Colombia's Biodiversity and Tourism Development

Introduction

• Colombia is a biodiversity hotspot
  • Rich in plants, animals, and ethnic populations
  • Attractive for tourism development
• National tourism plan (2018-2022) highlights nature tourism as crucial for growth
  • Emphasizes creating high-value, differentiated tourism products linked to nature and culture

Nariño State Overview

• Location: Southwest Colombia
• Population: 1.7 million, concentrated in Pasto, Ipiales, Chumaco
• Economy:
  • Unemployment: 7% (below national average)
  • Tourism is a key sector with significant growth potential
• Pasto Airport: 230,000 visitors annually, increasing each year

Nariño's Nature Tourism Strategy

• Initiative by local government, GGGI, SMA Tourism, and funded by Norway
• Competitive Advantages of Nariño:
  1. Safety of Nariño Airport and diverse landscapes
     • Volcanoes, cloud forests, beaches, mangroves
  2. Abundance of water resources
     • Rivers, waterfalls, lagoons, thermal springs, and Pacific Ocean
     • La Concha Lake, second largest body in Colombia
  3. Cultural diversity
     • Indigenous, Afro-Colombian, and rural communities living harmoniously

Target Markets

• Business travelers
• Retired Ecuadorian residents
• Foreigners from other South American countries, Mexico, and Europe
• Colombian citizens from main cities

WOW Products Development

1. Wanambu Canyon (Adventure Hub)
   • Activities: Bungee jumping, suspended walkway, rafting, kayaking, canyoning
   • Proposed glamping site for overnight stays
2. Bocca Grande Island (Coastal and Marine Experience)
   • Marine reserve and protected mangroves
   • Whale watching, turtle nesting, bird watching
   • Accommodation: beach-front cabins, seafood dining, and cooking classes
3. Nambi River Nature Reserve (Bird Watching Focus)
   • Cloud forest with 370 bird species
   • Luxury glamping tents in the canopy
   • Refurbished lodge with treetop bar and dining
4. Galeris Volcano Spa (Wellness and Health)
   • Spa utilizing volcanic minerals
   • Potential for health lodge and conference center
   • Close proximity to Pasto

Infrastructure and Investment

• Transport infrastructure improvements
  • Expansion of Pasto Airport terminal
  • Road improvements for faster, safer travel
• Private sector investment in tourism (hotels)
• Invitation for investors to support WOW factor projects
  • Discussion opportunities with Colombian and Nariño governments

Conclusion

• Aim to develop unique nature tourism experiences
• Ongoing improvements and investments to boost tourism sector