I think just this summer I kind of honestly just hit like a breaking point I got to make a change in my life or I'm not going to last like everything I'm doing is is going to be for nothing if I don't have my physical health go hard on this transformation in the gym cuz I've said I'm going to do this so many times it was so much partying and like after one weekend I put it on my Instagram called it the legendary Toronto bender and you're not thinking you're just go go go go we're selling merch we're like doing getting big videos and stuff so now I got to do what I got to do all right Gary's got my back every week I'm going to earn the send I definitely was living like an extremely unhealthy lifestyle yeah your enzymes in your liver show no inflammation no irritation your poison levels the alkaline phosphatases way down the filtering rate of your kidneys is through the roof your triglycerides are perfect your cholesterol is in a great range yeah it just makes you better at everything you do right when you're mentally focused and clear and you learn to apply it to all other areas of your life you got to put in that physical work It's a Grind business you can't take your foot off the gas don't come to us with 100k don't come to us with a million dollar a year I'm not doing anything that's not going to be a billion dollar play we would get like 300,000 people on the site at the time of a drop our biggest one was $13 million in like 22 minutes I have to be an ultimate human to be like the best leader I could be ultimate you win hey guys welcome back to the ultimate human podcast I'm your host human biologist Gary Brea where we go down the road of everything anti-aging longevity biohacking and everything in between this is a really awesome day for me um you know because I have a friend uh someone who's been a client of mine for for a number of years I actually just found out that you've been a client for almost two years now um he is an icon in the social media world and the brand building world you're going to know who this guest is um um he is the founder of the nek boys um someone that I'm I'm really happy to call a personal friend welcome to the podcast Kyle four guys thank you bro thanks for having me appreciate you we did a little biohacking before I know we did yeah we did we just did the full sun podcast and then we did what cold plunge steam room I don't know what that hydrogen tub was we did cold plunge we my neck was just [ __ ] up 20 minutes ago and now it's good so is it yeah it feels a lot better yeah it's amazing we we um put him in a um Nano bubbles of hydrogen right I mean it looks like something out of a Sci-Fi novel um wait till people see the pictures of you with the goggles on and the every time we come here it's just fun we get to do the whole biohacking setup this setup's crazy so yeah no I I I love it and I love that you guys are so into it you know and we're going to talk about a little bit about our health Journey Kyle's agreed to like be fully transparent with it which I love so we're going to talk about where his Labs were and and where his Labs have gone because um you know one of my main themes is I just think people need to get data on their bodies 100% um but I want to talk about your journey too cuz it's it's you know I have a deep level of respect for you guys um just as human beings have gotten to know you and your family and your your your your partners and you guys are just great humans we've got a lot of great relationships in common um but you founded the NK Boy originally started in Canada yeah right we started in Canada I'm from just outside Toronto Miss Saga Ontario so I think I made the channel in 2010 so you so this is and when you say made the channel were you on YouTube YouTube the YouTube channel yeah was called actually nek films with like a zed when I made it just I didn't now you know he's from Canada with the Zed yeah ex he just gave it away yeah yeah but no I just made it not like not thinking anything just making a channel even to like comment on other people's [ __ ] or like other people's videos subscribe to them and then yeah I've always just been making videos since I was like a kid like just for fun and then I'd put them on Facebook like funny videos messing around and then in high school I got like really good at like the directing directing and like editing side of stuff okay so like when I was in like high school I wanted to be like a director oh wow that's what I wanted to do so I was like I was shooting short films like even serious [ __ ] like not pranks we were doing both we'd shoot like serious [ __ ] we'd shoot like sketch comedy and then we'd go [ __ ] around and do a prank like we were doing everything really and we but for the short films I was like winning Awards and stuff and were you trying you were trying to put together an actual film like a real story like a short movie yeah like short films yeah like we would enter the competitions in school and stuff and we would win I would win every single year so then um my parents obviously wanted me to go to university to like get a degree and stuff too right and so I applied to this film program that it was like a you get the college like you know real world film experience but you also get a degree so that was like the program I really wanted to get into I got into that I was like all right this is sick like this is the directing program I want to be in you know then we were still doing YouTube on the side and our YouTube started to like pick up you know we'd get like 10,000 views and then 15,000 View views and then like one video would hit like 200,000 views wow yeah so then and I was in school and I was just like you're in high school no I was in like University at the time like first semester in University when the YouTube started to like take off I think we're at like 30,000 subscribers okay and I was just in the school and I was just like I don't feel like I'm actually like learning anything that's actually going to help me make it you know you weren't passionate about like when you're getting a degree too like you're not just doing film like I had to take like an art class where like drawing [ __ ] and I can't draw for [ __ ] or I had to take like art I had to take like art history just like you know what I mean like you're just sitting there and then when it when it did come to the film classes not to like [ __ ] on University teachers but you're kind of learning from someone that didn't really like make it at the end of the day right but obviously you can learn a lot of stuff but you know what I mean like I just didn't feel like they were focused on like the business of film like everyone there would like say like their favorite movie was like some Japanese art film I've never heard of and I was like how are you guys going to make like a living doing this you know like I like just watching like Hollywood movies and I wanted to like do that you know so then I decided to drop out and I told my parents I was just like listen if I want to be a director or be my own like businessman Be My Own Boss I feel like this YouTube route is the way to go cuz like I could build my own platform I could build my own early in YouTube too man early yeah yeah there it was something called the YouTube Partner program and it was um where you could make money off YouTube they had like almost just introduced it okay and I was watching all the YouTubers and they were getting like millions of views and they were in the YouTube Partner program and I was like there's no way you can like make a living off doing YouTube like I was like that sounds like the [ __ ] dream this was before anybody knew what an influencer was right I mean there were no influencers this was like 20 yeah 2012 yeah around there 2012 2013 so pre influen was totally different you know and yeah I saw all those YouTubers doing it and they were making money and they were like you know getting rich off YouTube too like they were balling and I was like damn like that would be the dream so once we got that little bit of traction we started making like $1,000 a month like I remember our first check from Google was like like you got it in the mail yeah like I was so pumped to like I kept checking the mailbox every single day I was like when's this coming when coming cuz you got the email like all right you're being sent like $530 and then like I went in the mailbox and check just as people watching your videos and they're throwing ads on it yeah they're throwing ads on it so yeah I remember we got that first check it was like yeah 500 bucks or 250 bucks something like that but I was like this is like sick this is legit I got a business yeah and then we would you know we were making enough money to kind of just sustain the operation like we weren't like making pocketing money you know but we made enough to like start traveling or whether we had to buy props or you know we got to buy new SD cards or the camera brakes just enough to kind of fund that operation were you like focusing on you pranks mainly skits like short sketches but then yeah the pranks is what really that's when it started to like kind of take off yeah yeah cuz jackass was kind of biggish around that era and so was it like kind of like there was like a whole group of pranks was like a huge like trend on YouTube that everyone was doing and I think we were trying them out and we were getting like traction on it but um I think everyone was kind of trying to copy that typical prank formula when we got big when we just kind of started being ourselves and like drinking beers like