do it at a level that you're impacting many people it does I feel like require a level of community and it might not even be like hired people it might be you're in a part of a community or you're a part of a program just the idea of trying to build it alone when you started really making money on the online space who did you bring on to the team and who did you maybe hire that you're like I actually don't need this anymore at this moment this isn't this isn't what we need to continue to grow know we have art here he cooks behind the scenes for you like who else are you bringing who else have you brought on yeah by the way like art has his job description I didn't use chat GPT to write it here's his job description make me look awesome and I think a lot of people who are in business should hire somebody that makes them look awesome I've heard you say this before yeah and the reality is is like much of what we do is not sexy yeah but you can make it look sexy bro like I'm I'm just jamming on podcast today it's it's it's it's a it's work yeah but we make it look tight as heck bro you know and people are like bro Omar you're the man I was like bro I just I flew Southwest to get here bro like it's not that crazy 24b yeah middle seat but uh no you get to board whenever no that's thought you said 24 um okay so I I I think it's it understanding yourself you know I I think there is wisdom in hiring people do the stuff that especially I'm finding this with like CEOs that are better creators than they are CEOs like you should hire a CEO um I think a hire I made that wasn't like the smartest was I thought I wanted to like start up the agency thing again especially using out my studio um and so I hired someone to like start and run that but she had an entrepreneural brain and she just did it herself and that didn't work out and I also was like I don't know if I even want to do that that wasn't you know but that was just trying to like capture an opportunity that maybe wasn't like well worth it um but what I'm finding is like I don't even know there's certain type of jobs that would be very beneficial for me uh to build the video department and one one I just got exposed to yesterday was a Content writer like something I have found is that I I don't I don't have a Content problem I've been doing what I've been doing for a very long time that you could put me on a podcast I can have a podcast I can do a coach call like the content's already there I need I need somebody to like take what I say and then you know help me unpack it more sometimes like sometimes I'll say something and I'll surprise myself and I'm like dude I think that's something because I could feel like I just hit a vein like I can we can make that's an email that might be a podcast like one one great example is something I've discovered is that like 40 year olds want to create content 40 plus year olds and I made a video a podcast episode me and art did it in Porto varda kind of a flex but we were just on a vacation and I wanted to right off his travel was that also Southwest or um no American they got direct flight from Vegas now just um no but you know it was it really resonated and I uploaded a part two like you know just yesterday actually and that's just a conversation you know like I just think about like how deep can we go with these 40y olds 40 plus year olds I was going say 20 2.0 era people they have money that's cool uh but they also have life experience and I actually think their path to impact is quicker than a 19-year-old being a coach dud helping people you know we we we've been having this conversation in this department about how you shouldn't be a life coach before 30 for sure you need some life experience yeah I mean and I'm trying to unpack gen z a lot like I'm I'm in Ministry and I I love I I I realized that I had my we you know I'm sure the the generation before me were like dude Millennials are wild and I'm just trying to unpack because I want to understand them better I think many of gen Z is they feel like they're they're behind that's like huge they're like I should be further along um and yeah I think I think they have like generally speaking and I could sound ignorant for speaking in gen generalities um but my observation leads me to believe that they don't want to plant they don't want to stick around they're they're they're waiting for the next like not get rich quick but that idea like what's the next opportunity I could jump to accelerate something and it's like there is no such thing as acceleration other than process and and you know um I'm grateful that I gave my life to build other people's businesses that when it was time to build mine that in less than two years I can generate over seven figures that doesn't just happen that happens when you become the person and it's like humble yourself like I don't know I mean that's just something like it's just something I feel with um with with that generation and it it's true like just serve somebody help somebody else build their thing and trust me the moment you'll want to do your if anything you could partner with the person you were building the thing with but like you're not creating that opportunity for later by just like just stick with it you know yeah you hear Gary ve talk about that a lot like he'll talk to kids who are in their 20s or even like early 20s and they're like I don't know what the [ __ ] I want to do with my life like I need to have it all figured out he's like dude slow the [ __ ] down do you realize how young you are it's crazy and and I'm 29 I'm turning 30 which is weird to say in like six months or seven seven months yeah they're calling me un but uh I feel like the older you get like I feel like when you were younger looking at you know 30 or thinking about 30 you're like oh my God ancient and I'm like I feel I don't even feel I'm 29 feel like a kid still bro too bro that never goes away like the inner kid bro like I have two kids and I'm like what am I