if you have a million subscribers on a channel like what kind of money do people make from that you can make seven figures off your channel okay you need audience you need long content you need consistent content so if you have a million subscribers but you're posting you know once every 3 months or something not work and if it's short content it's not going to monetized but long form consistent content like one to three times a week if or more you're in the financial space so the ad rates are much higher right right you can make a lot more you're going to get a lot of uh insurance companies credit card companies Banks putting ads against your content people say how much can you make for a YouTube channel completely depends on a niche you can make a 100 times more for the same view compared to a recipe Channel or like a slime Channel or something right so you don't need as big an audience to turn into something but it's hard to make it an eight fig at sense business but you can make it a seven figureure at sense business so here we are with uh Brian member of our Mastermind Community part of that we're doing our one-on-one here so what's up man how can I help you know here's what I was wan to talk about is obviously we've been doing for probably a year and a half the Real Estate Channel yeah it's been going great starting to get business from it getting leads from it and again it's always going to be small it's very specific it's very Niche all that stuff so even these next couple days while we're here what I want to talk more about is what I'm calling complete money Playbook going to start a brand new channel from scratch okay so obviously that's a little bit different cuz even this channel the real estate one it was a channel from like 15 that I just never use we just put stuff there so really the big thing is trying to figure out one how I might be able to use the existing channel to help a new channel but when you're starting from scratch like what's the best way to get that rolling along well tell us what is complete money Playbook so what it is um in my real estate career what happens is is obviously I'm sitting in the living rooms talking to people about real estate and what always became very frustrating to me is how many people have very little financial literacy so when I started doing I have a 27 old son 23y old daughter started meeting with them and their friends probably a year ago talking about all things just basic basic finances cuz my degreees in finance and economics and I'm one of those people fortunately we talked about money from the time we were little and so just basic stuff if they just learned some basic principles I always say to them you can be what I was asking is whatever their definition of wealthy is so again everybody's playing a different game because depending on where you're trying to get to will affect on how you want to set up your stuff for for long term so I just was trying to figure out a way to get this and more information to them so I've been doing this with my son and his friends now we were meeting once a month for about a year and it's amazing how all these just little things that they had no idea about it's like college graduates and some of these guys are making in their early mid 20s anywhere between 60 and 100 Grand a year know nothing about what to do with their money so that was the idea was doing what I'm doing with them and figure how to talk to a larger audience with it so that's that's kind of what we've been calling it what's the business model the that's part of been part of the discussion on it is I mean honestly so I make a great living selling real estate and if I were to be honest in a perfect world I'd be able to put out all this financial literacy information on a YouTube channel and I there there would be no business model it would just be me providing them enough information where honestly the channel can just pay for itself ideally I think what's going to happen is at least initially there has to be some sort of probably four or six week type of class that' be relatively inexpensive that they can learn about um I've watched a few other people do uh sort of like a weekly thing where they're just giving out information or having guest speakers or doing that kind of thing and they're charging them 20 bucks or 50 bucks or whatever it was to have them in like sort of some private group sort of situation trying to figure out longterm what the actual business model is going to be but more just trying to get the information out the challenge with financial literacy is like people don't have money right well exactly so it's hard to it's hard to turn that into something that is higher ticket where you're generating income and like okay if you're selling $40 courses or something you need so many before it ends up paying off usually the model with that would be sponsorship right so like even now even as you're starting up who you're not going to be able to get them views yet right but who wants to be associated with this right that they might even put ad budget behind right marketing budget behind even in Reno right where you are or if it's Reno California wherever you're going to be yeah um is there a local bank that you could partner with where you may even film out of their their facility but they pay you right to make the content and they help distribute the content to their it's small it's just your local area but they're paying you to do it right and at least covering they may not be paying you six figures to come in and do this thing but they're paying the cost at least of great and they get it done right that then they get to go and share this with their audience cuz someone like um like Bankers suck at making content course they're never in front of the camera right and it's always formal and nobody wants to go talk to a banker so you make a deal with the local bank you go and fil another location you humanize it you give them collateral to go put on their marketing to say hey we partnered with Brian and we're doing this new series complete money Playbook and that covers your expenses Plus and then it might even just be Lea frogging to different banks with bigger budgets to then right