Transcript for:
E-commerce and Drop Shipping Course Notes

so you were obviously interested in e-commerce and Drop Shipping and you can see this is a seven hour YouTube video and I created a thousand dollar Drop Shipping course that I'm giving you absolutely free now this is not part of the course this is filmed right before my name is Ryan Maya I have a multiple seven figure e-commerce brand called Beyond braid it's a braided fishing line company and basically in this course I'm gonna start you off from A to Z and e-commerce and Drop Shipping and walk you through exactly how I started my business and how you can start your own Drop Shipping business now this is a very long YouTube video I don't expect you to watch it in one sitting if you do congratulations definitely grab a pen and paper and take notes on everything you're seeing because if you just watch it don't actually write anything down you're not going to learn anything so again I'm going to walk you through Drop Shipping how to get started in Drop Shipping how to build your online store how to find products how to run Facebook ads and then eventually I'll scale it into a multiple seven figure brand like I have so I'm very glad that you clicked on this video and you're ready to change your life with e-commerce and Drop Shipping because it's changed my life so hop into the course good luck if you guys have any questions my emails below feel free to shoot me some questions I'm happy to help good luck what is up how are you and welcome to the course now this is actually the last video that I filmed for this entire course so I might repeat myself in future videos but I just want to give you an intro of to who I am what you're going to learn in this course and how you're gonna freaking crush it with e-commerce and change your life and make a whole bunch of money for those of you don't know my name is Ryan Maya and I've done millions of dollars selling products online and that's exactly what I'm here to teach you so I founded a company called Beyond braid it's a braided fishing line company and just a quick little back story this business started as a Drop Shipping business way back when four or five years ago we've now transitioned it into a real brand a real business that has inventory here in the United States I have have eight or nine team members employees that work for Beyond braid and this year we'll do two two million plus so that is what I'm here to teach you how to do is find a product scale a product run ads for that product grow the business grow to other sales channels and build a brand that's going to produce money and profits every single month eventually you can exit that brand for a huge score at the end so that's what's possible about e-commerce in today's world e-commerce is the way to go like the shorts company Chubbies just got acquired for a stupid amount like a couple hundred million dollars or something like that but they started as an e-commerce business just a small little e-commerce business selling shorts so literally that is what's possible when starting an e-commerce business so in this course you're going to learn how to find a product how to run ads for that product how to put that product on social media how to go viral with that product how to find winning products how to build a real brand how to sell on other sales channels like walmart.com eBay Amazon get your stuff into retail stores possibly I'm gonna basically break down my entire business in and out show you exactly what I'm doing what's working today and give you the tips tricks and tools that I'm using exactly for you to implement in your business now for the sake of this business uh we're gonna build a Shopify store together we're going to build a business together just as an example but again I'm going to show you exactly what's working in my business so you have all the goodies and all the data to use for your business so you can make a bunch of money so My ultimate goal is just to help people sell products online ever since I started selling products online way back when I got hooked because it's a way to generate money while you sleep like my store runs 24 7 7 days a week ads are always running sales are always coming in and money is always coming into the bank account now I can't stage this uh it's the day before Thanksgiving at the time I'm filming this and let's just refresh this it's two o'clock in the afternoon and I'm gonna refresh my phone this is my Shopify app and you can see if my phone wants to focus we've done 4 351 dollars in sales today and it's only two o'clock so that is the power of e-commerce is you can make so much money by doing little effort again I'm filming this course right now but my business is still running and in e-commerce there's margins between 10 15 20 even up to 30 40 percent so let's just take a conservative number and say that today I will make 20 profit let's just take a conservative number and say I'll make 20 profit today on that 4 300. that is 870 dollars of profit by two o'clock as I'm filming a course teaching e-commerce so you can see why I have such a passion for e-commerce and what I want to teach you guys so again this course has many many sections it's going to teach you the ins and outs of the e-commerce business how to scale it into a real brand and make a boatload of cash so quick and introduction I'm sorry if I'm going to repeat myself because this is the last video I filmed of the entire course probably gonna repeat myself a bunch of times in the next videos but I hope you guys enjoy I know you're gonna crush it if you have any questions throughout the entire course let me know I'm here to help you as your coach your teacher to build a successful business for you your friends your family and get you to the next level in your life so without further Ado I'll see you in the next section now what I want to go over next is uh what's possible when you become successful in e-commerce and it's not if you're going to be successful it's when we're going to be confident that you're going to go out and make a bunch of money with the strategies I'm going to show you so just to outline my journey quickly right so I started this business in college all Drop Shipping my freshman year failed sophomore year failed junior year when I learned marketing and started turning around and that's when the business took off I remember I was 20 years old and the biggest month I had was I think it was about 50 something thousand dollars in sales but I made eleven thousand dollars in profit as a college student my other friends were working for eight ten dollars an hour working the basketball games and I was sitting there on my laptop making eleven thousand dollars in one month like that's serious serious money that was profit in my pocket uh to carry things forward the business ended up doing I believe a couple hundred thousand dollars in sales for the year and ended up profiting sixty thousand dollars my junior year of college which was amazing continued on the senior year had another phenomenal year made some profit again I graduated college and then I got a job right I got a job working for Grant Cardone you guys may or may not know who that is pretty big business influencer but I started working in his real estate division and I said you know what I want to get out of Drop Shipping I want to start my career in real estate right I didn't really know what I was doing a couple months into my job with Grant Cardone I actually sold the business I sold the Drop Shipping business uh for fifty thousand dollars on Flippa uh flip as a business exchange where you could actually sell your online businesses so I sold my business fifty thousand dollars Hard Cash Money wired to the bank account long story short I try to help the the people I sold it to and they were an older couple not really good with computers or techier marketing what ended up happening is I negotiated 51 of the business back back for no capital I kept the money and then I had a partner in the business and that's when Beyond braid formed we private labeled a fishing fishing line we bought inventory we have inventory in our warehouse since then we've probably done about four and a half million dollars in sales so it is 100 possible to take A Drop Shipping business and turn it into a career where you make some serious money fast forward two years later I quit my job working for Grant Cardone I was able to replace my salary with my money for my business so I was making my salary was seventy five thousand dollars plus give or take about a thirty to fifty thousand dollar bonus so at my job I was making about a hundred and twenty thousand dollars in salary uh while making money from e-commerce at the same time it just got to the point where I couldn't go to the office every day knowing that I have this business that I'm running and it could grow so much more if I just paid more attention to it so I made the switch I quit my job Dove all into my business and we've increased about 20 in sales month over month since I've quit and the business is doing absolutely amazing so not only have I bought my freedom back so I can do whatever I want whenever I want most of my days I'm working because I want to work but if I wanted to go to the beach today I can right I had the freedom to do that because my ads are still running my landing pages are still up my warehouse is still shipping the goods that is the beauty of an e-commerce business is it works Round the Clock while I'm sleeping I'm still getting sales and I know you've probably heard this but it's the truth right it's cliche to say you're oh you're not getting rich unless your your money's working for you 24 7. well that's true if you're if you can only work a certain amount of hours in the day you're only going to make a certain amount of money the beauty of this business is you can operate it from a laptop wherever you want whenever you want the hours you choose and however much time and effort you put in is how much you're going to get out right so if you build great quality ads find great quality products have a great quality website you're gonna have a great company and you're gonna make a lot of money on the fight on the flip side if you don't pay much attention to your marketing if you don't pay much attention to your products and don't pay much attention to your website you're probably not going to have a great business and this is not going to be successful so guys I can't emphasize this enough if you take this course seriously really learn and study the strategies we go over I promise you you will be successful you'll make a lot of money so with that being said let's hop right into the meat and bones and I'll see you in the next section so in this video section what I'm going to go over with you is the entire e-commerce Drop Shipping model whether it's Drop Shipping whether it's selling products that you're going to Brand yourself this is basically how it works and I'm actually going to draw it out for you on my handy dandy whiteboard I'm a great artist so you're going to get perfect perfect illustrations but this is just a general concept video of how the Drop Shipping method works and how e-commerce Works in general so let's take a look and hop in so essentially it's going to start with a product right one product You're Going To Source your product from a manufacturer right so you have your product right you got one product right there and this is from the manufacturer so this is the manufacturer product menu now essentially what you're going to do is you're going to go ahead and start a store slash website right this is your little house your little store slash website let's make a little thing put some lines little Windows okay you get the point so you have your product that you want to sell you have your store that's your website and now you gotta drive people to your store how exactly are you going to do that you're going to do that through Facebook ads and this is my representation of Facebook ads because there's a bunch of ads that you're going to run so you got your product from your manufacturer you got your store your website that you've opened and now you've created Facebook ads of your product now this is essentially what's going to happen you're going to run Facebook ads to your store your customer is then going to purchase the product and they're going to purchase that product let's just say for thirty dollars and now what you're going to do is you're going to go back to the manufacturer and buy the product for five dollars and then what's gonna happen is your manufacturer is gonna go ahead and ship directly to your customer so this is essentially what the Drop Shipping model is you have your product that you want to sell you then put it on a website you then run Facebook ads to your store your website these are the same thing your customers are then going to purchase your product for more money than you're gonna pay your manufacturer or supplier right so your customer purchases they give you thirty dollars you now only have to spend five dollars on purchasing the product and your manufacturer ships it directly to the customer this is the Drop Shipping model so how do we make a profit here right this basically costs nothing to set up this costs a couple bucks to set up per month let's say right you run your Facebook ads and you can get ten dollars per purchase right you're getting people to purchase it for ten dollars now uh once they come to your store and give you 30 for your product right you have 30 that they gave you you spent ten dollars on ads and then you spent five dollars to purchase the product you now have a profit of fifteen dollars so that's essentially how it works it's very very simple you're basically choosing a product showing it to an audience through Facebook getting those people to purchase that product and then getting your supplier to ship it directly to the customer that is the Drop Shipping model entirely it may seem super super simple but there's a few moving parts that you got to get really good at in order to get successful at this now once you master this and you get really good at this you can then take it to the next level and make a boatload of more money you can make a boatload of money with this but to take it to the next level I'm gonna show you uh what I currently do with my businesses and what you're eventually going to be able to do so once you've identified a product that actually sells very very well this is exactly the steps you're going to implement to scale this business and what I'm currently doing so you found your winning product right this is your winning product you are now going to go straight to the manufacturer I don't even know if I spelled that right but you're going to go straight to the manufacturer and you're going to buy inventory of your product and what you're going to do is you're going to Brand it foreign with your logo so now you have a winning product that you've identified that sells you've been able to drop ship it successfully right your winning product now you go straight to the manufacturer and you're going to say hey I want to buy a hundred of these 500 of these a thousand of these can you put my logo on it and they're going to say yes what they're going to do now is they're going to ship it to the USA and you're going to use what's called a third party fulfillment system right the third party fulfillment system is it's called the 3pl they're basically a warehouse that stores and ships your goods they integrate directly with your Shopify store and ships your goods directly to your customer so this is my depiction of a warehouse right so you now have Goods here in the United States with your logo right your little product with your little logo and you got it here and now you're going to go back into the same concept of running Facebook ads right here's our little Facebook ads you're gonna drive traffic to your store slash website my art is just on fleek so you're going to run Facebook ads your customers are going to go to your store they're then going to buy your product blippi customer buys your customer just bought your product from your store and now your Warehouse is then going to ship it to the customer and now you've bought in a product you've gone to the manufacturer that I'm going to show you super easy to find you bought inventory you stored it in the United States you ran Facebook ads you uh drove traffic to your store your customer bought it your manufacturer shipped it and now your customer had a great experience they got that product in two three days and they're going to return back for more and then to scale this you then put it on Amazon eBay Walmart and potentially you can even get into retail with your product which is what I'm doing now right so then you have multiple fulfillment channels and Shopify of course and now you're building a real business just from Drop Shipping a product the whole entire goal of Drop Shipping is to identify a winning product and then eventually implement this business model now you can just drop ship right you can do that for a very very long time and make a lot of money if you set everything up correctly but this should be the ultimate goal is to find a product go to a manufacturer brand it with your own logo so you now have a brand that people associate it with store it here in the United States with a 3pl run Facebook ads to your store get your customer to buy it your 3pl ships it directly to the customer you have a returning customer and then you have multiple channels doing this so you've now scaled it to Forex through Amazon eBay Walmart and Shopify and guys that is the premises of e-commerce so this little section was just to introduce to you what is possible when you identify a winning product through Drop Shipping and how to actually scale this out into a full-fledged real business so you're ready to get started building your store and building this business now what platform are you gonna sell your products on now the number one platform and by far the best platform that everyone uses is Shopify Shopify is the number one website builder store for e-commerce like Shopify is by far the best one out there I know there's a few other brands like wix.com Bigcommerce a few others but don't worry about them you're going to focus on shopify.com I'm going to hop into my computer show you everything to know about Shopify and we're going to help you get started building your first store so let's hop into the computer all right so what is Shopify what exactly does it do so we're going to go to shopify's website and I'm going to show you everything to know about Shopify so Shopify is going to be your all-in-one platform where you're gonna build your store number one you're going to claim your website you're going to have all your products you're going to be able to charge your customers Shopify is basically think of a business right how a business has a a storefront a brick and mortar store Shopify is essentially your brick and mortar store but online right so I'm going to log in I'm going to create a free trial just as you can so it's literally free to start and I'm going to show you the ins and outs of what exactly Shopify is what it does how to set it up and eventually get everything running for you so let's hop into the top right and uh go in and start a free trial now they're gonna go through a little questionnaire so just follow along with it um I'm just playing around I'm not selling products yet I'm selling just not online so I would put I'm not selling products yet do you want to sell products or Drop Shipping yes we do in addition to your Shopify store what else would you like to sell or where else would you like to sell um you could put Facebook and Instagram you could put Google and I think that's all you need what is your current Revenue uh xero we're just getting started which industry will you be operating in if you know your Niche great if not just put I haven't decided yet again this doesn't matter too much but um you can just fill it in so now they're going to ask you for your address so you can get paid all right beautiful so now this is what the back end of Shopify looks like um so you we don't need to select a plan yet again we have 14 days for a free trial and this is your Shopify homepage they're just Shopify what they're gonna do is give you some little uh resources on your timeline I ignore all this stuff you could look through it they have some helpful tips to get started but everything you need to get started I will give you so there's some videos on Drop Shipping videos on learning what a uh winning product is so again there's many many helpful resources that are here that Shopify provides I love Shopify they are a great business they have so many resources they have great customer service if you ever have anything wrong so they're a great business to use so now when you come over to the left side you'll have your home this is where your orders will be this is where all your products will be this is whenever you have customers whenever you start collecting emails and having customers they'll be in this section uh finances gives you a report of your sales analytics has a bunch of cool helpful tools like sales how many people visited uh the return customer rate your online conversion rate all of these cool tips you got reports marketing they give you the ability to send out abandoned cart emails so Shopify really they're an all-in-one platform that will help you grow your business because they provide the tools now they also have an app store where you can have lots of plugins which we will go over I have a whole section on apps in the course you have your online store this is the online store channel so let's say ryanives.com right so while you're on a free plan it's gonna say uh your store is protected with a password don't worry about that now here is where you're actually going to be able to go and customize the uh store and build out the website so a lot of people ask hey where do I actually build the website on Shopify you do it directly on Shopify so they have multiple themes that you can choose from and essentially Don is the the basic one they choose for you but what you're going to do is Select customize and here you can change the photos change the headers add the products rearrange the products choose your color scheme so this is where that is going to be we'll do that together here under domains is where you're actually going to buy your domain so the business name is ryanives.com we'll buy that domain right so here's where you'll do that again Shopify integrates it all in one so no need to worry and then you have a list of all your settings which we will go through each and every one of these and what they mean so General obviously just anything General that has to do with the store you're going to customize your checkout so when people have a cart they'll go there you'll customize your shipping how much you want to charge for shipping if anything here you're going to do taxes right if you're going to do state taxes federal taxes things like that locations you're not going to really need to do anything with here you're going to be able to manage notifications when someone purchases something right they'll have an order confirmation sent to them here you'll do that here you'll be able to set up gift cards this is going to be any files or images you don't really need this for now sales channels you don't really need for now the plan this is when when you want to go to launch the store this is where you'll go to actually launch the store and make it go live user and permission so later on once you grow the business and you want to hire people this is where you will uh actually give them permission so if you need to hire a virtual assistant for customer service like I suggest and what we'll talk about in another section this is where you'll do it looks like this is a new feature markets store languages if you want to change your store language obviously there your store's legal pages so like your refund policy your privacy policy your terms of service your shipping policy you can actually create a template and Shopify gives you a very standard one I would go through and read it change your information if you don't want to go into your personal email my stores for in the beginning just create a template very simple very easy very straightforward all you got to do is just save it that way they're there and I encourage you go in and read it that way you just know what it is but it's all basically standard legal jargon and Shopify again there are multi-billion dollar companies so they know what they're doing meta Fields you do not have to worry about so this is just again a basic overview of what Shopify is the platform that you're going to be using so get very very familiar with this and one thing really quickly that I want to do is just quickly show you my Shopify store so this is again my Beyond braid Shopify store you can see for today we're actually having kind of a slow day but that's okay we're doing a thousand five hundred in sales um on our main store and here are some of the products that are selling the conversion rate and all this kind of good stuff so I just wanted to show you this so you know this is what your store is going to look like one day when you start doing business and start selling you're gonna do this and Beyond I freaking promise you so uh just a little bit of motivation for you but yeah let's uh move on into the next section all right guys welcome to the first section of the course this is kind of where you get into the real meat and bones and what you really need to know so uh first off we're going to talk about finding your first product this I would say is almost as important as marketing I think marketing is a little bit more important but you can't make money without selling a product right there's one thing that's very important that I want to go over in this first video is it only takes one product one product is going to get you started and one product is gonna have the ability to take you to the Moon and what I mean by that is a lot of people think when you're Drop Shipping you have all these different products and all this kind of craziness going on no most people are successful with one product now can that one product lead to other successful products yes but it takes one product so let's go back to my business for example guys my business is fishing line yes it comes in different colors and different patterns that I've created but it's fishing line it's one product and one product has changed my entire life fishing line let me uh give me one so check this out this is a Beyond braid spool it is one product this little tiny three inch by two inch weighs four ounces this one product has changed my life another example I have a buddy uh who does Amazon FBA another business model but still e-commerce still relevant he has two main products and his business does over 50 million dollars a year it's a garlic press it's a lemon juicer sorry three products and it is a milk frother the business again does over 50 million dollars a year he has thousands of products but those three products make up the majority of his sales so what we're going to focus on is finding one winning product in this course because one product is going to change your life it's going to be a domino effect you'll be able to start more products but I want you to focus on one product so the main point of this little video is to get you in the right State of Mind focusing on hey I'm just gonna find one product we're probably going to test a few products that's going to take one product to hit a home run for you one product to be a winner and one product to kick your business off and start changing your life I will see you guys in the next section so in looking for what type of business to start or what type of products to sell it's really important that you look into one specific Niche so for example when I mention that business before of the beauty store I started and it epically failed why because I didn't know much about that Niche to begin with right I was trying to sell makeup tools I was trying to sell brushes nail polish kits I'm a guy I have a beard I didn't know much or if anything about makeup tools I just figured it was a good product and I've seen other people sell it so I know it's a good product but it just wasn't a niche that I knew about I didn't know my customer lingo when I was writing ads right I didn't know how to talk like a female I didn't know much about the products and what competition was out there so what I encourage you to do is to start a business in a niche that you have knowledge in start things that you already do as a hobby or things that you already like so for example the reason my business is so successful in fishing is because I grew up here in Miami Florida in the Florida Keys fishing my entire life so I have a lot of product knowledge and a lot of field knowledge about fishing so it's really easy for me to write ad copy it's really easy for me to come up with product designs it's really easy for me to shoot videos because I live near the water so all of these factors compile into this one Niche that I know a lot about and have a lot of product knowledge that's why I'm successful in this Niche so if you are a female and you know a lot about makeup and you love makeup and you love doing makeup you love doing your nails and you find a product in the female Beauty category you'll probably do very very well on the flip side if you're a guy you love cars you know everything about cars you know about Ferraris Lamborghinis Mustangs Camaros you know about detailing products right you can start in the car Niche and start testing multiple products in that Niche why because you have the knowledge you can speak the lingo of a car guy right if you're a girl and you know nothing about cars don't go in the Carnage if you're a girl you know a lot about cars go in the Carnage so niching down is really really important to have a long-term successful business right so that's what we're trying to build through this entire course right is a long-term business that's going to last and make profits year after year and what I found best is to go into a niche that you know and dominate that Niche on to the next video so you have no idea where to even start what products you're even thinking about selling I have this one super cool trick that I can show you so what that's going to require you to do is take your cell phone if you don't have a cell phone I don't know where you're living but obviously you do you're going to open up your cell phone right I'm gonna just start a brief uh screen record so we can see this together now what you're going to do is go ahead and open up your Instagram right we're going to do this together and oh okay on your Instagram what you're gonna do is just start scrolling right you're going to get ads the way Facebook and Instagram ads work is they show it to you every so often and products that you're interested in so right now people are trying to sell me a lot of courses not necessarily products right but if I keep scrolling I am bound to run in to an ad with a product so let's keep going let's keep going here we go we have toadfish Outfitters here's an example of an insulated cup um tumblers ice stuff so what you what you should do now is engage with this post if you show Facebook that you're interested in these type of ads product ads they're going to show you more of them so what you can do is just click the shop now button and start doing some research right look around people's websites look at what products they're selling see I actually know toad fish right I like fishing it's they're in the fishing Niche I also like cooking and they're selling me uh all these types of tools so what you could do is start doing research on your competition and just get an idea like I would probably sell this stuff if I didn't do this I actually am launching something similar to this for my current business not necessarily tumblers some knives maybe some cooking gear right so this is just one right engage with it click on some products and then keep going right um and what I like to do is actually screenshot this ad because this actually looks like a decent ad that way you start building an archive of ads for the future when you start to go advertise your product you already want to look