doing entrusted with human life like you know um but I I would just you know I mean in in that regard I I think it's um I don't know where I was going with that where were you going with that I don't know where I was going with that I just think 29 you're not late to the party you aren that that's that's the point yeah I mean and I get it some there are some instances where people have these like freak experience and like yeah they're like crypto millionaires you know those that's unicorns yeah right but there is I and I I try not to be this but there is a I get a sense a temperament that everyone should be an entrepreneur and everyone should be their own boss um in some aspects it's like everyone should be take ownership of your life yeah everyone should own the role they're hired in like an owner and then watch your life change because you you're a good Steward of the season of life you live in but I don't believe everyone should be an entrepreneur you know um but yeah everybody's trying to do their own thing and I think a lot of that is also the messaging that's getting to people that are like I need I need to figure like the what is the thing for me and it's like whoa It's hunker down it's chill it's going to be okay and just some perspective I found like it it took you know the the 18 years it takes to get to 20 to 30 or the that's terrible math the 19 years I guess you could say I said 18 years to get to 20 but you know that that what I mean is the development like you spent 5 years not knowing how to function and then the next five like meeting kids and friends and then all that led to TW the reality is it's what I'm what I'm trying to get at is momentum in decades like the momentum you have when you go into your 30s if you you Steward your 20s like you have 10 years of lock in and then out of those 10 years of locking you're going to go into your 40s and like that's what like The Compound Effect and I think life life is a life of being of Discovery um kind of back to myin I think he's he's just being revealed right now uh he has this thing he always says he says Abraham Lincoln says prepare yourself and perhaps your time will come but myin will say whether you prepare yourself or not your time will come and depending on how you prepared yourself it'll either expose you or reveal you it's you get to decide do you want to be revealed or you want to be exposed yeah I love that I also think going back to your point of like you need to put the time in we had been doing content using a camera for each close to a decade before I think we started this podcast we also have another co-host who's not here today but between the three of us we had about 30 years I would say of like experience and I think we would be able to do the podcast to an extent because we had like put our time in if we had tried to do it each solo but I also think that like the cumulative time that we've all put together allows us to do the podcast at a level that I don't think we would be able to do I know we wouldn't be able to do alone but also like we put the time in of honing in our craft before we even decided to start teaching talk about it yeah I think that's super important if there if there was a platform right now that someone should be on if they had to just pick maybe let's go three what do you think they should be on or do you think that someone should just pick one and be really good at the one and put their eggs in that basket I'm curious to your take it's really good I hate to not be like directing my answer but it's like what's the objective you know okay let me rephrase if if someone some wanted to build a brand a personal brand online and eventually maybe sell the information that they know about said topic or sell a product that they that they've created whether it be physical digital whatever where do you think they should be putting their attention I believe they should be putting their attention on YouTube because it could shorten the path of selling something uh because trust is easier to be built on YouTube you don't need a huge following I think you can't [ __ ] YouTube either it's like especially on a podcast specifically it's like they're going to find out who you are sooner rather than later if you're talking for an hour they're going to say this is what this person actually is like and is dude this is why I mean part of why I think Trump won all pod the podcast people got him he they got to consume him not polished edited just there was no there was no agenda yeah they called it the Colin and Samir called it the podcast election and I saw those views on YouTube and all of the data it was very interesting yeah I think he was on 25 hours worth of like content or podcast and KLA heris was only on like four and the doomy there is crazy and it just says something right um but but the psychology I I would say the the the consumption Behavior on YouTube is is way more bought in than on Instagram I agree completely now I have I do know I have a friend who built like he made like four million last year on Instagram all organic I think it's just kind of like what which one it resonates with you but I think at the end of the day I I believe if you're charging people for something to help them you know make maybe make more money in their business or be become somebody that they believe they want to become or whatever that may be Fitness whatever you should just be able to talk articulate for long periods of time anyone can be like here are the three ways to one one two three totally but can you can you can you have a conversation about something can you break down a framework you've come up with intellectual property and then distill it down to to a third grade level and deliver that to people my goodness like you don't need a crazy sales process at that point like my you know Nolan was at think media he's made like 200 Grand just by saying like DM me on Instagram from YouTube and his Instagram could use some work from you know