ultimately you get a million subscribers on your channel you're making money off of AdSense the I didn't even know how that worked like if you have a million subscribers on a channel like what kind of money do people make from that you can make seven figures off your channel okay okay yeah I mean you you need you need audience right you need long content right you need consistent content right so if you have a million subscribers but you're posting you know once every 3 months or something work and if it's short content it's not going to monetize so but long form consistent content you know like one to three times a week if or more uh you're in the financial space so there's a lot of the the the ad rates are much higher right right so you can make a lot more you're going to get a lot of uh insurance companies credit card companies Banks putting ads against your content so you can make way when people say how much can you make from a YouTube channel completely depends on a niche yeah you get it you can make a hundred times more for the same view compared to a recipe channel right right or like a slime Channel or something right so um you don't need as big an audience to turn into something but it's hard to make it an eight figure at sense business right or you can make it a seven figureure at sense business which honestly would be great cuz I'm one of those people it's I'm for I make a great living selling real estate already so for me even creating the content doing I could probably spend 2500 bucks a month like on my real estate Channel right now we put out one long form we were doing more short form to you guys told us don't do as much short form so doing the consistent content doing all that stuff isn't that that's not really it's not that expensive it's not that hard to do and on this honestly cuz like I said I think the people that need the information the most are like you just said they can't afford to pay for it anyway yeah so in reality I would love to be able to get to a point where you had a channel big enough where you're literally giving out the information for free in exchange for people wanting to get in front of your audience I mean ultimately I think that would be for me what I'd love to be able to do it that way if I could but it sounds like just starting off in your local market getting some people involved like who would benefit from this without getting exposure so like you can't give them much exposure yet right you're not going to drive business to the bank right or whatever company yet I mean ultimately and even when you're if you get a million subscribers on a Channel or when like now your your Reno channel the goal is never a million subscribers it's not going to happen right but that's the different intent this one yeah like you should be going for you want to solve this problem for America right right a million is small right uh the opportunities that will come to you financially having that set up will be so much greater than just making seven figures off of bad sense so you'll get book deals you get you'll get brand endorsements you'll get Equity plays you'll get join our Board of advisors you'll get like tons of stuff that you can't even plan out yet right but for most of the people that we end up working with who have millions of subscribers yes they're making seven figures from AdSense but they're making even more from all the other things because of now their brand presumably you're still the guy you're making the content right I want Brian so like complete money Playbook is is the brand I guess but it's like you're if it's you have 40 different people creating content for the channel then it's less valuable because you're not building you up as a part of it right so you won't get as many deals right where if if you're always the guy like yeah we need need Brian to come speak at yeah yeah our event right and the whole reason like there's two fold for wanting to do this one I watchh my son and his friends and I'm like you guys are doing all the things right they went to school got degrees they working out there they're doing their thing and they literally it's amazing to me how they can make it through college and they have no financial literacy it is it is like the most ridiculous thing to me and you can find it obviously there's a million people teaching it all over the internet but for whatever reason they just have to find the right person they connect to and for whatever reason this group and his friends I mean they come talk to me about stuff I'm always surprised what they're willing to talk to me about so for that my hard part is with my real estate business I've been doing that for 25 years and you're kind of tied to your community if I'm not there like for example while we're here I've sold three houses while I've been in Toronto for the last week there but the problem is is that eventually you call me to say you want to sell your house I got to go to your house where this I could do from anywhere I could literally sit here today and borrow you guys and sayy I need to make some cont content today make content go live do whatever from anywhere it doesn't matter so much and so I thought longterm that was more of the thing my daughter got a real estate license so she's starting to be more involved in my day-to-day work and again my clients for the most part if I go sell your house and I do it once everyone I'm selling their homes are are people that I don't have to go back once I've done all the work and I've seen your home we're on the market we pick the price all my expertise that I need I can now do that from anywhere but if you call me and say my brother wants to buy a house I got to drive around and show them houses so that's always been the dilemma with real estate it's been great trust me I love living in Reno all these years but now as I want to be able to go do more other things with grown kids and now being able to do whatever the hell I want to I mean there's still a model there too and that normally as agents are building up their their proct I mean you're doing everything yourself cool then you hire an assistant cool then you hire the buyer side but then you can hire the seller side too right it