at things that are winning uh so let's keep going let's keep scrolling through it here we go paid partnership with Best Buy this is a sponsored post they are trying to sell some camera some tripods some other stuff right decent plain looking ad it's called the native ad right it Blends in but look just click on it takes us to the Best Buy page Best Buy obviously a huge company I don't want Best Buy to look at my location but yeah this is kind of more of a major brand product so this is kind of not what we're looking for so let's scroll past it at least you engage with it so Facebook's gonna recognize that and probably show you some more um so let's go you can tell look my uh my feed is a lot of fishing right um Amazon see I've been looking at a lot of microphones and cameras lately that's why they're showing me all this stuff but let's go to look through it right click on it show Facebook that you're interested in advertisements and receiving advertisements keep scrolling boards this is something I would probably buy and something that I've actually looked into so see Facebook knows exactly what you want and what Niche you want so these both products the toadfish and these paddle boards is something in my Niche and these are good looking photos doesn't mean it's a great producing ad but they're great looking photos right so just click on it let's see if it takes us to their website which it does it takes us a solid paddle boards these are thousand dollar paddle boards I mean these are some pretty expensive boards but people are are people I'm sure are buying them they wouldn't be a business if people aren't buying them so again this is just getting you in the uh the mindset of looking for products what products to sell um what you might be interested in and just keep scrolling through do this for about 30 minutes and I guarantee you you'll run into some products now when you start engaging with ads like that Facebook's gonna start showing you more and more and more and eventually you're going to come across a successful looking ad with a successful looking product and it might be a product that you want to sell but what I like to do is again screenshot All Those ads you see so you can start building a record in a file of all the ads you're getting and then you can start developing ideas of what uh Niche or what product you want to go into now here's a quick little Pro tip for you when you're scrolling through Instagram or Facebook and you come across an ad that has 500 000 a million two million views that ad has a lot of money behind it that means they're probably successfully scaling whatever they're selling so I want you to take a note or take a screen record or save the post and really study that ad because if you have that amount of views that means you spent or the company has spent a lot of money pushing that at and the only way you can do that unless you're a giant corporation like Coca-Cola or Amazon where they just have money to blow right if they're just selling an ordinary product that means that product is converting they've been able to scale it and scale it profitably and on Instagram right above the like and comment section you'll see video views right there how many there are and the same thing with Facebook so again if you see something even with a couple hundred thousand views like 200 000 views that's a good sign that that ads probably working but if you do come across things that have five hundred thousand six hundred thousand a million one point five two million views like these are little subtle tricks that you'll start to notice that's a pro tip pay attention to that ad look at their landing page look at their product that they're selling and get as much information from that ad and landing page as you can and put it to use because that thing is working and it's making money so just a quick little Pro tip on the next section so for the sake of this course I'm actually gonna build a totally new Shopify business with you guys um that way we can do it step by step you can see the product research happening live um and I can show you basically everything start to finish that way you have an example to follow so uh for the sake of this course I came up with it I like to cook I know a lot about the cooking Niche so I'm gonna start a knife business whether it's chef knives um other types of knives we'll look into it together but for the sake of this course again that is going to be the example business that we're gonna run so we're gonna hop into my computer and uh start searching for products in the few places that I'm going to show you guys so we're now in front of the computer doing a screen share so what this section is going to be about is uh where to actually look for products so there's this neat little website called Ali Express dot com and what AliExpress is if you've heard of it maybe you haven't heard of it before essentially it's like the Amazon but for uh China there's a bunch of different products there's a bunch of different suppliers from headphones security gear Smart cases watches and you can see they're all extremely extremely affordable prices what you're meant to do is have a markup on these products right so for example this look-alike Apple watch that's uh twenty dollars they've sold almost 7 500 units you can easily sell this for 40 60 80 dollars uh this uh air humidifier it's four dollars you can easily sell that for 19.99 or 29.95 um what else and you can see there's different uh categories for products right so I just want to show you the different kinds of products now what's unique about this website is you can also do searches so again we're gonna do the knife Niche so I want to find um let's type in chef knives and again this this applies to whatever Niche if you want to do uh the dog and Pet Care niche by all means do that if you want to do Automotive Products you can search for Automotive Products but look at this literally hundreds and hundreds and hundreds of knives come up it's amazing when you scroll through this kind of stuff and these are actually pretty cool right you got some cool black knives you got these forged knives you got this stainless knife um and what you can do is you can see the ones that are most sold and rank them kind of by popularity um and now what I like to do is you can either take screenshots or you can click on the link and grab the link and actually open up let's say an Excel sheet right let me do that for you real quick right open up a brand new blank Excel sheet and just write a quick description of the product so this is a 5.5 meat cleaver so we'll do 5.5 meat cleaver right we'll spread this out and then we'll paste the link right and that way we have that there for the future so this is just very preliminary when you're looking for products so I like that product um this Gold Titanium one looks pretty cool and look at that they even show you some videos on the product and you have different types of products different types of knives um yeah so this one's pretty cool it's rather expensive but that's okay so I'll go to my sheet put it in my sheet let's go gold knives so just scroll through it look for something that might be appealing something that might be affordable um something that you think you would be able to sell effectively so I like this knife right let's let's try a variety of knives because again we're not buying any inventory guys so you could essentially put as much products or as many products you want as on your store um you're not buying any inventory it doesn't cost you anything to add these products to your store and on again on most of these suppliers what you're going to want to do is look for things with pretty high star ratings uh pretty good reviews and things that have already been ordered that that way you know the supplier um Can can handle that yeah this looks like a cool one um so I'll grab it we'll uh throw it over here stain less knife you get the general idea right I want you to go through uh go open up aliexpress.com and just start browsing the website start getting familiar with uh the the products on here start getting familiar with the website and um just start looking for potential products that you may want to sell right and again let's just say we want to look up dog collars because I want to do the dog Niche right you can do Le look at this one cent like guys it's pretty cheap look at this I mean I just want to click on it just to see what it is how is this a penny it's literally a penny you can easily sell this for 10 bucks 15 bucks 20 bucks whatever someone wants to pay for it and again they have millions of products on here what if we want to do uh makeup tools again one cent so you have huge margins on all these products funny enough look at this 15 000 sold this was similar to what I tried selling when I was doing the makeup uh store but again I just didn't have the right marketing around uh the makeup brand so again this was just a section I want you guys to come to AliExpress I want you to start looking up some products that you may want to get involved with all right I'll see you in the next section so now that you're familiar with what Shopify is and everything that it does right I want to show you this really important tool so what you're going to do is I want you to go to the App Store and you're going to go over here and oh you don't even have to click customize because it's right here so oberlo is probably the best uh all-around tool that you're gonna use for Shopify so what you're going to do is add the app it has many many many features such as looking for products you're going to go ahead and install the app you can look for products you can fulfill your products you could do a whole bunch of things with oberlo that I'm going to show you so you're going to go ahead and create a new oberlo account so once you come in and logged in and created an oberlo account this is exactly what it's going to look like so you have an import list you have a products list and a bunch of other cool features so what I want to show you is let's go into oberlo and find products here you don't even have to go to aliexpress.com because they essentially have it already built into their interface so we're going to look at knives right let's type in chef knife because that is the product that we want and what is absolutely crazy and uh fast forwards everything that you need is that you can actually import these things directly to your website so let me show you exactly what I'm talking about right um let's take this one for example right let's add it to the import list so once you've added a product to the import list let's just add a couple more I like this one I like this one so on the left hand side you can see you now have an import list so what this does is this saves you all the time of manually creating products on Shopify with all their variants and different types of skus basically oberlo and oberlo is completely free takes out all of the headache so you can go in and change some of the titles now I don't like to do that yet I like to do it once it's already imported into the store so go ahead import it to the store it's going to import as a draft which is what you want import to the store import to the store so now these are all importing back to our Shopify store you're gonna go in and when you go to your products section voila all of your products are there and instead of manually adding a product like Shopify wants you to or not sure if I wanted to but like Shopify will ask you to this is how you create products it is extremely time consuming to do this manually when you could just do it by a click of a button have everything in stock this is this stock is reflecting of what's in stock on AliExpress's website so you can click in here you can see it already has the title it has a description typically there's multiple pictures I'm surprised this one listing only has one picture let's take a look at this one so again a description in here look you got multiple pictures you got the picture per skew and then you have all of the different variants now you're going to go back and change all these I'll explain to you how to do that later on but essentially here you can adjust the price you can adjust the quantity that's available obviously you can't mess with that because you don't know how much inventory the factories have but you can mess with the skus in the price so oberlo makes it super super super easy to find products when you come back over to oberlo you can go ahead and search for products in your Niche you can take some time look through products and what you can do is you can actually sort it by category and find exactly what you want you don't necessarily need to do that because when you search for knives or search for whatever specific product you want they're going to show you exactly what's reflected on oberlo directly here so I love these like this one looks cool I'll import that one another cool feature of what you could do is you can either sort it by best match lowest price highest price or order count I always like to look at order count that's because you know those products are already selling people are already having success with those products and you click on it it'll actually take you to the AliExpress link you can see all the shipping methods you can see more pictures so these obviously look very very nice you're gonna go in you're gonna search for products in your Niche import them to your store and then we'll hop into the next section in this section what I want to talk to you about is finding suppliers who actually ship products from the United States so in the Drop Shipping business model most suppliers are actually going to be shipping from China now there is standard AliExpress shipping which takes anywhere from call it 10 to 25 business days so two to four weeks right in today's age with Amazon Prime and all these fast shipping uh methods people don't want to wait that long to get their stuff so that's where there's a tiny con of the Drop Shipping model right your customers don't want to wait that long but there is a solution on AliExpress a lot more suppliers nowadays are actually using third-party fulfillment systems here in the United States and warehousing their goods here just for Drop Shipping because it's be become such a big business so you could actually go on AliExpress and filter and find suppliers who ship from the United States so let's hop in the screen share and I'll show you exactly what I mean so here we're on AliExpress right let's just type in chef knife right once you type in your product you can come here to this top bar and select ships from and you can obviously do China and there's turkey and you can click the United States where we are and now you're going to get a whole bunch of products that ship directly from the United States and what that means is your customers will get the items much faster so typically they ship using the United States Postal Service USPS and that's anywhere from three to seven business days so much shorter right first class shipping is what I use in my business it says two to five business days sometimes it's quicker sometimes it's slower but it ships domestically meaning your customer gets their product a lot sooner so let's just click into one of these like uh here's one right here and you can see they actually give you the option whether you want it from China or you want it from the United States so let's just click on one and you can see this knife looks like it's 70 which sounds a little expensive okay 17 that must have been a different one but you can see look it ships directly from the United States and shipping from the United States Postal Service 4 to 13 days I think it goes a little bit quicker but that's just a benefit to your business again the Drop Shipping model con is lack of customer service and lack of quick shipping times when you're shipping from China but this is a tip go through your AliExpress products here let's just look for another one in a completely different Niche so you know I'm not crazy let's type in make up tools right you type in makeup tools and you click ships from the United States and lo and behold there's a bunch of makeup tools that ship directly from the United States so this is one uh quick way around getting those long shipping times and finding suppliers who actually ship from the United States I'm telling you it'll lead to way less customer service inquiries it'll lead to much happier customers which then leads to repeat business so this these are the first steps in building a real brand a real business is getting away from Drop Shipping from China and if you can drop ship ship from the United States you're golden so quick little tip but these are some of the things you got to keep in mind when you're going through this business and building a real long lasting online business so on to the next section now in this section I want to talk about a little tool that's going to actually help you find winning products that tool is called Power ad spy so essentially what power ad spy does is it actually filters out a whole bunch of Facebook ads YouTube ads Instagram ads and you could actually filter It Out by keywords product searches engagement which is probably most important so likes comments shares and it'll help you find viral products making your product research or giving you ideas a little bit easier on which products you want to pick so let's hop into the computer and I'll show you exactly what it is so this is power ad spy now they do have a free version for 10 days of free trial if you want a monthly subscription I think it's like a hundred bucks a month they have different tiers like 10 different tiers so pick the one that's best for you if you want to use this tool but essentially what you could do is you'll come over here to the top right we're going to search on Facebook ads only you're going to come to the top and then you're going to sort by likes comments or shares for this one let's go with likes minimum I would say a good amount is minimum a thousand likes maximum let's put I don't know uh 50 000 likes right nothing too crazy I mean 50 000 likes is still a lot of freaking likes but that's what we'll use for now I will also come to filters call action we want shop now because we're looking for products country we want United States ad type we want a video and then add position we want it to be in the news feed so this is what your filter should look like shop now United States video and the news feed and then let's click search and now what you can see is it'll actually populate a whole bunch of different video ads and you can sort through and see which ones are Drop Shipping products and which ones aren't so you can see when it has this little Shopify emoji that means there's Shopify stores that means they have a product so let's just click on one ad and see what it looks like so it looks like they're selling this little like mini garden thing so here let's watch this one you can see this one's like a little lamp like a little cool sparkly lamp looks like a pretty viral product right and when you click show original look what happens let me just pause this so we don't get the noise you click show original it'll actually take you to the Facebook page and it'll take you to the original ad so you can literally see the ad copy you can see uh what emojis they put and then most importantly you could actually see their actual website you can come into power ad spy and look at ads that are already working for products that are already working right this seems to be like this cool little ping pong wherever you go thing looks like again a pretty viral product let's click show original let's see where it takes us you can see it takes us to their page you can even sort by Shopify right Shopify is the platform we want to use so let's click search once again and then next you can actually sort by the amount of days so let's try the last 30 days and see what comes up so these are ads that are working right now because you can see November 7 2021 so let's click on this one uh just some cool little bracelets it looks like this is 43 000 likes so that's how you know this has a lot of money behind it it's probably a profitable product let's click show original it's this page called goodbye or good vibes heaven and you can see here's their copy they're offering a sale they got emojis and then you can actually click the landing page let's see where it takes us and there you go you can see their landing page you can see all the brand assets they have all the goodies they have and again this is uh just another way to find some viral products to see what you actually might want to sell and what these viral products look like and don't be afraid like if you see something you like do some product research see if there's many other companies that are selling it if there's not you can straight up just sell what they're selling that's the beauty of the e-commerce business is you could actually take these products and either go by inventory and make them better or Market it in a different way like when I started selling fishing line I wasn't the only person selling fishing line on the market but what I did was I marketed it in a unique way I made unique videos that no one was doing at the time so you could take these viral products take these viral videos recreate them in a way that you could put a spin on them make them a little bit different make them a little bit better that way you could actually sell them as well so again power ad spy super cool tip to find very profitable winning products viral products that are current today right use all the filters that we just used to together they have a 10-day free trial if you don't want to pay the fee the starting fee is super super cheap they have multiple levels but again super super powerful tip to find a winning product on to the next video so in this section I want to show you what happens when you actually get an order on your Drop Shipping Store or your Shopify store your eCommerce store and you need to fulfill that item through oberlo they have a super unique software that is honestly a Time Saver and a lifesaver so when I first started e-commerce and I got a order on my store I would have to manually go to AliExpress take the customer's name shipping address phone number enter in all that information copy paste copy paste copy paste and place the order now this is a huge time suck but oberlo actually has some sort of uh Magic cotton candy machine that's what I like to call software but they have the software to actually do it all for you and all you have to do is Click confirm and pay so I'm going to show you and hop into the computer and show you exactly what this is all right so we're back in or below and you're going to come over to your order section now here is where you'll see your order start to come in but it says you got to connect your AliExpress account so go ahead and do that so now now you just have to authorize oberlo to sync with AliExpress and boom there you go so now it is synced up now I'm going to go over to Shopify and put in a fake order alright so what you can do to put in a fake order is you're going to click create order uh you can just put in a customer's information I'm obviously just going to put in mine so we got the customers information let's go to browse let's go to products all right let's add this one at and then we will negate this so we will go add discount 79.95 apply we will go to collect payment and Mark is paid all right so it says mark this paid this will create a free order no payment is required create order and now our order is created so when we come over to the order section of Shopify you'll see you'll have the order number what time it was made and if it's fulfilled or unfulfilled now let's come back to oberlo so there you can see your first order is now an oberlo so now all you got to do is come over to this blue order button and click order now watch this magic happen so you can see you have your Shopify order number and the store that you're purchasing on AliExpress from you have the customer's information and oberlo actually puts it all in so their first and last name phone number address all that good stuff and then the product and you can see we sold that product for 79 and we're only paying twenty dollars and all you have to do is click the order button and it goes through now for this sake I'm obviously not going to order the knife but it's literally as simple as that you're going to go ahead and pay for the item it's going to charge your credit card and then once the AliExpress seller ships the item it's actually going to send the tracking number to oberlo and through oberlo you can actually send it back to Shopify and it syncs it'll send your customer a notification saying hey your order is just shipped it's on the way so oberlo honestly it's come such a long way over the past uh three four five years that this is the Time Saver so once you get your first order this is all you're going to do is come in oberlo connect your AliExpress store click order it's going to put in their information send the information to the AliExpress seller they're going to receive the order you're going to pay for it you got 79 you're paying twenty dollars and you make that 50 profit so it's as simple as that on to the next section so in this section I'm going to teach you exactly how to calculate profit in your business now the lifeblood to any organization or business is knowing your numbers and making sure you're profitable at the end of the day you could be spending a lot of money on ads you could be making a lot of sales High Revenue amounts High expenses but if you're not making a profit at the end of the day it's just not worth it the company I used to work for this guy named Brandon Dawson would always say revenue is Vanity profit is sanity you can have huge Revenue numbers but again if you're not generating a profit it's worthless at the end of the day now there's a few apps in Shopify that you can actually connect to your store that calculates all profits together but or below has a simple tool that tracks your cost of good your total sales and all you have to basically do is subtract your advertising costs so it makes it super super simple that's why I love using or below so let's hop into the screen share and I'll show you exactly what I'm talking about so here we're in our oberlo dashboard and you can see you come to home and this is the screen that you're going to see once you start making a lot of sales you'll see this graph start to populate for each day but here's a quick sample order that we did so you can see the item we sold was 79.95 since we did a sample order in Shopify it's saying that our order was zero dollars right because that's what we did but it still costed us twenty two dollars so what you'll be able to see over here is your total sales amount how many orders and how much it costed you and then it's going to leave you with a profit amount so for example let's just do some quick math right let's say we sold a hundred of those knives at 79.95 that's seven thousand nine hundred ninety five dollars right and each knife costed us twenty two dollars and seventy one cents shipped to the customer so we'll take 22 uh point seven one times one hundred that's two thousand two hundred and seventy one dollars now we'll subtract our cost of good from our uh total sales number so 7995 minus twenty two seventy one that gives us a profit I just did it backwards but that gives us a profit about five thousand seven hundred and twenty four dollars so what you'll do is take this number and then you will take your ad cost however much it costed you to generate these uh sales numbers in ads you will subtract it from your profit number so for example let's just say we spent three thousand dollars on ads to get that seven thousand dollars in sales that's about a two and a half X row as definitely possible so what we'll do is take five thousand seven hundred and twenty four minus three thousand and that gives us a total profit on the business of two thousand 724 dollars so that's the easiest way to calculate your profitability in your business now again oberlo makes it super easy you have again your total sales volume you can adjust the days if you want to do it just on one day you can if you want to do it on the month you can right they have all of these helpful Tools in here and then essentially you'll have your total amount here you'll have your total cost amount here and then you'll have your earnings all you really have to do is take that earnings number subtract however much it costs you in ads and there you go you have your profitability on the day and you can do this on a daily window you could do this on a weekly window or you can do this on a monthly window I suggest you do all three if you want to be profitable in the beginning really look at your stuff day to day and see how it's performing see which ads are more profitable see which products are testing better or selling more you have to know the numbers in your business in order to scale so this is just a quick section on how to calculate your profits if you have any questions let me know but I'll see you in the next section in this section I want to talk to you about upsells and cross sales and basically what that is it's another way to increase your average cart order or your average order value so what is an upsell what is a cross-sell basically all that is is showing your customer a similar product to what they're already buying on your store and having them added to cart right before they check out right it's just like when you're at the grocery store you're buying some chicken and milk and eggs right and you see the candy the gum the mints right all by the cash register section and you grab a couple stuff right before you check out right that is an upsell that is a cross-sell it's just adding something additional to your product that goes great with the product the customers already buying and just saying hey do you want to add this to your cart while you're buying this anyways and most of the time people do now what you should look for when doing an upsell or a cross-sell is take your main product right let's say your main product is fifty dollars you want that upsell and cross sale to be anywhere from ten dollars fifteen dollars Max 20 25 you don't want it to exceed the price of of the original product they're buying you want it to be like a fraction right I'd say a 30 25 maybe 30 40 percent of the purchase price of the item they're already buying now I'm going to run you through an example on my store so you can see exactly what I mean so let's hop into the screen share so we're here at the Beyond braids store right let's just click on a product right let's go here we want to buy this 29.95 and I want it in 15 pound test and I want it in blue camo now look what happens when I add it to the cart boom my little cross-selling upsell comes up so essentially I'm offering four products that the customers can buy and you can see there are products that all go with fishing line braided fishing line so there's this little ring cutter right it cuts braided line there's this line spooling assistant so it helps customers actually spool their lineup by themselves as a little suction cup at the bottom there is fluorocarbon which is leader material it's a different type of fishing line and I have multiple options that they could choose from and then I have one more cutter and you can see they're all 13.95 14.95 this one has different options that go a little bit more expensive but most of the time people end up buying the ones that are 14.95 sometimes they'll go with the 27.95 ones and then this one is 14.95 and all you have to do is Click add it added it to the cart you click continue and then you come over to the cart and there it is right you just basically increased your uh order value by almost 40 50 just from doing this so we went from a 29 sale almost to a 45 sale so that is exactly what an upsell is right the customer is checking out they made the decision they want to buy your product and all they're doing is just adding this thing right before they're checking out you're saying hey really quick before you check out do you want this this goes great with this product and that's how you get this upsell and I'm sure if you ever shopped on any other websites before