making cocaine jokes like just like just saying like [ __ ] that no one else was saying on YouTube I think everyone was very PG so when we like we would go to like an LA party and like shotgun a beer and like people would look at us like we're aliens well I remember your trip to Mexico that oh you guys did that whole V that was a couple years later but that was pretty intense yeah which yeah what I think we did I don't even went to winery and wine all over yourselves and like that's one of our funny ones we did the wine tour where we'll go wine tour basically ruin a wine tour we'll have to run some b-roll of that into the into the podcast because it pretty pretty hilarious so you're making all so you're you're doing pranks and you're and you're doing it on YouTube and you're starting to make money and what's gaining traction is just you guys being yourselves and you're just who who's making up the who's making up the scenarios that you're doing would you guys sit down and plan this [ __ ] and probably all yeah all of us just brainstorming whether you're in the car just chilling like you're always my mind's always going yeah like I'm thinking on planes like I'll wake up to take a piss in the middle of the night and I'm I might honestly think of an idea that we use like I feel like my mind never shuts off so it's always been like that yeah it's a good thing I mean like um it's there's something called consumate overachiever profile where people they hold themselves to a really high standard in whatever they're doing right it could be vlogging pranks Instagram YouTube football it could be professional professional sports um we actually looked at your your genetic profile and you have this consumate overachiever profile which is where your mind is just constantly running yeah right and you're never satisfied with the status quo no and that's why a lot of people get to a certain position in life and you look at them and you go why is this guy still going right I mean doesn't he have everything he he wants um and so theoretically you could throw it neutral right now um but what was the transition from doing these videos and and gaining eyeballs on YouTube you you started to turn it into a real company like real products real Serv on the business side and the financial side and we started like when we would travel we would stay at fans houses cuz we couldn't even afford to like stay in hotels cuz of how much we were traveling so we literally started like pretty much just broke like I said so yeah we would put on Snapchat and we would say like hey who's we're in Dallas like who wants who can we crash who can we crash at and then I would go on snap and I'd like kind of vet them talk to them for a sec and then I'd FaceTime them and I could just kind of get a gauge after that if they were like weird or not yeah and no one was ever weird we probably stayed at like 30 different fans houses just crash on their couch or wherever they dud those fans nowadays are like dude that on my couch we tap in with like a lot of them and stuff really yeah yeah that's kind of that's kind of cool cuz they were part of a you know like the early the but when we started to like make it more of on the business side what really kind of made we' do like an odd brand deal but our our whole thing was that YouTube stopped paying us because we were too like R-rated controversial yeah so I they didn't cancel you though they didn't cancel us almost they did but um yeah they they stopped paying us so we weren't making any money off YouTube like that $500 check was like we made more back then then like when it came to like 2015 2016 we weren't making anything wow so we're like and that was just cuz we were R-rated we were making those type of jokes YouTube didn't want to monetize our videos so but it was honestly a blessing and disguise cuz it kind of forced us to get smart and it's like okay now if YouTube's not paying us how do we build like businesses around our audience so what what we did was we launched like merch so so that's like a real Tipping Point um it was yeah it was huge I mean it was like we got the best entrepreneurs do that yeah and it it was a blessing and guys cuz all these other YouTubers that kind of like they're making hundred thousands a month yeah and we're just watching we're like [ __ ] like we're not we're not making that so right but I think it was yeah it was a blessing in disguise cuz like those people didn't really have to build anything long term right they were just getting that quick money but I hope they saved it because now they have they don't have anything longterm you know what I'm saying we were forced to build like a brand that you know so we launched merch and then we would do it where and were you still in Canada at this time no we were we were going back and forth but we were probably in La okay yeah back and the most important part of my morning routine Beyond any shadow of a doubt is breath work I decided to write a free 3-day breath work guide and host a three-day breath work challenge absolutely free go to the ultimate human.com theultimate human.com download the free breath work guide and join me for a 3-day breath work challenge it's completely free I will see you guys there most of us have a very 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more like high-end quote unquote with it it was kind of more like a clothing line and we coined the term full send okay so we heard like I think I heard one of my buddies say it yeah and then we just started saying it in videos full send and it just became like you know that term is like bigger than us like you don't need to know nek to know the name like full send no it's so true so we started putting it on shirts and stuff and we would do it limited so we'd only make like 2000 once it sells out it sells out we never restock that design so it kind of became like the Supreme of like YouTuber merch it did like I actually have um a confession to make and a little bit of a bone to pick you with you because my son was like youngest son Dylan was adamantly following you guys and he'd be like Dad can can I use your credit card I want to there's there's a merch drop this month I'm like what do you mean a [ __ ] merch what like First of all what's a merch drop he's like oh dude that you know full s's doing a merch drop and I was like he's like yeah I want to get a landard so I'm like yeah here I swear to God I think I still have it um and and I want my 52 bucks back by the way he paid $52 for a lanyard so he takes my MX and he buys this thing and it comes to the house and I was like what is this and it was like a little lanyard said full send on it had a little CL like you paid 52 bucks for this thing who are these guys right that's crazy so your [ __ ] was working it was $52 you guys it might have been a reseller like you would drop the merch stuff would get resell and then it would yeah and then it would sell out and he was like I had to get it on a third party website yeah that's it can you throw me that thing let me let me show you guys what what I've paid $52 for yeah I think we were selling them for 10 bucks but okay well my son paid 52 on a reseller website so can I can I keep this now yeah all right there's my full full yeah it's a bottle open there too see he's trying he's trying to build value in it that's a that's an entrepreneur right there it's not just a lanyard it's also a bottle opener but I mean you know hats off to you guys because I know I could not have been the only parent that was like funding this and he was cultish addicted to it cuz I remember he kept talking about these merch drops so these are these merch drops yeah it was crazy well and it was It was kind of crazy because like our fans were the ones that's literally how we were making our money like we were not doing any brand deals like no Brands wanted to [ __ ] with us either like YouTube didn't want to pay us if there was a brand deal it was minimal money it wasn't worth our time no big Brands wanted to touch us so the only way we were making money is off these mer like like we would make videos for our fans they were buying merch and it just kept growing and growing and growing and growing and we do bigger and bigger drops and like wow I don't know I don't I don't know if anyone's really done what we've done with merch in like that space can we talk about the numbers you comfortable talking about this like what what what are we talking about I mean at the height of it it was like we would get like 300,000 people on the site at the time of a drop wow so you would like so you using YouTube to tease this YouTube Instagram all our socials so we build up the hype we'd say the date and we'd plan like a whole trip we'd kind of see when our merch drop was going to be so it's like all right we want to do a trip we're GNA like we went to Europe for eight weeks and we shot and edited and uploaded a video every single week every week so we'd go to Germany shoot the video like shoot for 4 days then the editors would be there they'd get the footage they'd edit it they'd have three days to edit it we we'd post it boom it's live and in that video we'd announce all right guys in two months we have a we have a full Sun Drop it's going to be the summer drop okay and then we'd upload every single week and constantly build scarce right like so that so things would always sell we' always we'd always make it scarce to where and they were they were selling out in like five minutes wow but yeah we would we would always show how many people we had on the site and yeah I think at the height