doesn't have to be you absolutely and we're getting there and then you're just the brand and you're making the content you're you're building the relationships and like yeah here's Johnny he's gonna go and he's the sell's agent now and that's like usually the last thing to get rid of is a seller agent right but you can people have done it right and you then just continue to build the brand if that was if that was all you're trying to accomplish like that's easy enough to go and do with yeah we're getting there yeah I mean at that part it's kind of funny because you're just so used to sitting in living rooms with people and doing what you do and it's just funny because I could teach someone that do 80 90% of it it's that last little bit where you're able to just put the deal together that it's hard to teach someone else how to do that part so you know you make that part work you can find people to do it even at the end of the day if my real estate business at they did a little less business or we did more business with because they were more people Whatever It Is Well yes since you training and coaching and like you're a great coach and trainer like you care about your people so that helps yeah yeah absolutely yeah well that's the whole reason why I got into this whole money thing because what drive me crazy is you know you'd help some person that's old enough to be my mom or dad and they're broke and they're in their 70s or 80s and you're like how did you get here yeah and that's why I keep trying to explain to my son his friends I go you know the funny part is is when they would come over at first and the questions they would ask I'm like you guys have to understand if I gave you a list of a hundred things and said here's everything Financial I would tell you to do over your lifetime and you literally just did the first 20 and you never did another one you just did the first 20 and just forgot about the rest I go you probably get where you want to go the key is figuring out how to make more money and then being smart with the money you make I mean you know how it goes when all of a sudden you went from you have a Channel with a thousand people to now you've got people like us coming here paying lots of money to come do these things and you're I don't know how of a sudden when your when your income explodes if you were like what do I do with this I don't know you get a financial planner but hopefully it's someone you trust since trying to figure those things out I'm I'm really at the end of the day trying to figure out how to help people in their 20s and 30s set themselves up the hard part always becomes for people is when you're playing a 40 50 60 year game it doeses I always say it doesn't feel like you're winning because it happens so slow at the beginning so that's the part where they struggle with but we've helped two or three of them really kind of get somewhere and it was just small small easy stuff that they can do that if you just do it and you have 40 or 50 years of time you're going to win it's really not that hard so so I've done deals with five different entrepreneurs where I own a piece of their business and like coach and mentor and Guy train like this this is one of them Studio here um one of the guys his name is Jeremy and he he's the first guy did a YouTube Business Partnership with he was a young kid like 21 22 uh learned none of this stuff in school right and just went to YouTube and typed in something like how do I make money right right right it's like you don't even know what question to ask not toping what is compound interest it's like they don't know what to ask and so you went to YouTube and found one of my videos and then came to my event and then asked like can I I just want to be around you more can I walk your dog can I wash your car it's like dude I don't you know we don't I don't need that um but I just loved this hustle said what if I teach you about YouTube right because people were coming to me all the time saying hey I uh can I hire you I like no right I didn't have I didn't have anybody to give them I can give them to you if you represent the brand well so I trained him uh he was working at a grocery store at the time like just stocking shelves right right and then when he made more in a year than he made more than a month than he did in a year there burned his apron quit the job and he's got a seven figure business oh yeah U but all from like so he learned all about that stuff but he started off with how do I make money you know exactly and now he's fallen Warren Buffett and he went to the Brookshire haway event recently and he's all into this stuff but it all started with like I just don't know anything about money and so it's like the most basic basic basic questions it's literally like 20 or 30 Terms some basic stuff on on good debt bad debt what are what really are assets what aren't it's like it really at the end of the day isn't that hard and it's funny because I said I went to college and my degrees in finance and economics and what's funny is they teach you how to do corporate books and how to run a company and not just your personal everyday how do I run my personal finances and it it like you said it's really not that complicated to figure out I don't think but it's amazing how they don't know I just couldn't believe how they don't know so with all that being said if you go back to start with a Channel with zero right obviously you got to start making content I'm always a big fan of having at least a month's worth of content before you ever even post the first thing so that you've sort of built up this group of content but for a channel like this I know for my ler team Channel you guys were really big about one long form you know at least 10 minutes or more and only one real and not doing multiple reels versus that and on a channel like this would that be different where you're just trying to get as many eyeballs to it as possible at least initi I'm not selling anything two different channels yeah you have complete money Playbook and then complete money Playbook shorts right you do your long form on the main Channel and you do 10 shorts a day if you want on on the other channel it doesn't matter