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Understanding Preference Falsification in Society

Apr 6, 2025

Trend Following Radio: Preference Falsification

Host and Introduction

  • Host: Michael Covell
  • Podcast Theme: Unfiltered, honest discussions with people who have deep insights into their topics.
  • Guest: Timur Kuran, Professor of Economics and Political Science at Duke University.

Topic Overview: Preference Falsification

Definition and Concept

  • Preference Falsification: Misrepresenting one's wants due to perceived social pressures to manipulate others' perceptions of one's motivations.
  • Implications:
    • Intellectual narrowness
    • Dampened capacity for societal change
    • People often believe the false narratives they adhere to.

Application in Society

  • Many people often don't feel free to express their true opinions.
  • Example: Gallup poll at Pomona College where 90% of students said they can't speak freely.

Academic Context

University Environment

  • Issue: Lack of free speech in universities is a failure of the system.
  • Universities claim to encourage free speech but fail in practice.

Student Perspective

  • Students often practice preference falsification to avoid social stigma or backlash.
  • Comfort in censorship: 50% of students at Pomona felt there should be limits on free speech.

Political Implications

Relevance to American Politics

  • Polls and Elections: Preference falsification affects polling accuracy.
  • 2016 U.S. Election:
    • Polls misjudged public sentiment supporting Trump, partly due to preference falsification.
    • Trump’s ability to express unthinkable thoughts resonated with many Americans.

Broader Political Examples

  • Trump's Strategy: Challenged the status quo by voicing the unthinkable and mobilizing latent preferences.
  • Global Context: Preference falsification is not limited to any ideology or country.

Historical and Global Examples

Eastern Europe and Communist States

  • Early work on preference falsification examined its impact in Eastern Europe under communism.

Arab Spring and Egypt

  • Egypt 2011: Social media coordination led to mass protests in Tahrir Square.
  • Outcome: Demonstrators disorganized after initial success, leading to a power vacuum filled by organized groups like the Muslim Brotherhood.

North Korea

  • Extreme example where public discourse is tightly controlled.
  • People may have lost the private knowledge of free society benefits.

Theoretical Insights

Concept Development

  • Originated from discomfort with economic theory of revealed preference.
  • Aha Moment: Recognized the discrepancy in classroom dynamics at Stanford.

Broader Implications

  • Preference falsification can hinder societal progress and maintain oppressive systems.
  • Importance of understanding and challenging preference falsification in policy and discourse.

Closing Thoughts

  • Book: "Private Truths, Public Lies" by Timur Kuran.
  • Discussion emphasizes understanding preference falsification as a tool to analyze social and political phenomena.
  • Encouragement to engage critically and reflectively in public discourse.