Transcript for:
Harnessing AI for Marketing Success

so I'm Billy and uh I've been obsessed with artificial intelligence and virtual reality and augmented reality and I think we were sitting in the biggest shift that we will experience for the rest of our lives it is chilling what you can do and my obsession has been obviously I'm a marketing expert I'm not an artificial intelligence expert so I've just been paying Consultants left and right to teach me what is artificial intelligence capable of and that I've been combining that with my experience to figure out how can we apply this to marketing to get rich [Music] isn't that the goal so that's what I'm gonna share with you guys today and impact others and stuff like that but we'll do that too we don't want to belittle the money part you know so uh I'm gonna be playing a lot of videos showing a lot of demonstrations um very loose if you have a commoner question just feel to yell at me and interrupt me it's all good and let's have some fun you guys ready to go all right let's do it also too I'm most of the audiences I've spoken in stages of are pretty male dominant so I'm definitely nervous right now this is different I feel like maybe this is a safe place to be vulnerable I mean this is I don't know things are things are happening now appreciate you uh okay here we go how do you use artificial intelligence to cut costs reduce time and make more in 2023. um so I can get from there has anybody ever seen my ads before any of our content well okay we got about half for those of you that don't know me uh I started off as an agency guy people would pay me money to bring them leads so I got to work with a lot of franchises Dave and Buster's Kia Orangetheory Fitness we opened up about 400 of their locations uh Core Power Yoga European waxer whatever is on that list and that's how I got good at this advertising thing I bring this up because nowadays people claim themselves to be marketing experts but all they've done is coach people on marketing they haven't actually done it so I've been in the trenches I was doing this from my parents house and then fast forward and and here we are so now our ads have been seen over a billion times which is a little weird we have over 175 000 students in 75 countries which is pretty humbling um and how did I grow my business is timing and this concept of being first so you know when when I first started advertising uh I learned this Facebook thing this is long story short and I was obsessed with it and I remember at the time whenever I talked to a business owner they used to always tell me the same thing do Facebook ads really work and I'm like yeah they do and then they would say the same things that you hear about AI now is that Facebook stuff just a fad is it going away and I'm like I don't I don't think so you should probably pay attention but at the time I'm unestablished I'm living at my parents house I didn't finish my last class at the University of San Diego so technically I was a College Dropout I disappointed my entire family my grandma literally didn't talk to me for like a year whatever though um and this is it so when I had people doubting the performance of Facebook I actually believed them instead of them believing me because I was still on tested on proven but I'm not bad anymore so when I tell you to pay attention to AI pay attention it's different now I see things but to continue with this story so I'm at my parents house and I remember I was doing Facebook ads and it was before I was working with orange theory was the first location I ever talked to was a location in Los Angeles and the owner says like my friend that I went to college with set me up a meeting and I was like yeah I think I can bring your leads and he goes okay let's do it how much does it cost and remember I'm at my parents house so I was like whatever what are you willing to pay like I'll take it it doesn't really matter so anyways I stand up saying like a thousand bucks and he goes okay cool and at the time this is a significant amount of money I was partying ah I can't dance right now but I was I was doing something that looked better than with my leg and I'm celebrating that I'm about to make this thousand dollars and then all of a sudden the day before we're supposed to launch the campaign he gives me a call and says unfortunately Billy we're gonna have to pull out of the deal now my Jew I already spent the money like what what do you mean the second in the beginning you sucking get money usually goes out ignorantly and so I'm like oh my God what do I do so I called him up and I say hey man what what changed what shifted and he said well we hired a new manager and this manager came from Equinox or Equinox how do I pronounce it whatever and um she let me know that unfortunately Facebook ads don't work just like we thought now desperation is a hell of a drug so I found I said look man I understand your concerns and doubts like I said the only thing at the end of the day it's really going to let us know is a test so if you stay with the deal what I'll do is I'll if it doesn't work I will double your money I'll double it now mind you did I have the money to double it no so I had to make it work so this is the promise that I made them and then he went one step further and he said okay cool but will you put that in writing and I said check your email them told them I'd do it I said all right before we start this campaign let's set some expectations how many leads do you usually get a month and he said we get about 100 leads a month and I said Okay cool so first day of testing if I can bring them a handful of leads we'll be okay so I'm nervous I can't breathe you know the nervous breathing we run the test all of a sudden I'm refreshing the campaign I see a lead come in lead come in lead come in lead come in lead come in in the day comes he calls me he says is that how many leads you get he said 121 leads in one day and this is that was my reaction too but it was more like this oh my God I know how that was gonna go so I laid it out and then he signed and uh that is really what took my career off is that moment that leap of faith that I could deliver and mind you that was their month production that we were getting done in a day so the first thing he did is he revealed he's like by the way this isn't the only one I own I also own another one in NorCal so he connects me with them I get the results again well this partner in this one also owns blank so connects with that person and then fast forward and that's when it got to like 300 400 different locations but it was all because of one word anybody know what that is results results you can have all the faith the motivation and energy but if you ain't got no damn results it doesn't matter so the results is what drove it and coming to this slide I was one of the first I literally remember the day it came out that you can advertise on Facebook video like I saw the feature come and told holy cow you can do this like that wasn't even a thing so I went all in we grew like crazy and at the time all man this is a big franchise right and um at the time almost every single one of them already had a marketing Growler guy but what was the service that they were selling then about 2015. what was the service that they were selling then that was super hot SEO now here's the thing about SEO it's really important even though it might get rocked a little bit with this whole AI thing which I'll get into but the challenge is when you do SEO as effective as it is how long does it take to get results months correct so when the person that they're paying says hey Mr customer pay me now and I'll send you customers eventually and then I go I don't care if you pay me or not give me one day and I'll bring your results who do you think won I didn't have to really sell much I didn't have to have a dynamic personality I didn't have to do anything I didn't have to have a college degree like I thought I did I didn't have to speak oh proper and all the I didn't all the limiting beliefs went away because sales cares all so I do this shift and I'm sharing this story and then here we are today 50 million dollars plus themselves blah blah and then I look at all this and I go it's happening again this is it I can feel it like this is it this this is this is the shift this is the change this is the opportunity so I go all in with AI and so this slide here the threat is real a lot of people go ah you know AI is it really I'm telling you the threat is real but not like people think even though I'll show you some weird examples people think that when I say that a robot's gonna like crawl out of your computer and like take over your marketing and ah no it's much simpler than that it's just going to be your competitor that uses it when you're not right it's capitalism like that's the that's the game so someone else is going to use it they're going to be 10 times faster smart all of the things more profitable and it's going to be very hard to keep up so that's why so I'm deeming this era the great replacement right um who knows what's going to happen policy Etc but some experts think that as much as 50 of the workforce can be replaced it's scary isn't it yeah who knows if they're right but let's say they're even close to right a little bit right holy cow uh the truth about humans expensive and we start there since we are in this lovely State of California a does anybody know how much it costs to put somebody on salary in the state of California right now about 62 thousand dollars sixty two thousand dollars it sucks but it it doesn't suck if you can hire someone who's doing a task or skill set that's worth sixty two thousand dollars what sucks is when somebody is like copy and pasting or kicking people out of a Facebook group and you're paying sixty thousand dollars because it's hard to schedule because sometimes you need to function on the weekend it just doesn't really make sense right like it it's kind of like the odds are stacked against you there so humans are expensive there's one days off et cetera two unreliable and I don't mean this as a knock against us I made it very humanly we're unreliable because like this I just didn't know it was going to tear my calf and then three days later my daughter was going to break her arm and then two days after that my mom goes to the hospital so just imagine like this week it's even someone who has their together that's responsible can have a human moment so that's the tough part about humans we just go through things and then the last aspect slow we're slow we get distracted I would do this do this like it's there so question for you guys raise your hand if you've ever wanted to fire somebody for one of those three reasons yeah oh that's uncomfortable what about the flip anybody ever wanted to quit for one of those three reasons you felt like your employer was unreliable Etc goes both ways don't think we're Invincible this is a Marketplace okay so um air is not the threat it's the decisions humans will make when they have access to AI okay this has been the capitalistic sentiment shared all throughout history an opportunity we've had to get rid of humans we do foreign to eliminate a human we do something that you may notice in your banking app anybody bank with Bank of America Bank of America has this app or this artificial intelligence called Erica talked to Erica before huh because this overdraft fee Erica think about it it's probably just a series of all the same questions and comments imagine paying a human in California sixty three thousand dollars when the most they can do is talk to like three five people at a time maybe 12 if they're superb and then Erica comes in and says don't worry I can handle 12 million simultaneously later humans gone okay um so uh Factory workers is another great example and I think the the movie that Illustrated this most is Charlie can we make sure the sound's up on the presentation please Mr Johnny at work oh well uh toothpaste Factory so don't give me a bit of time off like summer vacation sure something like that in fact it wasn't like a vacation at all [Music] the upswinging candy sales had led to Horizon cavities which led to Horizon two space sails [Music] the extra money the factory had decided to modernize eliminating Mr bucket's job the factory