Little Caesars Overview

Company Background

• Full Name: Little Caesar Enterprises Inc.
• Trade Name: Little Caesars
• Industry: Fast food, specifically pizza
• Type: Private
• Founded: May 8, 1959
• Founders: Mike and Marian Ilitch
• Headquarters: Detroit, Michigan, U.S.
• Ownership: Ilitch Holdings

Historical Highlights

• First Outlet: Opened in 1959 in Garden City, Michigan.
• Franchising: Began in 1962 with the first franchise in Warren, Michigan.
• "Pizza! Pizza!" Slogan: Introduced in 1979, emphasizing the offering of two pizzas for the price of one.
• Hot-N-Ready: Launched in 1997, focusing on immediate carryout.

Expansion & Growth

• Number of Locations: 5,463 as of 2017
• Global Presence: Operates in North America, Asia, Europe, and South America.
• Fastest-Growing: Between 2008 and 2015, Little Caesars was the fastest-growing pizza chain in the U.S.

Key Products

• Pizzas: Variety including the Detroit-style Deep! Deep! Dish.
• Other Items: Chicken wings, breadsticks, soft drinks, salads, and brownies.
• Innovative Products: Introduced Pizza by the Foot, Soft Pretzel Crust Pizza, Bacon Wrapped Deep! Deep! Dish Pizza, and meatless sausage pizza.

Notable Technological and Business Developments

• Conveyor Oven Technology: Early adopter of the "Rotary Air Impingement Oven".
• Global Resource Center: Announced in 2014, aiming to expand headquarters in Detroit.

Logo and Branding

• Logo Updates: Slightly updated in 2017 to coincide with the Little Caesars Arena opening.

Notable Achievements

• World Record: Supplied the largest pizza order in 1998 with 13,386 pizzas.

International Presence

• Canada and UK: Re-entered the UK market in 2022 after 22 years.
• Emerging Markets: Entered India in 2020 with a focus on expanding.
• Exits: Exiting Singapore in September 2024.

Community Engagement

• Love Kitchen: A mobile kitchen initiative providing meals to those in need.

Sponsorship and Partnerships

• NFL Partnership: Became the official pizza sponsor of the National Football League in 2022.

For more detailed information, visit their official website.