it was like 305,000 people that's insane insane our biggest one was like $13 million in like 22 minutes no gross revenue $13 million in 22 minutes now you guys know you're on to something yeah I mean it was insane wow it was it was [ __ ] crazy so then where does it go from there because now now the merch is a part of the journey and people are like I mean dude I see it everywhere now I mean we'll we'll get to that UFC happy Dad full send I mean you guys have just done incredible especially in what I consider to be a really kind of super competitive space there's so much noise out on social media you know I often think about how how do you break through all that noise and and um so you got merch drops you're traveling you're doing these um you're continuing you used videos the YouTube channel I assume is blown up at this point too did they ever come back and start monetizing YouTube no we still don't get monetized on even on the nek channel right now we don't really the podcast is a little more brand safe and YouTube likes podcasts but um we don't even care about the ad money like and then you also now you can't use copyright music no so we just we rather use like a 50 Cent song in a montage than use some royalty-free [ __ ] right right exactly you know I mean um so you start dropping the merch and then it continues to evolve right um where do like the shahii and brothers come in and yeah so yeah merch is killing it we're just like you know we're doing our thing and then yeah I was always just kind of like obviously we were living in La at the time too at this now we're full-time LA and I always just want to yeah I was always looking for the right people to come in and just kind of help me like legitimize the business you know cuz like I was pretty good at what I did too but I'm also like a creative mind too like I don't have real life business experience um so you know we'd meet different people and I was always keeping my eye out I know we needed someone to come in and kind of run the business side of things properly if we want to really build like a billion dollar brand yeah so I would meet like some people and we honestly even partnered with like like bad apples like we got close to like holy [ __ ] we would not be here if we partnered with those type of people but yeah and you know I think every entrepreneur goes through that at some point and yeah you got to be careful don't partner with be very careful I'm sure you know about choosing your partners God it's like choosing your spouse I it you got to be very careful um but yeah I met John and Sam I think that uh I think I think John had dm'd me but he was out to dinner with um he told me the story he he was out to dinner with Justin Bieber MH and we were at the same restaurant and and we had talked online me and John but then I think like La yeah Justin had like he's from Canada too so he'd seen our [ __ ] and I think he'd like [ __ ] with the videos so okay he he asked John if we could go say hi to like come up to us so like they like they came up to our table I was like holy [ __ ] yeah this is Justin Bieber I've looked up to him like growing up in Canada just like what he was able to achieve and then we met that way and I met John that night and then we I think we grabbed dinner me and John and Sam like literally the next night and we kind of just talked and like they said listen like no they were they were Talent managers right I mean I mean Bieber canita like yeah yeah they were they were managing talent and then Bieber invested in their company the like the shots company yeah so they're working with like I was I would see John like through Bieber stuff too so I was kind of like aware of them but I didn't really know exactly what they did but yeah when we met at dinner we just honestly kind of like instantly clicked yeah even just as like friends like we just yeah they're they're the best and theny get they kind of just said like yo how can we help yeah like we we'd love to do something with you guys like we know they're like we know the merch is already kind of killing it we don't want to step on any toes there but they're like how can we help and I was like listen if you guys want to project manage something if you guys want to project manage something I was like I want to start a [ __ ] alcohol wow yeah and I was like if you guys want to take that project on and you guys project manage that I was like let's do it because wow so that's the Genesis of happy Dad Selter what I kind of didn't say too is that in all those videos we were doing we were drinking like [ __ ] fish every every [ __ ] video like yeah we were drinking Coronas and we repped uh we we would say Rona season ah so and we were selling Corona wouldn't pay us too like we kind of tried to contact them but they didn't want to touch us right because we're like drinking in public at that point and like doing crazy [ __ ] I I kind of understand it now that I'm in the alcohol space but we were selling Rona season shirts I kid you not we sold 20,000 in 24 hours no they just said Rona season Rona season so I what was that doing for their brain I would go then I'd pull up to frats and we'd pull up to parties and everyone's drinking Corona and everyone's in real life saying Rona season Rona season and I'm like when I saw that I was like okay we have a [ __ ] influence on this [ __ ] like we have a real influence and when I saw what we did with Corona I was like I'm not doing anything in alcohol that's not going to be a billion dollar play I was like don't come to us with 100K don't come to us with a million dollars a year like other alcohol companies would come to us and be like hey want like between all of Neel you guys want like 10% of this alcohol company and I was like get the hell out of here like this this play is going to be a billion dollar play so when I met them that's why I said I want to start at alcohol wow so after that we kind of we just did it and then but did you guys go through a whole bunch of iterations should we do tequila should we do vodka should we do Seltzer yeah I think we knew at that point that I I wanted to do a Selter because we had started drinking selters at that point and um even back then we were everyone was starting we were hitting the gym and we knew seltzers were like slightly more healthy alcohol is not healthy we you can't you can't say it's healthy but um yeah beers like you know they bloat you high in carbs and stuff like we talking about so we knew we wanted to start a Seltzer and then they brought in uh the bow brothers who are our partners as well they have like a long history in the alcohol industry and we kind of started From a point of this like Selter and then we tasted it we said change this this this this but it was completely from scratch wow so it took crowded space too I mean this space is crowded it was more yeah it was crowd it's more crowded I think over the last two years than it was then but yeah it took us probably like a year and a half between the different taste tests to get the flavor to where we want launch it yeah cuz we would try it say all right change this this one needs less sweetener this one needs more this one's too carbonated like flavor-wise and then it would take another month to get the sample back and it's like oh almost there change this change that wow took us like yeah like eight they are pretty good man I I don't r alcohol but they are good I think I mean I I think it's the best seltzer out there for sure it is it's it's it's freaking delicious um but you're you're breaking into um you know kind of a I don't want to say bratty BL brand in a in a negative way but this is you don't have like the icon of Budweiser or you know big established Brands and you're breaking into a crowded space how did you get distribution I mean how do you get how do you get Southern Wine and Spirits and shelf space if you know you don't have that so that so that was kind of like that's what I kind of looked for from John and Sam and they honestly they're doing a [ __ ] insane I I talk to Sammy sometimes John too and they just blow my mind with their business Acumen like where did these guys come from they're like business that's what I mean about choosing good partners is that like I knew that what Neel brought to the table I think when you're choosing a partner you got to realize like what you bring to the table and what the other people are going to bring to the table and like each person has to play their role properly you know that's why like we're not going to be able to build happy Dad by ourselves like I'm aware of our influence I'm aware of like what we can do to make people buy it but I don't want to know about trucks and [ __ ] what shipments are going like what so you got to know when to like let go of like what you're what you're good at and what you're not good at you know right so that's what like Sammy and John are doing like the business side of happy Dad they're absolutely crushing it no they're so but yeah but what John did was um yeah the go puff Founders like Raph and they some of the first to believe in us and they got us in BevMo which is the biggest chain in uh California okay so and grutman too is he grutman's been like an amazing yeah he helps us out like crazy he got it into all his restaurants and obviously he's connected us with so many different people yeah same with me man David Boo at r&c um so just like yeah that's how it kind of started and then we just used our s our s data to you know once it started selling in BevMo which is the biggest train in California then Total Wine calls then