decided to modernize and eliminate Mr bucket's job here it is in a silly movie and now we're living it interesting okay so my prediction is the workforce over the next decade will look unrecognizable due to artificial intelligence notice I said over the next decade these things will take time to implement it'll be a progression but you will look up in a deck and be like holy cow right so what is artificial intelligence the definition the theory and development of computer systems able to perform tasks that normally require human intelligence such as visual perception speech recognition like no one knows what that means so I'm going to translate that a computer that can see hear read and then make decisions and perform tasks based on the information it learns imagine giving a weapon to hundreds of millions of people at the same time and then allowing them to develop things using that weapon that's why the Future's So uncertain because you don't know what a whole bunch of humans are going to do with the power but here's what they've done Netflix anybody ever Netflix and chilled before yeah okay so then all of a sudden you're on Netflix and right there it says because you watch Orange is the New Black and it gives you all of these other options and they try and make a decision for you who is they AI this is it you see it all the time it's stuck new it's making decisions for us remember computer that makes decisions worse okay second aspect my buddy Maurice Conti has the number one Ted Talk on AI in the world and he brought up this example and I thought it was fascinating because I have overlooked this but Microsoft Word like you don't think about the fact that when you don't spell something and then automatically the word is spelled correctly out of nowhere it's not it's not it's not Steve Jobs it's AI right and I was like in the weird example Ray are used here is entrepreneur because who the hell can spell that right like every time and then we have apple of course so you don't want anyone getting your phone so you use facial recognition remember it's a computer that can see so that's pretty damn cool right a computer that can see and allow you access to the phone obviously that's not a human that's AI matter of fact imagine hiring a human and that was their job sit in front of this computer and then pair it up to this picture like unfathomable right so anybody here use Siri or Alexa regular basic show of hands of hands your friend is AI you have conversation what's my day like today how's the weather you're talking to a robot right so AI is there you need a personal assistant you ask it to play a song AI is already doing these things in your life and it's integrated so smoothly you don't even notice the companies that are hyper focused on this Google creating Bard which is a competitor to chat GPT which is the biggest one chat GPT Microsoft throwing 10 billion dollars into it um Facebook Mark Zuckerberg recently announced that they will be using AI personas to help you create images and in text and in the advertising platform when I see the biggest players in the game all using this technology it makes me pay attention right that's what makes me I don't want to say certain but the bigger thing is think about how many users are on all those platforms that I just said so when they implement it will be seamless my guess is and it's just a guess but when you go to Google instead of giving you 13 options to then start to go discover information and I'll probably just tell you so what does that do to SEO I don't know those words are powerful I don't know no one doesn't it's the Wild Wild West December that's when the world got access it's happening right now what a cool opportunity to become a pioneer what a cool opportunity to get there first because most of the world will ignore it fear it not use it and then get left behind as a result because you're probably going to take their customers and then hire them or maybe not because you'll have ai so in the past it's already replaced many jobs in present-day AI replaces a lot of thinking in the future will AI replace everything for the first time you have billions of people with access to technology and some will use it to perform extraordinary tasks The DaVinci surgical system this is already very real it's done more than a hundred and ten thousand operations smaller incisions which results in less pain and faster recovery for patients let me be clear it will definitely come to the point when you go to the doctor's office and you see a human and you go oh my gosh get me out of here are you kidding me he's not touching me she's not going near me in the same way that if you take a mathematician take the best in the whole world would you trust her him or would you trust your calculator correct I go to the example of therapy you go therapy's got the human touch it could never be replaced but remember what I told you the definition is AI can hear see read Etc when you are having a conversation with your therapist or your confidant essentially what is the other person doing they're just soliciting and hearing and then they give you a recommendation based on their current emotional state so maybe it's biased that day because their relationship is perfect so yours should be too maybe they just become single they said you don't do them anyway you but AI is objective it will give you a recommendation that is recommended by Harvard Yale Stanford Oxford Etc and give you the perfect answer every single time so when you go to therapy oh you want to go talk to your therapist that's amazing you go see humanly like oh my gosh I'm not going to talk to humid about my problems they're going to give me a human answer it's interesting question are you the virtual therapist now um so that's a good point is virtual especially when the pandemic hit a lot of people switch to Virtual therapy and so I'll go into some of these other tools and softwares that I'll show you and I know what I'm saying to some of you is like come on is that really yes yes straight yes yes absolutely without question because money still runs the world matter of fact most of the people that are talking about the greater good usually I start that conversation once their money is good you ever tried to help other people when you have a foundation you're not much help it's very difficult to do so money will always kind of shape what's happening um and I showed you something amazing with sergies I'll Circle right back imagine with surgeries but also remember AI is not inherently evil I've seen I see the weirdest takes right I see people talking about now ai is just this liberal machine and then you know AI is also this uh I it's just like it's just technology the people who use it are that for example lethal autonomous weapon systems these have been around it's a scary part play clip lethal autonomous weapons could locate identify and kill their targets without any input from a person these weapons would react too fast for a human to maintain meaningful control they could be mass produced and programmed to Target innocent civilians of a specific ideology and they could be made small enough to enable the assassination of any political leader yeah crazy so I was like This is Wild is this like a real thing so recently I hired my buddy Walter his name was Walter O'Brien if you've ever seen the show the Scorpion on CBS it's about like a child prodigy one of the smartest kids in the world it's about him he's been doing AI for decades with an s his company does about three to six billion a year fifty percent government contracts specializing with AI so I've asked them Point Blank I just said so dude can this just kill us all or what and he said yes but like he didn't say it like that but essentially his dark answer was well how much does it cost to make a drone I said I don't know I made a drone before he's like it's a couple bucks and he said how much does it cost to make a bomb I said a couple bombs bucks so and he said can't you just use AI to tell it what to do and where to fly everybody's seen a drone before that's what they've been doing in the military he said to the point where if there's a stadium full of people you can have it Target a certain type of person and it wouldn't even hurt the person next to it this is right now also something to think about when you see all these tools if this is what the public has access to what's it like in private if this is I'm talking about this right no security clearance at all hmm um but let's talk about the good yeah right like this guy right here who's using AI for completely irrelevance but just laughter and joy which I think is really relevant anybody seen him before look at what this guy's doing okay he decided to use an AI image software to travel through time and take selfies so basically recreate whatever moment was happening in history just put himself in it so here he is with the dinosaurs and it's crazy how real it looks right um and then the Spartans just him is a part of 300 um Trojan War who's in the horse no big deal medieval times he's doing his thing you've got a rock throwing at his face like it's fun right so it's not all evil it's not all good some things are just this random pictures okay so I'm all in on AI but are you guys will you be are you sure some people are like I'm out of here this is too much not today Bill not today uh let's continue so assume the world's not going to end and our families are still going to be here the question Still Remains how can we profit from artificial intelligence where's the money making opportunity so to look at that um we'll start with the math my big math guy this is the real stat 9 out of ten businesses fell over the span of a decade just think about that nine out of ten fell that means if you're still standing does that mean you're profitable no does that mean you're rich no and if you ask people there's another stat 70 of their expenses are typically labor 70 and if you ask most people why they stopped their business other than just deciding not to they usually mention cash money cash was tight it became too expensive and usually money is a thing so if most of my expenses and that's the thing that's putting me out of business are humans and now I have a chance to change that hmm so how do we profit off of artificial intelligence is we fire everybody just kidding totally don't do that it's a stupid idea um but that's what you're probably going to hear around the internet and it's dumb it doesn't make any sense because right now ai still requires a human a human still has to tell it what to do every single example they gave you a human is still telling it what to do not forever not for always but at least right now in this current moment so you can't fire anybody but you got to definitely reduce your cost okay so the five core um you know competencies or components of a modern day small business because it used to be where there's all these departments Etc so I'm going to kind of give you guys a different spin on this and then we'll dive in so the first aspect of business is content it actually starts with content because how can you buy something if you never heard of the person before so content is what people read watch listen to and see about your business that's what I mean by content then the second aspect in a modern day business is your marketing what I mean by marketing that's the distribution of the contents to generate interest right so you got to make the content but then you got to get it out there to people who are likely going to potentially buy and then that's when sales comes in to convert that interest into customers used to be a salesperson sometimes this is just a sales page a webinar et cetera the cells after that you got customer support customer support is to keep Hustler customers happy so they continue to buy your stuff and then the last component is operations the management of the people product process and risk in your business go ahead and take a quick picture of this this is like the modern day simplified version of business especially if you're small right okay going next slide um so pop with what's the most expensive aspect to not have marketing interesting is it because my company name is Billie Jean is marketing you guessed that content so this is the answer that I had