Step-by-Step Google Ads Campaign Guide

Jul 31, 2024

Google Ads Campaign Setup Notes

Introduction

  • Learning how to set up a Google Ads campaign step-by-step.

Step 1: Switch to Expert Mode

  • Click on Switch to Expert Mode for full control.
  • Select Create a campaign without a goal's guidance to maintain control.

Step 2: Select Campaign Type

  • Choose Search campaign for simple text ads.
  • Define search keywords for ad visibility.

Step 3: Define Ad Action

  • Create ads for an online store selling standing desks.
  • Enter the URL of the online store.
  • Click CONTINUE.

Step 4: Campaign Settings

  • Name the campaign to reflect the advertisement.
  • Deselect Display Networks to avoid unnecessary costs.
  • Optionally disable Search Network initially.
  • Click on Show more settings to set up:
    • Start and End Date: Set an end date to control spending.
    • Ad Schedule: Define specific times for ad visibility.

Step 5: Targeting and Audiences

  • Use Advanced search to select target locations.
    • Example: Select United States for shipping.
  • Change location targeting from presence or interest to presence.
  • Set language to English.
  • Skip audience tab if no remarketing lists exist.

Step 6: Budget and Bidding

  • Select currency for ad payment.
  • Set average daily budget to $10 (max $300/month).
  • Adjust bidding strategy:
    • Focus on clicks with a maximum cost per click bid limit of $1.
  • Recommend setting up conversion tracking with Google Analytics.

Step 7: Ad Extensions

  • Use Ad extensions to enlarge ad size for better visibility and click-through rates.
  • Add four sitelink extensions linking to different pages.
  • Include call extensions to improve CTR.

Step 8: Create Ad Groups

  • Define search terms/keywords for ad groups.
  • Dedicate one ad group per keyword group for relevance.
  • Example of ad group keywords:
    • Standing desk
    • Height adjustable desk
  • Define keyword match types:
    • Exact match (brackets)
    • Phrase match (quotation marks)
    • Modified broad match

Step 9: Create Ads

  • Create ads for each ad group targeting specific keywords.
  • Add three headlines including the keyword for relevance.
  • Define display path for ad visibility.
  • Write ad descriptions using keywords and character limits efficiently.
  • Create multiple ads per ad group to test effectiveness.

Conclusion

  • Click SAVE AND CONTINUE to submit ads for review.
  • Links provided for detailed Google Ads tutorials.
  • Encouragement to like and subscribe for more content.