then eventually we can pitch it to Publix and you Domino are still organically building the brand right I mean like so basically way we did merch it's like it's in the videos it's on Instagram now when we're shooting videos it's like yo how are we going to integrate happy Dad into the videos yeah right and then you're but you're um you know you got the YouTube channel you're integrating it into the videos but then you're also doing you you go to destinations and you do popups and you do other things alcohol industry is such a old school business right so it's it's really a shaking hands business that you got to put in that physical work and it's like It's a Grind business you can't take your foot off the gas so we're also aware like yeah if we pull up like I think next week we got to go to like South Carolina and we're going to like couple like but what do you do you parachute into South Carolina and you hit a couple we pull up we'll pull up to liquor stores announce we're going to be there there yeah go meet the liquor store owners thank them like thank them for carrying us like supporting us as well and then yeah we'll draw a crowd there probably like 300 people or whatever like some are bigger than others right we'll sell the [ __ ] out of the product but then we'll also kind of drop like a local bomb when we go there cuz we'll hit the small towns right we're not going to like just like Dallas La New York Miami like we're going to like but [ __ ] nowhere South Carolina we'll go we'll go anywhere we like hitting the small towns where there's nothing going on on so then everyone like hears about it like who are these guys that are here oh oh they have this seltz are happy Dad like and then next thing you know everyone's trying it does it still shock you that like you get on site and and so many people in a bumble [ __ ] middle of nowhere town no you it's crazy and and what's crazy now is that like I said I made the channel in 2010 and like I think we started selling merch like yeah 2014 wow well at these meetups people will pull up in merch that we sold like no Li nine years ago wow and they're still rocking they're rocking it and they're like I've been watching you for nine like 10 years so awesome man which is crazy so that's such a cool journey man yeah no happy dad's just it's it's crushing it and that's it's exactly the way that I wanted to do it was there ever a time that you maybe thought that you weren't going to make it in that I mean happy Dad or just did happy Dad no happy Dad did it just kind of no the initial I I knew it was going to I knew if we had distri rtion it was going to [ __ ] sell yeah the only tough part I I knew n could push it I knew we could get that initial Spike mhm um I knew if we had distribution that's why I looked to John and Sam and I knew like all right these guys are the right people they're connected they're smart they know how to run a business if they can get distribution and we can cause you know the initial hype this is going to be a home run dude that's so awesome yeah so um fast forwarding a little bit uh you know I'm I meet you [Music] 2022 um and it we started a health journey together um with you and and it was cool because um I think grutman introduced us yeah yeah and and you were like I just I want to get dialed in I'm traveling I'm not sleeping you know I want to get some info and you know so we we decid you know we decided we were going to work together and and I I got some numbers here CU these are astounding and you know I always like to because this is a health and wellness podcast I always like to talk about what impact has it made on you um to have just gotten a hold of your health like when to just improve your sleep and and to just start getting some data on your body so that you can better operate your business and then I want to go into some of the numbers because people people are always interested like well what exactly did you do um I think it's everything man I think that like you know like I said I've been doing this for a while so I've been traveling like staying at Fan houses and then just like you're partying you're drinking I did that for like God we're just kind of we're still not we're still not slowed down we're still not slowed down but now we're better at I'm older now turning 30 next year so like the hangovers hit me way harder but you know back then when you're like 21 like yeah when you're 21 till like even 25 makes up for everything you don't feel [ __ ] so like dude we're traveling we're drinking almost like I don't know every day every like other day mhm and you're not thinking you're just go go go go we're selling merch we're like doing getting big videos and stuff so I definitely was living like an extremely unhealthy lifestyle yeah and it didn't really affect me but then the older I got it really started to to hit me you started to notice it yeah it started to affect me mentally especially the last I mean honestly as recently as like probably this summer M that's when it really like I like yo I got to make a change in my life or I'm not going to last like everything I'm doing is is going to be for nothing if I don't have my mental health right and my physical health and what was the biggest things that were like bringing that to your attention I think it was just it was just like just the way I felt after like you know like I'll still go I'm still going out I'm not like sober or anything but it's just about balance right you want space tomorrow morning want to space tomorrow morning yeah dude I love this tactic though go to bed at like a regular normal hour then get up at 5: in the going to be a funny video that's going to be awesome but I thought that was hilarious cuz you guys are like we're going to space I'm like oh that's freaking hardcore yeah like no we're actually going to go to bed and then get up and then go to space yeah but no I was just adding up it just like all those years of drinking and partying and then the Benders like if you do three days in a row of partying you're [ __ ] done like I'm done now you know so I think I've kind of done that in my life already now and like I've partied with every celebrity I've met everybody I've been I've experienced so much cool [ __ ] that now I'm just kind of just like it's it's harder to get me out of the it's it's harder to convince me to come out and party yeah to be honest you know like I'll go out if it's something dope like we went to what the fountain blue opening yeah that was sick like those are times where it's like cool [ __ ] like that you know but if it's not anything like just to go out and party yeah just to go out and party it's just like yeah not wor it's whatever now hey guys if you've been watching the ultimate human podcast for any length of time you know that one thing I do not do is push products I do not just just let any Advertiser into the space because I believe that the products that appear on the ultimate human podcast should be things that I use every day in my life to improve my own physiology one of them is something called the echoo plus the echoo plus is a hydrogen water generator that you can take on the go you essentially take the top off of this bottle you pour bottled water in this and repeatedly it will make high part per million hydrogen water you press this little button you'll see these bubbles going up in the water that's hydrogen being created in the water there are all kinds of peer-reviewed published clinical studies on the benefits of hydrogen water including reduced inflammation better absorption of your supplements better absorption of your Foods better balance of the stomach acid and it feeds an entire class of bacteria in your gut hydrogen water in my opinion is the most beneficial water that you can drink and now you can take it wherever you go you can go to Echo e c h h2o.com that's Echo eoh h2o.com enter the code ultimate 10 for a discount Echo H2O entered the Code Ultimate 10 for a discount and now back to the ultimate human podcast well I mean when when we met um you know we we decided we would take a deep dive and get some data so we we did a gene test and 2022 was probably [ __ ] that was almost two years ago so that was like oh yeah you that was bad you want to hear the numbers sure I mean I know you know these but you might have forgotten them um so some of the things that we looked at were you know how's the how's the liver doing like I mean you know oh that was probably down in the dumps oh it was it was taken quite to beating my friend was it yeah it was taken quite to beating so there what was it on like a scale of 1 to 10 um like on the rankings like a two if 10 if 10 is really good and one is like two out of 10 Li function it was like two out of 10 three out of 10 um so there's a measure of like the enzymes the amount of inflammation the amount of irritation in the liver these were triple digit in some cases as so you know I wasn't lying oh you definitely weren't lying yeah okay the these if you want to know if he was really parting I can proed that he was partying right here um so when the you know what happens in the liver is like when you when it gets inflamed or irritated it slows down its filtration rate so the poison levels rise something called alkaline phosphatase um the enzymes rise a alt so these are these are through the roof um your cholesterol level for at the time 27y old um male was through the roof you have virtually no vitamin D3 in your bloodstream um very high levels of sugar in the blood your hemoglobin A1c like the the three Monon average of your blood sugar and for a 27y