whichever one comes first which is content because think about it if people have nothing to see to view to read to talk about how can they generate interest with marketing interest in what and if there's no interest in people who are they going to sell and if there's no sales people who's there to customer support and if you don't have customer support sales and marketing what the hell would you do an operations manager for I bring this example up in particular because too many times do I see entrepreneurs say I don't have time to do the content I don't have time to do the marketing so my question is then what the hell are you doing are you actually doing ppas profit producing activities because we've all been busy before but does busy equal productivity not necessarily not necessarily so here's eight artificial intelligence tools that you can Implement in your business right now to reduce the cost time and headache of creating content which is first and then I will go to some other tools that specialize uh on cells and particular you guys ready for that are you ready for that all right I missed it in the beginning I heard you guys ran in here the open doors it's pretty cool we gotta just like when I'm done maybe you guys get around or jump I don't anyways okay so here we go and also too big big red text the tools I'm going to show you they're sick they're cool they're amazing they're also the least important they are just tools they're tools right like imagine if I had a tool set in front of me like okay but imagine if I built a house like the house would be the sick thing right oh my God I gotta build a house we wouldn't be talking about the tools AI right now people are hype you can't take to the bank and deposit so let's jump in the first I'll start was the one that most people have heard of now I actually will pull the room how many of you have tried it actually played with it perfect like everybody okay cool so this is good I'm not gonna spending too much time on this one but we'll play a clip anyway chat GPT the artificial intelligence tool to help you write think and solve problems faster than ever before here's one simple way to use it I'm a marketer and my client is a live coach I can log into chat GPT and type in the prompt write me a Facebook ad selling life coaching to a newly single female and in seconds AI wrote my ad but that's not all if I wanted to bring in some personality I can tell the AI to make it funny for example type in the prompt now write me 10 headlines selling life coaching to a newly single female but make them funny and voila who needs a man when you've got a life coach will help you find your inner Beyonce single and ready to mingle with our life coaching program No More Tears over your ex our life coach will have you laughing all the way to success say goodbye to Netflix and cry nights hello to Netflix and Thrive with our live coaching program the commands and prompts are endless so commands and prompts are enlisted us clap it up for Raya for making our videos today it's right there in the back Superstar um I have this conversation I see a lot of comments and kind of chatter about you know that uh Chad GPT thing is uh it's cool or whatever but it can't really replicate a human touch you're right it can do it better if used correctly so again I told you guys I've been on this hunt for um uh paying experts to show me how to get the most out of all these things and this note here is chat gbt is only good as the prompt it receives prompt meaning what did you type into the chat to spit out your thing so how do you identify good versus bad props so I invited Sean Bosler awesome guy you guys should follow and stuff biology I'm good man but he is his current title is the affiliate manager at another company called Jasper anybody familiar with Jasper Selma yep so Jasper is amazing Jasper is valued at 1.5 billion Sean's been doing copywriting forever and he's the affiliate manager I thought now this is probably a good person who knows a thing or two about props let me hire him to teach us and he gave this example of the typical person using chat GPT and he used it to sell this product called Flex tape right it's like tape you put on your boat if there's like a hole in your boat you put the flex tape on it like whatever okay um and so the bad prep example he gave was write a story about a customer who fixed their leaky boat using Flex tape okay story based chat GPT that could be interesting and here it is and it's pretty basic it just says once upon a time there was a man named Tom we would love to go fishing on his boat however one day while he was out on the water he noticed that his boat was taking on water he quickly realized that he had a leak Tom was worried that he would have to pay a lot of money to get his boat fixed but he had a product card reflex tape that claimed his [ __ ] I fell asleep [Laughter] I want people to remember this because complete doesn't mean you get paid so you might be able to use that and spit out this prompt and think okay I'm done but then when you try to distribute this content the marketing still nobody was going to buy so what good is it so we decided to have some fun and we took Sean's lessons and said okay how do we do this in like the good way and this is Sean's prompt versus what I just showed you write an allegorical story in the first person point of view that highlights the emotional pain of having a leaky boat and how Flex tape helped them overcome the problem right in the tone and style of Warner Herzog I don't know this but somebody take a picture of it that's the good prompt example so there's an app that I'll show you here in a moment and it learned my voice and so now I don't have to do like reminders calls like I can if I wanted to run an audiobook I don't even have to say it I can have ai do it because it's now trained now mind you it's got a long way to go before it sounds completely human but a long way in like AI terms might be like two weeks you know like you don't know when they're gonna release their thing so um so we have some fun with this and uh I had my AI robot meeting I never I never read this it was completely done and then I had uh Johnny uh my podcast producer like score it with some sound effects just for giggles and uh This Is How We Now sell Flex tape it's not even my client but this is just for fun but we did here we go thank you I am a sailor a solitary Soul who spends my days traversing the vast oceans in search of Adventure and peace I have faced many challenges in my life but nothing compares to the emotional pain of having a leaky boat it is a constant reminder of my own mortality a persistent ache that saps my strength and resilience for many years I battled against water that threatened to swallow my vessel whole I tried every solution I could think of but the leaks seemed to grow worse with each passing day I felt hopeless like I was drowning in a sea of Despair but then a companion told me about Flex Seal I was skeptical at first but I decided to give it a try and to my amazement it worked the thick rubberized coating sealed the leaks and made my boat watertight once again I felt a sense of relief that I had not experienced in many years with Flex Seal I am no longer afraid of the water that surrounds me I am free to explore the unknown and Chase my dreams I am no longer a sailor struggling to keep afloat but a master of my own destiny a conqueror of the Seas and so I set once more My Heart full of gratitude for Flex Seal and the peace it has brought me for I am a sailor and the sea is my home and I will never again let a leaky boat stand in the way of my quest for happiness foreign [Applause] crazy right so and again I never read that I never read it which is also scary because I'm always afraid someone's gonna call American Express and you know is this Billy don't get any ideas eyebrow raised there it's a black card too yeah don't don't go there okay so that's that like that's pretty awesome that's amazing there's bad prop in there is good and that just illustrates the difference okay second uh AI tool you guys are probably familiar with this one too Dolly anybody remember Dolly um this one's pretty dope show you how it works Dolly the artificial intelligence tool that creates realistic images and art in seconds based on a single description here's how it works I can log into Dolly and type in a photo of a couple watching the sunset on a beach in Hawaii in a matter of moments the AI generates four different images that I can download and use for anything creating beautiful realistic image content for travel agents just got easier now what about local businesses like a dog groomer let's type in a German Shepherd puppy in a bathtub at the groomer look how real they look and that's crazy what if I owned a makeup brand I don't need to hire a product photographer just type in something like a bright pink lipstick and a black tube with a diamond background and there you go instant image content for any business so we're all right and I think the wild thing is that's in seconds and seconds and I'm sure you've all been through the process of like calling a graphic designer one finding them was difficult and then like you articulating your idea was even tougher right and then they came back and you're like I'll just draw it myself that's how it goes right and then this thing comes around and just crazy okay um genius tip take a picture of this for me please so made this very fancy graph and on the y-axis going up and down it has difficulty 10 difficulty one at the lowest level and then on the x-axis going from left to right it has a dollar sign for a little bit of money and a bunch of dollar signs for a lot of bit of money the thing I want to keep reiterating to this room especially full of sharp marketers and brains is typically with money the easier something is to solve it's not worth that much money the more difficult it is to solve that's where the money comes in and I share this because a lot of people see this and they go oh awesome I'm going to create like ebooks with pictures for people and I'm like are they going to do it themselves like that's not it's not a real Marketplace it's too easy that's that's not the opportunity the opportunity comes when you put it all together right so um this is an example we gave is when you take chat gbt and you have it write the ad for you about that dog that Ray had mentioned on Dolly and then you upload it to Facebook and you run ads to actually generate sales that's where the money comes from is to build the marketing campaign but you have to be aware of the tools to do but the beautiful thing is is you don't have to be some crazy techy person to do it when I first got into this game anybody been in like digital marketing for a while like you've seen it remember we just had to do everything ourselves you had to learn how to code you had to learn how to write which was great at the time because it created a bit of a moat you know to the people who really rolled up their sleeves but now anybody can do this like I I saw a comment someone said you know that AI stuff is great for you but I'm not techy enough and I go that's kind of the point AI is for the non-techie like scale of one to ten how techy was that process yeah a zero you can't even you don't even give a numeric value right so something to think about it's the putting it together that the whole enchilada that that's where the opportunity is I believe this is my favorite one it's awesome I'll play the video for you Synthesia the artificial intelligence tool that creates videos from plain text in minutes here's how it works log in and click s from one of their many templates select your avatar insert your script customize the visuals choose your voice including the language and tone join Billie Jean's five-day join Billie Jean's five-day AI join Billie Jean's five day click generate give it a title and in minutes my AI video is ready join Billie Jean's five-day AI crash course for marketers no coding or prior technical skills required at all Billie Jean is a great marketer but not in artificial intelligence expert yet so he's hiring some of the best to hop onto Zoom with him to teach him how to make more money cut costs and Save times so he can make the four hour work week a reality would you like