companies use this all the time it's just a quick way to generate more revenue for the business now how do you actually get this installed on your store it's all done through an app right an app through Shopify so we'll hop back over to Shopify we'll come over to the back end this is my store for the day oh little little two thousand dollar day not bad so we'll come over to the app section now there's a bunch of apps all you got to do is go to the App Store and type in upsell uh these are the ones that I'm using now Turtle upsell is the one I was using it actually was pretty great it just had some bugs so I had to deactivate it but I want to show you what it looks like anyways because this one's very cheap I think it's like 30 bucks a month and you can see some stats on it so I think I've had Turtle upsell in my store for a few months now and you can see just this little app alone has generated an additional twenty thousand dollars sixty thousand people saw it three thousand six hundred added to the cart and thirteen hundred people actually purchased and this is what this one looks like right I put these go great with braided line and I give them a little brief description of each product all they got to do is Click add and it goes to the cart so it's just a quick way to add on some extra income and I'm gonna take you to another one that I'm currently using because while Turtle upsell is having these bug issues I went to this candy rack one click upsell and I installed this one I think last week since then it's gotten 3000 views 600 in sales and a 1.5 conversion rate and make a new upsell it's super super easy it's literally as simple as clicking a few buttons so you'll click uh product upsell you will come to the product that you actually want to upsell so fishing line is my main product I just need to upsell a product let's say I wanted to upsell a hat right to go with the fishing line when they check out I could say look these go great with braided line or some other sort of description and display for all products or you can do specific products so you could actually select which products you want it to pop up on now I don't want it when they're buying any apparel I just want it when they're buying the fishing line so I would go and select all of the fishing line right and then eventually I would add it and then all you got to do is click save and it works out now when the customers come over to my site they click on a product they add something to the cart it will pop up as a little as a little indicator saying hey do you want this before you check out now in order to have an effective upsell campaign you have to have products that go well with your products right something that people would want to buy so if they're buying shoes right sell them some shoelaces right it probably costs 10 15 bucks on a 70 shoe say hey do you want some cool color shoelaces let's say someone's buying a makeup bag right it's a 50 makeup bag they click add to cart and a pop-up should come up saying hey do you want to add some makeup brushes to your bag it's 15.95 right that's a good version of an upsell for example I was on Yeti Cooler's website I was looking at buying a cooler it was a 200 cooler I added it to the cart just to see what shipping would be and they said hey wait do you want to add uh a water bottle to your cart and I said no thank you it was uh 200 cooler and I think the water bottles were like 30 or 40 bucks still within that small percentage you never want it to exceed the value of the original item you always want to keep it below but they should be parallel products right they have to go hand in hand so whatever Niche you choose I'm sure there's multiple products in that Niche that you can pair together to have a successful upseller cross-sell so this was just a quick tip on how to increase your average cart value increase your average order value and eventually will help the profitability of your business once you scale so on to the next section but I want to talk to you really quickly about is product pricing and margin because these are two very very important Concepts when picking products doing product research you have to have your product pricing on point and you have to have big enough margins to take into consideration your cost of good and your ad costs and leave some profit left over for you to make money right so let's hop into a screen share really quick and I'll show you this quick little slide so you can see product pricing and margins very very important you have to have large margin in this business if you do not have large margin in this business you will ultimately fail so if you Source a product on AliExpress for five dollars and you try to just sell it for ten dollars there's a very good chance you're not going to be profitable with that because your cost of advertising and cost of customer acquisition is so large you're not going to have room left over for profits so you need really really large margin if you find a product on AliExpress right your cost for five dollars you should sell that product for at least thirty dollars or more now it doesn't have to be exact right you can sell it and try 24.95 22.95 29.95 but you should be thinking with these really really large margins let me just pop over to my website really quick so I'll give you an example this product is 22.95 and I charge 295 for shipping so it comes out to about 26 dollars and that product cost me 2.97 the 500 yards is 29.95 they have to pay for shipping 295 comes out to 33 dollars this cost me four dollars and fifty cents right so I have really really large margins so I can spend more money on ads to acquire customers I truly urge you to find products that you can sell for at least 19.95 again the more you can sell a product for the more margin you're gonna have the more profits you're going to be left over with so don't try to sell things for 9.95 13 like I did this very early on and I really couldn't generate any profits because there just wasn't enough juice there for me to squeeze that lemon and make some money right another quick tip that people don't actually think of is you should never price things evenly um you should always use 95.97.99 right for example don't sell something for 19 don't sell something for twenty dollars sell it for 19.95 right the the psychological aspect of jumping from the teens into the 20s it's not that big of a difference but it does matter now when you go from 89.99 or 89.95 into the 90s and 100s that makes a big difference that's a big psychological jump so back over to my website for example you can see all my products are priced at they're all priced at 0.95 so 22.95 29.95 54.95 89.95 right that's just a big psychological change rather than seeing a flat number tip my old boss used to tell me Grant Cardone is if something ends in a zero it probably isn't true so if you tell me hey how many calls did we make today and you told me 400 calls that number is not true right anything that ends in a zero is false but if you said hey we made 417 calls it's a lot more believability to that and the last tip I want to give you is your target average order value should be 50 or more right again just goes back into the concept if you're selling something for fifty dollars you have a lot more margin a lot more budget to spend on Advertising to acquire customers and still have profits left over so I'm going to show you an example so here's my website year to date you can see our average order value this year in 2021 is 52.20 so sticking in those guidelines if you can go over 50 or more that's the best and we've done just on Shopify uh close to 1.2 million dollars just on this channel we have other channels that we're selling on but let's put that into an example so you could see so you can see this is my landing page and my product page how do we actually get to that 50 Mark or more if we're only selling 22 29 or 40 products right so I have a I have a few little tricks to do that one I have this free shipping over fifty dollars so if they spend fifty dollars they save uh three bucks on shipping and they get free shipping so that's just one little subtle trick two is having products with multiple price points so you can see a lot of people order the 300 500 but a lot of people order the 90 product so it averages out to that 50 52 dollar Mark another trick is actually having cross sales and upsells so watch what happens when I add this product to cart I have a whole bunch of product upsells that people can add to the cart so let's say they're spending uh the 29.95 right they can add another 15 bucks and get closer to that 50 they can add two of them to get free shipping I've had some customers buy all four of these so those are the three tips right you want to incentivize uh with free shipping right free shipping over fifty dollars to get them that fifty dollar price point have products with multiple price points so a cheap a medium and an expensive version and then again have those upsells so these are just a few tips on product and pricing when you're doing your product research to take into consideration trust me they will help you in the long run if you take care of this now rather than do it wrong in the beginning and try to fix it later do it right now do it right from the beginning build in your profit margins have at least 60 70 80 profit margins and you'll be golden on to the next video here's a quick little Pro tip on finding and testing products now I want to make this clear there's a very good chance the first second or third products that you sell they're probably not going to work now I'm not trying to get you down I'm not trying to say that in a negative way but I'm trying to set realistic expectation now I want to give you a quick personal story about product testing that I did a while back so the first store I ever started was a fishing store right and I was testing fishing hooks lures reels hats fishing products fishing line anything related to fishing I was testing different types of products with different types of ads now uh fishing line got a couple sales here and there and I was like hey this could be a good product but at the end of the day I couldn't get it to be profitable and I ended up closing down that business but I ended up revisiting the fishing Niche I think it was like a year later or something like that and I went back to fishing line so uh this is just a quick spool of that fishing line that I'm talking about right and what ended up happening was I tweaked my marketing and I made better video ads for the fishing line and it actually took off so I just want to set realistic expectations right it may not be the product that's wrong it may be your landing page or maybe your ads that are not good and not converting but at the end of the day it could be a product that's lacking demand so that's why it's very important to test different products different ads different colors different ad copy different suppliers you really want to test as much as possible so again I'm just setting some expectations for you your first second third maybe even your tenth product they all might fail but I want you to keep trying because winning products are out there there's literally millions of winning products out there you just have to test and find the right one so test test don't expect your first product to be a success that's rarely ever gonna happen could it happen yes right it definitely could but if your first product fails don't get discouraged keep trying keep testing and I promise you you'll find something that works so on the next section really quickly I want to give you these few tips that I take into consideration every time I'm looking for a new product what you should try and do is find products that have a unique selling point or have a unique product proposition and what I mean by that trying to sell an ordinary product is pretty hard so for example this is a dry erase eraser right it's just a normal product pretty hard to sell it doesn't have anything unique about it all it does is solve a purpose now here is a fishing hook let's see if it'll focus there you go here is a fishing hook right just an ordinary fishing hook it could have some unique selling points like hey it's really really sharp it's made of a unique material but still probably going to be harder to make ads around now I'm going to give you a little back story on my fishing line story so here we have ordinary fishing line this is what I try to sell I try to sell fishing line in a blue color and a yellow color and a red color and while I had some success with it the second time around when I restarted the business I started selling fishing line and I was doing okay with selling regular fishing line now uh it's not just regular fishing line it's braided fishing line so I went through and really sold the unique propositions of braided fishing line because it's a little bit different than normal fishing line but now where I took it to the next level was I found colors like this so here we have this Moss camo right it changes colors not typical fishing line right a little bit different and then you have this blue camo that the same thing right it's very appealing to the eye so there's just some unique selling propositions about hey this camo line the fish can't see it because it changes colors so it has unique proposition of color has unique propositions of stealth it's braided lines so it has all the benefits of braided line that it's stronger it lasts longer it's coated with a a polyethylene coating it'll last forever so there's a lot more product features in the camo lines as opposed to the regular line which made me sell so much more of this camo stuff like this is still our best seller today because the ads all have a unique selling proposition now take a knife for example right you could sell just an ordinary knife right this is just a a plain fillet knife nothing too unique about it like the grip you can see it has kind of a cool grip if it'll focus all right there we go so yeah you can see it kind of has like this cool grip so that is a unique selling point that it's a branded grip um it comes with this little sheath but at the end of the day I feel like this is just a plain knife and would be a little bit difficult to sell now when you're talking about this big bad boy right you open this thing up and this is probably different than any knife you've ever seen right it's got this huge broad build right I've personally never used or ever seen a knife like this being used before so there's a unique proposition right you can talk about how wide it is how sharp it is how many different features you can use it to hack stuff you can use it to fillet stuff you can use it to chop stuff so there's so many more product features about this knife and so many people have drop shipped this knife and had so much so much success with it so that's really what I want to what I want to hone on is if you can find unique product features to sell you'll be so much better off now another Pro tip when thinking about products to sell is buy something called a replenishable product so what is a replenishable product let me read you the definition a product that requires you to purchase on a recurring basis to support anticipated need so what does that mean Forex example another reason fishing line has done so well is it's a replenishable product right people put it on their fishing reels they'll use it for a month two months three months and then they'll need to replace it because that's just the nature of fishing line right it breaks off uh fish cut through it you run low when you're tying knots So eventually you're going to need to buy more fishing line every so often so fishing line is a replenishable product some other examples of replenishable products are beauty products right skin lotions right you use the whole bottle you rub it on your face you're gonna need another bottle chapstick you use the tube of ChapStick in a month two months three months you're gonna need new chapstick candles right candles only last for so long depending how long you burn them so these are all products that are replenishable that you should try thinking of hey in my Niche what could I sell that people will always need in fishing people will always need fishing line there's not going to be a new invention where you can't catch fish without fishing line people will always need to buy fishing line and they're buying it on a recurring basis that's exactly how you generate returning business in my business right now we have about an 18 to 20 percent returning customer rate and how we get those is through emails retargeting remarketing and these are all stuff I'll go over but again it's because it's a replenishable product it's not like a TV where for example you buy a TV and it's on your wall for 10 to 15 years right fishing line you need to purchase often body lotions candles chapstick customers need to purchase these things pretty often which makes you the business owner obtain a very profitable business so just to recap find products that have unique sound selling features unique product propositions and find things that are replenishable now these aren't for sure your products don't for sure have to do this but it definitely helps push you in the right direction I know it's helped me sell a lot so I know it's going to help you so just a quick little tip on the next section successfully imported some products into our store right these are the knives that we want to decide or the products that we want to decide to test what we're going to do next is go ahead and come over to the left hand side we're going to come over to online store and this is where we're actually going to build the website so what you see here right a final product of a website that is what we're going to build so what I like to do is I like to go around looking at some other websites in my niche so here you have shun shun is a Knife Company I know they're very successful I actually own some of their knives they're a big business and they're professionals right so they have their website professionally done so the this is a good uh website that you want to look at right a professional website in your Niche that you want to follow another one that I know of is the cooking guild.com they're actually in the same business selling the same kind of knives so and I know they're successful they sell a lot of product they have a lot of ads running they're very very good and you can see their website is put together very very nicely their branding is very very nice so again you want to look for competitors in your Niche that have similar successful websites now here's actually a store that I already pre-built for some knives this is actually my store it's called Forte and I put this together very very quickly but I still think together I still think it came together pretty sharply so you can see look I got kind of a similar color pattern as shun color scheme I should say and I have the similar Drop Shipping products that I want to sell right the the similar knives that we imported into the store I added some content here to make it look legit I added some videos this video is actually from my own personal cooking YouTube channel you want to make it look as legit as possible so when people visit your website they're like wow that's a nice logo wow they've got clean photos let's click on this one you got a good description you got nice photos nice clean white photos here are some uh photos with other backgrounds but this is what you want to do you want to make it look as clean as possible you want to add in some reviews all of this will go over later but I'm just showing you the basis of how I think about it when I'm looking to build my website you just want to look at other websites that are already working right these are already working kind of make yours look like it you can go a different route but the old saying says if it ain't broke don't fix it and you know these two websites are already selling why not try to make yours look similar and you can always throw some tweaks on it at the end so when you hop into Shopify again you went to the online store section here you're going to have your theme section and the current theme is Supply now there's paid themes and there's free themes I'll show you the uh the free themes section and guys don't get too uh caught up over paid verse free you can see there's 10 free themes that you can use and there's 70 paid ones if you want to look into the paid ones you can there are 180 bucks 250 bucks um not a huge investment but again I'm going to show you this uh this Supply theme I ran my drop shipping stores using this Supply theme for over a year or over a couple years excuse me and did over a million dollars in sales with a free theme so the free themes are still very very good my favorite one is Supply because I think it looks very very similar uh to these it has the same kind of header style and the same kind of layout so you can go through and look at all the free themes and see which one best fits your Niche if you're selling makeup tools if you're selling uh clothing this is a good one uh see if you're selling um snowboard gear or some sort of outdoor gear this is a good one so find the find the the the theme that really fits your your Niche and the product you're trying to sell again I like Supply so I've already pre-chosen Supply we'll go back into Supply and here what you're going to do is you're going to click customize and now you basically have a blank canvas to work from right this is your layout and you can you can customize all these sections you can remove you can add things but basically what you're going to want to do here is pull up your website or your model website that you want to look at I'm going to use mine for reference because it's very simple and it's a simple layout that I used and this is what I want it to look like this is the ultimate goal for Orion knives is I want it to look just like this right and again this is a quick store that I put together very very quickly and you can put together your stores quickly if it takes you a few days to do it no problem but again it's supposed to look clean and very simple so in will come and we'll just start making it look like this website so first we need this big header image so we're going to do to add this image you go into slideshow you'll click the image and you want to select the image it gives you a pixel recommendation that you could do what I like to do if it gives you this try to follow it and there's a free website that you can use called canva.com canva is an awesome awesome awesome tool for Designing uh Video Edit I'm sorry picture editing and I use this for a lot of my stuff so uh the size that it wanted us to do was a thousand by 500 pixels so we'll do a custom size we'll do a thousand by 500 pixels we'll create a new design we'll download it all right so once we've downloaded the image it'll come over here you'll click select image you'll drag and drop it so you'll upload it which I will do right now you'll go ahead click it on the image and on the right here you'll select it and then uh you will save it so now that we have this main image in um you can see they have a bunch of featured collections which I don't really like um me personally I just like a big image up front and then straight into the products down below so when I come back in what we're gonna do is remove some of these sections so we'll go ahead and remove that section we'll go ahead and remove that section and again this button is right here on the bottom right hand side so now we're left with one image and one section and in the featured collection you can have four products you can have six products you can have products what I like and find I like eight products if you can have it uh too many rows sorry so right there eight products very simple let's go with six because I don't uh think we have that many products yet so uh this looks good and now what we gotta do is start adding the products to our collections so we'll jump back into our store and what we'll do is we're going to come over here to the left hand side and click collections we're going to create a collection and this collection is going to be called The Knife collection so uh you gotta it gave me a little error code what you got to do is go to here it's going to be a manual collection and then you'll save it and then what you'll do is you'll search for your products and add the products you want to this collection in this case I want all of these on our main page now that we've got our collection created right what we're going to do is add it to our home page so we're going to come over to the right hand side we're going to go ahead and click the knife collection we just made and boom it pops up right there so we're going to go ahead and select that let's do three rows or three products per row and two rows that way you can display all six products right so now our store is coming together it's obviously not where we want it to be but it's coming together now the next step what I like to do obviously you got to click save I like to go here and again look at my stores and start coming up with a a color scheme right so I like for knives for some reason I like the darker black and white some beiges I like that color scheme so I want to emulate that color scheme so we'll come over here and we'll click the header and now what you can do is you can come over here to theme settings on the bottom left hand side and it's going to open up whoops sorry it's going to open up colors so now what you can do is come here to the header so I think you can never go wrong with like neutral colors like blacks and Grays and stuff like that so I think we'll make the header black I'll make the main menu background we'll go with I think like a black and gray theme for this store let's go like a nice subtle charcoal I think that's a cool color now what you could do is you'll come over here and copy this color code and then you'll come over here to the cart button and then you'll just paste in the color code click enter that way it matches exactly so now it's coming along pretty nicely and again I don't want you guys to to make this perfect don't think it has to be perfect the most important part of every single Shopify store is the product page right because when you start running ads and driving traffic this is ultimately where your customer is going to come to the product page but it is still important to get some of this stuff correct now this stuff will come back to uh but for now you can see it's taken it's taken formation right so the store's starting to look good we've got everything kind of coming together uh this Ryan knives thing looks pretty dull pretty bleak I don't like the logo so again what we could do is go get inspired I had this logo created for me for about 20 bucks so super cheap again it was kind of emulating this shun kind of looking thing and the cooking Guild they have a super simple logo right so your logo does not have to be crazy so what I like to do again let's come over to uh canva.com let's just create a design you could put I know Instagram post so it's a nice Square design and now you can start messing around with logos honestly if you look at most logos for big companies like look at Amazon right Amazon's logo is their name of the brand with a little arrow if you look at my look I'll show you my Beyond braid logo it's literally it's nothing fancy it's not like a fancy logo it's just the the word surrounded by some black lettering that's it so what I want you guys to do is think about what you want your logo to look like and you can come over here to canva and start messing around with some of their texts right so they have all of these cool text now I'm actually a pro user so I pay for canva but a lot of these are free right you can grab some of these free ones and go ahead and make your logo now if you don't want to do it on canva there are some other options that I'll show you but let's just for for this sake let's see how easy it is to make a logo using canva so find something that you think would look nice with your Niche or your brand and then go ahead and select it I saw one that looked pretty cool and simple this one actually looks pretty cool so we'll go Ryan's knives and now I'm going to change the color and mess around with the color scheme to kind of match the look we're going for right so we're going for like this brownish uh kind of darkish color scheme let's go with that you can get custom colors over here let's kind of go with this like darkish color right and this one I want to make white the effects it has some Shadow on it so the shadow we can do in white as well we'll go white as well now obviously you can't see this here right because this background is white but what you could do is make that background black and you can see exactly what it looks like now I think that's a pretty sweet and simple logo if you want to go and add in some more elements which you can come here and do is type in a knife and then you could take a simple little design like that let's make it white and then you can mess around with the location of it right so even if we go like this right and guys I have zero graphic design skills I am horrible at graphic design I usually Outsource all this stuff and go to fiverr.com but I think this is actually looking kind of cool that actually looks that actually looks kind of cool and I would actually I would actually use this I think this is actually really really cool so let's just move this up a little bit let's Center it let's get this knife there guys I don't know about you but I think that's actually pretty cool so I'm going to go ahead and download that and I'm going to bring it over to my Shopify theme so we're going to go to header and here you can see logo so it's going to say custom logo you'll select an image you go ahead drag and drop and you can see how it looks kind of funny right it kind of distorted everything and uh what you could do they they recommend something four megapixels wide right so what I should do is come back to canva I can create a custom size so they wanted 400 megapixels so we'll go 400 by 400. we'll drag and drop this in here and we'll fill up the entire space we'll download it once again and see if it kind of fits a little bit better so all it is is just a little bit bigger so let's see if we can mess with the logo with let's see if we put 200 here we go now it's looking a little bit better let's try 150. so there you go now it's looking a lot better and something I do suggest you guys do often is go to your mobile little section and check how it looks on mobile because most of your customers are going to be on the mobile device so I'm actually pretty happy with how that turned out so far now another free resource to create a logo you can simply go to Google and type in logo maker free and you can come to any one of these websites you can do free logo design obviously canvas air Adobe has it logomaker.com so there's a bunch of free websites as well where you can get a logo created so I'll show you this one logomaker.com I've used before so we could do Ryan's knives I'd say food beverage and restaurant so we'll click make logo it tells you hey what kind of logo do you want I think this one will look nice with an icon what kind of font I like simple fonts and I think I like it when the logo sits above and then you can see it generates a whole bunch of logos for you so this one is actually pretty neat pretty clean you could just get Simple Text ones you can get um I mean they've got pages and pages of logos so this is another free resource and what you can do is once you click on it you can actually edit something you could edit the colors right so um if you want it a little bit darker to go with your theme I'd say like that you can edit the font if you wanted in all caps if you wanted logoed and then you can go ahead and you can save the logo so logomaker.com is another free resource you just gotta enter in your account details and if you don't want to do any of this again command Shift 4 if you're on a Mac and just literally you could just screenshot it and take it right away right so look I I already have the file right there which is something that I'll normally do anyways so logomaker.com another free resource so a few other ways to get a logo is you can have someone else make it for you completely so