old male here you testosterone was in the mid 300s right so you can see that the body is not performing like a 27y old male cuz the liver's inflamed the kidneys are a little irritated you know testosterone's down um you know your your blood Fat's High you know kind of hormones are off your sugars are really high you're on your way to being pre-diabetic and the reason why I put this message out there and I appreciate you allowing yourself to be vulnerable is that there's a lot of 27 year olds running around right now that don't think they can be killed by a bullet right like they're they're still living their best life and not maybe realizing you know maybe now is the time to make the shift and you fast forward to today I mean I think most people are familiar with your change you know we have a lot of overlapping you know followers out there but it is astounding what you've done physically but internally um I mean your liver function is through the roof now there no information there's no inflammation so like out of 10 what is it now um like a 9.5 whoa almost a 10 you know your your enzymes in your liver show no inflammation no irritation your poison levels the alkaline phosphatases way down the filtering rate of your kidneys is through the roof it's gone from in the 70s to like 117 which for anybody that knows what that number is egfr tells me how quickly is blood moving through your kidneys so the more inflamed they get the slower the blood goes through the slower the blood goes through the more are the poison levels blood Ura nitrogen creatinin so these things start you know creeping up your sugars are perfect your hemoglobin A1c the 3month average of your blood sugar you're no longer insulin resistant your triglycerides are perfect your cholesterol is in a great range um your testosterone's in the 860 almost 900 range right and you're not I want to just make it known you're not on testosterone right um you know our clinical team did not put you on on on hormones and so aside from getting the testing and and taking some multivitamins and getting on the on the program like what are some of the changes you made lifestyle wise exercise wise sleepwise because these are major maor I think even when I met you when we did our first initial test I was always just in and out of the gym okay so I'd be consistent for like a month and then I would travel which I had to do for work and you know film and then we'd be partying and then I'd kind of fall off and then when I'd come back home I'd try to pick it up again yeah but I think in my mind I was I kind of was just making a mental excuse I think that I was like kind of whenever I traveled I was like oh it's going to be impossible like I was like there's no way like I'm going to be take days I'm going to be in a different city every 3 days like it's I'm not going to get access to good food so I think I was just creating that mental excuse in my mind so you know when I was when you're home it's definitely 10 times easier on the road it's definitely a challenge to find good food and like you know you might be in the airport you might be hungry and there's only like sandwich and pizza and [ __ ] so does make it tough but there's definitely ways to get it done and I think that uh yeah I think just this summer I kind of honestly just hit like a Breaking Point like it was so much partying and like I just after one weekend I put it on my Instagram called it the legendary Toronto Bender yeah and it was just three days just partying with my hometown boys just just went crazy I want to write a book about it one day I um tell them or make a movie yeah but um after that I was just like yo like I got to make a yeah like I seriously have to I remember the call actually and you were like I'm ready dude I want to go and it just clicked all in balls out so I want to be specific about what we did so first we put you on a methylated multivitamin called 10x optimize and what this was designed to do was to give you all the nutrients you deficient in methylfolate B complex um the specific B vitamins like methylcobalamin these are just vitamins and um you know amino acids that are already in your bloodstream but we just dose them properly for you um because the liver was like irritated and inflamed we used something called glutathione and and glutathione is the most prevalent antioxidant in the human body it's actually made by the liver every single cell in your body contains glutathione so we started you on a glutathione supplement you could see your liver enzymes the you know liver just calming down like the efficiency of it coming back and then um we did simple things like IVs you know nutrient IVs I know you're a big fan of those we started to make sure that you were hydrating you're on the hydrogen water bandwagon now and and then you made electrolytes you told every morning yeah yeah electrolytes every morning because you you were working out I think before you were eating so electrolytes and amino acids in in in the morning before workouts and then you really put in the work I mean when you take the toxic load off the body and then you give it the raw materials it needs to do its job glutathione methylated and multivitamins sodium in your water in the morning um and now like today I was pretty impressed cuz you've been here all day and you had your food delivered um not from Uber Eats but you actually had you know the chef that made your stuff and you know I'm super impressed by that and what are like once you feel the way you feel now how hard is it to stay on the program it's it's easy because yeah like you said it's just like what I basically said was like listen I still like going out I like having fun obviously so I was like I'm just going to keep it to once a week yeah once a week every week I'm going to earn the send that's what I call the like Monday to Monday to Saturday morning like Saturday morning I'd still hit a lift maybe even a two a day before the send Saturday night go back and run some cardio the send Saturday yes every every Saturday was a send okay and then Sunday's a rest day like Saturday you go out you have fun Sunday probably maybe do some cardio maybe a little cheat meal Sunday too okay and then back to work Monday so I did that and I said I'm going to do this for 120 days and I found the best way that I I just had to put some mental pressure on myself too so once I got you on board and I knew all right Gary's got my back now I got to do what I got to do and I just posted it and I said like yo I'm doing this and I just wanted to put pressure on myself yeah CU I knew the fans would roast me if I didn't do it right so I was like I'm going to put pressure on myself I'm going to do this and then I just stuck to that one send a week 120 days and I was on the road for two months wow at one point yeah and you two months and you never miss so what's like a typical day for you a day on the road if I was at like and sometimes I'd have to go to three like three bars a week so I would just like I would I would go in and I would just have like three happy dads and chill right and I wouldn't like if there was chicks at the bar let's say one wanted to come back or something like I was like no like I'm going to bed I'm waking up I'm working out like right there's just there's so many Temptations right and everyone's always trying to drag you out yo come out to this come out to this I'm like unless it was my night to party I did not go I didn't care who it was I don't care what it was I was like this is what I have to do dude I love that because I I always talk I talk a lot about like keeping small promises to yourself like simple things like I'm going to go to bed at 10 o'clock tonight and then go to bed at structure is important yeah now what I have structure is important keeping that keeping that structure for yourself because like yeah you promised the fans but also internally you promised yourself I promised myself yeah that was more for me and yeah I was just like you offend a lot of people as well too cuz no one really understands and I think for us too like everyone's always trying to box you into like a certain category right so they're always boxing me in as like what do you mean like you're the partyer you're the Drinker like right so it's like you do offend I think some people and they're like what do you mean you don't want to come out like like they think it's because of them and it's like dude I'm just trying to like I'm on this mission for myself right you have to you might offend some people to get where you want to be right yeah so what is a typical day like on especially on the road during that yeah during that I would so for the first 60 days I pretty much kind of did like keto okay I cut grains yeah so smart so no rice no bread MH just yeah like high fats high protein so good you you instantly feel better and then just I was just eating meat and cucumbers pretty much really for 60 days yeah and like avocado like fats healthy fats okay so kind of Keto variant I guess when you're on the road it was more of a mental thing because we're always eating at restaurants right so I think in my head if I was like all right I'm allowed to have healthy carbs mhm then when that bread comes to the table you're kind of like okay well I can have like a a piece of white bread but if it's no carbs it's like yo I can't I can't eat that bread I can't have carbs so it's more of a mental thing I think just cutting cutting grains and like bread totally it helped me sustain it on the road and how much how soon did you start to feel better like how quickly did it