just so that the shorts don't hurt the long so how does that work like that's the part like I don't I mean to me cuz we've been posting for a year and I have a person that actually does the posting of it I'm trying to make the content yeah so all that analytics and stuff that happened in the background about why the short form hurts the long like I don't understand how that works so two thing we're going to I'm going to there's slides on this tomorrow I'm sure yeah I'm sure we're going to go I'm going to talk a lot about this but high level um there's a couple things first off shorts people don't watch long form content right so if you look at your data you'll see the crossover of how many people watch it'll show you like not just Theory right but actual data how people watch you long how many watch shorts how many watch both right and in thought leadership you're looking at the 3 to 10% range watch both right so now you're bringing in an audience that isn't watching that is not watching the long from content because the theory has always been well if they watch the short they'll like me and then they'll go watch the long but it's not mapping out they're not doing it the cons the consumption behavior is I watch a short and then I want to watch more shorts I don't want to watch the long right so 3 to 10% is the range that might be different in different Industries education thought leadership type of videos that's what it is so short people are not watching long okay so now you're building up a short audience not necessarily a bad thing right you're still gaining subscribers like the fastest way to subscribers and Views is shorts so you're still gaining subscribers and Views the channel looks good just your long firm content isn't doing well um the next thing to look at though this is where it gets damaging is when you put out a long form piece of content you look at the related sources of traffic like where are you getting videos from cuz you want to win and suggested so the pl for you would be look at all the top money videos right see what their titles are make your version and do it better right right go longer and do it better and you have a great film crew and you're great on camera and like you could do it so we want to be ranking against these other people's videos when you have a heavy shorts audience and then you look at the suggested traffic you'll start to see all sorts of super random videos right right you're a finance video being up against some guy bowling at some whatever right kid brings a gun into Ikea or something right like why why is my long form video about money showing up against this crazy video or politics or recipes or whatever but that's more the shorts feed when you're in shorts one thing next and next it's all over the place when you're consuming through long if you look at the suggested videos they'll all be similar themes you click on a money video you're going to see like 80% Money videos now showing up and so that's the challenge is now my long form video is showing against these completely random videos which is going to kill your clickthrough rate so should you have literally if you're doing long form content have no shorts on there at all yeah okay two two channels right shorts are great yeah but just do two channels okay and then if you're using your channel as a the shorts channel should grow faster yeah I would think so than for views and subscribers it won't convert much of anything right but even for your real estate Channel you can use your channel to to gain you know people we have X number thousand subscribers come on our show you can still use the interview process for the second Channel because you're going to still clip up the content so if you're doing your money Channel and your long form channel is at 10,000 subscribers and your short channel is 100,000 subscribers and you're going to do some interviews you can still say hey come on my main Channel but we're also going to clip it for our shorts channel that 100,000 subscribers that's where we've been getting most of the shorts now too so what we did cuz um when we first started the Real Estate Channel obviously I wasn't talking to you guys yet and we were doing one long form at the beginning they were probably 3 to 5 minutes I didn't know you know I was so used to doing 30 second reels 5 minutes seemed like a really long time and I remember when you first started doing them because you're talking really fast and you're trying to get them all done I'm like oh I got all the time in the world I could go slower yeah but then we were doing at the time three shorts and the channel you know went from 30 people I think I'm about to hit 2500 in a year and a half but I am starting to get clients in business from it and again none of those long form videos are all of a sudden going to be seen tons and tons of times I think I've got a couple now that are over 20,000 but most of them when they first come out it's more than a few hundred which is fine at the end of the day I'm trying to just find 15 or 20 people a year to buy a house yeah if I do that it is it covers itself it's totally fine this would be totally opposite of that where you're trying to build up a big yeah audience of people so you go up to the main topics that everybody's talking about you focus on all the lessons now we're moving in the thought leadership category not bis show yeah right so the the retention really matters the thumbnail really matters the title really matters yeah um and then the two different channels I would do both the biggest problem for someone like you who's we've helped a lot of people who are like now okay I want to start a new channel is the patience to let it work yeah and so are you going to wait 3 years to make money from this thing and like usually it's a no right so like how do we make money faster from it and usually it's a bis Dev strategy that doesn't work for you here because it's going to be a lot harder to bis devit but uh uh a brand sponsorship integration with a local company that then you level up to different banks or insurance companies or credit card companies or whatever to humanize them where they're paying you not for your audience but they're paying