to watch slash do it with him for 5 days and 34 bucks crazy right yeah someone asked the question can you put yourself in it yes yeah well the voice thing is a little trickier but yes is this the short answer so I did it because you have to pay extra they're like a thousand dollars if you want to make yourself I said I'll take two so I have another one where it's me and it's really weird because you have the default voices at first so I'm like watching myself talk like I'm from London or something like that and it just it shook me out a bit this is so spawn it was weird um so like yeah it's it's it's all that and it looks very real because they are based off of humans and they give human motions so you know from uh let's say I think we have some examples here but I mean can this sell for you of course it can can it do your onboarding your educational series your welcome calls like of course it can so like yeah it's pretty nuts um but I said again remember you can make this sick video ad but it doesn't become valuable until it has views right we need the view so we can translate into Dollars don't let that part slip now the script is my other favorite they're all my favorite tools it's like my babies I don't know um the script these script is Sensational it's played descript the artificial intelligence tool that can create audio content using your voice in real time here's how it works create a new voice create a title for that voice and upload it into the software for example I grabbed a snippet of Billy's voice from his podcast and here it is trending topic Donald Trump is selling nfts of himself so let me just give you a little bit of insight here and nft is basically cool once the system has the voice here's where the fun begins create a new project and start writing whatever you want that voice to say what I am typing right now Billie Jean did not actually say his artificial intelligence voice is repeating word for word what is being typed in real time this is what we're calling the great replacement and just like that you can replicate reminder voice notes to get people to show up to a webinar or an appointment create an entire podcast or overdub a demonstration video just like this one without the talent actually being there craze right it's crazy so the D script as you'll notice it's still a little robotic right it it will fix but you can also that was a bad example you can also up a side like a bunch of audio from teaching and videos Etc but you can train it in different styles so when you're typing in the chat it allows you to choose what speaker you want the voice coming from so there's a hyped Billie Jean whoa and I'm all wild and been ridiculous and then there's like common chill I was like so you can choose the mood and it does sound better still not perfect still not perfect but better um pretty much like good enough to implement right now into how you want to in your company someone's called dscript.com by the way is this helpful so far all right okay good we'll keep on going um yeah I said Diva can I get rich doing audiobooks for people it's probably not going to pay a lot of money but who knows all right so here's what I can do clone myself to save time and then AI can create my audio books my trainings my podcasts and then I can use those extra hours to focus on selling I want to keep coming back to that right really this is what you well literally you saw with Synthesia I'm cloning myself for real like this is this is really crazy stuff but use the hours to focus on ppas okay that's the immediate win um this one most people won't use it but it's pretty cool I'll play it sound raw the artificial intelligence tool to help me create royalty-free music instantly here's how it works I choose the length the tempo the mood the instruments and then AI generates dozens of tracks once I select one I can customize the energy by turning it up or toning it down and just like that I have the perfect song to add to my content yeah so this becomes significant and relevant because when you are creating those advertisements you can't use the new Rihanna song or whatever it's against their terms and their policies so when you can come here and create a song from scratch without knowing anything about mixing or mastering another amazing opportunity six um I talk about that uh otter you guys used auto before yeah otter is cool water is cool just a fun one to play it otter.ai the artificial intelligence tool that writes and summarizes meeting notes 30 times faster than any human saving you time and money and can even help put some in your pocket here's how it works all you need to do is click a few buttons to sync your calendar to the software once it is synced every single Google or Zoom meeting that is scheduled to happen will automatically be transcribed in real time organized and summarized without you having to touch your keyboard or Mouse if you have a spontaneous meeting don't worry click this button and it will take notes for you in real time if you recorded a meeting but forgot to take notes just upload the video or audio file step away from your desk and Otter will do the work for you this replaces the human Note Taker improves your productivity and gives you perfectly transcribed and organized notes so that you can use internally package them up and sell them or you can even turn them into a book the possibilities are endless crazy so what I like otter for in particular is sometimes if you have multiple people on a meeting not everybody can be there at the same time and then you kind of got to depend on somebody relaying the message and the message is almost it's like playing a game of telephone it's going to get destroyed right so when you can come with other just makes a better question here I'm gonna pass a microphone oh there we go catch box boom um I I've been playing with chat chat GPT and I'm seeing the power of it and just as a mom and as a businesswoman I'm concerned about whether or not I can literally be impersonated by this thing and so are there safeguards in place the answer is yes yeah you can and are there safeguards sure right like so the biggest use case and why I think it got so popular is from Knuckleheads like me in high school you guys don't remember being in school and the teacher asked you to write an essay do you know how many chat GPT essays that I would have written and so there creates the immediate right now need to know so there are some tools out there to identify is something written by artificial intelligence but there's also another software that when artificial intelligence spits out something it will restructure it so it doesn't look like artificial intelligence made it it's like so I'm just like it's a it's such a ridiculous cat and mouse game that the I answered a short yes people will be able to and you know people don't see it this way but you saw Twitter said you can just pay for verification now and now Facebook and Instagram are rolling it out too when I say verification like the blue check mark or the check marks Facebook and uh Instagram are supposed to be rolling it out too and supposedly it's already happening in other countries um so maybe that's a big reason why is to identify who's the human versus who it's tough to tell yeah so am I by Integra interacting with this machine am I training it to be me um yes and no right I mean that's essentially what people are doing so open AI was the company that was started by what's his face Sam and Elon Musk actually so it was created and then Elon got out of the company and he wants to make another competitor now but essentially that technology that chat GPT is using that Jasper is using anybody can use so I don't know the short answer is there's going to be a whole bunch of things that are created that people are using to rip off I like as we're sitting here now there's going to be a gazillion hey use this site use this it's like a race you know so um for me I'm just betting on the companies that already have the distribution because even when somebody creates something new the people that are going to win are the people that already have the customer just like in business so yeah but good questions to go about my daughter though so my daughter does this thing while a reader she just turned seven so I'll read her like a bedtime story and she loves to customize it she's like all right daddy this time include a dragon and include a castle and spaghetti like what Chad GPT so I'll still read the story to her but yeah I mean it doesn't give me a little Head Start sometimes of course it does doesn't make me a bad parent no it makes me inefficient laughs it's an interesting time to be alive let me Circle back to questions I'll do a whole bunch of time and I'll come back to you guys okay um best use case internal okay uh this one's sick video you guys see this one it's pretty dope video dot AI the artificial intelligence tool that turns your long-form video content into bite-sized clips for social media in just minutes here's how it works simply import your long form video set your preferences whether you want your video to be square portrait or landscape choose a style of your background your caption design add your social media handle and in just a few seconds you're all done just wait for the software to automatically create bite-sized Clips with headlines captions and Graphics review download and post on social media in minutes this replaces the human editor triple your production for yourself and your clients scale and grow your brand faster than any human could hey guys you want to know something cool about this one guess who owns the software nah I wish you see like damn it I wish I thought of that one yeah I have no idea who wants it but it's pretty cool um but again talking about like look you go okay this is going to do all my content for me but you're still going to need to change words and clips and edit it and that's where you pair AI with VA this is where you get creative right so like I said the whole organ I call it a uh I mean Karen we're restructuring kind of like the organizational chart for a modern day company and it started instead of a CEO with the ceh chief executive human and then the human will use a i vas to build the business around that just the structure is different now so just something to think about a lot of this is just going to superpower you versus completely like do the job I wouldn't trust it to do the job but it definitely save a whole bunch of time um okay and this one's sick I actually this is not a flex sorry I was doing dinner with uh my buddy Damon John you guys watch Shark Tank um two days ago and he said do you know Maxine hello Maxine we met Maxine before like who's Maxine he's like oh Max Maxi we're talking AI Maxine this is exactly what it does you ever been on Zoom before but you're trying to read some [ __ ] to record yeah yeah it adjusts your eyes automatically to make it look like you're looking at the camera the entire time yeah watching the ball game long distance relationships psych not looking at you not doing none of that I mean this to me is like my favorite one so shout out to Damon right so we're putting this onto this one but I'm like oh damn this is this is good so I mean look but it's it's the good versus evil right A lot of people will use it for some [ __ ] but then also some of you who are like damn it I'm trying to film this video and it looks weird with my eyes Robin teleprompter and it's gonna be the best thing ever right so it's like there's there's good to all of it but like anything else most people will use it for getting out of long talks and watching the game at the same time where people have two cities that always happens yeah she mentioned the interview that has multiple screens too so this helps a lot also uh okay so recapping um go ahead and just take a quick picture of that you guys real quick quick picture that way you can kind of see them all in one list I gotcha oh we're just starting I got more of my sleeve yeah you know you should buy my it's pretty good whatever it's my opinion you know how many people do you ask to buy your product or service on a daily basis so my buddy Frank Kern he was the first person that really put this in perspective and we were talking about coaching and consulting or something and he said