kick in you were like okay I'm on something like pretty quickly I mean yeah it was tough at first to cut those grains yeah but after like a month I really saw you know I was losing fat I was burning fat and then yeah I would do I'd pretty much do a lift every morning and then I would do conditioning after the lift like a hit circuit style workout for like 30 minutes the beginning were you just like [ __ ] this no because I was always I was always like in and out of the gym so I wasn't totally like phys performance- wise I wasn't totally like out of shape it was definitely hard the hit shit's hard the circuit like burpees and circuit stuff yeah I would do that and then at night I would also do 45 minutes of steady state wow so I would do a two a day six days a week maybe if it was legs I would not do conditioning that day yeah but I did the mirror starts responding fast too you're like it's you go to brush your teeth and you're like whoa and the other thing I actually did to keep myself accountable is I I said that during the process I'm going to post a weekly photo yeah every single Friday to on on Instagram and the reason I did that was because the second yeah keep myself accountable accountability was really key yeah it's like if it's like in high school like some teachers didn't check your homework and some did you know what I mean like and if you the teachers that didn't check your homework like you probably didn't do it you you need to have that like you need to have that like con you there needs to be a consequence you know so whenever there was a Temptation on the road or something I always thought like oh okay like there's this one party tonight like this does sound dope like but I'm like [ __ ] I got to post a photo in three days and if and if it looks like [ __ ] I'm going to get roasted yeah so I was like okay [ __ ] that I'm going to bed all right did you ever like miss one of those or were you like really focused on I like by the way I like those bites I don't think I don't think I cracked the only reason I would ever do it if it if it was happy dead related business related like where if I had to go out to like a bar but if it wasn't my night to party I just kept it like I would just chill have some casuals not go like crazy right the key was going to bed at a good time to where I could get enough sleep because I'd have to wake up like on the road we'd have to leave sometimes at like 9:30 930 a.m. the next day so I would were you driving to most of these places were you flying kind of a combo yeah maybe I was catching a flight at 10:00 a.m. so if you have to have flight at 10:00 a.m. you got to be there at 9:00 so I'd have to get enough sleep to be able to wake up hit a lift eat yeah get in that car to get to the airport so it's all about just time management and yeah I mean now you know my knows right you got that's the most important mean it's about just getting to bed yeah not just getting to bed and staying on your phone for three hours cuz that can happen get to bed get that sleep because I'm also doing a two a day yeah so it's like if I'm not sleeping then I'm but you know I think I think when you start doing two days it helps you sleep CU you get that good kind of tired like right now right around 10:30 um if I'm not in bed my body starts powering me I'm out by like yeah I'm up at 536 but but um but even even being up at 9 your body will start out by oh you're out by like 9 like 9:30 like yeah what time are you in the gym in the mornings 7 yeah so you know when you when you know like I say everybody sees what what happens on the outside I mean what what's happening on the inside is is is the real magic because you know I I love that that you're setting short-term goals and you the mirror is kind of giving you this feedback that you're on the right TR but I feel physically I feel amazing too but internally you're like feel like you're thinking more clearly and like your short-term memories more and you're contributing to your business so just happier go yeah and just happier way happier yeah I mean sick fat TI people are not building Empires you know um but so so back to the business I mean now um you got your health in check you know you're partying one day a week um you know you're feeling better like what kind of impact is it having on the business what's going on with uh full send happy Dad like where is this machine going yeah no I think the impact it's had on me is like yeah it just makes you better at everything you do right when you're mentally focused and clear and you create that like accountability for yourself you learn to apply it to all other areas of your life right like yeah when we're waking up and you're hitting a lift and then you're doing a cold Plunge in the morning bro you're ready to you're ready to take on the day after that like nothing stop every time we get in the steam room he's like man I [ __ ] love this steam dude this is my favorite set insane here that's so dope yeah I love it I love coming here I'm like you think we're going to be able to do recovery [ __ ] dude yeah yeah I know we always do we always try to sneak into that room and you're like yeah get in there yeah I can't wait to show the the thing with you the goggles with the hydrogen the eyes the ears the nose the red lighted steam coal punch hydrogen bass um it's awesome when you start getting into that kind of thing you just you realize how good it makes you feel and then those become your drugs of choice I love when yeah the drug of choice thing is like every not just the cold plunge but yeah the workouts the whole that's my I'm addicted to it yeah that's and that's what feels so good now is that I'm not like trying to do something anymore like I physically can't not do it like I'm actually it is like a drug yeah like posted the other day he said Co plunge addict or something I think he was in Bali and he was having these people build a CO there you know he ships him to hotels to Yachts to wherever he's going it's like fun too it's fun to figure it out and like it's funny I was um I was at the opening Fountain BL yeah and and um I was I was leaving in the in the morning to go downstairs to the gym and I saw this dude coming down the um hallway with a huge pillowcase full of ice and I was like you doing a c plun he's like yeah man I follow your [ __ ] dude you got me into it and he was walking in the hallway with it but he had gone down the ice machine with like and got a bill gase full ice that's awesome um to dump it dump it into the tub but that's that's so awesome but so with happy Dad yeah was that yeah happy Dad happy Dad is our main happy Dad is our main business venture that we're focused on okay we like we have a few other things that we're doing too but happy Dad is that minimum billion dollar play for us for sure for sure and yeah we just um I mean the traction you guys have Snoop Dog um you know Dana White in the UFC I mean just you know where the associations I see with your brand now when you think of where you came from and and building it organically from you know a non-paid YouTube channel to where it is now and you hear about these certain tipping points choosing the right Partners making a choice in your health um you know uh switching to you know merch from trying to just monetize YouTube I me these are really important decisions and I think really important tipping points on the on the journey yeah and now um so what happy Dad now is on its way to 2024 is gonna be huge year for us yeah like I said with the partners like sami's an absolute [ __ ] robot that guy like he's he's the CEO of happy Dad he he's running the operation and that guy does not stop he's the hardest worker I know by far he does not stop yeah he's always do you think the mullet has anything to do with it must cuz he cuz he just recently got the mullet I'm just wondering if that yeah it must be the mullet I don't know what it is but yeah he go out like he'll be at the club with us and then like he'll like be doing emails like 2 hours later like he's always on his laptop he's always doing emails he's he's just like he's dialed he's the definition of dialed and then John is obviously just like a genius too like in every way another one of the hardest workers I know yeah super hard he killed his health Journey too yeah yeah I've been on an amazing Health Journey with him you know um before his wedding you know he really wanted to flick the switch and and even on the podcast he was like I used to wake up in the morning and I used to pray that my wife would not find me dead in bed and I was like wow wow that's uh that's intense and that's a gripping moment when you know you've got a business venture that's taking off and you're engaged and you're getting married and you you have those kind of thoughts on your mind but he has been and Sammy both have been incredibly generous to me too I mean they they reached out to me when I first started the podcast and they like dude we want to get behind this we want to help you I don't own a bit of it but I want to treat it like it's my own I mean they they plugged us into Spotify I mean John's done yeah John just likes to likes to see people that he cares about he really does man it's such a rare I think he likes just helping he likes helping like if he sees potential in you and he knows what like you could do he likes to help and get you to that yeah he does and and he and he does a lot of giving without the expectation of receipt so he deserves a massive shout out hey guys I think the most important website you may ever go to is theultimate human.com that's