you just to be associated with you right but all you I I this feeling it's going to take a while I mean my real estate business basically funds being able to even do this yeah and I know it's going to take time to do it and it's kind of for me sort of more of a long-term play anyway because I mean at the end of the day if I keep selling the number of houses that I sell and this turned into like literally if all a Su Sunday I made a 100,000 bucks I would think that was a big success and who knows like I said maybe it takes off and it goes into some big thing and off you go but I keep watching when I watch Dave Ramsey or r sethy or Graham stefen or these people and I listen to their information and I'm just like who are you guys talking to and what drives me most crazy about all these guys is this is that you know you see tons of videos now about renting versus owning and I and I'm a big I will never tell you that there's never a good time to rent a house obviously I sell real estate for a living there are times where renting makes sense but it's not a long-term strategy you know I know it works different in Canada than it works in the states and different parts of the world it works different but in AR in us it's like if you're not going to get in a real estate at some point you're just it's it's it's just not a good idea but so I was watching this videos it just drives me just bat crazy when I listen to these guys and like they're talking about this stuff I go I'm actually sitting in people's living rooms talking to actual buyers and sellers and people about this so it's like how do I take that real estate expertise and work it with just a couple of long-term Financial strategies like you're talking about even before like when they don't understand how compound interest works or I mean it was just simple questions I used to ask all the time cuz everybody hears about the dreaded 1centers I'm like do you know how much money I had to make to be in the 1% and they were like well no and at the time I think it was two years ago and I did it in the US it was like $600,000 I go trust me making $600,000 is not a bad thing but that is not some Earth shattering you one like evil terrible 1% person I go most people that are making that kind of money are doing fine but they're not private jets and Yachts and yeah that that's a that's a whole different group of people that's the 1% of the 1centers I go most I call them everyday wealthy people I go it's not what you think it is and so it's just like a handful of simple questions to get them thinking about what do you think making a lot of money is and what is your definition of wealthy and how do I get there it just wasn't that hard for them to start doing it as much as um the one that REM me drives me crazy on is is he doesn't want to call it a budget he wants to call it a conscious spending plan and I literally go excuse my French because we're on camera now I go call it whatever you want it's a budget I go I go now hopefully someday you make enough money you won't have to worry about it anymore and you won't have to pay attention to it so closely I go but when you're making 100 Grand and you or or whatever you're making and it's every nickel counts I go you have to at first Y and then over time you won't have to anymore so so two last things one I'd say I would just start it yeah don't wait for a month of content whatever like the launch doesn't matter so even start from your studio so then you have something to show the banks or different partners and and as you start doing it you start getting more matter if it's not every week no I I would I would try but like just start yeah get it out build momentum you have something to look at and don't stress about having a month worth of content that's like a that doesn't that's nothing doesn't mean anything yeah yeah and the second is any any piece of content that gets you fired up yeah like when there's emotion that's the content to make yeah so talk about R talk about Dave talk about the 1% you know whatever and you can even like show a Quick Clip and then react like he said this and then you know say say what you want to say but the emotion when you're fired up about it cuz Finance is such a boring oh yeah people are afraid of it they hate it they think about accountants and professors and like I don't I don't want to learn this stuff so if you're fired up about something your energy is going to carry me through caring about right budgets right you're thinking like the most boring thing and you're like budgets guys you know if you get all excited about budgets yeah and it's painful I mean no one wants to do it I can tell people you don't want to do it and in some ways the hard part for these kids is because it it sounds old school and sometimes I almost wish they actually had to actually physically write a check and mail it in for a payment rather than everything happened automated all the time because it's easy to not realize what's going on when everything's a debit and a swipe and a this and that and then you don't realize what you're doing to yourselves where back in the day we had to literally write a freaking check and mail it in and you sort of knew what you're without even doing a budget you sort of knew cuz you were physically doing it but yeah I when I get on there I get fired up when I have more of a voice and and uh sound like myself yeah it was like great well when I was here yesterday thinking I'm like I finally get to come do this and I'm not even going to be able to talk it's going to be brutal I was thinking the same thing you know tomorrow when we're doing our little speech I'm like I'm not even going to be able to talk for 10 minutes I'll give I'll give my best five minutes I got go from there so anyway you did great I appreciate it Brian linger there you go appreciate you man yep cool to see me coach other entrepreneurs check the video right there next to me I think you'll love it continue to believe and I'll see you there you don't need to tell people to subscribe to your channel for me it's all about energy like you just need to give them a reason that man when I'm with her I just feel better and so I want to subscribe and watch more videos