you know I'm paraphrasing this is a long time ago but essentially most businesses can solve all of their money problems by fixing their answer to this question it is amazing how many of us want more money but I go well how many people did you ask to buy this week and we didn't ask anybody to buy you want to make more money ask more people to buy it that's the secret but it's also why I love advertising I'll get into this after but right now I'm sitting here I will ask 20 million people to buy today and I'm not there that's really the power of social media ads it just keeps making offers so that you don't have to and it also removes kind of the awkwardness with selling that people experience because it's just your advertisement that's doing it for you okay all right continuing on the amount of money you make is directly correlated with the amount of offers that you make so here's a simple framework to help you make more offers the listen up show up pay up and follow up methodology so to speak listen up show up pay up and follow-up basically I'm going to walk you through this framework to hopefully help you increase your sales but leveraging different artificial intelligent uh softwares to make this process a little bit smoother so starting with the first listen up can't get anybody to buy your stuff if they're not paying attention so you sock them what do you mean by sock them is you stop their scroll you open your emails click and take your offer then you punch them okay so here's how stocking Works uh this headline or this AI thing right here is called headline Studio here's how it works headline Studio by co-schedule the artificial intelligence tool that helps you write better headlines that drive maximum traffic here's how it works enter your current headline click analyze then in seconds you'll get a headline score suggestions for improvement alternative words a breakdown of your word balance reading grade level skim ability and more modify your headlines with the AI suggestions improve your score and grab more attention with your new headline it says uh I should have mentioned earlier about people using lingo right and then most people don't understand it so they miss the message this is great this is similar to something else that's called the Hemingway app if you just go to hemiweb.com yeah it'll just tell you like is this readable how many syllables is this Etc this is just an in-depth artificial intelligence kind of like chapter GPT but better way to do it what I also recommend doing it too is even with um you know subject lines to your emails right like anywhere there's a barrier of getting someone's attention you should be testing like crazy okay so the stock that aspect opening your email so this thing is called seventh sense anybody heard of this one it's pretty powerful it's it's only integrated with a couple email service providers but it's pretty cool let me play there is a very important email carrying your newsletter Sandra Andra blew right past your newsletter on Wednesday morning she only had time to check for last minute updates before her weekly webinar recording she'll be doing her research on Sunday evening unfortunately your newsletter will be buried by then seventh sense analyzes the historic engagement patterns for each person in your marketing automation platform then Builds an Ever improving model to predict when each subscriber on your list is most likely to engage personalized one-to-one and available at scale I'm gonna stop it there just to really translate that what they've said have you ever sent an email to a list whether it's a small list or a big one the hardest thing is trying to figure out the times right well my list opens at seven o'clock or eight o'clock when the truth is everybody opens at different times some people like to open their emails morning coffee right when they wake up some people like to do it in the evening you just don't know but AI does so if they're learning this about every subscriber imagine what that does to your deliverability half the battle is the right place at the right time and now you can actually dictate that so extremely powerful seven cents seven cents I'll put it right there in the white text there seven cents again they're not available with all but I can't wait till the mass adaption of it okay um so next is click and take your offer one AI tool you can use to get them to click and take offers Chad gbt as a competitive analysis right so let me kind of talk bigger picture on this the biggest marketing tip that I can give you and this is from a a place of data right my whole life is I just see ad campaigns you think of the company I've probably seen their ad campaigns what they're doing our groups our students our clients this is my world and I get questions all the time of Billy like how do I make something convert better and the truth is the best way to make something convert better is to change the offer so taking like OTF which I mentioned earlier Orange Theory Fitness the offer meaning is it better to give away a coupon for a two-week trial or a ten dollar three day or a one day pass or a 30-day pass like changing the offer is the only thing and the best story that I like to give with this is um a client I consulted with years ago who had a kickboxing I wish I could kick had a kickboxing gym and what they did is when people came in to make their offer boom again is that they started giving away boxing gloves with everybody that came in so hey come in I'll give you a free pair of boxing gloves I was like that's pretty damn good and they said yeah it worked for a while but then it started to fatigue so we needed another new offer I said what'd you guys do they said well then we made them pink and they converted like crazy you got a pair of those you know listen I mean it's it's the offer I'm telling you like waste zero time trying to write the perfect word the market will dictate exactly what you should be leading on or if you should abandon shop if you test something and you're not making money like it doesn't seem promising it's far off scrap it and throw it away remember this is coming from the guy who sees data all the time it's almost not even just change the offer figure out a different hook so here when we're saying click and take your offer use chat GPT to see you know what are some other things you can do so for example in this we say uh uh here are top 10 best performing Groupons for massage in San Diego so you can kind of see via Groupon what were some different things that people were offering here you see 60 Minute Swedish massage at the 39 price point 60 Minute deep massage 90 minute custom massage 79 so it's giving you ideas for offers so this is a great idea to type in a big company and say give me 10 of their promotional offers over the last blank amount of time because if you try and think of it in your own head you'll probably get stuck but anybody can read a list of like 100 best offers in your industry and get an idea and get a spark okay um I can't trust this enough honestly out of everything I said today this is the most important and it'll be the most important thing I will say I cannot stress that enough when it comes to money it's all the offer waste zero time on all the other small things I'll give you another example of that so I've been educating on social media for a decade you know type this word or write this note down this word here relevancy relevancy so talking about social media forever you know rewind six years ago I put out something about a Facebook ad or a YouTube ad the opens go crazy the buys go crazy I talked today about imagine having an email list of a million people like we do and imagine putting an email out to email maybe like 400 000 open or something like that and imagine only getting nine people to buy something and I'm not bad at rioting right like I'm talking our group sitting at a table really being creative oh this is going to kill it nine people we update our curriculum with all the AI that's going on same offer which is advertising and marketing with an AI twist instead of nine 2500 people that same list historically speaking I'll send 13 people will buy something I did a birthday promotional offer two million dollars that month and I bring this up because a lot of people have audience that you're sitting on right now and you've created this belief in your company that the list is just dead no that offer is debt what you've been talking about is debt that's the Twist and I can't stress this enough everything that I'm covering today nothing is more important than this because a bad offer no matter if you have somebody promote it no matter what you do it's just not going to make you money to the point where you want to be right makes sense okay cool let's keep jamming so the show up method using AI to send a reminder sequence on steroids so this is like what our reminder sequences look like now where you know somebody opts in for an appointment we send them a text immediately then we send them an email then we wait till 9 30 they get email to or whatever this is just an example of a sequence right like you just keep marketing the challenge is to create all of these things takes a whole bunch of time sequence takes forever like in a perfect world you just have a sequence that goes on for a year then you'd stay in their inbox forever and that was a pain in the name until now so example use chat gbt to write a reminder text all right so the prompt write a reminder text that sends one hour before a scheduled Zoom call for potential marketing client's first time meeting me my marketing business helps yoga studios get more customers and make it conversational and funny and limit it to 160 characters pretty good and there's a template for if you guys want to take a picture of that real quick do I have a zoom on it I do there you go okay so team writes this we put it in and here's the result of what it spit out hey Zoom call in one hour if you're nervous don't be I'm basically a marketing therapist you'll leave feeling better I promise emoji the text feels human doesn't it yeah and I bring that up because there's so many people who think it can't but if you have a great prompt it absolutely can and then the second one remember we told it in the prompt that we're focusing on yoga studios so the second one minor Texas said is hey there are Zoom callers in one hour get your um on I help yoga studios attract more students and know you don't have to be a human pretzel to succeed that's good it's good right and imagine the hour we'd use on that to get the touch should we say this what do you think let me go ahead and forward it to some people like the time suck is crazy now the reminder email same kind of deal and it can write emails but what I want to point out is what a lot of people don't realize is is when you're in chat gbt you can ask it to create more than one email you can literally say write me a 16 email sequence and it'll do it in 16 seconds like it's crazy so that's what this is an example of too right you give them the script and then it gives you all of the things um other part for reminders this one's really helpful for us so using a software like high level full transparency I'm sponsored by them so everybody by high level someone sent me that clip so I can send it to them Everyone by high level I love them all high level buy high level okay fulfilled my duties so there's a high level use high level hey everybody use high level thank you I'll tag them okay so descript this is the one that does the audio automatically and can change your voice the most like tactical way I can see everyone in this room using this is sending reminder calls where you can automate the phone call so it rings and then somebody answers and the voice starts talking you can do that through high level um but then actually getting it to say something so hey it's Billie Jean calling to remind you to show up to my live training that's starting in 30 minutes you made a commitment I promise to over deliver now let's get to work so there it is right there now again I would use a better trained version of my voice so it's a little clearer and slower but the fact that it can be done and I as the CEO don't have to do it I don't have to stop my day the marketing team is fully empowered to handle