theultimate human.com because on this website we can directly interact with one another you can give me suggestions for podcast guests and topics that you'd like to see me cover you can ask me any question that you'd like more importantly you can sign up for my entirely free newsletter it comes out every single week I write this so I can get the information to the masses on how to live a healthier happier longer chemical-free life you can also sign up for a pre-order of my book and if you'd like to take the genetic test that I talk about all the time it's available there too and lastly you can even see all of the products that I use in my daily life for a chemical-free healthy living style a lot of people ask me you know what do you use in your daily life Gary what do you brush your teeth with and clean your countertops with well it's all there if you'd like to see it and you can again ask me any question that you'd like and get my free newsletter theultimate human.com I promise you that information will help change the trajectory of your life and now back to the ultimate human podcast but but with happy Dad yeah we're launching uh we're launching Canada in February oh wow so we're only in the US yeah so we're pretty much launching an entirely new country which is going to be that's where I started so it it's going to be insane like Canada yeah it's going to be crazy now is Canada kind of like the US is it I mean obviously alcohol is regulated but yeah well yeah it's in Ontario which is Toronto Ontario is a population of like 15 million people holy yeah Toronto is the third biggest city in North America out of like U I think it's like la New York Toronto or Chicago okay third or fourth so Toronto is like a massive and there there a lot of big American brands up there you're competing with too yeah it's the same Brands so it's the same thing but we're going to just cuz that's where we started the fans I told you about that wear merch from like nine years ago that's our like base yeah so they're going to go crazy for that and then I know Sammy announced it on your pod but yeah happy dad's not just going to be like a Seltzer yeah company I I personally think that any alcohol that tastes good that's like a good product mhm with the happy dad name I think it could live on so we're we're launching a a hard tea a hard tea I know Sammy announced it on your pod yeah yeah yeah um so I don't know yeah we weren't supposed to Sammy just jumped the gun Sammy jumped the gun with that that out Max yeah Sam like Sam's like don't announce that anywhere and [ __ ] I watched it he announced it so but uh word except on the ultimate human podcast we're launching a hard te which is gonna be I think it could be even bigger than the Seltzer it's it is so good really if you look at other brands like all the the beer categor beer categories obviously going down MH like in on the the data beer categories thrown down Seltzer is even dipping as well just because it had such a big spike yeah happy dad's growing we're one of the only selers that are growing in our category wow but the te category is is absolutely booming wow yeah so we kind of got like lucky we started over a year ago too it took us same thing a long time to taste test but um yeah other brands have like like I said like 26 grams of sugar yeah that's insane a pop yeah ours is going to and again it's not healthy but ours has one gram of sugar yeah that's awesome I mean the worst thing is combining sugar and alcohol and when we came up with that concept to make a lower sugar one I was like all right well it's going to taste a lot worse probably but then when I tried our have that chemical taste holy [ __ ] this is [ __ ] gold so dude that's so awesome I know I feel like like I'm just getting too excited about it but it tastes it tastes so good I can't wait till you guys try it no I can't wait though I'm I'm I'm fired that's going to be a bomb for us I think we're going to announce a pretty crazy signing like someone like out of this world really like one of the most famous people on the planet really yeah that's amazing when you guys have had I mean the podcast especially I mean you guys have had some insane guests on your podcast uh who I I I mean it's hard to answer that I mean I get asked it all the time too like who are I would say some of your favorite guests Elon Musk Donald Trump poone Dana White I mean it's hard I think I have to say Trump trump is like just my personal favorite I like the first time and the way it went down Dan you know Dana got him for us obviously oh he did yeah yeah yeah when you did it in Atlanta right we did it where did we do the first one cuz you've been on air force one we did it at Mar Lago the first one wow yeah yeah but we went on air a force one with again with Dana yeah so like yeah we were you Steve me Steve no this's been on air force one and I haven't been on air force I'm Canadian too I'm not even American you're not even American I want to go on Air Force but no Dana knew we were Trump fans right yeah so then he called us he's like are you guys like actually Trump fans we're like yeah and then he's like we went to uh fight week in the co bubble in Abu Dhabi mhm and that's the first time we met Dana and then two weeks like yo how did you connect with Dana like what was that connection his son was a fan Dana junr Dana junr [ __ ] with our videos and he put Dana on to the videos yeah and then Dana thought they were like funny I guess yeah and um I think he yeah he probably saw the value of like you know we could maybe help with the UFC too and I think he just [ __ ] with us and yeah we when we met though we just became friends and same [ __ ] yeah just hit it off yeah and like I personally like I've W I've been watching UFC since like high school I like I've looked up VIP area it's all happy Dad as an entrepreneur like I've followed Dana White's story since like the beginning yeah like what like it's crazy that I'm even able to call him a friend like I've literally he's someone I looked up to and like he inspired me like the way they built the UFC and like everyone just sees what it is now yeah him and the dude the UFC the hurdles and like the battles of every state they had to go through like dude Dana White is literally the goat so like I literally said if if we ever did something with the UFC it' be a dream come true and now that I can actually call him a friend is like what is life crazy you know what I mean so he reached out to you and he was like you want to go on Air Force One and you were like are you [ __ ] serious yeah I think I think that I mean our goal is to kind of help I guess Trump with like the young vote I guess right or like the younger vote the [ __ ] sami's calling me you throw on speaker phone be like hey we're on a podcast dude yo Sammy yo what up I'm just on uh I'm doing ultimate human right now we're shooting a podcast right now you're live on the podcast buddy awesome I I doubl I doubled down on your hard te announcement since you jumped the gun and announced it on Ultimate human don't think I didn't see that and you don't think I didn't see that and you said don't announce hard tea I mean it's Gary Gary put me on the spot yeah I put him on the spot me later call me about Canada okay all right peace um see he's working yeah dude shout out to Sammy but so he calls you and he's like um because obviously it can help get to the younger vote but um and we were supposed to interview him we were supposed to interview him then actually so we were supposed to this was before the last election okay 2016 2020 okay yeah and we were supposed to interview him then so we went on Air Force One we were going to do the interview we're all ready to do it and then last minute they got cold feet uh I think Trump got cold feet or someone on his team did and they're just like Hey listen like this is really tight right now we just don't want to take chances with anything going on like they they probably didn't trust us too you know like would I'm surprised we we're like we don't even these people on Air Force One I know we don't even know why we're on the plane like we're just like yeah we honestly get it like you shouldn't you shouldn't trust it we don't know why we're here either but we just met him and they said you can come in his office you can film him but like we're just going to keep it chill we're not going to do an interview so yeah we walked into his office on Air Force One with Dana and it was just [ __ ] crazy man and he was just like exactly like he is on TV like the exact same soak up all the energy in the room and just he's complimenting us calling us good looking and yeah you I know and how old is he 70 like yeah he's on he's talk about an ultimate human yeah how does that guy I wonder that like how at that age are you able to like like they must not sleep much they must and the stress that he's got stress I mean yeah so in any case you get you get on Air Force One when did you actually do the interview with him um we did the interview I don't even know exactly what the date was to be honest it was like a year year and a half ago yeah it was when um sit down on a podcast it was when the Russia the Russia Ukraine war just broke out okay so we thought that would be kind of a good time to reach out to them and say hey we want to get you on the Pod so we asked Dana MH and Dana's like let me call him yeah so Dana just calls him yeah let me call him 24 hours [ __ ] calls me he's like I think he said like who's your [ __ ] daddy or some [ __ ] something like that like something like that and I was like what