you can go to fiverr.com what Fiverr is it's basically a marketplace where you can get anything done online via virtual assistant or virtual Creator so you can see they have graphic design digital marketing writing translation video music programming so what we want is Graphic and Design and you can see they have a little logo section um that you can go and get logo design now you can pick what kind of logo you want you want a minimalist logo 3D mascot signature hand-drawn vintage watercolor and you can get it anywhere from 30 bucks 25 bucks 15 bucks you can get very simple logos made if you want an extravagant logo you can get an extravagant logo mate again I like to go back to the the term simple scales fancy fails just keep it simple if you can't make it yourself and you really need to Outsource it go find someone like this so look I think this guy makes some pretty cool stuff what you'll do is instead of directly buying the the package right see what they offer go ahead you can contact the seller and say this say I have a business where I sell knives and again input whatever Niche or product that or business that you're going to create explain it to them so I'm doing our example I have a business where I sell knives I need a simple logo that is clean looking and will look similar to these logos I will send you and now what you could do is you can grab some of these logos right so you can if you're using a Mac command Shift 4 you can go ahead and screenshot this little logo you can go ahead and send it to them say hey I want you to make something that looks similar to this and kind of explain to them as much as you want right color scheme I would like some Browns blacks and Grace I would like the name of the brand in the logo to be Orion's Ryan's knives I would like a picture of a knife in the logo so you would just go ahead send it to them and then you can contact the people back and forth and what I recommend you do is just copy and paste this and once you send this to a Creator go back to I'd say three other creators um let's just type it in logo making you can go back to other creators and I would submit your logo to them so like this guy I like he looks like he makes pretty simple uh clean stuff and he does it for five bucks so I would type in the same message and attach the same photo right so this is a paid version using fiverr.com again Fiverr is a place where you can get this done very very cheap all right so next what we're going to start doing is building that very important product landing page now without a good working product landing page your whole business is going to be a flop and that's definitely true so this product landing page is probably one of the most important pieces of technology in this whole entire business system so there's a few things that you need right you need a header you need a carousel you need a buy box and then you need a stacked support conversion now I'm going to hop into my website and do a screen share so you can actually see all the elements that I'm talking about and go over them so for example we have the header right the header simply shows hey free shipping shows logo and it shows some other elements of the website now this header should be completely out of the way it shouldn't block any elements of your product landing page it should just be there now next we're going on to the Carousel now what the carousel is is a series of high quality images right whoops I went backwards that's the last image right so a carousel is just a bunch of high quality images that show different angles and really sells the product right that is the overall goal is you want to make sure you can sell your product through great product images next you also want to have something called a buy box and the goal of the buy box is to specify simple points show different variations price and have your add to cart and all this other Jazz so essentially the goal here is basically to simplify the sales pitch right because all your landing pages is one giant sales pitch so you'll use it to highlight very simple points and keep everything very simple and straightforward with colors options and other things the customer can buy and the ultimate goal of this is to get the add to cart or purchase with the buy box now next we have the stack support conversion content and that's what this stuff is so essentially you have a couple of videos right and the the purpose of this is just to sell right really sell the customer give them more information you want some nice clean infographics right again product features and we're really selling the product giving them all the features and benefits it's really designed to overcome any objections they may have about your product so for the fishing line example right does this line really cast further and will it last long well here it's answering that question yes it'll help you cast further and it'll last longer than the current line you're using also what it's designed to do is build desire so you can see right I have pictures of me catching the fish that's the ultimate goal for a fishing products to help you catch more fish and then lastly you have reviews right all the way down here so these are all of the elements of a really high quality landing page that you should have and basically what these are all doing is they're all working together in sync to get that conversion right the the whole goal of pictures the buy box the supported content the reviews the whole goal is to get your customer to push over the edge trust the website and eventually buy the product right so they're all working in sync together to get you that sale and again common things that are included in these assets are images sales videos reviews customer testimonials unique selling points you need to have all these things on your landing page so that's just a simple overview of what a working landing page looks like next we're going to go into building it and we'll go through it step by step and this should start painting a picture of what your landing page needs to look like in order for it to be successful and get those conversions so on to the next section all right guys so in this section uh what I want to go over and teach you is now that we have a uh good looking Foundation right we got our color scheme down we got our products on the home page now for the one of the most important key parts of this entire thing is we got to make our products look good and we got to align them so they uh look like they're under our brand right so let's go to my forte knives example you can see I went through and made everything look similar now I'm going to come over here to oberlo and you can see all of these are from Mostly different suppliers and you can see all the pictures right they kind of all they brand them differently and they brand them in their own way so you can kind of tell hey these all don't really look synonymous and they don't look like they're under one brand and that's what the goal is right we're trying to make our store look like everything is going to be a Ryan knife quote-unquote Ryan knife so what we'll do is we'll hop into our products page and let's just find one of our products so first of all these products come with a poor description right they come uh typically they come with more pictures I'm surprised this one only had one picture I think the import may have been incorrect let me let me take a look real quick usually it comes with a bunch of pictures right so yeah look it does come with a bunch of pictures so let's import this one that way we have all those pictures to work with um let's go to our products let's make sure it's there okay maybe the pictures are just loading but anyways we'll just run with it so first of all this long long long description gots to go so you want to come up with something that's pretty simple and pretty catchy right so what this is this is like a Serbian uh kind of Russian uh knife like weird kind of butcher Cleaver right so you want to see if you can come up with a pretty interesting name for it so first of all let's get rid of this and if we just go to my forte knife example let's see what I named it so I named it the Serb Hand Forged Serbian knife and I like that so let's just let's run with that as an example right so you can see you got a a quick nickname for it right the Serb so this is going to be known as the Serb we can Market it as hey this is the Serb it's a Serbian chef knife now this description has to go uh probably 85 percent of this doesn't matter and the way AliExpress has it listed this is how they get their product descriptions but if you look at other professional stores this is not how product descriptions usually are so let's go to our trusty uh website and see how our competitors do it so here we're on shun let's just click into one of Shin's knife I know shin has a pretty simple layout but look here they have a classic blonde knife and they have a little bit about the knife right brief description and then some bullet points right some features and then they have some other products and reviews that's kind of the standard of how your store should be laid out let's go to the cooking Guild and see uh what they got going on so you can see they have very similar knives um very similar Serbian Cleaver type so let's just click into here so you can see they have a big product picture they have some infographics which are very very nice which are helpful they have great photography great branding you can tell this is put together very very well but look they have brief descriptions I think these descriptions might be a little bit long I like to go directly into product features you can see look they have reviews with pictures and those are amazing this website looks absolutely amazing and now I just want to bring you into my website the Beyond braid website and I just want to show you kind of what I'd like to set up my page set so I like a lot of good pictures of the product right people are buying with their eyes they can't really touch their feel it because they're buying online so you want to have as much helpful pictures on here as possible and for this product what I did is I just go straight into features right I did five main features and I do a brief description on that feature and kind of highlight some things right put them in bold because people don't want to sit there and read a whole paragraph you got to put things in short text you got to think in the customer's eyes right people have very short attention spans online so you want to make sure you're keeping things short and to the point I like to put some videos on the actual landing page right so all this is is just a product video going over some features and then it's another little video of me just talking about the line now I do have some nice helpful infographics things that stand out right you just want to again people when they're shopping online they buy with their eyes and then lastly a little bit of proof of concept a couple pictures with the the fish you got the logo and then of course you got customer reviews and some other products so this is this is essentially your sales person right your sales person is your landing page so that's why the entire website design doesn't really matter that much it really matters when when building that landing page that product page that's what I want to emphasis to you guys so we got to come up with a good description I've already done so so what I did was uh I did brief a brief paragraph right just something very similar so the Serb is a Hand Forged Serbian knife designed to stand up to anything on your cutting board its large blade will slice through meats and veggies like a champ a very well-balanced and perfect weight knife to feel like a pro in your kitchen right and then I go into specifications of the actual knife some features like some chefs really like to study what kind of material it is how hard it is the handle right so keep in product features and then I got infographics as well so how do you do this right how do you do this this is where you're going to have to become a little bit creative right you're gonna have to look at your product and you're going to have to come up with a very catchy description now again if you're not good at this you can always Outsource this do a copywriter on Fiverr but this is something that I suggest you try to tackle yourself so what I would do here is again just look at product features of the knife and start coming up with a description for it so when I see this product what do I see I see a unique looking knife I see a cool looking handle it's obviously you got to sell it and Market it so it's got to be something super sharp very appealing marketing words right and what are those marketing words products features that describe you want to talk about let's see what the cooking Guild says right the dynasty Cloud takes brute strength to a whole new level so those are very powerful adjectives here you can see it's expansive reinforced blade is razor sharp so that's another way they're they're trying to describe the product in ways to get you to buy it to show you that hey this is an awesome product you can trust our company right that's the biggest thing so I'll go ahead and put this into our product description here I'll grab some of these features as well we'll knock them in there and then you can even grab some of these images if you want right I would these are these are probably these are actually really really helpful images so I'll go ahead copy these let's see if Shopify will let us paste it in and there we go and literally in the matter of a few seconds if you're looking at the right place you just built yourself a very very nice title you got a nice description and now most importantly you gotta get some good images so I don't know why all the images did not import but what you could do if that's the case let's see yeah so for some reason the images didn't import so what you could do here is just click on this link in oberlo and it'll actually bring you to the AliExpress link right in here there's a bunch of images that you can grab I'm sure if you scroll through it they have even more images and this is actually these infographics have improved drastically when I started Drop Shipping a bunch of years back typically they had some pretty ugly pictures no sort of infographics like these are very very good and honestly I was gonna throw in some tips on how to spice this up a little by throwing in your logo on here making it kind of your your branded theme colors but these pictures honestly look amazing and they're probably ready to go so what you can do you can do a couple things right if you right click and just save the image you can import them directly into Shopify or again if you have a Mac you can just command Shift 4 and then go ahead and screenshot that image you come back to your Shopify store and simply drag and drop and boom it'll appear right there so let's do that let's grab I'd say anywhere from four to eight images is enough right so like all of these are really really good images I love this image this is a cool image and then something that I uh should stress is when looking at main product images you want a white background so see how on the website I have all white background images for your main image that's what you want to do so how do you get that done what you can do is come over to the link and go ahead and find just a plain image of the knife right this one is probably going to work this one even better so what I'm going to do I'm going to go ahead and screenshot this right you're going to come over to canva we'll delete this that we were previously working on and you'll go ahead and drop that image in and now what you're going to do is you're going to come over here this image is uploading you're going to go to edit image and canva has this unique feature that you can remove the background I believe this is on canva Pro guys canva Pro is 10 bucks a month it's definitely worth the investment so as you can see they allow you to erase or restore so I'm going to erase some stuff let's make our brush a little bit bigger let's get rid of all this and again this could be done a lot more professionally and easily but I just want to show you a quick and simple hack right so now all of a sudden we have our white background whoops did not mean to do that and then you can go ahead and rotate this you can leave it like that I like to kind of get it centered right so let's kind of rotate it so it's on a 90-day degree and then we can go ahead and download this and now we can go ahead and drag and drop that into our Shopify we'll take this main cover image and delete that don't like that and then we'll drag this over so it's our main image so let's go ahead and grab just a couple more uh photos infographics I like this product comparison one I like this handle one this one looks really really nice the more information you can provide for your customers the better right as again you're a salesperson here you want to sell your product landing page has to sell this product right these are just basic photos I don't even like these that much I I honestly really like these infographic style that the that the listing page is already put together right so you can see some the the English is not too good sometimes but these are honestly I like I like The Branding and it you can see they kind of have the cursive which kind of fits in with the Ryan's knives uh logo that we made so let's look for one more and then just like that we got our white background picture we got some infographic pictures we've got a good description we've got a nice title and now we have to uh edit some pricing so for some reason it'll it'll it'll ask hey different prices shipping from different locations so here you could do one of two things right I like to come back to the listing and see what uh what what it allows you to do so you can see you can buy from China you can buy from the United States or you can buy from the Russian Federation why wouldn't we do the United States if it's the same price right it's five to nine day shipping perfect for Drop Shipping it's it's amazing so we'll go ahead and we'll delete the other two because we don't need them and you can see on AliExpress this product is twenty two dollars so what we will do is we'll come in and Mark it up so uh Shopify or overload automatically marks it up but if that product costs 22 I typically like to go three or four times more expensive so this knife can be 79.95 so 80 bucks we're making about 60 bucks profit and then that's all you're going to want to select you don't need to mess with quantity you do not need to mess with the SKU because that's all messed or that's all taken care of with or below so we'll enter that in and we'll go ahead and save that so once you go back you'll go here and you'll make sure to set the product active set active set active we want to add it to our collection collections collections yep the knife yep I'm just showing you so you guys can actually preview the product on the website so it's number one there perfect beautiful so now if we come to Ryan's knives and we refresh this page we should see that one pop up you can see uh look at what a difference this makes right this just it gets cluttered when you have all different types of images your website's gonna look a lot cleaner when you have all white backgrounds so let's click into the product page and you can now see how much cleaner this is right you got nice clean infographics again make sure it looks good on mobile always has to look good on mobile got a nice description got a nice A little bullet point section and then you have some you have some infographics there so next what we'll do is we'll actually add on some reviews to complete this landing page our product page I should say we'll cover that in another video when we talk about apps that we'll add but here you just built a successful product page that will convert right this is a very simple version you can go in and add a bunch more stuff you can add in some videos which actually I want to do that's something that I will do I will I'll show you how to do that you come back here and there's a little video section where you can go ahead when you have your product in hand you can actually film the video so let's go to my Beyond braid example right we have videos and pictures on the landing page I see or I have found in the past both to work extremely well so guys this simple landing page will do 2 million plus this year in 2021. and all it is is a few bullet points a couple videos a couple infographics and a couple of um a couple of reviews with put put together with some very professional pictures right I I took these pictures myself um so that is a that is another step but yeah we we just built the uh product page together it looks very very clean I'm actually really really happy with how it's coming out so far something that I noticed here is these buttons don't go with our theme so what you could do again we'll go into theme settings we'll go to colors and I don't like this blue so I think it's this primary content let's see yep it is this button so I like my buttons to be orange or red like you look at Amazon Amazon has orange buttons I use red buttons on my store I think matching uh this color with this button will look very very nice so let's go with like a nice deep Orange boom and now it fits in with the theme of our store so look at that we've now completed almost completed very closely completed our landing page so I will see you guys in the next video in this section I want to talk about one very important thing now I know I've probably mentioned it like 10 times while we were building the store and building our landing pages but I'm going to do it again just to reiterate it because it's super important your store your website your landing page need to be optimized for mobile 100 like this is a no doubter 100 non-negotiable thing if your landing page and your website is not optimized for mobile it doesn't look good on a mobile device an iPhone and Android and iPad your store will not do good now in today's day and age most Shopify themes are optimized for mobile but in case you run across one that isn't optimized for mobile don't use it now if you had to pick if it had to look good on desktop or it had to look good on mobile make it look good on mobile while you're designing your store if you think something looks better on mobile and it doesn't quite look that right on desktop do it anyways because your mobile layout matters way more so I'm just going to hop into the computer and just show you my Beyond braid website and again how to toggle so see up here you have this little section and you can toggle between mobile and desktop mobile and desktop and while you're building your stuff out you need to toggle between both honestly if you need to build your website doing it mobile do it right so look again I'm going to come to one of the product pages so again product page looks absolutely solid on desktop but again how does it look on mobile and just toggle between the two to make sure you're optimized for mobile and I personally think mine looks better on mobile than it does on desktop right the description is a little lengthy but still does the job and then of course these brand assets down here these infographics look absolutely amazing on uh mobile this video section was just to stress if you're gonna make a decision whether it looks better on desktop or mobile always choose mobile mobile mobile mobile all right guys so in this video section I'm going to teach you exactly how to buy a domain name now what is a domain name a domain name is essentially the name of your website so my domain name for my knife website is forte knives.com so I actually have to pay for Forte knives.com now when we go back to our Orion knives um we're gonna try and buy ryanives.com so how do we do that it's all done through Shopify Shopify handles it all so what you do is you go to online store on the left hand side you're going to go to domains and it's going to say buy a new domain so right now this is our current domain Ryan uh knives.myshopify.com and it comes up as this right so technically it is live but you don't want to send your uh customers to a website with my uh dot my shopify.com so we're going to go ahead and buy a domain you're going to go ahead and click the green button buy a new domain and now here's where you can test to see if your domain is taken so we'll put Ryan knives let's see if Ryan knives is taken so Ryan knives is unavailable unfortunately but they give you other extensions so I could choose Ryan knives.net ryanives.org and you can see there's 17 per year 17 per year 13 per year for the first year so it might go up after that a few bucks Ryan knives that store isn't bad ryanives.shop isn't bad but I'd like.com because.com stands for DOT company and that looks more legit so you could put Ryan knives Co and typically that will work so if you're if your name is already taken typically you put Co after it'll work so see it is available and all you got to do is Click buy and it will go ahead and set up that domain for you and then you can then launch it and your new website will be whatever you buy the domain as another workaround is if you can't find it so ride knives is taken right so you could put the in front of it the Ryan knives that usually works you could do Ryan knives and Company or you could do a company but you guys want to keep this as simple as possible when you're explaining to people where to go what website you want to keep this the spelling very very simply like don't spell Ryan r-i-a-n because no one's ever seen Ryan spell like that keep it the same right you want to keep things very very simple that way when people go to search for your brand they're not going to get lost in it you can try something very short no made up words that way it's all very very straightforward so I think for us Ryan knives Co looks the best ryanivescode.com I love that so I'll go ahead and buy that and that's exactly how you buy your domain all right guys in this section I want to talk to you about setting up your payments for when people place orders on your store you got to get paid right so you're going to come over to the left hand side to settings you're going to come over to the payments tab once the payments tab loads um you can see there's something called Shopify payments so what Shopify payments is is essentially when someone buys your product Shopify will actually deposit the money directly into your bank account the next business day so what you're going to do is Click complete account setup and now here it's going to ask you some information right you can put uh individual or sole proprietor Corporation LLC partnership for this sake you could just put individual or sole proprietor now the employer identification number Ein it says it's optional you don't need to put that right now all this is is if you have an LLC llc's uh taxpayer ID or like a social security number is an EIN number so we're doing individual sole proprietor we do not need to put that so all we do is put in your information so obviously my first and last name you would put in your date of birth and then your social security number for tax purposes next it's going to ask you what business category you're in so for our sake we are in the knife business we would put retail uh and then you just would select a subcategory let's do we could put home goods and Furniture I sell knives now customer billing statement when a customer gets their credit card charge this is what's going to come up in their Wells Fargo or their Chase account right so you can have it say whatever you want for this we could put Ryan you could put SP I mean you could just put Ryan knives right SP stands for standard purchase you just put Ryan knives and then the phone number that's going to be associated with it so once you do all that it's going to say continue with account set up so let me just put in a fake Social Security number so once you get to the next page you have a couple options now this option is new my Shopify balance account I actually don't use this I just have my external bank account connected so here you put your routing number and account number but here this looks like a little place where Shopify would actually set up an account for you but again I've only ever used an account number and a routing number because when I get paid I liked it I like it to go directly into my bank account it says paid in two to five days typically it's like the next business day so don't worry about that and then you would click complete setup once you enter in your information and then you're good to go so once you set up your Shopify payments next would be to set up a PayPal account because a lot of people still do pay with PayPal now what they're going to do is automatically create a PayPal account for you with the email you signed up on your Shopify account with so if you click complete account setup it's just going to go through a standard setting up Paypal account now I don't want to go too deep into this because setting up a PayPal account is pretty straightforward but if you have a PayPal account that you want to use I suggest using something that's not personal like this go ahead and make a separate email for your business because this is what people are going to send payments to so I don't want people to see my name Ryan my cooking I would put ryanives gmail.com or if you get a custom domain you do Ryan ryanives.com that's the PayPal account you want to use because again A lot of people are going to see that so so there's a couple more payment methods that you could do but these are the two main ones right paying with credit card through Shopify payments and paying with PayPal so it's pretty simple and straightforward just enter in your bank account information connect the PayPal account that you have so that way people can uh start paying you for your products all right guys on to the next section in this section I want to go over whether you should set up an LLC or an S corp when you should set it up should you use a business account or a personal account and basically going over all that jazz because it gets kind of confusing now again I am not a CPA I'm not a financial advisor so this is not tax advice this is not Financial advice I just have to say those disclaimers but here's what I did when you're first starting your store I would not go about opening up an LLC right away there's just no need to all it's going to do is cost you extra money in the beginning it's going to be kind of a headache to go through a CPA or go through LegalZoom and get it all set up and you just don't really need it in the beginning and here's why really when you're starting a new business right you don't know if that business is going to work or not for example let's say I went out and started a Ryan knives LLC right and let's say through my Shopify journey and my eCommerce journey I figured out I don't want to sell knives I'm not really good at it because in reality that first business you make might not work it might be different products so what I suggest and what I actually did is until you actually catch traction and until you have at least 50 to 100 000 in sales that's when you can start thinking about hey I'm gonna open up an LLC I'm going to connect the business bank account but until then just put it in a personal bank account and just put the business under your name like it's it's really not that complicated no one's going to try and sue you right away again I don't know this is not Financial legal advice but I'm just saying that's what I did and that's what worked for me now what you can do if you really want to do this in the beginning you can open up a broad LLC so let's say your name is Jessica Mendoza right you can set up JM Enterprises LLC that way it's a broad LLC and you could actually put multiple things under that LLC and then go open up a business bank account but for the purpose of a specific store you do not need an LLC to start this business you do not need a business bank account to start this business Shopify has multiple options to start everything as an individual or sole proprietor which is what you'll go through when you're setting up payments and stuff so again LLC or not in the beginning you don't need the LLC don't worry about it