but he but he's focused on YouTube and if you want to make a couple hundred grand like run it you know I I I know somebody who has a thousand subscribers that has made Millions uh just with live streaming and then somebody in my program she has 13,000 subscribers and she just got a $30,000 client wow with eight videos and she she hates on YouTube you specifically wow that's so interesting it's very interesting to see where it's going do you put any time or attention into LinkedIn uh no I know it's I know it's whatever time or attention people would put they'd get good youi it's interesting to see I I think my bet is on YouTube personally I think I think YouTube Coast and I have talked about this like for thousands ofs but we think YouTube is the place for any person to try to build a brand I do think it's hard I don't think it's easy I don't think it's an easy platform to dominate on because there's so many different things and like you were saying earlier in the episode like if they're not clicking on it you could spend 48 Hours on one video but it doesn't matter like that packaging is so important simplifying it down to being just the most simplistic thing like if you see a 100 thumbnails in a good title like are you going to click on set title it's very interesting and I mean I don't want to Overlook the idea that if you do it well and you do it right YouTube can feel the whole thing so the long form can be cut into short form yes you know like most people aren't asking me what other things should you know people be creating on but like are you building out your email list and then are you sending emails what do you mean Omar you got I got to write emails no you actually don't have to write emails like the content you're creating on YouTube could be you know my email strategy by the way way is taking moments from my podcast I post them on Instagram and that moment is an idea many times it's delivering on one idea and then I write out a caption and then my assistant she takes the caption and the idea and and puts together an email and that's how I send an email and it's awesome it works you know and uh and then if you're consistent on YouTube if it's if it is more informational you can export the audio and congratulations you just had a you just started a podcast Yeah Bang so it's like that's why YouTube is because it actually could fuel every other thing yeah you got the one long form thing and then I mean yeah from this episode we're going to have 40 different pieces which is crazy to think of and that that was I mean the big light bulb moment for us was putting it to to Reals in Tik Tok that's when the show actually started to grow cuz we'd get these real that's how I got exposed to your guys' show really yeah I mean I was just like oh snap Jacob Owens like dude he's an OG oh gee we did a we drove to Arizona six and a half hours got a uh speeding ticket on the way up podcasted with him for 2 hours and drove back same day six hours snap yeah and he I remember when he he was like you guys will come to me we're like I'll we'll be there anytime and he's like cool we'll do it one I'm like we're waking up at 5: we'll be there way to go me I feel like that would have told you guys showed you a lot about the value of of that capturing a conversation especially with someone you value um how about the power of the fact that you had a podcast you didn't have to pay him for anything there was a cost to get in proximity to him but like you got access the speeding ticket that was only there you go yeah and then and then now there's relationship there I'm sure you have his number yeah he's the man it's really cool and he's been super helpful with so many things with our brand so good I love that he is you know he shows like the I I I find that like the first giant is the business giant like figure that thing out yeah figure out how the systems and processes how you actually are going to make money predictably it shouldn't be guessing and then at that like that's not the end the next game is the tax game oh yeah oh dude but because the next game is the tax game it leads you down a path of understanding how to build wealth and invest in other things and I I love his how he's been able to offset taxes and and then still use his expertise open up Studios and stuff like that it's it's been super cool what are some of the systems and processes that you've implemented that you've seen to really make things run behind the scenes more smooth I mean that that content calendar strategy from like one long upload on YouTube to help me be consistent that leads to the emails um deciding on an event that you do predictably in your business so people can raise their hand when they're ready so sometimes we think that like you know nobody goes on these platforms to buy something but like what opportunity are you giving them to learn more about a thing I don't know you guys had Daniel Priestley he's he loves introductory events like a web class or iners webinars like I I mean in the last three months I think I made like 50 Grand doing a webinar week just I saw Russell so Russell said that in your podcast that you did with him he said he does one a week if you do a webinar a week for a year you'll never have to worry about money again in your life and I think it's because the what it what it does to you it it it shows you that you don't need to keep coming up with something new it shows you that you like by doing a webinar a week you get really good at communicating yeah you know and um and then it it it's just a great trust accelerator to get people to the next step charging for it Omar so I don't charge for that um so you could take it I I always say it's like a call but then I do at the end of that invite people to buy a ticket to my 5-day content to cash challenge so some people go directly and buy a ticket to the challenge there's $97 197 um but from that web class you know it's structured in a way that it shows the opportunity of what the