it without me is everything okay um sentencia so Synthesia this is that other one I was telling you about video so don't be afraid to go all in on an avatar or to put yourself in there or someone on your team and like I said the onboarding and learning aspect same thing here hey Laura here from Billie Jean's team just wanted to shoot this quick video and let you know I'm excited to chat tomorrow and show you how I can help grow your business I'll send you a text 15 minutes before our scheduled appointment with the link to join the meeting crazy right it's not a real human it's not a person that is an avatar that you can select you should have heard this conversation with my buddy Walter I mean it's the so the scary part that everybody is worried about is not just AI it's Ai and Robotics so you know there's a couple places like uh I forget which country it is but they're using a uh a newscaster completely robotic all with AI and I mean it's it's insane so and then people go well robotics is super far away like is that going to take forever really Roomba you mean the vacuum that's literally looking in your house like where not to bump into so that was rumor that was hot like how many years ago what do you think they're doing now it's gonna be crazy okay so again and if you're like hey I still can kind of tell listen you can introduce have them introduce yourself I am you know Veronica Billy's virtual artificial intelligence assistant it doesn't need to be a secret tell people what you're using it's going to be normal okay um so that's uh sequence to get people to show up listen up and then I'm gonna kind of turn the corner here and talk about getting people to pay up meaning the actual sales conversation so I personally have been using this next one uh for a long time we're not using in this moment but we used it for a solid year years ago and this one is called chorus.ai you guys ever heard of this thing this one is powerful so imagine it sits on every single Zoom first of all let me give you two Notes One the best way to increase your closing percentage is to do a zoom instead of a call senior I promise every single person here remember when someone doesn't buy from you all they're saying is I don't trust you AKA I don't believe you if they believe they were gonna make a million bucks in 30 days and they would give you they don't believe you the reason why we don't believe is a lot of times we can't see as humans we decide if we trust or believe in someone by looking at them their body language their mannerisms Etc so get on zoo you will make money immediately more that I promise you for everybody now having said that when you're on Zoom use course.ai and what chorus does is basically allows you to one obviously record the call but also it will give you the entire transcript of the call but it will also tell you who's talking when and allow you to make essentially highlight rules of the entire conversation so if you're giving your sales team an exact script to use you can upload it to chorus and then you can get a report that shows you how long they were actually on script and it will send you a 60-second clip of the moment that they went off so there's this thing called playlist in here so you're going to hear the same six objections all the time right which is I don't have the time let me talk to my spouse I don't have the money it's not new so what we had our sales team do is when they heard one of those objections to record the moment upload it into a playlist so imagine how much material we had for a new hire we just had a series of playlists so somebody goes man I can't close they keep telling me that they got to go talk to their spouse here's 3 600 ways to overcome it have a blast yeah of course this one unlike all the other things I've showed you um are pretty cheap like like a small I couldn't even tell you what price is this one's a little bit pricier but if this is a big part of your game when you were selling on Zoom I cannot recommend it enough really will make it also just wins your time back again imagine how much you'd have to listen to to be able to even give feedback how many calls you have to sit through and the hey how you doing I know your kids go to school my kids go to school too and you're like fast forwarding pausing and rewinding now chorus comes along and goes here's the exact moment it's everything okay so use that and I'll make you more money and then this is just how I train my sales people um this is probably the second most important thing that I teach today and it is the 90 to 90 to 90 General go and take a picture of this because I want you to remember I took a picture of this I live by this 90 of the sales conversation needs to be the other person talking that's the first 90 10. the second one is the 10 of the time that you are talking ninety percent of it needs to be a question needs to be a question right it's like the most times that you feel that somebody's interested is when they're asking you questions and they're listening classic and then the third aspect ninety percent of the conversation needs to be about the product or service fatigue is real meaning you've been on the phone for 45 minutes and all you did was talk about how you both love football and you're you're hanging out and it's so fun and your kids go to same school and you believe in the same things Etc and then you go in for the clothes and they're like you know what let me give you a call right back your best friends you believe them and that person goes where ghost never see them again it's fatigue time is absolutely crucial when you're on a cells stick to the point if you do these three things when you're having calls I promise you I'll make money do it on Zoom six to the 90 10 90 10 90 10. everything else is golden okay and the questions that you ask to give you some exact tacticals um my favorite ready for it it's powerful it's two words it's what else sounds like this hey what made you decide to join this call today they're like you know I just want to learn about marketing okay awesome what else and then they're like well also I thought I'd been following you guys for this great anything else it's good [ __ ] it closes and it sticks to the 90 10 90 10 90 10 rule uh what else is one um you know the classic how does that make you feel yeah does it and then here's the other framework these two words it's who else so oh who are you doing this for well this is all about my kids awesome who else you're like well why do you want to be successful they're like why I want to be successful because okay who else does this impact who else what would your parents say what would your brother say what would your best friend say who else literally just do that that's it 19. what else who else how's that make you feel and then the last component you ready for the ultimate close that's [ __ ] good okay would you like to buy this right now I'm not kidding it is amazing how many people talk themselves out of a cell because you get nervous how much is the price it's three thousand bucks but like nobody actually really pays that you can pay me 2500 bucks and I have a money back guarantee and I believe in you and I trust you you can call me anytime plus I have a boxer Facebook group and my daughter's basketball games on Saturdays at 9 30. if you'd like to come and they're like whoa if I just keep not saying anything maybe they'll give it to me for free it's just straight great would you like to buy this right now and then complete say nothing else even if it's awkward like six minutes they're like are you still there you're like yep just do these things you will make more money okay another AI tool this one is fascinating anybody ever taken a disc assessment before yeah all right here the personality test they're all kind of the same check it out Crystal the artificial intelligence tool that helps you know your buyer before you sell them using personality based guidance here's how it works first download the Google Chrome extension then go to your prospects LinkedIn profile click on the crystal extension and in seconds Crystal will predict what letter of the disk they are in this case this is Daniel our CFO and Crystal predicts he is a c analyst she also tells me how to communicate with him do address the meat of the concerns use specific blunt language don't use overly emotional language she also gives me insight into his disc map a expected Behavior what to do when emailing him or meeting with him I also can see his energizers and his stressors how to speak and work with him some quick tips and she even gives me email templates Crystal just became my new best friend crazy right now imagine pairing that with chat GPT where you copy and paste the do's and don'ts and say write me something that appeals to this person wow yeah this is some good huh you guys should buy my stuff for sure okay um now last part the follow-up okay this is just a quick tool essentially Chad gbt is amazing but sometimes the inconvenience of going to a different window and going back and forth is a pain in the compose.ai allows you to pretty much do the same functions right inside of your inbox compose AI the artificial intelligence tool that writes faster in safety time on follow-up here's how it works when you're ready to follow up with a prospect click to write an email type in a prompt like write a follow-up email letting them know they are a potential Fit For Business Partnership inviting them to schedule a follow-up meeting click to generate and you're done review and send never miss out on another opportunity to follow up simple easy practical compose.ai okay um this is what I really want to talk about this is my personal favorite way to make money okay and this is AI powered smcs social media commercials people have been selling with commercials and infomercials forever it's just been the framework but I think one thing that kind of kept us out as small business owners were just the cost and the production to get these things done I mean nobody had the 30 000 extra dollars to test an infomercial for 60 you know minutes at night it's just it was so infeasible it didn't matter but now essentially when you're seeing a video ad on Facebook I know we don't use this word but it's a commercial it's commercial it's a cell phone commercial right like production zero Hey selfie like it's a commercial and I'm like why aren't more people using this because let's dive a little bit deeper okay SMC a modern day commercial typically watched on a cell phone and created at home most small business owners make their sales one to one at Best you can have 10 sales conversations a day I asked that question earlier I said how many people did you ask to buy and the challenge is is it's not that you wouldn't ask people to buy it you just kind of respect your time anybody here have family show hands it's a little harder to just go have 10 sales calls a day it's just not feasible according to our preferences you can do it but you may not want to so I like me and SMC okay which is a true way to really generate cash it's can sell 24 7. it's also Global and with AI you can be multilingual in like two seconds whisper.ai write it down real quick whisper.ai that's the goat in regards to translating things instantly whisper that's the one directly from open AI okay um and then also consistency I mentioned earlier that the challenge with salespeople is that we're just things happen right we're emotional we just broke up with our significant other like it just gets really difficult to do the thing I love about smcs same pitch every time and it's perfect no drama nothing can derail it anybody ever had a roller coaster month before where you did great and then the next month oh nobody rolls their hands for that really really yeah all of us exactly so what I love about video is it helps eliminate that it helps eliminate those variables okay so um I asked chat gbt to give you some stats about people consuming video content and it says according to Cisco 82 of all internet traffic by 2022 will be 82 percent we're there it's 20 23. okay so video is where it's at so commercial been used to sell forever this isn't a new formula that I'm going to teach you I'm just going to make it accessible but let's go back to were let's let's go back to where SMC started before SM