Fashion Photography Tutorial by Siobhan Wong

Introduction

• Presenter: Javon Wong, a fashion, beauty, and advertising photographer based in Singapore.
• Experience: 9 years in photography, worked with brands like Lancome, Sephora, and magazines like Cosmopolitan Hong Kong.
• Purpose: To teach how to get started in fashion photography.

Importance of Fashion Photography

• Fashion photography as a foundation helps in learning techniques applicable across different photography genres.
• Key learnings:
  • Lighting: Understanding lighting to create mood and support concepts.
  • Communication: Essential for working well with a team.
  • Retouching: Skills that apply across photography genres.

Siobhan Wong’s Approach

• Siobhan is based in Singapore but chose New York City for filming this tutorial.
• Emphasis on sourcing a team online without prior contacts in the location.

Creative Process

• Makeup and Styling: Collaboration with makeup artists and stylists.
  • Example with model Talia: Using her tan skin and slick black hair to plan makeup and styling.
  • Stylist Julia’s input on structural, tailored pieces to enhance model's tall and proportional figure.

Working with Models

• Importance of directing models to bring out their best features.
• Example: Directing a model to face towards the light to avoid unflattering looks.

Lighting Techniques

• Starting with basic and timeless lighting techniques.
• Example: Using fill light to create a softer and wider spread.
• Case Study: Photoshoot with Cindy Bishop using bottom-up lighting to portray strength.

Gear and Equipment

• Discusses gear used, emphasizing that existing equipment is often sufficient to start fashion photography.

Post-Processing and Retouching

• Importance of top-notch images and learning to edit well.
• Tutorial includes Siobhan’s full post-processing workflow.
• Provides files for viewers to practice alongside in Photoshop.

Additional Resources

• Purchase of tutorial includes access to a secret Facebook group.
  • Benefits: Networking with fashion photographers globally, sharing work and resources.

Conclusion

• Encouragement for beginners or those interested in fashion photography.
• Aim to help viewers avoid common mistakes and start at an advanced level.

Personal Reflection

• Emphasizes learning from experience and the importance of practical application.

[Music] plays throughout the tutorial, creating a dynamic and engaging learning environment.