don't get too complicated it's really not that serious once your business starts catching traction you can then open up an LLC and S Corp a C Corp however you want to structure it I do everything with a CPA I'm not a tax expert I hate freaking taxes but um again just keep it very simple again simple scales fancy fails keep it simple in the beginning once you catch traction go do what you got to do open up that LLC and business account on to the next section hope you guys are enjoying the course so far uh the next section I want to jump into is probably one of the if not the most important section of this entire course and of doing business online and that is marketing so marketing has a special place in my heart because when I figured this aspect out and I learned this aspect and I solved the problem of marketing that's when my e-commerce business finally took off so you can build a beautiful website you can have the best product in the world you can have all of the profit margin in the world but if you don't have marketing if you don't have the ability to drive traffic to your website get eyeballs to your website get people to click on your ads and get people to go see the product where they can actually check out you will never sell anything I want to tell you a quick story my girlfriend she actually wanted to try uh getting into the e-commerce space right mind you my girlfriend is a nutritionist and she's a personal trainer didn't have much business being in the e-commerce space but she wanted to try it out the store that she opened up was a print-on-demand store so she was selling leggings and tops right basically personal training not personal training training stuff right and she built this beautiful website she spent money on getting a person on Fiverr to make her some designs got these nice camo leggings these nice concrete designs the website was laid out beautiful I think we even had a paid theme that I gave her The Branding was awesome the website was awesome the products were awesome we just missed or she just missed one key factor which led to that business failing she didn't have the ability to make successful ads right I was trying to help her make video ads herself and have her be in front of the camera she just couldn't get over the fact of being in front of the camera and she just didn't want to pursue it because she didn't want to put the effort into making really really good Facebook ad campaigns that is the whole secret sauce and because she couldn't drive traffic to that store to that beautiful store and those beautiful products and that beautiful product landing page the ads sucked I mean it is what it is that just sucked the business failed she ended up closing it down she spent money on those designs and spent money on samples and she just didn't want to pursue it any further because she didn't learn the marketing piece and I was trying my best to teach her but she was just being stubborn and didn't want to listen and she wanted to pursue her things e-commerce was not for her she tried Amazon she tried Drop Shipping just didn't have success with it and she didn't like it it's not for everyone so the point I'm making is marketing is by far the secret sauce when I failed in those 10 Dropship stores and I was actually in college I was playing summer baseball in a place called Booneville New York population 4 000. I was there for two whole months and my games were at six o'clock at night so I had all day to do nothing and what I did is I really immersed myself in the art of marketing and I dedicated my time to learning how to Market so I always jumped on webinars there was free courses I I think I even took a paid course wherever I can find information on how to learn to run successful Facebook ads that's what I did that summer and that was the launch and start of my business that's where everything turned around I was able to actually generate profits from running Facebook ads so I don't mean to be repetitive but to hit it home Facebook ads Instagram ads learning how to properly make a video learning how to properly um Target the right customers and getting them to click on those ads so they go to your website that is the entire Secret Sauce so this is just a quick introduction into the marketing phase of this video so I hope you're enjoying it let's hop right in so in this section I want to talk to you about all the types of marketing and marketing channels that are available in e-commerce so besides Facebook and Instagram ads there's actually a few other places you could advertise for this type of business I suggest in the beginning you start with Facebook and Instagram ads and master that but just to let you know there are other channels to advertise on so not only is there Facebook not only is their Instagram you could also do Google ads so Google search ads when you type in I want to buy Nikes right shoe ads pop up or I want to buy a knife knife ads pop up I want to buy a fishing line fishing line ads pop up those are Google search ads and typically those are PPC ads paid per click ads so every time someone clicks on it you get charged next you have YouTube ads now YouTube ads are typically more expensive but they're typically higher quality so when I've seen YouTube ads work is when you're selling a high ticket item like a course or you're an agency right for high ticket items typically for Drop Shipping it doesn't work that great and for e-commerce doesn't work that great unless you're selling a really expensive product say like a refrigerator like a 400 refrigerator that's when YouTube ads work but again same scenario someone searches and a YouTube ad comes up your video ad would play there you could advertise on Snapchat I've tested with Snapchat it didn't work that great you can advertise on Tick Tock now Tick Tock has a much younger demographic there's not that many buyers on that platform but if you have a viral product like a cool hover globe or like the old fidget Spinners right those would have been great on Tick Tock fishing line and knives and stuff like that and the products I sell typically don't do that well on Tick Tock but if you have a viral product I know skin care brands do amazing on Tick Tock but it's just another Avenue to test and they all work very very similar right Google YouTube Tick Tock Snapchat all the targeting is pretty much meant to be just like Facebook Facebook is the best at it so all the others try to copy them you could also do something called influencer marketing where essentially you send your product to a big influencer on Instagram YouTube someone with a lot of followers to then go ahead and promote the product so you can pay them say hey I want three posts for a hundred two hundred three hundred dollars please talk about this and give the customers a discount code so for example I work for my fishing company I work with a bunch of influencers but one off the top of my head has 600 000 subscribers on YouTube and he doesn't really do ads for me he just uses the product leaves the code down below he'll occasionally mention it to me and I think since working with him over the past couple months he's generated like ten thousand dollars in sales for us just from mentioning it here and there so if you actually do uh if you actually reach out to influencers and say hey are you doing any paid sponsorship opportunities that's how you can reach a very specific audience right someone in the phishing niche someone who makes fishing videos on YouTube and has a million subscribers all of their subscribers probably like fishing so it's a very targeted and very detailed way to get more eyes on your product without spending money on Facebook and Instagram ads but typically bigger influencers don't just take free product they usually take free product and a payment so just keep that in mind now whenever you move your product to eBay to Amazon there's actually advertising within each platform so again PPC ads for Amazon and pay-per-click ads PPC ads for eBay as well same with walmart.com walmart.com if you sell your products on Walmart same concept PPC app so when someone searches for a product your product will pop up and say hey sponsored product and if someone clicks on it it'll charge you same with Amazon eBay and Walmart so PPC ads again very very popular and lastly these two are a little bit more advanced there's SMS marketing and email marketing now SMS marketing you should have set up on your store regardless what you could do is set up flows like abandoned cart flow so let's say someone comes to your website and they don't check out they put in their information they put in their email they put in their phone number you can actually send them a text message an hour later saying hey you forgot to check out you can send them a text message 24 hours later saying hey your cart's still waiting for you come back we'll give you a 10 code same with email right you can send them an email an hour later 24 hours later 36 hours later a week later so it's very very powerful to use email and text messages to generate sales now I'll go deeper into those two later on but as your list Grows Right your text message list grows your email list grows those two assets become much much more powerful in the beginning I completely ignored email marketing was still successful but now when I implemented email and text message marketing it's generating 20 30 40 of my total revenue for the month for the business so we're talking about going from no dollars to like 75 80 100 000 on occasion per month so SMS and email marketing are huge huge things that you should look into and I definitely suggest that you use and just to wrap it all up I want to give you all the other platforms of marketing so you can start looking for ads but for this course and for this business which you should concentrate on getting really really good at is Facebook and Instagram by far the most effective way to reach a targeted audience with great ads is Facebook and Instagram and it's what I spend most of my money on so without further Ado let's hop into the Facebook ads Instagram ads get all your accounts set up your ad account your business manager connecting your Facebook pixel all that juicy Jazz will be taken care of in the next section so let's move on so what exactly is a Facebook ad right um here we are on my Facebook and I'm just gonna scroll through and what do you know here is a Facebook ad so this this is where Facebook ads appear right they appear in your feed you could actually see some of these uh little section the sponsor section those are Facebook ads as well so a Facebook ad is a paid piece of content that you're actually sticking in someone's feed so this is how Facebook makes money advertisers pay for you and I and other people to see ads this is Alex hormozi with gym launch he does very successful ads so this is just a quick example of an ad right it's got a long copy and there's many ways you can do this you can do long copies you could do short copies but again I just want to show you what is a Facebook ad what does it look like so what I want you to do is just scroll through your feed on Facebook or Instagram and start looking for ads right what will signify an ad is this little sponsored uh little segment under someone's name so I currently run seven million dollar Ecom stores right so this is another ad what is he selling probably some sort of course or training for media buyers a media buyer someone who who actually runs Facebook ads for a company so what I want you to do is go on your Facebook and start looking for ads here's another ad just get familiar with what they look like so you can start painting this picture in your head what makes a good ad now what we're going to do is we're going to go ahead and create your business manager account for Facebook so you can start running and setting up ads so you're going to come over to business.facebook.com you could put in forward slash overview or you could just type in this first part and you should come to this page so what you're going to do is you're going to go ahead and create an account you'll put the name of the business Ryan's knives you put your name and then you're going to type in your email and then click submit they're then going to send you a confirmation email where you'll just follow the instructions in your email you'll click and then it's going to bring you to the next page I can't do it because I have too many business managers so I'll just show you the next step of what it's going to look like once you get that email alright guys so once you go ahead and follow the instructions you'll it's going to bring you to this page and this is basically your business settings and this is obviously just one of my Facebook ad accounts it's called the pizza addiction don't mind that but this is what we're going to use for now it's just a dummy account uh so now what we're going to do is go ahead and we're going to set up your ad account so you're going to come over to accounts on the left hand side you're going to go ahead and click Add accounts and obviously it's going to be blank just like this and what you're going to do is Click add so you're going to go ahead and create a new ad account the ad account name is going to be Ryan's knives obviously you're going to put the name of your business and then select the time zone you're in then you'll go ahead and click next so it's going to ask you who will this ad account be used for and it's going to be for your business manager that you created so you're going to CL you're going to select my business you're going to click create and it's going to bring you to this section you're going to want to put yourself you're going to be logged into your account so you're going to want to put yourself as a full control admin and then you'll click assign alright so now you've successfully created your ad account you can see your ad account ID right here it's called Ryan's knives it's going to be owned by the business manager which will be the same one as your business and there you have it you've now just created your first ad account alright guys so just to recap where we're at right so we got our Shopify store set up right we got our logo we got our home page we got our product page set up very nicely we got our descriptions we got our images we got our reviews we set up our Facebook page we connected our Facebook pixel and now we're gonna hop in to the ads manager so what we're going to do is we're going to go over here to add tools we're going to click into ads manager so once we're in ads manager this is where you're actually going to go and create ads but it looks like we need to set up one more step so it says you need to verify your business email to continue so let's go ahead and verify our email so you guys can take the time to put in all the business information if you'd like it's just asking us for our email so we're going to go ahead and put in our email and then you just gotta go into your email and verify the email that they sent so I'll see you once we do that so just go ahead and confirm now now says your email address has been verified so now let's go ahead and hop back into ads manager and voila the green button is now able to create ads so this is your workstation you're going to be here quite a lot you're going to be in ads manager you're going to be tinkering with this stuff my goal is to get you as familiar with this as possible so what is ADS manager ads manager is essentially where you're going to spend 99 of your time in the business and the Facebook so this is where you're going to go ahead and create ads you can see there's different types of metrics that will pop up what I'll do for you guys I'm gonna show you what an ad account looks like up and running so this is actually inside my current business ad account you can see there are lots and lots and lots of ads that we've created so essentially you'll be able to see your website purchases per campaign you'll be able to see cost per result amount spent purchase version can value uh purchase conversion value add to carts return on ad spend or row as how many purchases and again you can customize all this and I'll go over this but I just wanted to show you what an actual ad account looks like right because this one is uh kind of bare bones but that is a brief introduction into what ads manager is next we'll hop into creating ads created your ad account let's go ahead and create your Facebook pixel so you're going to come over here to the left hand side you're going to go ahead and click pixels you're going to click add pixel and you want to name it the name of your business so Ryan's knives pixel you'll click continue so once you see this screen pop up what you're going to do is Click set up the pixel now and there's a few different options of what you could do they've now simplified this process so you can add the code using partner integration which is the easiest thing to do so you'll click that you will see Shopify right here so once you get to this page what it's asking you to do is go set up the Facebook channel on your Shopify store so we're gonna hop back in to our Shopify store we're gonna head over to the left hand side the Facebook channel should be there if it's not there what you could do is go to apps you go to customize your store you'll type in Facebook and then you'll simply just download and install the Facebook Channel but we already have it in our store so we don't need to do that so what we'll do is we'll come over to Facebook you're going to go ahead and come all the way down to here to Facebook marketing it's going to say start setup I already started you're going to have your Facebook account so it's going to ask you to log into your Facebook account so go ahead and do that once you log into your account it's going to ask you for the business manager uh the business manager we want to select is the pizza addiction that's the one we just set up we're going to go ahead and connect that so once you've connected the business manager it'll come down to domain verification uh click this this is your temporary domain we're going to buy one later but you can go ahead and confirm that so the next thing after the domain verification step you'll come down here if it says you need to update your payment details what you're going to do is hop over to your business manager and go to your ad accounts and make sure you're on the selected ad account that you just created you're going to click this little arrow you're going to click view payment methods and you can see there are no payment methods set up so you're going to add a payment method you're going to save this and then go ahead and put in your payment method now I'm going to put in my method and I'll meet you on the next screen all right so I've now successfully added in my payment method we'll come back over to Shopify and let's just refresh this page and now you can see the ad account is up and running and now it's asking you if you want to connect a page these are all pages I have access to but this is a perfect opportunity to go ahead and create a new page for your Facebook account and for your Facebook business so you're going to go ahead and create new and you're going to go to Facebook and now you're just going to name it the name of the business so it's going to be Ryan's knives for category our category is going to be kitchen and cooking and you can put a brief description that you can sounds pretty good right so just come up with something short again this stuff doesn't really matter too much but obviously the page name does matter so you'll go ahead and create the page we can go ahead and add in a profile picture so you'll go in and add your logo that looks pretty legit you can add the cover photo as well let's go ahead and use that knife picture there we go and then you can just drag it to reposition it where you want it I think it so there you go you've now created your Facebook page we'll come back to this and I'll show you how to get everything exactly where you want it but this is all perfect for getting everything set up so let's refresh the page one more time and there you can see Ryan's knives will connect the page uh this target you want to focus on it should be the United States so go ahead scroll and find the United States there we go and accept the terms and conditions and click finish setup and you can make these products available later on we'll show you that in a later section but basically what you've done is now connected your Shopify account with your Facebook account through the Facebook pixel so you can see when you come back to your business manager and you go over to pixels this is actually the pixel that is active Facebook and Shopify actually created a pixel for you so it's all set up and linked and now you're good to go so in this section I want to explain to you what the Facebook pixel is and what it's exactly used for and why it's actually so important so let's hop into this screen share so your Facebook pixel was actually created once we connected Shopify and Facebook in an earlier section your Facebook pixel then popped up appeared and is active on your website it's installed on your website so what exactly is it what does it do the Facebook pixel tracks customer activity on Facebook and your store so what does that mean whenever you're searching around Facebook right if you click a link or you view someone's profile or you watch a certain amount of a video Facebook is actually tracking everything you do it's pretty crazy but they are by you using their platform you've allowed them to track all this information that you're giving them now you could turn that off but 99 of the people don't turn that off so again they track link clicks video views add to carts and purchases so since your pixel is installed on your store Facebook could actually track when you leave Facebook and go to someone's website and actually view a product add it to the cart purchase right Facebook has this all integrated into their system what it does it gathers customer data for you to use in your favor to build audiences retarget customers and it also helps your Facebook ads learn and optimize much quicker so again the pixel think of the pixel like a big brain for your Facebook ad account and your Shopify Store working together it passes information through now recently since Apple has updated iOS 14 iOS 14 has blocked some of the features but the pixel is still working it's still active so iOS 14 and apple have basically told Facebook uh you're no longer going to track people across apps but Facebook is working its way around this stuff again Facebook and Mark Zuckerberg they're very very smart so they're going to find a solution they already have in my account there hasn't been that much of an impact there has been some but again the pixel is still working it's still active tracking video views link clicks all that kind of good stuff the biggest thing to take away from the Facebook pixel is hey this is your friend it's going to help you track customer data and when I say build audience and retarget customers you could actually for example right if you post a video ad and it's a 15 second video ad and someone watches all 15 seconds of that ad you could then go back into Facebook and Target hey I want to Target people who viewed a hundred percent of my video the Facebook pixel is going to allow you to do that so let's say your video reached a million people and a hundred thousand of them watched 100 of that video you could then go into Facebook using the Facebook pixel setup and AD to retarget those customers who watched hundred percent of your video so that is a great way the Facebook pixel comes into handy there's also something called look-alike audiences where you could take a certain amount of pixel data right a certain amount of people who've clicked on your link or purchased and actually build an audience around that data Facebook will take let's say a thousand people who've clicked on your website and amplify it match all this data do some internal stuff and make an audience of a million two million 10 million people for you now to show your ads to now since iOS 14 look-alike audiences haven't been working so well they still work but it's a mixture of interest-based and look-alike audiences moving forward so this section was just to give you a little bit of insight of what exactly the Facebook pixel is how it works and why it's actually working in your favor and it's it's your best friend so on to the next video in this section what we're gonna do is actually build a Facebook ad together this is going to be like an intro video there's going to be a lot more parts that we're going to talk about but here we're just going to go over the basic parts of a Facebook ad and what you need to look at so you're looking at your ads your ad account what you're going to do is come over to this create button right here now there's going to be a bunch of uh campaign objectives you do not need to pay attention to Brand awareness reach traffic engagement you do not need any of that stuff you're going to focus on one thing and one thing only and that's conversions conversions is the only type of advertising that you need to do what a conversion ad is is you're trying to get someone to convert on your website right whether that's uh fill out a lead form purchase something add to cart right you want them to convert our ultimate goal here is for them to purchase and convert on the store so we'll do conversion ads there's a lot of things in here that are kind of there not to trip you up but there's just a lot of things you don't need to pay attention to that kind of over complicate thing so it's very very simple so hopping into the creation part you have your campaign name which I have named campaign test one now there's actually three parts to a Facebook ad you have your campaign level you have your ad set level and then you have your ad level think of uh think of it like a building right so the campaign right campaign level this is the actual building the entire building itself now when you go to an ad set the ad set level think of as a floor in the building so you have floor one floor two floor three and then the ad level um number three is going to be like a room on the floor so you have the building you have the floor and then you have all of the rooms that are on each floor that's how uh you should think of a Facebook campaign and I'll show you the different parts as we go through this so you'll just name it for for this sake we'll name it test one special ad categories you do not need to click anything unless your products have to do with any of these typically if you're Drop Shipping or selling a regular product you're not going to need anything so just ignore this buying type is an auction you're going to leave this do not touch this you do not need to mess with this at all campaign objective is conversions like we just went over that's what we're optimizing this campaign for is to to get purchases right conversions you do not need to click more options campaign spending limit you do not need to touch so again all we've done is just named it nothing else a b testing skip this part you don't need it don't ask me why but we'll we basically test on our own campaign budget optimization so for now we're going to leave this off what this is is you have two ways of setting your budget so let's use the example of twenty dollars for your Facebook campaign if you toggle this on right all it's going to do is control the budget at the campaign level right the building level now in Facebook ads typically you'll have one building and you'll have multiple floors and obviously multiple rooms so multiple ad sets multiple ads if you do campaign budget optimization what it's going to do is just disregard the budget for each ad set level each floor and just set a whole budget and disperse it however Facebook thinks it's going to be in your best interest so let's say for example right this twenty dollar campaign budget um and let's say we had three ad sets here our uh four assets just to make it simple it would try and spend probably five bucks per ad set and see which one works best on the first day and let's say one ad set worked better the next day it'll might spend ten dollars on one specific ad set and three dollars on the other AD set so that's campaign budget optimization for now we're gonna leave this off the only time you want to turn this on is when you find one ad set that has performed the best out of all your tests and that's when you're going to turn on campaign budget optimization for now we're just gonna leave the budget at the ad set level and for this first page basically all we've had to do was just name the campaign everything else we've left alone so now we're on the ad set level right so we just passed the building we entered the building now we're on floor number one the ad set level so let's go ahead and name the ad Set uh new ad set test one so what this section is asking conversion event location we want our conversions to happen on the website and how do we know let's say someone clicks on our Facebook ad and someone actually purchases on our store how do we know that this ad attributed to that sale we have the Facebook pixel that we created earlier so again the Facebook pixel is installed on your Shopify store that's what it's going to be used to track all your sales and conversions so Facebook has a little uh sort of it's called I like to refer it as a brain right the pixel collects data collects customer data collects purchases add to carts information the pixel does all that so the conversion event that we want to choose is purchases purchases is what we always always always want to do now here's a little error message which you're probably going to see is this event hasn't been prioritized for iOS 14.5 ad sets using this event may not be delivered who opt out of tracking so Apple recently made an update to uh their iOS system where it's harder for uh Facebook to track ads now I've been running ads again in my business and have we seen a decline in this yes but it's not that drastic so you don't need to worry about it right now if it gets worse in the future we will keep you updated but for now Facebook is still doing a pretty good job of delivering conversions and they're working working through ways of of changing this so you're going to put purchase for the conversion event you're going to x out of this and it's uh since we haven't gotten any purchases on the pixel that's why these little error codes kind of come up so Dynamic creative you do not have to touch right now if you have a product catalog where you have multiple products of different colors or if you want to advertise a collection I've really never run any of these in my four or five years of advertising I just find that they don't work that well so you can just ignore it optimization and delivery cost control you do not need to put anything here again it says Facebook will aim to spend your entire budget and get the most purchases using the lowest cost Biz strategy if you want cost control enter an amount you do not need cost control I've never used cost control I just simply put in a daily budget and I find that is the best way to do it because you don't want to have Facebook limit the amount you spent right if you say hey I want to spend 20 bucks today that's what we want to do that is what you're going to set so you don't want Facebook to limit that and that's what I found to be the best now on to budget and schedule so there's two ways you can do this right you could do a lifetime budget or you could do a daily budget in my history all I've ever done was daily budgets a lifetime budget let's say you want to spend uh thirty thousand dollars in a month right so you could tell Facebook hey my budget for the month is thirty thousand dollars you can pick a start date and an end date and what they'll do is they'll basically go out and spend about a thousand dollars per day but what I like to do and what has worked for me is setting it on a daily budget that way you can monitor daily if you need a raise or lower your budget on a daily basis you can so for the sake of our ads and the ads that I want you to run and test you're going to start at just five dollars a day and you might think hey Ryan why why so cheap why are we only starting with five bucks a day so with Facebook ads again we're going to be testing a lot