he's like Trump's in no I was like we freaked the [ __ ] out he's like y someone from the someone from the his team's going to be reaching out to you shortly and then you went there like love you buddy and he just sat down yeah yeah it's crazy sat down and just ripped that interview yeah and then we just pulled up we did it and it went super viral it got 7 million views in 24 hours wow and he literally said on the Pod he's like YouTube's going to delete this he did he did yeah they did he said YouTube's going to take this down and I was like no they're not cuz I thought they I thought YouTube wouldn't be that obvious to take it down I was like that'd be too obvious if they took it down but Trump's like no they're going to take it down it's like all right 7 million views 24 hours deleted no yeah no what did they site for they said because their policy was you can't talk about election fraud oh but they actually reversed that policy like two months ago so now you can talk like it's actually they sent the notice like hey these are our new changes like you're allowed to talk about election fraud now which is weird so they should honestly reinstate that pod but I wonder if you could throw back we should try yeah actually that's a good idea but um I get 15% of that whatever the an are got you you're not making there's no money on that one for sure all right so that's not my get rich quick yeah but it it kind of again when something like bad happens it kind of works out in your favor too because it made it so big and then like that night uh Trump went on Fox and he's like shouting us out on Fox just did interview with theow fine gentlemen you know what I mean and then he was like shouting us out at rallies really yeah like he's like I just did an interview like you know the Trump rallies he's like oh I just did an interview with thek boys like and we're like what the [ __ ] is going on this crazy so did you redistribute it other places on other we threw it up on like uh Twitter I think and we put it on Spotify okay you probably throw it on Rumble yeah we I think we put it on Rumble too okay that's that's awesome man yeah um he's my favorite for sure yeah I me Elon was obviously legendary too yeah elon's legendary Trump's just such a beauty like he's just so funny yeah he's so I I like Elon because he's so like philosophically intelligent with the way that he speaks whether you like him or love him and I know he's getting a lot of hate right now but like he I I saw him talking about the the appearance of doing good versus the actions of doing good and how he lovs the fact that people out of one side of their mouth you know talk about espouse all these good things that they're doing but their actions are really evil and he and he just and he just calls it out and he may lose tens of billions of dollars on yeah um Twitter you know uh on on that acquisition he was cool yeah he he sat with us for like four hours too yeah crushed like six or seven happy dads did he really yeah he smok weed on Joe Rogan's yeah he can he could he can slam him he's a big dude isn't he yeah he's big yeah yeah Trump is actually Big D too he's sick that's awesome um so getting back to um the health Journey because I I want to really drive home like the impact that it's had so uh talk a little bit about the mental aspect like what's happened to your like mentally how much better off for obviously you look a lot better you look amazing um you're feeling better you're sleeping better but like how's the mental game like what are some things you've noticed like I said I think it just yeah it falls into everything else every aspect of business you know I just feel like I'm less lazy I'm more yeah like less lazy definitely I think is a huge one like not making as many excuses like if I have to do whether it's like researching a pod guest or any task I have to do in the day I feel like I'm a lot less mentally lazy if that makes any sense I'm not creating as many excuses in my mind um yeah I think it's just you're just more dialed like every way I don't know how to explain it yeah that's so that's so awesome it's it's shortterm recall it's it's your it's your it's your memory it's your cognitive function it's that clean clear a waking energy that you have confidence it's the confidence dude that's so awesome well um and then physically obviously just you just feel great yeah I mean you no you feel you feel great and when you feel great you're you're more available for your business I mean I always say it's like it's like the The Hub of the wheel you know it touches every every single spoke of the wheel it touches your relationships it touches your um touches your business your Partnerships I mean just your self-esteem your self-image you know I love how you talked about just keeping those small promises to yourself putting some fencing around yourself so you said I'm going to post this thing every Friday um I'm going to do two a days you know I mean it's and I think just for like even just like if like you know like I think everyone will get anxiety like I would get anxiety sometimes too and it's just like we actually talked about that yeah like I would get I would get anxiety sometimes especially after long Benders yeah anxiety no dopamine yeah just anxiety like depression days where you're just feeling down and stuff like that too so I think this provides you know everything I've done with you too it just provides like a consistent like base for all that stuff to kind of go away or like very severely limit it yeah you know if I'm getting anxiety or I'm feeling depressed it's cuz I'm [ __ ] up on my on my [ __ ] for sure or I'm doing stuff that I shouldn't be doing like it's such a all the stuff is such a natural cure to all that stuff so it is like it's crazy like I would I always say I wish people could feel that high because they wouldn't Chase anything else 100% that's why I always use the term drug of choice like the cold punch is my drug of choice because nothing I look forward to it honestly like it's just a I love waking up early yeah like if when you set your alarm for 5:30 yeah and you wake up and it's just so it's dark in the morning it's peaceful I love that you wake up and yeah do your routine hit your workout yeah do a Plunge in sauna yeah like most days like by the time I make it down my hallway and out onto the um balcony in the fir it's first light and it's just coming on and it's before like all the police sirens and all the construction noise and there's just like this low hum it's the best part of your day in the city yeah and the water's so calm and the sun's coming up it's I don't know man I think it's it's hard to not have and it's hard to explain it to people I find too cuz even after my when I did my transfer a lot of people hit me up and they're like like how' you do it and but it's always the most simple [ __ ] you're telling them right it's like dude just get in there like be consistent like but I think it clicks it clicks for everyone at a certain time it's hard to convince people I think everyone hits that point themselves and until you hit it yourself you're never going to be really consistent you know you got it's got to click in your own mind yeah I agree I agree well um dude this has been amazing yeah dude this is this has been a long time coming and I'm glad we got to really chop it up like this but and I appreciate you taking me on I know you got a lot of huge a-listers and stuff so I appreciate you're always like I'm dead serious and I'm like I'll go on this journey with you but I was like I don't like to fail and I want to you know you you convinced me that you were committed and you were man you flick that switch and I mean the transformation proves it the LA I always say Labs don't lie um you you can't hide from the data so the data proves it and nothing makes me happier than being a part of this part of people's journey and then watching them crush it in other areas of their life because we've been able to just get their health right right um so I I I wind down every podcast by asking every podcast guest the same question and there's no right or wrong answer about it but I always like to know what what do you think or what does it mean to you to be an ultimate human I think I think everybody's different and I think it's just it probably simmers down to just like being the best being the best in like what you do in your field I think you know everyone has a different job and everyone has different roles but I think just being the best being the best performing I don't even know actually like the best version of yourself best version of yourself yeah and being able to do like what you're supposed to do at at the highest performance and do you feel like at 30 you're now the best version of yourself you feel like you're a better version of yourself think like as I'm kind of like a leader in this group that I'm in you know so I think yeah me I have to be an ultimate human to be like the best leader I could be you know you know what I'm saying yeah that's awesome man yeah well brother thank you man I appreciate you coming on this been amrat on the Pod it's amazing so thank you so much appreciate you hey guys um I hope that you guys enjoyed the podcast Kyle for guard I will put links below to happy Dad and everything that we talked about on the podcast today give these guys um you know a follow and if you haven't had a happy Dad Selter we actually had them back here on the Shelf I don't someone crushed them yeah there was a lot of them back there I did not um drink them but as always that's just science