Creating Effective Social Media Analytics Reports

Introduction

• Organic social media impact can be challenging to prove.
• Essential to demonstrate your work's impact on client's business.
• Aim: Break down how to create an analytics report using Cloud Campaign.

Tools and Software

• Third-party software: Essential for detailed and long-term analytics.
  • Native platforms (Instagram, Facebook, LinkedIn) have limited data ranges (1-3 months).
  • Recommendation: Use a third-party software like Cloud Campaign.

Setting Up Cloud Campaign

1. Sign Up: Use specific links and discount codes (e.g., 14-day trial, Code milu15).
2. Connecting Accounts: Log into social media platforms (e.g., Facebook, Instagram).
   • May need to reconnect accounts periodically.
3. Data Collection:
   • Data starts collecting from the connection day forward.
   • For historic data, manually pull from the native platform.

Defining KPIs

• KPI: Key Performance Indicator
  • Goals and metrics to track social media performance.
  • Important to filter relevant data amidst various analytics.

Example Insights from Cloud Campaign

• Followers: Gained and lost, net difference.
• Engagement: Reactions, shares, clicks.
• Reach and Exposure: Metrics important for brand awareness.
• Patterns and Categories: Helps in strategy adjustments.
• Community Statistics: Target location analysis, hashtag insights.

Creating Customized Reports

• Reports Function:
  • Generate new report based on desired timelines (monthly, quarterly).
  • Customize report with relevant KPIs.
• Presentation:
  • White-labeled branding for a professional look.
  • Interactive features for client engagement.
  • Options to download as PDF or share via tokenized link.

Conclusion

• Effective tool to streamline analytics reporting.
• Encouragement to use Cloud Campaign with provided links and discounts.
• Subscribe for more tips and tutorials.

Additional Resources

• Roadmap to becoming a six-figure social media manager.