of creatives a lot of different audiences a lot of different ad copy a lot of headlines so we're going to be making multiple ads five dollars across 10 ads is 50 a day and in a week that's three hundred fifty dollars so if you're not careful you can end up spending a lot of money on Facebook if you're not setting it up correctly now once these ads start to perform better that's when you start to scale I'll cover that in another section of how you actually scale from five dollars a day to ten dollars a day from ten dollars a day to twenty from twenty to a hundred dollars a day to 100 to 500 a day from 500 to a thousand dollars a day from a thousand dollars to ten thousand dollars a day obviously if you're spending that much you're gonna have dollars coming in that makes it worth spending that much you're not just spending ten thousand dollars hoping you get some sales today no we do it very very uh strategically and calculated so for now your budget is going to be set at five dollars a day the start date is going to be today we do not want an end date so uncheck the end date again we can always control it on and off every day if we want it on today off tomorrow we can do that so you don't have to set an end date so now that we're scrolling down here is the audience section of the ad set so what is uh your audience right your audience is who you want to show your Facebook ads to now Facebook has a lot of data right so they have the ability to choose locations right so if you want to edit the locations and add any other place in the world like India you could add India right if you want to show your ads to people in India you could do that for the most part we want to stick with people in the United States right those are the people who speak English our ads are going to be in English so those are going to be the best converting ads I have never advertised to anyone outside of the United States all of my ads have always been run to the United States the next section is age right so here is where you can actually edit who your target age group is so if you're selling something that teenagers would want to buy right you would Target your audience from the age of 16. to uh 26 years old right that is a good age range now there's different ways to find out who your demographic is and again we'll explain that in a in another video I'm just building out the ad for you and making you understand the parts I'll teach you how to build out audiences and find exactly who your customer is in another video for right now we're just going over each features so for the knives again what I found to work best in the past is starting age rages at about 25 and doing them to about 60 years old so that's what I found to work best for me in the past and we're building this campaign off the knives remember all genders male and female I think both male and female Cooks so we'll leave that on but you do have the ability to do just women or just men or both detail targeting expansion what is that so you see that it's on so basically what this means if you're checking this box you're giving Facebook the ability to reach out to other audiences and people that they think would convert by seeing this ad so this is something I've split test before where I've turned this on and turned this off and sometimes I really don't see much of a difference but honestly me personally I just like to keep it off just for for uh simple simple purposes and now here is one of the most important parts out of this entire thing the detail targeting page so here is where you can add demographics interests and behaviors right demographics interests and behaviors so you can click this button and browse if you browse in demographics you can see sections of Education Financial life events parents relationships so let's say you click on parents right you can actually Target people who are parents with adult children you could Target parents with preschoolers so let's say you're selling baby toys right this is someone who you would want to Target and you can see the estimated audience with parents with preschoolers of zero to five years old where between the ages of 25 and 60 on Facebook on the right hand side you can see your audience size is 1.3 million people and Facebook is telling you that your audience is fairly broad which is a good thing we want decently broad audiences but for the knives uh situation I don't think any of these will matter except what if we go to work and we go to Industries and we go to food and restaurants right there may be some chefs in the food and restaurant business that we might want to Target so you guys got to think Facebook has a lot a lot of data and um every time someone clicks on something or they follow a page right Facebook puts them in a group where they uh have all that data so they can show them ads right that's the beautiful thing about Facebook so that's the demographic portion you could do Financial you can Target People based on how much they make right the top 10 percent of the zip wealthiest zip codes or the top five percent of household income so let's say you're selling uh Rolexes expensive watches those are the people you obviously want to Target not lower income people and again as you browse through these there's a whole bunch of different types of Life events relationships single or not married or not making money or not college education or not there's a whole bunch of ways to Target people using demographics next is the interest-based section and this is one of the most important things for interest the ads you want to show to people something that they're interested in so for example again we're gonna talk about building audiences in another section but I'm going to give you a brief overview right now so we're targeting people who want to buy knives right so who are people or what are people's interests that want to buy knives I would say people who love uh cooking right so we'll just type in cooking and we'll see what comes up so it's going to tell you cooking right here your interest size is between 885 billion people and a billion people now that's extremely broad we don't want our audiences that broad we want our audiences probably in the 5 million to 25 million range but we'll add it and I'll show you as you start adding things uh the audience range goes down so you can see our audience range just went way up now what else do people want uh that like to cook with knives see what happens when we type in chef knife there's three million people that like chef knives so I'm going to select that because we're advertising a knife what else do we want to include in there people who enjoy Gordon Ramsey right Gordon Ramsay is a chef if you don't know who Gordon Ramsay is I've probably heard of him but if you don't Gordon Ramsay is a famous chef he's been on TV he's been on social media Big Time Chef so people who like to cook follow Gordon Ramsay there you go what is a big Knife Company let's see if shun is here shun Cutlery so Shin Cutlery is not big enough to be on here people who like knives probably shop at Williams Sonoma so William Sonoma is a high-end uh kind of home goods and cooking store right and I know they sell high-end luxury knives because I've bought knives from William Sonoma so I think people who we want to Target who would like knives shop at William Sonoma that's another interest now you can see the audience is getting bigger and bigger now the cooking one I think is a little too broad so what you could do is take this out and you can see the audience drops to a much more reasonable number but now here's another little feature you can actually narrow the audience and make this a little bit smaller I still think this is a little bit broad for our first ad we're going to go ahead and narrow it so what we're going to do is the people in the audience who were targeting either like Chef's knives or Gordon Ramsay or William Sonoma but now we're going to type in cooking here and these people must they must like William Sonoma and cooking or they must like Gordon Ramsay and cooking so when you start adding ands in there this audience gets much more narrow and you can you can keep going until you narrow down to a a much smaller audience size so let's say we want to make it even smaller and which one is the biggest out of these three looks like Gordon Ramsay so we'll go ahead and type in Gordon Ramsay down here and you're going to see how much smaller this audience gets so now this audience is just a right around a million people so this is a little too small but I just want to show you the power if you're getting really really broad audiences the people you're targeting to see this chef knife is people who like chef knives or people who like William Sonoma and cooking and Gordon Ramsay so it must match all three of these people so you can you can bet whoever sees your ad is gonna know about knives cooking and be someone who's really serious about cooking let's just say right so that's how you can ensure that you're getting really really high quality people in your audiences now I think again this is a little too narrow so I just want to come back up and we could just start with these two I think these these are very very good interest-based audiences that we're building so I like it we're right at around 11 million which is a fairly good number to start with for this language section here you don't really need to mess with it again because we're targeting people in the United States only so uh there's a 99 chance only English people uh English-speaking people will see the ad and you could actually save this audience for the future and name it Williams Sonoma and cooking right you can save this it'll save your age the location what interests and you can actually use that for a future that way you don't have to go through and type it in all the time you'll just have a little button here that says saved audiences which is really really neat so the next section here is the placements tab now there is a time in the place to play around with this right so automatic placements what that'll do is you're allowing Facebook to put it wherever they think it'll do best right and stories on Instagram and stories on Facebook feeds on Facebook feeds on Instagram uh Facebook Marketplace uh in reels right so you're giving Facebook the ability to put it wherever they think it'll do best now if you click manual placements here you can actually control where the ads will go so you can see how many places Facebook actually shows ads now for certain types of ads you only want them to go in certain places so the type of AD we're going to use is just going to be a video so you don't want it in Messenger right people don't watch videos when they're in messenger and you don't want uh basically what the Audience Network is is other places that Facebook is able to show them what I've found to be best and what I think you should start off with is turning off Audience Network turning off messenger keep on Facebook and Instagram and I like things that are just on the Facebook Stories Instagram stories Facebook feeds and Instagram feeds so everything else will go ahead and uncheck we don't want uh Instagram Explorer we don't want Instagram shop we don't want Facebook group feeds stories and reels we want Instagram stories Facebook Stories and Instagram reels in stream we don't want in-stream ads those are like when you're watching a long video and an ad pops up usually those ads are pretty annoying people just skip them right uh search ads we don't really want search ads right now in article ads this is people who are reading content from Publishers if you're going to stick a video you don't really want that there right so you can see we've turned everything off except stories reels um Instagram feed and Facebook news feed right those are the main places so I those are by far the ones that I found that work the best and you can test test your ads make one ad set that runs on automatic and run one that runs on manual I've done both and honestly I sometimes some ads work better on automatic placements Sometimes some ads work better on manual placements right it's just up to you to test which will work better for you and your product and your business so now we've just completed the ad set level right so we did the building with the campaign right the whole the whole entire building we walked into the first floor and built our first ad set now we're going to go into one of the rooms and build an ad so we're going to name this ad new ad test one it's going to ask you what Facebook page do you want this to go to obviously the Facebook page is the Ryan's knives now if you have an Instagram created for your business and your brand you can go ahead and connect it if you don't you can just leave it and it'll come up on Instagram as Ryan's knives and they just won't be able to click on it they won't be able to click on it on Instagram and it won't go to an account they'll just see the the name but I suggest you go ahead and make an Instagram account for your business because it's just that extra proof of trust and legitimacy that you're a real business all of my drop shipping stores and businesses all have their own Facebook page and Instagram account but we're not obviously for for the tutorial purpose we don't need to make one right now so now the ad setup you're going to go ahead and click create ad we don't have any existing posts so we have to make one from scratch the dynamic format and creative again that's if you have a collection of lots of colors and variants and you want to just show them in picture form that's what dynamic is we're not going to do that the dynamic ads kind of goes in the carousel format so think of like a merry-go-round where you just swipe through images on Instagram right that's that format what we're going to do is a single image or video in this case again we really like video so we're going to be adding video we're going to do is add the video so here when you click add media it says add image or add video we're going to go ahead and add a video and we're going to go ahead and upload a video so this video is right here that we want to use and it's going to go ahead and upload while it's uploading here's where you can work on your ad copy so what is AD copy ad copy is the text that is in your ad so you have your headline and you have your primary texts which are the two most important parts so for this Serbian knife we can say the all-new Serb by Ryan's knives hand crafted and Hand Forged the Serb will slice through anything on your cutting board click the link get yours today on sale 50 off so there's a couple strategies here that people have used you can do very simple primary text and what primary text as you can see is the text on top of your ad right so in in ranking things the headline is the most important text the primary text is second now for a good headline you want to keep it nice and short and sweet so a headline I came up with is this this is better than anything in your kitchen right it gets the customer's attention it's nice and short and sweet and it's going to pop up right here as soon as we put our link right so um description I leave blank because you don't need to put it and it's just subliminary text now for your button and call to action there's a bunch of buttons that you could do right apply now but now contact us get off or get quote learn more listen now see menu shop now which is the one that we're gonna choose watch more subscribe so if there's a battle between shop now and learn more and testing which one works better I like the shop now button so now when you scroll down to uh the destination tell us where you want to send people when they click it's going to ask you where you want to send it so we need a link to our website so we're going to hop over here and we're sending people to the landing page that we created on our website right so you'll go ahead and copy this link up here you're going to come back to your ad and you're going to enter in the website URL and you're going to see once it populates the website URL the website comes up here your button pops up here and then your headline pops up here so this is what it looks like right this is your ad preview on the Facebook feed the all new Serb by Ryan's knives handcrafted and Hand Forged the serve will slice through anything on your cutting board get yours today on sale 50 off so good strong call outs there you come down to the headline which when people are scrolling that's pretty much what they're going to see this is better than anything in your kitchen people wait what is that and then when they eventually watch your ad right they're going to click the shop now button and it's going to take them directly to this website right your landing page where eventually when you build this out correctly they're going to add it to cart they're going to buy now and boom you just got your first sale right so that's how the the whole advertising process works the last thing that you need to do is go ahead and click publish right here so it's going to say that it's publishing the ad your ad is in draft it's going to do it's actually going to enter a review stage so it's not going to go live right away so disregard this you can see obviously we made the ads so the ad is processing right so it takes probably I'd say anywhere from five to thirty minutes for your ads to go live so again we have the building level of the campaign we have the ad set level of the floors floor one two three and then you have the add level which is the rooms on the floors so that what your account is going to look like you're going to have a few different campaigns you're going to have a bunch of different ad sets and you're gonna have a bunch of different ads and I'll pull you into my ad account so you can see exactly what I'm talking about let me grab that link really quickly so you can see my ad account on the campaign section we have literally hundreds and hundreds and hundreds and hundreds of ads and this is again each one of these is a building now when you come into the ad section or the ad set section excuse me you can see we've got a bunch of different ad sets hundreds and hundreds and hundreds of AD sets and you come in this is the floor level you come into the room level you can see we've got hundreds and hundreds and hundreds of ads so it's all about building those sections and then you're basically just testing to see which one works the best and which one can scale and that my friends was your brief introduction to running your first Facebook ad and again I'm gonna dive into how to build audiences how to find the best interests in future videos so I will see you guys in the next section alright guys so in this section what we're going to go over is building interest based audiences so of course you need to build a target audience to show your ads to on Facebook now I've broken this into four categories in preferential order and what I mean by that is you're basically going to come up with all of these subjects for your product so again using the knife example right we're using uh Ryan's knives as the business we're going to find websites that have to do with knives or cooking we're going to find brands that deal with knives or cooking we're going to find famous people or influencers that deal with knives and cooking and then we'll find some magazines that deal with knives and cooking so essentially you can break this out on a very simple Excel spreadsheet you can tell I'm not a guru or a wizard with Excel because this is very bad and poor but it'll do the job and this will work for any Niche right so whether it's knives whether it's the makeup business whether it's fishing whether it's outdoors and camping whether it's furniture stores whether it's a water bottle whether it's cars right if this these four categories have something in each of those niches so to start things off let's find as many websites as we can that have to do with cooking and knives and here Google is going to be your best friend so we can simply type in best cooking websites and websites and Brands kind of go uh synonymous together right so websites and Brands we might have some of the same ones in each category but that's okay and literally look you come right here so uh foodnetwork.com I love the Food Network so all we're going to Simply do is just copy and paste let's see if we can find anywhere from five to ten for each food.com epicurious.com off the top of my head I know tasty tasty BuzzFeed so what is it tasty BuzzFeed what's their website tasty.com copy and paste so you can see this is all about cooking and cool recipes seriouseats.com is another one so these are all food related websites now let's see if we can narrow it down and say best cooking knives website so now here's where kind of all the brands come up but I know William Sonoma even though they're a brand they have a website so let's put that in anyways let's get their link and go williamsonoma.com we'll go back and we'll see what else comes up gear Patrol never heard of it knife Center knife Guru food and wine is a good one so again what I'm looking for and in my head I'm I'm thinking with hey Will these businesses or websites be in Facebook's audience segment because they're not going to have every single business in the audience segment so you gotta you gotta kind of pick with the bigger ones so that's why I kind of skipped past some of these websites like kitchen knife Guru never heard of that knife Center never heard of that but it could be there so I think that's a that's a good amount for uh websites now let's move on to Brands right uh best cooking knives and we'll just type that in and I guarantee you some Brands will come up so shun is a good one even though I we already did this before but soon didn't come up I still want to put it there I know my zen uh is another Cooking Company Williams Sonoma off the top of my head as a cooking company what's another big one wustoff knives and these I just know off the top of my head because I'm I'm a big chef but again you can find all of these just by Googling or coming right here Schmidt brothers that's another big one uh see wusthof is right there and now instead of cooking knives we could just go best cooking brands or best kitchen Brands excuse me so here these are all perfect Le Creuset I know they're a huge company and they've got some awesome stuff uh Cuisinart very big company so again you can see the goal here is we're just finding brands that are in our Niche that we want to be able to Target some customers so now moving on to famous people and influencers off the top of my head who's that number one guy Gordon Ramsey right so we can go here and we can type in top chefs and here we go you got Gordon Ramsay you got Wolfgang Puck is a huge one so I know he's got a big following Wolf Gang Puck I know Bobby Flay is a big one chef Bobby Flay Emerald Chef Emerald Guy Fieri Massimo but I know he's a good one uh now moving on to magazines right for magazines we could put top food magazines magazines and here we go uh magazines is a really you might not think magazines is a good place to start but all these are typically associated with websites so Bon Appetit food and wine uh Cook's Illustrated Food Network Magazine uh let's see if there's any other ones here and again you can you don't just have to use the top of Google I'm just doing it to make it easy you can click into some of these websites and see see what some of these websites say right this is where you're actually going to go ahead and and do your research so gastronomic I've never heard of this but we'll we'll copy and paste it and get it in here so I think you guys get the point now you can go beyond this right websites Brands famous people magazines you can go beyond this and if you have any other ideas of categories you want to put them to you definitely can our Niche is the chef knife we now have four different audiences to test so now what you could do is you can come into your ads manager you can click these little three lines all tools and scroll down to the audience section and here you could actually create some uh audiences for your your ads right and this way you don't have to go in and constantly make ads you can either pre-save them here right you can pre-save the audiences here by going uh create custom audience look-alike audience or special audience or a saved audience a saved audience is the ones we're going to want to make for now I'll explain the other ones later so for this one let's just do Brands first so we'll come back to Facebook so we'll go ahead and name this brands audience one people live in the United States uh we'll keep the date rate the age range again I like to do 25 and older because these are typically people have their own money and can buy their own products and I'll keep it broad at 65 years old and I'll keep it to all men and women and now the detailed targeting so we'll go look at our brand section and we'll just start seeing which ones pop up so we'll start with Shun and mizen here we go misen is right there let's just make sure it's the same one and if you click this little suggestions button it'll actually come up with things that are similar to the one you just typed in but you don't want to start doing that just yet uh let's get William Sonoma in there Williams Sonoma and now let's see if there's even more suggestions uh so see not yet we need to put in I think some more knife related stuff suggesting some knives for us chef knife and now we'll do some suggestions so there's kitchenware cutting board kitchen utensils Cutlery let's put in Cutlery and then click suggestions again and see what comes up so I know Crate and Barrel is a great brand Pottery Barn is a great brand and as we search through this we're just looking for brands that are related to our Niche KitchenAid Big Brand we're scrolling we're scrolling we're scrolling try Cuisinart there we go it's there as well we've gotten a decent amount of brands in there and you come up here and it says look our audience is about 50 million people which is not bad at all pretty broad audience we could narrow it just a little bit but again broad audiences are good to test with and then what you could do is go ahead and create a saved audience so now whenever you go to create your ads there's a little section that says saved audiences and you can have that saved already you don't have to go ahead and put in all this information again and what you're going to do is you're going to go ahead and click save audience and you're going to make one for each one of these categories and where you can get really specific is you can even start separating interest and the ages so you can do Brands ages 20 to 30 and then Brands ages 40 to 50 and test those separately and see if maybe the older demographic has a better Roi than the younger demographic so that's what you're going to want to do is go ahead and build out all of these interests so you have as much data to test with as possible so again this was just a general overview of building interspace audiences to run figure ads see you guys in the next video in this video section I'm going to teach you guys how to properly set up your columns so when you're running ads you know exactly what to look for so this is Facebook's uh standard and automatic setting and you can see they actually have a bunch of different column settings that you can go through but you can actually customize them and I'm going to go through exactly what you need to be successful so so what you're going to do is you're going to go ahead and click customize columns and now you're just going to put in exactly what I'm gonna do in this video so first you want to keep the campaign name you want to keep delivery you're going to take budget and move it third you are then going to take results and move it fourth you're then going to take cost per result and move it below results you're now going to take amount spent move it after cost per result now this one you actually got to search up it's called purchase conversion value and what you're going to do is you're going to put this check mark right here now it's going to come all the way down here you're going to move it up uh right after amount spent and what you're going to do is you're just going to uncheck these that way it only has one it doesn't add three to the column next you're going to type in add to cart you're going to go ahead and select total you're going to bring it all the way up here and you're going to leave uh both of these checked next you're going to type in roas for row as and you're going to click purchase roas we're gonna go ahead and drag this all the way up and we're going to leave that checked next we're going to type in purchases and we're going to select total again we're going to bring this up here we're then going to type in CPM we're going to select CPM bring it up here and then we're going to go to link clicks we're going to bring it up here then we're going to type in CPC cost per link click we're going to bring that one just above link clicks and then you can go ahead and X these out foreign I like to leave reach and impressions as well so this is what you should look like again delivery budget results cost per result amount spent purchase curved version value add to cart purchase row as CPM CPC link clicks ad set name you can actually scratch ads that name reach an impression so that's what you should look like now I'm going to go over what each of these actually means so now you can see everything has just changed so delivery means if your ad is on or off budget you can see how much your budget daily budget is and you can actually edit that right here next is results so let's say we run this at five dollars and we get two purchases it'll say two right here uh same situation cost per result if we get two purchases on a five dollar budget it'll say two dollars and fifty cents amount spent will be five dollars purchase conversion value this is going to show you how much money you actually generated so if we sold two items at ten dollars each it'll show a total of twenty dollars at the carts is how many times people add to cart so if you got three or four added carts off that five dollars it'll show right here um same thing with website add to carts next is purchase rowes so rowes is a return on ad spend so for example if you spend five dollars and you generate ten dollars in sales you have a two row as you doubled your money so this is a very important metric and this is how we're going to tell if our ads are profitable or not cost uh per 1000 Impressions is CPM so let's say you spend five dollars and it reaches a thousand people your cost per CPM is going to be five dollars cost per link click we're going to want to know how much we're spending per link click typically we want to spend under two dollars and fifty cents anything above that the ad sucks and we're going to turn it off link clicks is just how many link clicks reaches how many people we actually reach and impressions as how many Impressions we receive on our ad so how many times it appears on someone's news feed or story or reels or wherever the ad May Show so this is exactly what your columns need to look like and be set up for success in this video I want to go over uh the Facebook ads testing strategy that I've used and that's worked for a really long time so basically it's going to start off with one brand new campaign in that new campaign you're going to have five to ten new ad sets at anywhere from five to ten to twenty dollars a day depending on how much you want to use for your testing budget but let's just say five to ten at ten dollars a day each ad set is going to have anywhere from one to three creatives you can use one or you can use multiple each ad set will contain one different audience so you know which audiences work and which don't and then lastly audiences must be at least 2 million or more in size so now the next slide I'm going to put this all into English for you and then hop over into ads manager so you can actually see it in real life so this is how the campaign should be structured remember the campaign is the building the ad set is the floor of the building and then the ad itself is the rooms in the floor so you're going to start with campaign number one in campaign number one you'll have ad set number one it's going to have one uh interest-based audience and that brand is going to