web class can do for you yeah how do you structure it are you are you basically doing like how long is it and are you teaching for like an hour it's about an hour sometimes it goes to to two hours only because I don't want to do Q&A but if people have questions about something regards to the challenge I'm like down to hang and talk you know um but yeah I I teach you know myin taught me that like whenever you have a lead magnet which an introductory event is a lead magnet you know um it's free it's great learn a lot um but you also don't use the word free okay just take that away from your vocabulary okay take the word fore you okay cuz you don't want to deal with people who jump at that word now it could be free just let them find out it's free after they they love the idea more than they love the fact it's free does that make sense yeah and I think it's probably it's a different buyer yeah exactly totally different buyer so um they say like your lead Magnet or that thing that downloadable PDF whatever that lead magnet thing is should be leading people away from pain people are more receptive so mine's the five mistakes entrepreneurs make when building their personal brand so please tell me if what I'm doing wrong like that's kind of like the tality and then yeah I I I give those five mistakes it is structured in a way everything I do uh is psych psychologically um intended to get people not to buy necessarily but to if if if they're in the place that it would it would be the best Next Step so I don't give tactics I I used to that's another oh how about let's go all the way back a thousand minutes ago where you said like it's another limiting belief I thought in communication giving tactics was valuable and it's not because people don't need tactics they need to think about the thing you're teaching about differently tactics are less important if they think about the way they charge a client or they think way the way they deliver a a you know project that's more important then here's how you'll deliver the project you know what I'm saying and because they're just dipping their toes in so like I mean it was kind of like a you know twofold by the way when I made videos that did really well on think you know I realized that in so many cases it wasn't as tactical as I thought because if I said how to create a podcast it almost has a I think it has a million views I just told you what to do I didn't show you how to create a podcast there's a difference um this is it's very this is very meta but it's like if you can teach how to but in the howto you give what's and why and um wees then yeah it it's it as an expert it's so easy to teach so I say all that to say I actually just in those mistakes I use people as examples and I tell stories and then people see themselves in those stories and then it's like yo I'm doing this awesome thing called the content to cast Challenge and then the content to cast challenge I think it's an experience unlike other any other I'm not a fan of courses and so it's a live 5-day virtual experience and kind of going back to why I even got into that flow it was your your question was like what are some things you put in place it was deciding on things I was okay with being predictable in my business it's like that's like so boring to do a web Class A week and then do a challenge once or once every other month or something um but creating predictability is what people need because in our minds we think that when we do the cohort everyone who was supposed to do the cohort joined the cohort and it was like in some aspect because they did but in many aspects somebody might be awakened to the idea of the thing you guys help people with later on I have people who like who took my challenge didn't buy my offer and then they came and took the challenge again and then bought the offer like when they were ready they they did it but am I giving them the opportunity when they're ready to jump in and do something with me and so I think that's really key what's the boring things in your business that you're okay with doing and honestly is fulfillment I every time I do the the web class it's like dud that was a great 90 minutes like those people were pumped up fired up like made a usually on average are selling like 20 tickets I'm making like five grand or so and I go golf and then I go home it's like it's like helping people can serve both sides can you go into consistency a little bit more you're talking about being consistent with these webinars and also with the podcast and and content in general how big has consistency been for your business and personal brand I feel like consistency outweighs 100 not not necessarily production value but like I feel like consistency is like the whole thing like if you're not consistent it doesn't matter how good the content is yeah and I mean I've been thinking a lot about that because the consistency is kind of like a buzzword you know like in all things whatever you desire to do you should like be consistent in but I found that because people were saying like dude I've been posting videos for two years straight once a week okay so you're consistent but you're not seeing results so what's the what's the disconnect you're not intentionally consistent intentional consistency over time leads to growth and so with my showing up every week to do my web class my intention is to perfect it every week every week There's a new slide to like tweak every week there's something else that I realize like while while I'm giving it but it's because I'm trying to be better you know James Clear I think in atomic habit says 1% better every day I think when you have that mindset like okay be consistent but what about my consistency do I need to change like how can this be better how can this be something that like literally when I had it what I think the reason why I love like I call it shredding like Art's my shreditor it's actually a new art form okay no pun intended uh because he's