Coca-Cola Presentation Notes

Key Concepts

• Coca-Cola Branding:

  • Coca-Cola is referred to as "the real thing."
  • Emphasizes authenticity in branding.

• Consumer Appeal:

  • Described as "what the world wants to see" and "what the world wants today," suggesting high consumer demand and global appeal.

• Product Experience:

  • Focus on the sensory experience: "fill a bottle of coke, and the wave will stay," implying a long-lasting taste experience.
  • Described as "the taste of your life," highlighting its impact and satisfaction.

Marketing Themes

• Consistency:

  • Repeated affirmation that "that's the way it is," suggesting reliability and consistency in the product.

• Emotional Connection:

  • Uses phrases like "oh yeah" to create a positive, enthusiastic emotional connection with the brand.

Conclusion

• Coca-Cola positions itself as an indispensable and authentic brand that meets global desires and offers a lasting taste experience.