be William Sonoma again this is for if we're targeting for the chef knives we're going to be selling knives so these are the the examples we're going to use so campaign number one ad set number one uh the first interest and it's going to be the brand with the ad uh video number one ad set number two is going to have your next interest this one's going to be the Gordon Ramsay interest and we're going to use the same video the next ad set is going to be your third interest it's going to be another brand Misan cooking and it's going to be the same video again here we're testing for audiences not necessarily testing for video ad set number four we're going to use our fourth interest it's going to be food and wine magazine and we're using the same video again you have to go back and actually make each one of these ad sets within the campaign and I'm going to show you in ads manager how to do that and then lastly ad set number five interest number five website foodnetwork.com with the same video so we have the same video in all five ad sets but we have different interests that we're going to be testing out now you can keep going up to 10 if you want to test out more in one campaign by all means go ahead and do so uh in campaign number two we're going to do the same thing at each ad set keep the same interest for one two three four and five but what's going to change here is we're going to change the video so we're testing a couple things not only are we testing the audience but we're also going to test our video ad let's say we had one ad of me talking and talking about the knife and then video ad number two is just a video of the knife chopping music and subtitles right so essentially you're going to be testing both videos and audiences and you're gonna see which one is going to pay off the best right realistically 80 of these probably won't work one or two of them might work and get some sales that's the whole thing about testing so now we're gonna I'm gonna bring over my uh ads manager and show you a real life example of what this looks like all right so we hopped over to the ads manager and as you can see we've got one campaign selected so we're at the campaign level and we're audience testing top of funnel so we have one campaign now as we hop into the ad set level you can see we're testing 11 ad sets so we're testing for my fishing brand fishing lures as an audience recreational fishing as an audience fishing rod as an audience outdoor recreation fishing Dick's Sporting Goods Toyota Tacoma fishing hook Ford F-series fishing net and just a broad targeting so all of these ad sets have their own audience and within each audience we're testing two ads uh one is of me on the beach talking about the fishing line the other one is another type of video similar style so we're testing not only audiences but we're testing ads as well so each ad set contains both ads as you can see through the little image right here now you can see today each where the budget is set at twenty dollars a day right so we're we're testing a little bit more aggressively and none of these got sales except this one right and you can see it got two purchases at a cost per purchase of six dollars and Thirteen Cents so he spent twelve dollars to produce a hundred and seventy nine dollars and a 14.67 row as which is absolutely incredible but you have to take into consideration that none of these other AD sets got sales so essentially total we spent 141 dollars to generate 179 dollars so we just about lost money or broke even but what we got from all this data is that hey fishing uh our fishing ad set and let's see what ad got the sale our phishing ad set with the beach ad got two sales and we only spent six bucks or 12 bucks I'm sorry cost per result was six so we know this is likely gonna be a winner we'll let this run now probably for a few more days and we'll see if any other ones get sales if none other ones gets sales we'll simply come back and just turn them all off except this one and we'll probably stick this one into a higher budget campaign where we will spend more money so it's as simple as trial and error trial and error trial and error right that's all Facebook advertising is is testing different audiences testing different creatives uh videos headlines you just gotta test a bunch until you find a winner just like this and then you scale it up so now what you're going to do is you're going to go ahead and create a campaign and what I like to do name this right testing one you can come in and at the ad set level what you can do is duplicate and then you can click duplicate again and then you can click duplicate once again so now essentially you have your campaign and now you have your ad set levels and now you're going to go into each ad set and put in a audience right so we'll do one audience let's go back to the chef knife we'll do Gordon Ramsey Bang and then you can name this Gordon Ramsay and then we'll come to the second one we'll name this one Williams Sonoma we'll scroll all the way down and type in Williams Sonoma and so on and so forth until you have all your audiences inside um the ad sets and then you'll go to the ad set level and then you will then uh put in whatever ad you want right if you're testing one video you can go ahead and uh create an ad you can either use an existing post or you could create a brand new ad right so you'll go ahead and add your media whether it's a video or an image you'll build out the ad and then you'll do that for each and every one and then once you have all that created that's your first testing campaign you will then click publish and it will go live and your first testing campaign will be up in the next section what I'll do is I'll talk to you about how to analyze your testing strategy and when to scale up or turn off some of your ads so I'll see you in the next section so I want to talk to you guys about two very important metrics which is your break even point and your break even row as or return on ad spend so what is your Breakeven Point your Breakeven point is whatever you're going to sell your item for minus what it costs you and then your break even roast is what you're going to sell your item for my are divided by what the answer to this is so let me put that into a real world terminology and easy to understand so let's say we have our knife and we're going to sell our knife for thirty dollars a piece our cost for that knife is ten dollars that means our break even is twenty dollars so we can spend twenty dollars on ads as long as we get one person to buy this knife we will then break even so that's how simple it is to find your break even cost now how we're going to find our break even row as which is the most important piece here is we're going to take our sales price of thirty dollars per knife we're going to divide that by our break even cost which gives us a 1.5 Break Even row s so basically what that means in simple plain terms we need to generate a dollar fifty for every dollar we spend just to break even anything above that we will make money so if we spend a dollar and we're bringing in two dollars in sales we're now running in profit so typically you want to have a little bit more margin here so if something costs us ten dollars typically we want to sell this for 40 50 60 70 that way our break even roast comes way down and we can spend a dollar and generate maybe a dollar and 20 cents to break even or a dollar Thirty cents in my main business my break even roas is 1.49 uh 1.39 so the more margin you have the lower this number is now this is very important because this is how we're going to be able to track if our ads are profitable or not so uh keep this in mind screenshot this if you need to save it this is a very important formula and just study this until it becomes like no in the back of your hand how do you know when you should kill an ad right so when you're testing a bunch of different campaigns ad sets ads videos pictures you got to know when to kill them so if you do not receive any sales at your Breakeven Point kill that ad start over if you receive no sales after three days kill that ad start over right so if you're at five bucks a day your Breakeven point is 20 bucks right you can run that ad for four days if you don't get a sale at your break-even point which is 20 bucks kill the ad if you don't if you don't get a sale after three days kill the ad if you ever see your link uh cost per link click go above two dollars and fifty cents go ahead and kill that ad that's just way too expensive to drive someone to the store and then if your CPM is above fifty dollars you go ahead and kill that out that's why setting up your columns correctly is crucial so you can actually see this data so what does this look like in real time right back over to our ads manager my break even point on my products is thirty one dollars so you can see right now we're spending about twelve dollars today and none of these have gotten sales except this one so by tomorrow we're gonna surpass our break-even point because we'll be at forty dollars if these do not get any sales I'm just going to go ahead click this button and turn off the ad set right we'll keep this one on maybe move it into another campaign and attempt to scale it but what I would do next right is go back in and start messing around and say hey was it the audience was it the age group was it the actual ads the videos or pictures that I use that's what you have to test so there's going to be a bunch of testing going on within your account between different videos different audiences different age ranges and then there's even the factor of hey is the website or the product even good enough so I'm gonna just pull this up real quick right so it may not even be the audiences that are bad it could be your landing page is not optimized it could be your price is too low or too high it could be your description sucks it could be your website takes too long to load so that's what you got to figure out what it is in your testing phase of products now we're going to put the steps in place to make sure that you have the best chance um and have everything set up on your landing page to be as good as possible but this is just your ad testing portion so that's when you should kill a net so you've been testing testing testing and then you find yourself coming across a winning ad set or a few winning ad sets so what to do when you find a profitable ad set now there's a couple things you could do but this is the route you should follow right you've been testing something for three four days you see that it's consistently giving you sales day after day after day so what you're going to do is you're going to start to scale the budget while it Still Remains profitable so you're gonna slowly increase the budget over time so let's say we're starting with a daily budget of ten dollars and by the way um you could increase the budget anywhere from five to one hundred dollar increments on bigger accounts you could do it even more but in our case starting off we're going to do it anywhere from five to one hundred dollar increments so rule of thumb you do not want to scale too fast if you have a daily budget after two days you're seeing that hey I'm getting a few sales every single day one or two sales it's time to scale I want to throw a bunch of money at it if you go from ten dollars to two hundred fifty dollars that is a big big No-No that ad will not optimize correctly it will not scale correctly and there's a very good chance you're going to lose money the correct way you should do it is go from ten dollars to twenty dollars now on that next day if you spend twenty dollars and your break even row as or your row as is two three four or anything above your break even row as you then scale again you can go from twenty dollars to thirty dollars on that third day if you're Break Even roast or your row as is above your break even row as and you're uh still profitable and you're getting sales every single day you can then continue to scale from 30 to 50 from 50 to 80 and 80 and so on now if you're doing let's say 20 a day and you're getting six sales a day right so you're spending twenty dollars and you're bringing in two hundred dollars in that case I would say hey you can directly double that budget so you can go from twenty dollars to forty dollars you never want to increase more than double the budget so even if you're at eighty dollars the most you wanna increase is from 80 to 160 dollars even if you're wildly profitable and again this can vary it's very rare that you'll have steady increases every single day some days you may be profitable some days you may break even and not be able to scale then the next day you'll be profitable and then the next day you'll lose money there are times where you could actually scale the ad back and go from thirty dollars back to twenty dollars the biggest thing here is you gotta stay consistent and have your ads running until you find those profitable ad sets now what you're gonna do once you find a few of those winning ad sets and you're scaling them what you can then do is create a campaign budget optimization uh campaign CBO campaign and throw in anywhere from one to three ad sets so I know before we were doing ad set level budget when you do campaign budget optimization this is when you have your winners your winning assets and winning videos you're going to throw them into a CBO campaign and I'm going to show you exactly what that looks like so we are back in uh my ads manager for my business here we have one campaign that I selected which was a CBO campaign now this CBO campaign we started at a hundred and uh 25 a day as you can see it generated 86 purchases at a cost per result of two dollars I'm sorry of uh 21.58 again our break even is 31 in this scenario our row as is 1.4 our break even row As and we're achieving 2.17 so obviously this ad is profitable we spent 1 855 and it generated 4031 in sales so this is a profitable ad we'll just take you through the structure of a CBO campaign again the budget is going to be set at the campaign level right so at the building level now when we go into the ad set level the floor level we have two ad sets not a bunch just two that we found that were winning before and when we go into the rooms of the floor write the ads we have a few different ads that we're running in each campaign I believe it's about 7 7 ads per ad set which is a little rich is a little too much I usually like anywhere from two to four ads per ad set but you can see some were way more profitable than others like this one was very profitable a lot more profitable than this one right so you just gotta go through and see which ones are better so like this one I would turn off I wouldn't want to run that one this one I would turn off too high but the rest of these are doing good look eighty dollars spent 333 dollars 4.6 row as super super strong 129 dollars uh 400 brought in three row as super super strong so again when you scale and you find those winning ad sets you're gonna come in and create a CBO campaign throw one to three Assets in here and then have your ads in there now how do you create a CBO campaign you might ask well I'm going to show you you go to your handy dandy green uh green button you're gonna do conversions and you're going to click continue now what you're going to do is at the campaign level you're going to go ahead and click campaign budget optimization and here is where you can set your budget you can do it at 50 you can do that 100 when you really get big you can do it 500 when you really really really get big you can do five thousand dollars a day and then what you're gonna do once you set your budget so let's say we're setting our budget for a hundred bucks right everything else stays the same here we'll go in and depending if we want to do one or two or three ad sets we'll just put in our audiences that we found to work so let's just say for example are Gordon Ramsey uh audience was our winner it was uh it was consistently bringing in profitable sales and this is the ad set we want to scale so now we will go in we will obviously create our ad right put in the video or picture or whatever ad was working you will then put it in here and there's a unique way to do this right so what you're going to do is you're going to come over to the create an ads section the ad setup section and you're going to click use existing post now what you're going to do is Click select post you're going to go ahead and filter it so you filter out of your social media and you'll just go to add posts and now all of your ads are in here and this is a beautiful thing because when you select the same post you can see the likes comments and shares actually stay on the video so that gives you a lot of social proof so now I want to go find this big winner I'm going to show you guys what social proof does and how important it is so once you scroll and you actually find that post that you're looking for you could actually choose the one that has all the likes comments and shares so how much better is this ad gonna look with 22 000 likes 3 000 comments and 5 000 shares so you'll just go ahead and continue with that one so not only do you have all this social proof in your new ad set but you have your CBO you have your winning ad set and you have your winning ad so that is exactly what to do when you find a profitable ad set you switch it over to CBO and then you go ahead and you scale that thing to the Moon in this section I want to talk about a simple trick to scaling your ads now I know there's a bunch of metrics that you can look at when to kill an ad when you should increase budget when you should decrease budget but just to keep things very very simple because again simple scales fancy fails all you really need to know is look at your row as right return on ad spend if your break even row as is let's just say 1.5 and you're consistently your ads are consistently generating a 2.0 row as you're in the position to scale now your margins might not be huge and your return ad spend is not huge but you're profitable if you can scale that all the way to five thousand ten thousand a hundred thousand dollars a day for example I know that's kind of outrageous but think about it if you're making 10 on ten thousand dollars per day that's a thousand dollars a day in profits so as you scale right as you scale just pay attention to your row as and you might not necessarily have to look at it on a daily basis like hey I'm gonna play with this thing up and down up and down because advertising really should be looked at on a much larger scale on a broader basis right now we look at our ads on a weekly basis so if we spend let's just say a thousand dollars and it brings in more than one thousand four hundred dollars that ad is profitable so if we spend a thousand dollars on a weekly basis and it brings in two thousand dollars we made profit even though let's say Monday it ran at a one row s Tuesday it ran out of 1.4 OS Wednesday I ran out of 2.5 row as Thursday it ran at a 3.5 row as and Friday it ran out of one row as looking at on a weekly scale we were still profitable because we averaged at least somewhere above our break even roast so very simple simple scales fancy fails know your row as calculate your Breakeven row as and as you continue to spend money on Facebook as long as you're above your break even roas and you're seeing anywhere above a two row as right I really like the number of the two row as or more your ads are performing great you can throw more Budget on there and you continue scaling and making more money so just a quick little Pro tip in this section I want to talk to you about what a look-alike audience is so Facebook has the ability to create a look-alike audience Based on data it receives or data you give it now there's two ways to do this you can do this through pixel data or you can do this through uploading a list like emails back in the day like four or five years ago when you had at least a thousand emails you can then provide Facebook that list they swirl it around put in their little cotton candy machine and boom comes out an audience of two million people 5 million people 10 million people who are just like the emails you uploaded right people who like fishing or like the niche that you're in and they will create an audience based on that now you can also do that based on Pixel data like purchases add to carts view content right as you start driving traffic to your store the pixel will gather that data now here's the holdup with iOS 14 like this is the most recent update with iOS 14 we've really seen a pause in lookalike audiences so I'm not going to dive too deep into creating them and how they work I'll show you briefly what they are but what's working today right now in today's environment we're just using mostly interest-based audience like 99 we'll throw in a look-alike here or there but the look-alike audiences are really not working due to iOS 14 and that update and apple blocking a lot of the pixel data so we can hop into the screen share and I'm going to show you what the look-alikes are how to make them where you can view them and all that kind of good jazz so we're in the audience section of my ad account and you can see there's a lot of look-alike audiences that have been made now what's going on here you can see we're testing out tons of different look-alike audiences but mostly for retargeting purpose not the old pixa data like we used to so let me show you exactly what I mean when you go here you click create a look-alike audience you can select your Source right we're going to select my pixel and now Facebook will tell you how much pixel data they've received so they've received 1 700 purchases in the last 60 days so that's still a good amount of data that the pixel got but it's not all the right data that the pixel should be collecting and what you could do you could actually toggle other event value and you can search view content add to cart initiate checkout so if we click on add to cart you can see there's been 3 800 add to carts and you can build audiences based on this information now if we just go back to purchases right you can now scale and say Hey I want an audience that is four percent you want audience that is six percent ten percent and basically what you could do is actually create 10 different audiences one for one percent one for two percent one for three percent one for four percent one for five percent and test the difference between all of these but like I said what's working right now is those look-alike audiences really aren't performing the best just because of iOS 14 and all of those issues so my suggestion for your new ads just stick with interest based audiences because those will work the best in today's market but you could use lookalike audiences for retargeting and what I'll do is I'll explain retargeting in the very next section so I will see you guys there in this section what I want to go over is the top of funnel the middle of the funnel the bottom of the funnel and then after the funnel you might be thinking what the heck is a funnel or what am I even talking about so what I'm talking about is the marketing and sales funnel right think of a funnel the shape of a funnel starts off big gets smaller smaller smaller and then it finally goes through so that's exactly what a marketing funnel is you have a big top of funnel where a lot of people are as you go down it gets smaller you have the middle of funner which is a smaller group and then you have the bottom of the funnel which is the smallest group so let's hop into the slideshow and I'll explain it here a little bit better so first you have the top of the funnel right awareness top of the funnel and what's going to be included in the top of the funnel is people who are cold audiences so interest-based audiences people have never heard of your your product or your company so that is just going to be the most broad ad possible you want to really let people know about your company or in this case you want to let people know about your product now when you step on over to the middle of the funnel these are people who are warm they've engaged with the post they've viewed your page they've likely commented or liked your post so this is where retargeting comes into play and building those retargeting audiences because now these people know who you are and you want to show them a different kind of ad next you have the bottom of the funnel and this is people who visited specific landing pages either viewed 75 more of your video they've added to cart and they haven't purchased right so people who've gone pretty deep into the product they added their product information they added their email they added their phone uh number they've watched all your videos right these are people who are actively engaged with your product but they just aren't quite there they have not purchased for some reason so in this bottom of the funnel you have to show them different kinds of ads maybe ads that answer specific questions like Hey where's it made where does it ship from what is shipping time or show them customer review videos or ugc user user generated content and sometimes people just need a little push to get over the hump to then go into after the funnel basically the bottom of the funnel is right here and that's where they exit they purchase right they purchase they exit the funnel now you're in after the funnel mode so what after the funnel mode is is you're gonna have repeat customers through email Mark marketing and you're going to have sales and text messages and a whole bunch of other things that you're going to send people to start coming back to your store so now you're just nurturing your current customer base and like my store returns 20 of its customers that's where you want to get you want to get returning customers so you could essentially take that big expense of Facebook marketing take it out of the way and just go directly to your customer that is the whole entire goal of a funnel is starting off with someone who doesn't know you driving them all the way down to a purchase and eventually having their data having their contact information and them becoming a repeat buyer when you're excluding Facebook excluding that big chunk of marketing costs because if you offer someone a 10 discount on a 30 product you're giving them three dollars off now to get that client you may have spent 10 15 20 on Facebook to acquire that customer so that's where the power of building a really good funnel comes into fruition I'll give you this really cool example of someone who I used to work with he actually worked for Grant Cardone and I don't know why he was there the dude was literally a millionaire and an e-commerce genius the product he was selling was Ginger oil so Ginger oil helped I think you said it helped with like your joint pain and some other stuff but basically what he would do was sell the product for 25 dollars his cost to make it was like literally like a dollar like 90 cents so he has infinite margin right his cost of acquisition per customer on Facebook was 21 or it was like 21 to 24 so he was essentially breaking even on the front end but then what he would do was Loop them into a subscription business through email marketing and SMS uh text messages and say hey if you get on a subscription and pay 10 bucks a month you'll get it basically 50 off so what did he do he essentially took Facebook that big chunk of cost at 21 22 cost per acquisition threw it away and now is making 10 times on his money because remember it only cost him a dollar he's selling it to the customer for 10 and he built a huge business by taking uh Facebook out of the way building a successful funnel and I think he said he was doing like a hundred and fifty thousand dollars per day using that sequence so this was just a CL a quick explanation on what the funnel is how to use retargeting ads and what you should be thinking with so just to continue on with this funnel talk right I want to show you some of the ads we have set up so you can see we have some top of funnel stuff set up and we have some bottom of the funnel set up we do occasionally do some middle of the funnel stuff but most importantly what I like to think of it is hey you're going to show your ads and they're gonna go to random people that's top of funnel and then people who you retarget are typically your bottom of funnel the middle funnel is kind of this gray area you can add it in there but the way I like to look at it is people who don't know you people who know you show people who don't know you specific ads show people who do know you different type of ads and it can go vice versa right and you're not going to know unless you test either way but as you can see right here right we have a couple different kinds so I'll show you what the top of funnel campaign looks like right top of funnel is much more Broad and here you can see we're just testing out a bunch of new audiences with a bunch of creatives right different kinds of ads going back and forth from ads at work some new ads and now let's hop back into the campaign level and then I'll show you what some of the bottom of funnel stuff looks like so bottom of funnel typically is a lot more simple than top of funnel right so here you can see we've got in the campaign we've only got one ad set with a small budget and the audience includes people who've add to cart on our pixel in the last 90 days people who haven't purchased all time and people who viewed the product but didn't purchase so you can see clearly two different types of targeting the cold audience top of funnels people who don't know us new audiences the bottom of the funnel is people who do know us have engaged with us they're on our list they just haven't purchased yet let's look at the ads that we're running so the type of ads we're running is we're testing out some new copy right that we're testing in the top of funnel but then we have some user generated content from a few guys right just showing testimonial videos people actually using the line saying how much they love it you don't have to look at top of funnel and bottom of funnel so black and white it's just another way to increase your marketing ability for the first couple years I think I only did Regular ads I never did any sort of retargeting but again these are trial and errors that I had to learn but I'm just giving you the secret sauce of what works now so so definitely Implement retargeting inter ads once they catch Steam and once you're starting to scale some stuff and you're spending more money throw some retargeting and bottom of funnel ads in there you'll see some really good results so this section is all about retargeting and you may be asking Ryan what the heck is retargeting so I want you to think for a second have you ever been scrolling on Instagram or you engaged with someone's profile right you clicked a link in their bio you clicked on a product or you visited some sort of page and then you go an hour later and boom the first ad you see is them showing you an ad again that same person so for example right if you go to beyondbraid.com and you click around and look at some products or you visit our Beyond braid Instagram or Facebook page I guarantee you over the next few hours you're going to start seeing some Beyond braids ads and you might be thinking just like everyone else although I may think this might be true and I'm just kidding but I always used to think Facebook was listening to me right they had a microphone and they're listening which I don't know maybe it's not true whatever but you know what I mean but essentially what retargeting does and what it allows you to do as an Advertiser is when someone watches a certain percentage of your video Someone engages with your ad if someone clicks on a link you can then create an audience and group those people in an audience and show those people more ads there's a statistic it takes anywhere from 5 to 12 touches right when I say A touch or an impression someone's seeing your ad or seeing your website or seeing your product takes five to 12 times on average for them to purchase so this is why retargeting is so so crucial and why showing multiple ads to people to build trust with them will eventually lead to your success so I'll show you how to actually build these retargeting ads and there's also a stat that retargeting ads are typically the most profitable dollar for