Kate's PR Career Journey

Jul 12, 2024

Kate's PR Career Journey

Introduction

  • Kate: New job as a consultant at a change management consultancy.
  • Previous experience: Public Relations (PR).
  • Purpose: Sharing insights about PR for those interested.

Structure of the Video

  1. What is PR?
  2. Kate's PR Experience
  3. Responsibilities in PR
  4. Likes and Dislikes about PR
  5. Considerations for a Career in PR

What is PR?

  • Definition: Managing the spread of information between an individual or an organization and the public.
  • Comparison with Advertising:
    • Advertising: Paid media, where money is exchanged for media placement.
    • PR: Earned media, leveraging the relationship between publicists and media without direct payment.
  • Modern Developments: Sponsored content and free product placements in digital media add nuances.
  • Importance of Relationships: Genuine content creation with mutual benefits for brands and media.

Kate's PR Experience

  • Education: Major in English Literature.
  • First Role: Intern at a small fashion PR agency.
    • Responsibilities: Writing press releases and creating media lists.
    • Press Release: Announcement sent to journalists.
    • Media Lists: Contact lists of journalists categorized by regions and specialties.
  • Second Role: Intern at a larger agency working with a video game client.
    • Vendor Relationships: Event research and planning, venue and catering logistics.
    • Media Polls: Compiling media coverage for products and analyzing the results.
  • Third Role: In-house PR for a mobile game company.
    • Differences from Agency Work: More freedom, less structure.
    • Higher Contact with Media: Trade shows, conventions, direct media outreach.
  • Fourth Role: Returned to the previous agency with a project management role.
    • Less media outreach: Focused on project management and analytics.
  • Education: Master's in Management from London.

Likes and Dislikes about PR

  • Likes:
    • Writing and communication.
    • Meeting new people.
    • Attending trade shows and conventions.
  • Dislikes:
    • Schmoozing: Maintaining good relations with journalists.
    • Lack of control over product quality: Necessity to sell mediocre products.

Considerations for a Career in PR

  • Skills & Interests: Writing, communicating, networking.
  • Industry Variety: PR exists in many fields (fashion, video games, etc.).
  • Career Path:
    • Agency PR: More structured, suitable for beginners.
    • In-house PR: More freedom, more experience required.
  • Education: No specific requirement; background can vary (e.g., English, communications).
  • Industry Changes: Social media and influencers have redefined PR roles.

Conclusion

  • Key Advice: Gathering information about various career paths can help in decision making.
  • Future Content: A video on consulting is planned.
  • Call to Action: Questions and comments are welcome for further discussion.

Thanks for watching!

[Music]

[Kate's Channel] [ [YouTube] ]

End of the Presentation.

Summary Markdown

This markdown offers a structured overview of Kate's insights on a career in PR based on her detailed journey and experiences across different roles and scenarios shared in her video.