social media introducing the Thigh Master Great Lakes thank you how do you get them I used to do aerobics till I dropped then I found Thigh Master every single time you squeeze Thigh Master you strengthen and tone right where you need it yeah I wouldn't fly today it's not happening today like I'm not directing that one even the beginning hey how'd you get those legs Great Lakes thank you how do you get them so don't start your ads off with a cat call it's not but I'm gonna play it again and then pay attention to the demonstration though they do a good job of demonstrating the product Great Lakes thank you how do you get them I used to do aerobics till I dropped then I found Thigh Master every single time you squeeze Thigh Master you strengthen and tone right where you need it so it's easy to squeeze squeeze your way to shape the hips and thighs I thought I'd never fit into these jeans again thank you thyme master got to have the doc for credibility I mean you get the point just but that thing sold oh that thing sold and it uses a very simple formula demonstration right The credibility for the doctor it hasn't changed it's still the same thing but here's somebody else who crushed it with smc's pre-smcs don't you really want to know okay I was wondering who the father of my baby was all right let's take a look the Miss Cleo DNA test they're slowly searching for the father of your baby oh it's the one that's very unpleasant okay um and he's also the one that had another girlfriend while he was sleeping with you yes he did yeah that's him that's the daddy okay but you knew that yeah it was called duh duh you really got his Miss Khalil yeah it was the one you knew you shouldn't have been with okay and she would just go up there and demonstrate but I want to bring this out because I know there's a lot of coaches in the room and a lot of the times we try and tell people how great we are at coaching or tell people what we do but when you're a coach you have to remember the value is created after the experience after the experience meaning until they experience you there's really nothing there some of you who didn't know me today you're like Billie Jean who cares now you've experienced me now you can make a decision the experience I love you too um the decision the decision has to be made so with Miss Cleo she said I'm not going to tell you I can predict it I'm going to show you on camera right and then she went to jail whatever but like I think she really did it's a bad example for integrity but good example for sales so um yeah and then the demonstration now here's a modern day SMC otherwise known as a Super Bowl commercial but same format people talking demonstrate a little something something and make a call to action this is my favorite one by the way are you excited about buying an electric vehicle but worried that it could leave you unsatisfied then you could be one of many Americans concerned about premature electrification symptoms may include fearing you might not be able to last as long as you'd like there was plenty of charge before sometimes it goes away a lot of times I've been working a lot being unsure if you have enough power to handle your payload I don't know if I got the power for this baby I'm adventurous I like to go all the way I don't want to have to question if we're even going to make it yeah it's a concern lacking the confidence about getting and being able to keep a charge having to stop every time we got really excited that wouldn't work for me stop start stop start if PE premature electrification is something you're worried about go to ramrev.com and find out if the Ram 1500 rev with options being designed to extend range in satisfying ways is right for you stop start stop start I laugh because I you look at the formula and it's still the same right actor actress talking about the problem dimming the problem they chose to go with humor and this is used to dodge and this is modern day this was at this recent uh Super Bowl right so the formula so it's like how can we replicate the same thing that was a brilliant commercial all right so what's changed from these commercials to now production costs deliverability and speed of development what I mean by deliverability is don't forget to show somebody an advertisement on Facebook Instagram YouTube it costs like 10 cents just keep that in mind 10 cents imagine right imagine God giving you this opportunity and then squandering it goes you want to you have a message you want to go into the world okay cool I'll make it 10 cents and imagine not doing it so what else can I do bro it's 10 sets it's gonna hook you up think about that imagine being alive during this AI Revolution and the tools where you don't need to be on camera you don't have to have Tech skills you don't have to have writing skills and squandering that opportunity something to marinate on um one thing that hasn't changed in these ads is what they say because humans are humans so what do you say follow this formula go ahead and take a quick screenshot real quick or cell phone picture attention demonstrate sell attention demonstrate sell okay thigh Masters right they got your attention great legs thank you how'd you get them same thing we do in ads right you pose a question to make somebody start thinking and then it actually shows the legs and the demonstrations of the products over and over again then you take Miss Cleo what do they say don't you really want to know okay I was wondering who the father of my baby was like and then there you go you're hooked oh my gosh I have to pay attention then she uses a Tarot cards and tells you exactly who the father of your baby is no DNA test needed nothing she demonstrates it in seconds the Dodge Ram hey you excited about buying an electric vehicle are you unsatisfied and then they show the different couples talking about their intimate problems but in a humorous way to make everybody be able to get in a part of the conversation um same thing Thigh Master Cleo Dodge Ram but this is the part I want to bring up and I mentioned it earlier about this offer and how important it is I want to dive a little bit deeper okay the game to know when you have a killer offer that's going to change the game for your business is the consumer will believe it's unfair they will believe that they're stealing from you because the offer is so good it will make them go are you kidding me I get all this for this that doesn't even feel right an unfair trade what's an example of this Elon Musk he's like yo give me 40 Grand or 60 Grand whatever it is and I'll give you a car that drives itself that drives itself it literally drives itself is AI going to take over the cars drive themselves Modern Day present right now his trade is so good so what happens as a result he becomes one of the most richest people on the planet you know who else did the same thing this guy he said I will deliver anything to your house in hours for a hundred dollars a year Amazon Prime the trade is so good it makes him one of the richest guys in the world what is your trade that's the game the more valuable the trade the more money that circulates to you what is your trade write that question down actually because I want you to think about it all through this is that what is your trade what is your trade and the second component is how do you articulate that to uh your customers and that's the marketing aspect okay so um I want to show you guys an example of demonstration modern day that we're doing and then I'll get into some q a okay uh this is an advertisement that I created with the team to sell our AI crash course and it's doing really well for it for us and I'll show you guys the stats and behind the scenes because you guys are a crowd that likes numbers like I do um but the thing I want to point out is going through that formula notice how the entire ad is the same thing attention a great hook and then demonstration and then demonstration and then demonstration and then demonstration okay and then offer it's the same formula so the ad copy that I wrote says I'm a conspiracy theorist I'm crazy I'm fear-mongering or maybe I'm just paying attention artificial intelligence is going to wreak havoc on the marketing industry prepared if not click here to buy my I'm in my crash course the AI Revolution is here get there first to get replaced godspeed Billie Jean that's the copy Ira I didn't chat gp2 that I just wrote that um but that was the ad copy but let me show you the video that accompanied it is artificial intelligence going to put marketers out of business the answer is absolutely it will unless you're prepared it's smarter than us it's faster than us and it's cheaper than us and that's the dangerous part most people get ahead financially by either making more money or cutting expenses and guess what expense they're excited to cut the most me and for example Why Pay writers when I can ask artificial intelligence to do it for free just type what you want click a button and in seconds a response will be generated why pay for a design when I can ask artificial intelligence to do it at zero cost just type what you need click a button and in a Flash and image will be created why pay someone to code a website when I can ask artificial intelligence to do it without spending a dime just type what you want click a button and it will be ready in seconds why pay a human to act in a video when artificial intelligence can do it at a fraction of the cost just type what you want them to say click a button and your video will be ready in minutes why pay for music production when artificial intelligence can make me a song from scratch for pennies just pick the length Tempo and mood click a button and almost instantly your Masterpiece will be ready why waste time recording audio when artificial intelligence can learn my voice and read this advertisement for me well if you couldn't tell this isn't my actual voice artificial intelligence is doing this effective isn't it and it's only going to get better you jobs will be lost but ready for the plot twist whenever an industry gets disrupted wealth gets redistributed Blockbuster Falls Netflix Rises taxi cabs fall Uber Rises general motor Falls Tesla Rises retail Falls Amazon Rises I'm sorry but traditional marketing has fallen and the AI marketing Revolution is rising so which side of History will you be on tragedy or Triumph in order to win you need to get up to speed I created a AI marketing crash course to do exactly that it's affordable and no Tech skills are required buy it and prepare yourself don't be the griller guy still on VHS while the world is streaming let's get to work I was actually in in tears although the the testimonials come in so that's the ad that we created and is it's going very well for us I'll share stats in a minute but again the key is demonstration every single person here obviously has a skill set a product or service but are you demonstrating it in a way that gets people excited and creates desire it's the whole game it's the whole game like you want someone to buy your stuff show them something cool show them a magic trick right make them want to see more so AI has never given us the ability to demonstrate better than now so I was like we're just going to go through all of them and show the cool stuff and make a call to action and notice what I said in the ad okay if you want the crash course buy it same clothes I'll show you guys buy it it's like we have this limiting belief that when it comes to service-based businesses that people don't like to talk about buying stuff while they're simultaneously shopping on Amazon yeah there's no there's no shortage people aren't afraid to buy they're literally buying some of you bought some while you're sitting here in this talk right now foreign so I'll give you guys the stats okay I'll kind of go back into that and this kind of goes into relevancy uh let me see okay so we did this live to our email list and 2540 buyers uh decided to jump in uh the average cost was 69.31 funnel revenue from that was 176 thousand dollars and 57 cents our ad spent on that was seventeen thousand dollars so that's pretty good return on Aspen unless it was warm um our Revenue was 158 Grand minus ad spend and then we sold 151 people into our ten thousand dollars 16 week accelerator and we had a