already cooking right now he's already editing the photos he's going to have a recap and we're going to post it on my stories of this and it's done you hear that Nick this episode needs to be uploaded today five minutes yeah no a shredd Itor I think that is the higher by the way you know I'm kind of going all over the place but um but it it was I asked myself this question and it's led me down a path of you know Excellence it's how can I do this faster without losing quality like and that that asking that question every time has led me down to be able to accomplish more with less time without compromising quality and so yeah intentional consistency over time so don't just post the videos look back why what what could you do better just one thing and then boom change out the next and then The Compound Effect what's your take on finding a niche first being the niche yeah that I mean yeah there's like that phrase that I think Gary ve says you are the niche uh I think Niche is getting overplayed the the word people hate it so I don't like using it you know again human psychology you don't like the word just stop using it uh I think other words for it is focus like so people say I don't want to Niche down too much um what they're really saying is I don't want to focus which is why it doesn't work so there's there is a limiting belief in thinking that if I'm more General Ro in my approach to building my brand I will reach more people when the people who have built audiences will will come you find out like General Brands don't do anything effective also you can't charge a lot if you're a general if you're a general person right um most people if you had if you needed to get brain surgery would you go to a general doctor or do you want to go to a brain surgeon brain surg and regardless of how much this guy charges it's because he specializes in his Focus or in his Niche is why he can charge so much so I think there you know I think it's important to be known for a thing um as far as the brand goes the way you intertwine your life is that's more strategic um and strategic and natural at the same time my friend Neil he we kind of teaches on these like five FS so like let's say your your focus is film making but you can include on like your stories and the way you deliver your content you can include things like your your family your faith your Fitness your food and your fashion like these are things that people rally around so because I post my daughter a lot I get a lot of love from like people who have young kids you know because I I'm very vocal about my faith strong connection people respect me you know things like that like so although I can share that stuff at the end of the day it is it is personal branding content creation online business what is something your you're trying to work on in the next 6 to 12 months what am I trying to work on in the next six to 12 months doesn't have to necessarily be business could be personal could be relational um I mean it's as weird as it sounds dude I'm not a big goals guy I I just I think life's more bigger than checking off the Box um I think it's just finding the flow and it's hard to articulate it but like I'm excited cuz we're going to move into a a space like the the the the church I'm a p I'm I'm one of the pastors at we're moving into a building we just built in Vegas and then that that space that the staff occupied we're going to take over and there's like a 200 seat Auditorium there's four big offices a nice Lobby I don't know just trying to figure out how that's going to work I'm it's a scary jump but I'm excited you know uh I'd love to do a live event where maybe a couple hundred people come out um but man I mean I'm just trying to be the best husband I could be the best father pastor and that's just a constant growing self Evolution um love God and learn know about him more the more I find the more I learn about God the learn I learn more about myself um and then yes maybe stewarding relationships better but I don't know like I as as weird as it sounds I don't give it all too much thought because if I do it probably will give me anxiety sure feel that last one for you if you could go back and chat with 18-year-old Omar before you go on this what is this watch this is my grandpa so this is a 55-year-old watch that he gave me when he passed away it I thought it was like a bust down watch which like it's iced out but the way it this is gold nugget 20 or 14 karat gold nugget all the way around hard but he traded this for a horse so he was a horse trainer and he had a horse and this guy really wanted his horse and he's like I don't have the cash he's like par cash they'll do that watch so that's he wore it like every day and when he passed away they gave it to me that's fire but your last one for you before we get you out of here no I I appreciate I love talking about it um it's really special to me what would you say to your 18-year-old self before you went on this journey nothing to change the journey but what maybe was a piece of advice you'd tell to your 18-year-old self it's weird it's cuz it's like I think I did a lot of things really well by the grace of God I got married young smart move I ered smart move uh started reading my Bible a lot smart move um the I think the thing is I wish I invested in myself sooner I wish I wasn't so afraid of that and I I I wish I was exposed to that idea sooner um so if there's somebody you resonate with figure out a way you can get in proximity um and and and serve them you know figure out a way to serve them um but those other things I I I would I'm happy I got married young I'm happy I started learning about being generous with my finances at a young age um but yeah I would say that Omar thank you so much for coming on the show ladies and gentlemen that's episode 137 of the 505 podcast if you're still here please hit the Subscribe button drop us a comment go check out om more stuff down below and we'll see you all next week peace