payment plan available of 275 bucks for 36 months so contracted about 1.5 million bucks and a five day period using this process which is which is cool but I don't I don't say the brag I just say it's it's all about having the conversation that's relevant I think as products and creators we think that we should sell the thing that's in our hearts but we should really be selling anything that's in their hearts and the conversation has that was a bar make sure we got that my video team that was kind of hot um but but I'm serious like the second that it's like you know you can if you go to Google Trends you guys use Google Trends at all if you don't use it so write it down real quick Google Trends and then there's three bars in the top left and you can hit something that says trending searches and it will tell you right there in real time the most talked about topics in the world and if you search for the term AI in there you will see that the interest for it relative to the other conversations in the world is at an all-time high right now so yes we did a good job with our promotion and marketing and all that jazz but even if we did a good job I bet you it still would have performed because relevancy is that significant but this is the part that people miss and this is what I hope to get across for this room especially on the advertising side this was all minimal ads to our warm groups going on Instagram social just being very loud but where this gets exciting is when we did it live it was over five day period we condensed it and we put it into kajabi right and we uh made it not a five day where you can get instant access to it right away and so when we packaged it we got 1500 so far this is a real campaign that's happening in real time we got an additional 1595 new buyers our average cart's 132 bucks because they didn't do it live and they're doing it later we raised the price made the price 99 bucks charged an additional 39 if you wanted the VIP q and A's Etc so the afterwards like you missed it live you missed the first take so now you're paying a premium more so this is our cold traffic people who have never heard of Billie Jean or what we do this is who we went out to so the funnel Revenue that we brought in so far was 211 000 in addition to that ad spend 193. so you may be looking like that's not much margin and between that so what's the real kicker here well the real kicker is a couple of things because seventeen thousand bucks isn't going to pay our bills is that don't forget on the back end we sell our ten thousand dollar program so behind that so far it says we've had 37 new buyers enrolled to our 10K 16 week accelerator in an automated way zero sells people all just going through the actual content and upselling themselves now let me position that to you in a different way did it cost me any money to get those buyers no but the other thing that you don't see here is the 21 million times our ads are seen every single day so I'm getting paid to build my brand we're owning the conversation while I'm sitting here with you guys enjoying my time and there's this SMC that's out there doing all the heavy lifting for us and then the back end is completely automated so again package it use an SMC an AI and I appreciate you guys uh having me I hope this was helpful so far yeah um also too side note I'm not here to pitch hi it's me artificial intelligence Bill Billie Jean would never upsell you but I artificial intelligence bill will before I can sell like Billie Jean I need to know who Billie Jean is [Music] oh he's African-American so I should probably look like you too and sound like him that was all artificial intelligence this voice is artificial intelligence who will get there first and who will be replaced is something that I made as a joke and it works so good I could not believe it I discovered those websites that are about AI basically you can write lyrics in the style of any artist you like so I typed write a verse in the style of Eminem about future Rave and I went to another AI website that can recreate the the voice I put the text in that and I played the record and people went nuts this is the future Rain Sound I'm getting lost in and Underground this is the future Rave sound I'm getting lost in and Underground [Applause] foreign [Applause] affiliate in South Korea recently debuted the country's first AI news anchor it's a replica of one of their anchor women so it copies everything from her look and her facial mannerisms to the sound of her voice the AI anchor delivers the news briefings four times a day on the stations online Channel most people consider me artificial intelligence a big problem but to the Geniuses here I'm a big opportunity too expensive to miss and the opportunity isn't chat GPT [Music] and your human they pay you to get them customers and unfortunately artificial intelligence can't do that by itself but if you can combine it with the skill set of a genius and the power of social media advertising the possibilities are endless 16 weeks an ai-powered advertising agency accelerator a hybrid a hybrid business model for customer acquisition so I want to share a few things with you guys in regards to where I see the opportunity being especially being boots on the ground dealing with small businesses last decade plus Etc uh let's go full screen here so right now there's 40 trillion dollars being circulated in the global economy that includes notes coins all kinds of currencies 40 trillion dollars there is no shortage of money so why do you have a shortage why do so many people have insurance there's 40 trillion dollars out there there is no shortage why and the short answer is because most people don't have anything good to trade for it what are you talking about Billy I gave this example earlier but Elon Musk he's like dude I'll give you electric cars I'll give you flamethrowers Jim Bezos is like I will deliver anything to your doorstep in a matter of seconds they have an amazing trade therefore they are the richest in the globe huh so then going to you if you had to assess yourself what would your trade be do you have a trade to give because if you do typically if you know how to sell that trade your bank account will reflect it the more valuable the trade the more money that circulates to you as long as you can communicate that trade to the marketplace hence the name marketing so those two aspects got to have something we're trading so more money circulates to you and the second aspect is you have to know how to communicate that to the marketplace AKA marketing so right now I believe we have a once in a generation opportunity to make our trade so much more valuable so that more money can circulate to us and it's the perfect storm we call it the kind of TLC okay one is timing AI just got released to the public in this manner in November as you heard in the interview it's early it's right now what a time to be alive secondly the biggest companies in the world are going all in on it follow the news look at the updates like I follow the money that's my business strategy Microsoft is dumping all of the money into it figuratively speaking Google Apple okay you can have a business that focuses on Tech without knowing anything in tech for my ogs who have been around it especially the digital marketing aspect do you remember when you had to learn to code do you remember when you had to build a WordPress website do you remember how every single aspect of building a funnel was custom it would take forever do you remember what it was like building your own images in Photoshop and taking the class Etc are you joking me when I was living at my parents house trying to figure this out you know what I would have loved to have every single one of those tools that we showed earlier now for the first time in history you can have an advertising agency and know nothing I'm talking nothing about tech what imagine squandering that opportunity and then finally this last component here is we're one of the first companies in the world who focuses on building an artificial intelligence powered advertising agency and we have the background to do it our whole company exists because we support small businesses the implementation any guests that we need to have we can call them any resource any tool we got it so it's the perfect storm now the second part is Leverage everybody in here is probably doing entrepreneurship because not just the money but the flexibility and the time however so many people here are still trading time for dollars stop getting paid by time and start getting paid for results that's the beauty of marketing because if I can bring a business customers they don't care where I'm at in the world they don't care how much time I'm clocking in or out if I can bring the value and drive sales it doesn't matter so that's how you get true Leverage the org chart has completely changed when I came into the game and for a lot of you that have seen this zoom in there a little bit your marketing team you had to have a copywriter a website builder a social media specialist a content creator a video editor an audio producer an advertising analysis marketing assistant and you just saw today in this small demonstration that we did that most those things can be replaced so look at this new hybrid model that we're in right now in real time zoom in for me please the marketing team you some ai's software and and some virtual assistant Maybe like I told you in the beginning most companies don't survive because it's just too expensive and now technology has come and removed so many expenses imagine squandering the opportunity and then last part of this TLC what I'm calling the perfect storm to dive into this is the craving selling something that people are already freaking craving fill in the blank for you what is almost everyone in the world crave more blank and more what more blank and more what what is everybody yeah Chris got it right away more money and more time surprise how's everybody getting this answer right more money and more time and then ironically what is it that an advertising agency sells what is an advertising agency sell more money and more time it's the perfect storm who thinks this is a good idea anybody here want me to help you do it I know a little something about this whole advertising game just a little bit so here's the deal 16 weeks it's a lot to cover we're live every Tuesday here prioritize it live Zoom support Monday through Friday you got questions you need to hop on with your team we got you symbol you can join us in the studio live or you can do it virtual but we do have our studio this is where I broadcast from everybody if you're in San Diego cool come in to those Tuesdays doesn't matter to me or learn it virtual most of our students do okay but you have those options and the price which is 10 grand I say just because I'm relative to the opportunity anyone who signs up within the next 30 minutes you know your boys looking out you can break it up into payments 275 bucks for 36 months 275 bucks for 36 months people ask me Billy why would you offer that because let me be very clear I needed that when I was coming up when I was trying to figure out this advertising game at my parents house I would not have been able to move forward unless somebody gave me some kind of payment option unless somebody stuck their hand out for me so I'm never going to be a hypocrite this is exactly what I would have needed to move forward so that's what I'm offering you for the next 30 minutes enjoy this ride don't look at his work enjoy the ride lose sleep of the fact that you're this early how cool how fun how special right and like I said six times during this presentation imagine having this opportunity and squandering it no thanks love you guys we'll play one last video and I'm out here peace today we celebrate you today we create memories today we party and tomorrow we change the world we're going to close this out with one last I am genius and if we do it loud enough the lights will turn off and if we keep doing it loud enough the fireworks may come on you ready to do this [Music] I am I am without skip my dreams delusion a reality I'm somewhere in between these voices in my head get loud and they keep telling me I'm a fool for trusting in these wings [Music] [Music] [Music] [Applause]