dollar ads that you can make so we're a normal ad if you're seeing two to two and a half x row as with retargeting ads on our end we've seen three four five x row as with a much lower budget because again this is a much warmer audience it's not a cold traffic audience so when you show an ad to a brand new interest-based audience like a broad audience let's say you're selling makeup tools and you're showing it to a L'Oreal audience that's a cold traffic audience these are people who are seeing your ad for the first time so that's considered top of funnel right middle of funnel is people who may have seen your ad before they've engaged they clicked on your product and bottom funnel is people who are red hot who should be ready to purchase who've seen your stuff a lot I'll go over top middle and bottom funnel in the next video but this is where retargeting starts to come in and this is where the whole Loop starts to Circle so let's hop into the screen share and I'll show you exactly what I'm talking about so here we are in my Beyond braid ad account and you can see we've got multiple audiences built out and what we're doing like here for example take this first one a WV 90 days what this stands for is all website visitors in the last 90 days and you can see we've created the audience and there's 30 to 32 000 people who we can now show ads to so those are hot people right people will visit our website those are warm to hot people because they've gone to our website they've seen our products so if we can show them more ads and get them to overcome objections that they might be having from not have purchased this is where this retargeting is going to come into effect if you keep scrolling through this this Beyond braid via opt-in VIA is the text messaging SMS platform that I use and you can see we have 2 300 people so people who've opted into our text messages I can then upload this list of Facebook like I have and show them some different ads whether they're retargeting ads new product ads this is how you create another layer of depth in your marketing to show people who may or may not have purchased before and show existing and new products as well so let's continue to look through it here's another retargeting audience that we've created so igpe basically you can see everyone who engaged with your professional account so in the last 180 days we've seen 200 to 213 000 people engage with our Instagram account so even if they were scrolling through Instagram reels or they're scrolling through stories and our video just happened to pop up and they clicked on her profile or liked our posts or commented on our post we can now take that data upload it to Facebook and show them some more ads right so this is retargeting they are no longer a cold Customer because they came across our Instagram page so they know exactly who we are so now we can make a specific type of AD saying hey I saw you checking out our Instagram page why don't you come back and look at our super cool product something along those lines wait wait wait before you skip this ad you went to beyondbrae.com you added an item to your cart and you didn't check out guys click the link below next we have a general retargeting for the last 30 days so what this is it includes people who have visited our website beyondbrae.com over the last 30 days and you can see that audience is anywhere from 17 to 18 000 people now that's just general people who visited the website again who've maybe gone through our products clicked on a product link saw an ad and we're putting them and categorizing them in a specific audience so we can show them a certain type of AD so here are actually three more types of audiences and these are all synced from our email marketing platform called clavio so this is people who viewed a product but didn't purchase there's 3 200 people who opened up our our email clicked on the product in the email but didn't purchase right so we grouped them into an audience and there are three thousand people so we could either resend them an email or serve them up some different kinds of ads now here's clavio non-purchasers all time so this is people who have not purchased ever from us on our email list and that's 28 to 30 000 people you might say wow Ryan that's a lot of people who haven't purchased but I look at that as an opportunity because we could keep sending them emails we can keep sending them text messages we can keep showing them ads until they do purchase that's the beauty about using retargeting is these people already know who we are we just got to show them the right type of AD or the right type of video or the right type of objection Handler to get them to purchase so now you know exactly what retargeting is let me show you exactly how to build one so what you're going to do is you're going to come all the way up here to create audience now what you can do is create a custom audience now Facebook will give you the opportunity to choose a custom audience Source now if you click website right that's going to deal with the pixel data is you have a customer list right you've built a customer list of let's say a thousand two thousand three thousand emails you can then upload that email list directly here and Target those people specifically now right now the ones that are working the best are the Facebook sources right so video views uh people have viewed your shop people have viewed your Instagram account people who like your Facebook page so let's just click video so once you hop in here you can see all of these options that Facebook gives you people who viewed at least three seconds of your video people who view 10 seconds people who either completed or viewed at least 15 seconds of your video people have you 25 50 75 and 90 of your video so you could actually separate these into each of their own audiences and break it down and show them different kind of ads or the same ads and see which one works the best hey do people who've watched three seconds or people who watch my whole video gonna be more interested what I found in the past is the more video that they watch generally the more interested they are in your product so for this sake let's just click people who viewed at least three seconds now what retention means you can see it says the number of days people will remain in your audience after they engage with your content so here it suggests 365. I like taking this down to 180 days now we're going to name the audience video views three seconds description we can put an A and you can see you can't Advance because they're asking you to choose the video so you'll go ahead and click this choose video and it's going to ask you where exactly you want to choose the video from so we're going to go ahead and choose Beyond braid and you can see there's a whole bunch of videos here so right here you can toggle between a Facebook page an Instagram page a campaign or just targeted by the video ID I'm going to try Instagram business profile because that's where we actually post most of our videos and you can see we have pages and pages and pages and pages of videos some that do better than others like this one has 409 views but when we scroll over to here this one has 2 000 views this one has three thousand views let's see if we can find one with some more views so look this one has 27 000 views so this one is going to be a great candidate to retarget so now we have our video selected we have how many seconds or what percentage we want to Target and then what we're going to do is go ahead and create the audience and now it gives you the option to either create a look-alike audience or create an ad but what I like to do is you got to let this populate so right now you see it's populating it does take a few hours up to a day or two to create that audience in full so go ahead and let that audience populate you don't want to create an ad right away let it chill for like a few hours or a day or two come back and that's when you'll make your ad so this is just one way to retarget and again you can do multiple forms of retargeting let's go ahead and do another one so let's go ahead and make another retargeting audience that way you guys can just get the hang of this for this time let's do it from our website activity right the pixel activity so here you can see here is the pixel and what you can do is actually sort through this so you can do people who've visited specific web pages so if you have a specific product page right you can enter that in here right it'll ask you for the the link you can do specific website visitors you could do page view you could do view content add to cart and you could even stack them right so here I like to do uh put at least 180 days you want to include people who have who have been engaging with your stuff for the past 180 days and here you can include or exclude so for retargeting ads what I like to do is Click exclude and the people you're going to exclude is people who've already purchased because if people have already purchased you don't want to continue to show them ads so essentially this audience is going to be people who have added to cart but who have not purchased yet and that's what we'll name it add to cart no purchase and then we'll go ahead and create that audience we'll click done and then again it's it says the audience is ready but it still is populating I know there's probably more than that so now you know what retargeting is again retargeting ads generally have the most profitable return on investment but you need to be running cold traffic ads in order to actually retarget people so retargeting is awesome you definitely have to include it in your marketing funnel so with that being said let's move on to the next video alright guys so we're now back in ads manager and what I really want to show you is what does a good ad look like you may have never seen a Facebook ad you may have never seen the creation or never even thought of Facebook ads in that way but I want to start off by just showing you what do some good Facebook ads look like so I'm gonna hop over to my account this is my braided uh my braided line companies ad account and I'm just going to show you a couple of these ads right so we'll go over here to edit and I'm going to show you kind of what what does a good ad look like here you can see the ad is populated right this is a very very simple layout out of what a a simple AD should look like so beyond braid is a super strong Ultra smooth and abrasion resistant line everything you need to catch that next Monster get it on sale so this copy isn't as important as the headline the headline is super super important so a new super line that blends in with the water equals more fish right in a fishing line company what is the end goal what does the customer want they want to catch more fish right they're fishermen they want to make sure they have a reliable fishing line and they want to catch more fish so I'll go ahead and I'll play this little video for you going on guys what's going on guys it's Ryan with Beyond braid today I just want to show you this blue camo braid so our Beyond braid it's an ultra strong super smooth braided fishing line that comes in awesome colors like this blue camo not only does it help you cast much further you can pull much harder it's super smooth it's got this awesome color pattern that changes colors so the fish cannot see it coming so if you want to try our Beyond braid get it by clicking the link below 60 off only at beyondbraid.com it's the only place you're gonna find it click below so that was a quick what 15 20 second video all I did was show them the product um I did some b-roll what b-roll is it's just while you're talking you have some other clips playing and that's it right very simple just talking about the product nothing professionally done um it's just my girlfriend as you can see just filming me at the beach very very simple the link uh the shop now button goes over to my website and it goes over directly to my landing page now this ad I know for a fact has probably done maybe three hundred thousand four hundred thousand dollars in sales so something very very simply uh simply put together I'm gonna show you another example right this is uh a classic one of my ads again same simple ad copy uh with a different variation of the headline similar but a little bit different and I'll play this one this ad I've been running literally for two years guys two years this same video and this is probably one of the more fancier ones I produce but it's still super super simple so I'll go ahead and play it for you today today I'm here to talk to you about our new Beyond braid camo braided fishing line today we have blue camo and we have Moss camo now what makes this line so unique is the way that it's colored it Blends into any type of water condition whether it's clear blue water or dark brownish water we have the right spools for you this line is extremely strong it's reliable it lasts much longer it'll help you cast much further and it's what you can really depend on to catch your next big game Fish whether you fish for 200 pound Tarpon or two pound bass right we have the right line for you beyond braid blue camo Beyond braid Moss camo it'll help you catch more fish that's our goal we want to help you catch more fish click the link above or below this post to get your 60 off so you can see similar Style video uh me just sitting here talking about the product I got the product displayed did some b-roll uh saw saw some of the uh the overlay shots so you can see look it's got what is called social proof right here it's got 4 600 comments 5 000 plus shares and a whole bunch of likes I think it has like 50 something thousand likes I think this video alone has something like three or four million views so I've spent a lot of money on pushing this ad out and it converts it's done extremely extremely well and you can see it's a very very simple simple video so I'm just looking to see if there's any other versions we're testing out some uh still images right now these are simply just tests we haven't done images in a really really long time these are a little bit more edited a little bit more fancy but again it doesn't have to be fancy at all so now that you've seen what a simple ad looks like I'm going to show you this professionally produced video that I um actually made as a video ad and this video ad did not do good at all it completely flopped compared to my simple videos so let me click play for you so you can watch what a professional video is you'll see how good it is and how good it looks but it flopped as an ad and I'll explain why in a second [Music] thank you [Music] foreign [Music] so that was a sick I like I love that ad or I love that video I don't love it as an ad I think it's a really really cool video you can see it's got we filmed this with a thirty thousand dollar camera my buddy's got a hookup right um but super cool right I thought this would do amazing as an ad but the first thing when you're scrolling on Instagram right people have a very short attention span on Instagram and Facebook as soon as they see something like this with the music right the the high quality shot immediately the first response is ADD so what do they do they scroll right so you want to get something that doesn't scream at this screams promotion this screams hey I'm an ad watch me look how professionally produced I am and on social media ads like Facebook and Instagram those don't work the best all the time sometimes it's that native type of ad that works so again this is I just wanted to show you the difference between a professionally produced video video for an ad and a regular type of kind of selfie video or it's called native advertising something that blends in doesn't look professional those work very very well and now what I want to do is hop into Facebook really quick and show you a awesome awesome tool where you can find more quality ads and I'll show you that in the next video front of Facebook I'm going to show you this unique feature of Facebook that allows you to actually look at your competitors and see the ads they're running I mean when I found this out it's crazy this pulls back all the curtains and and does something pretty cool so what I'm going to do right we're focusing on knives for building our business in our example so the cooking Guild is I know direct competition so let's go to the cooking Guild and I want to show you this feature it's called the page transparency feature so first of all you can type in the cooking Guild and you could see their ads pop up so you can actually type in and filter it for videos but to go a step further I'm going to show you um so you can see look they got a very clean page clean branding clean products I love what they do this unique tool I'm going to show you is going to give you direct access to their ads and see the ads that they're making so you scroll down and you see this page transparency feature what you're going to do is you're going to click see all and this is Facebook's mandatory feature for all businesses they have to show you what advertisements they're running so it gives you some information on the page like people who manage this page they're an Australian the Philippines uh the United Kingdom and it'll tell you ads from this page this page is currently running ads and any business page that is running ads You Can't Hide like this is this is what it is and you can see this business is not that old 2019 so it's two years old as of 2021. so what you're going to do is you're going to click go to ads library now watch this this is absolutely mind-blowing where you can literally spy on your competitors and see what they're doing and this is a company I know is profitable they got a lot of followers they make a lot of money so you literally can see I launched October 2021 you can see all of the ads they're running you can see they're running a Halloween sale and you can even watch the video you can see that this is just a a video no sound just product features um Quick Cuts that's another style of video we'll talk about but this is just to show you that you can literally see ads other companies are running you can directly spy on your competition these people have been running this ad since July 30th that's three months we're in October so you know this ad is probably working if it's been running that long that means it's profitable they're able to pay and Keep Those ads running look this has been running since September and you can see how many ads they're running like look how many ads this company is running and you can see what kind of copy they use you can see the engagement you can see the the pictures you can even see hey where does it go right you can see their landing page and see all of the the photos and and Graphics that they're using so you can literally spy in your competition look how many ads like you can just I'm scrolling pretty fast through this so this company is running a lot a lot of ads and as you just scroll through this you could do this literally with any single company right let's see goalie uh goalie gummies goalie is those those apple cider uh vinegar uh gummies and people go crazy over them right but I guarantee you goalie is running a bunch of ads so you go to page transparency you can see how big this company is there 50 people in the Philippines 30 people in the Canada uh in Canada and seven people in the United States and of course this page is running ads so you can go to their ad Library this is a professional company so you can see what some professional ads look like and you can see very simple native advertising nothing super professional just yet a lot of it is just customer videos customer customer tutorials um customer review videos just look I feel like I can really just enjoy the moment enjoy what I'm doing enjoy who I'm doing you see what I mean so there's all different types of ads so I want you to go through as an exercise look up your favorite companies look up your competition who you might want to model and see what kind of ads they're running go to their page transparency and just look through it like this it's not a secret anymore back back in the day five six seven eight years ago it used to be a secret even a couple years ago used to be a secret right this your ads were the secret sauce but no all this stuff is public information and look you can literally just scroll through it whether it's pictures images you can see they use a lot of emojis um their copy is pretty pretty decently long win a free bottle I'm free Free is a very powerful World a very powerful word to get people to click because people love free stuff right so this was just a pretty quick way to spy on your competition and see what they're doing see what's working see what's not what I suggest again if you see things that are running for a long time like you see things that have been launched a few months ago Those ads are working the best these could be just a bunch of ads they're testing um so go through as an exercise type in your your competition if you're in the beauty Niche go look up L'Oreal or Ulta beauty if you're in the dog Niche go look up Purina go look up Chewie and see what they're doing see what ads they're running and what's currently working and it'll give you a better idea of what you should include in your ads and what you might want to put in the copy or might what might you want to put in the headline what kind of videos are working best so pay transparency awesome awesome feature to check out see you guys in the next video in this section I'm going to teach you and show you how to verify your domain on Facebook and ads manager this is very very important to be able to send data to and from Facebook in results for your advertising campaign so let's hop into the computer and I'll show you exactly how to do this so what you're going to want to do is come over to your business settings if you're not here you can go to ads manager always click these three little lines and come over to business settings once you're in business settings you're going to come over to Brand safety and then domains now what you're going to do is Click add domain since this is an example we will do Ryan knives.com you'll click add and all you have to Simply do is follow the steps which are very very simple so all you have to do is copy this line of code now you're going to come back over to Shopify store you're going to go to online store you're going to go to actions and then go edit code now I know this seems a little bit scary editing code is always pretty scary but don't worry and now all you simply have to do is come over to theme liquid this is the main coding for your entire website you'll go ahead and click theme liquid and on the right hand side what you're going to do is come over and type in head right because you need to enter in the code where it says head right that's what the instruction said so copy this between head and head so now you'll copy this to your clipboard computer's freaking out a little bit copy this to your clipboard you'll come over to the top of your page which is head we typed it and it was right here at the top you'll come here and then you'll click enter and then you'll click paste all you got to do is click save now Facebook will do its little thing it says after you've published the home page confirm meta tag is visible by visiting ryanives.com you don't need to do this we did that for sure and then all you'll do is Click verify domain and it says no it may take up to 72 hours for Facebook to find the meta tag uh if the domain stat is still not verified you'll need to click verify domain again and um confirm the amount of tag is listed in the scrape results yada yada yada so the steps I showed you is going to work to verify your domain now it has to be the domain you purchased through Shopify so Ryan knife's code is the domain that we purchased that is the domain name that you have to uh have to verify in your business manager in order for your Facebook ads to work correctly and get the data from your purchases add to carts link clicks all that good stuff you need to verify your domain in order for Facebook to most accurately present you the results so quick section but very very important in the next section I'm going to show you which events you need to prioritize meaning purchase add to cart link clicks and those events are the ones that you most need to see data wise in order to correctly view your ads and scale your ads so without further Ado on to the next section all right in this section I'm going to teach you how to prioritize what events you want for your ads manager in your Facebook ad account and what is prioritizing events mean essentially you're going to rank these from one through eight which are most important to you now for us the most important is purchases right that's the number one event or trigger we want Facebook to look out for and Target so you have uh purchase you have add to cart you have view content you have initiate checkout you have a whole bunch of others but those are the top four that you want with purchases being number one view content number two add to cart number three and initiate checkout number four now we're gonna hop into the computer and I'll show you exactly how to do this so you're going to come over to your uh ads manager your business manager you're going to click the three little lines and you're going to click events manager that's where we need to go so now that we're in events manager you're going to take the pixel which is on here to the left you're gonna come down here and click aggregated measurement events and then you're gonna click manage events now you're gonna have to put your domain there and you're gonna have to verify your domain which we did last video you'll click here and then you'll click manage events and you can see I have highest priority and then lowest priority so I just got a little warning that says I cannot manage my events or else it's going to mess up what I got going on but essentially what you're going to do is Click manage events and then on the next page you'll prioritize them just like this purchase add payment info initiate checkout add to cart and then you'll go ahead and have that set up what I'm going to do next for you guys just in case this isn't clear because all this mumbo jumbo obviously changes all the time I'm going to include another video that I found that explains it pretty simple and pretty straightforward as well so without further Ado let's jump into that video as well go to events manager click on the pixel you want to use under aggregated event measurement select manage events read through the introduction screens and click next find the domain you want to configure the events for click verify domain we have already verified the domain you can Skip To The Next Step click manage events keep in mind that you can configure 8 conversion events at most select your pixel or custom conversion under pixel custom conversion choose the event you want to configure under event name drag and drop your events from highest priority at the top to lowest priority at the bottom we highly suggest that you put purchase event as the highest priority that is on the top of the list once you're done click submit then confirm so as you can see it was pretty simple pretty straightforward you have to do this in order to have Facebook correctly look for purchases add to carts link clicks all that kind of good stuff and send your data back to your ads manager from your store so if you want the correct data to come through you got to do this step I know this stuff is all kind of boring but you got to get it done verify your domain set up your purchase events or your events in your events manager and you'll be good to go see you guys in the next section alright guys so now that we've gotten our ads manager set up we've got our ad account all good to go we've gotten it connected to our Shopify store we got the pixel installed I'm just making this little quick interrupter to kind of bring up some key points so marketing and Facebook ads are by far I think the most important part of this entire business model so I really want you to pay attention re-watch these videos in the next section if you need to but this is the bread and butter and this is the key to having a successful Drop Shipping or e-commerce business like Facebook ads marketing knowing how to test different audiences knowing how to test different add creatives knowing how to test different campaigns like this is the secret sauce if you're good at this you will you'll be able to uh you'll be able to run an online business for a really really long time there's a couple key metrics that we're going to go over um how to create audiences audiences are created in Facebook those are who your ads are going to reach right your target audience so for example with the knives our target audience uh we want to look for people who enjoy cooking people who like knives uh people who are you who are going to use knives people who watch cooking shows people who follow Gordon Ramsay because he's a chef so I'm going to teach you how to build a really really good audience and a really narrow audience that way you're reaching the correct people because you don't want to show chef knife ads to people who like dogs it's just they're they're not related in any way so that's one section building audiences um two I'm going to teach you how to actually film and create really really good ads uh because the days of just posting an image and running it to an audience those are far far gone you need to have really compelling videos they don't have to be super fancy you just need to know what to say how to say it how long the videos need to be so we'll go through a video making tutorial that way you really get an in-depth feel of how these ads should look I'll show you what ads I use for my actual business and how simple they are I've spent 500 to a thousand dollars on actually more I've spent a couple thousand dollars on certain videos that are meant to be that are meant to be produced for Facebook ads and they completely flop not all the time but most of the time very professionally produced videos flop the videos that always do best are the ones either make uh with my phone just doing a selfie or I tell my girlfriend hey quickly film me I'm just going to talk about my product really quick and say hey guys it's Ryan with this business I want to present to you this product it's got these features click the link below this post get it on sale today it's literally as simple as that to make a really really good ad so I'll teach you how to make video ads that convert who to show them to how to make them look good and basically how to create a really really enticing ad that's going to convert so one of the key things when testing ads is say you have a a campaign that's not successful right in the early stages of a business you don't know whether it's your audience you don't know whether it's your ad copy meaning the the text you put an ad you don't know if it's your ad video or your ad image that sucks or it could be the product right the product might be good so all of these things it's going to involve a lot of testing a lot of trial and error I think there's a stat out there like 85 percent of the ads you make will fail and I think that's true like I briefly showed you my ad account earlier and and if I didn't do it I'll do it in a future section but most ads you create will fail so have that expectation I know it's kind of shitty to say but have that expectation is hey this ads probably not going to work it's all about testing testing testing and we're not testing with huge budgets here we're going to start off at five dollars a day those are just some of the key points I want to have you listening to and have in your mind while moving forward is we're going to make videos we're going to test audience there's going to be a lot of trial and error and the the biggest thing I want to talk about is just testing right you're going to have to test test test different products test different audiences test different videos different images different price points I had I was testing a single product and I couldn't get it to sell and what I ended up doing was raising the price of the product and I ended up starting to sell it so brief interrupter I wanted you to see my pretty face moving forward I know you've been looking at a lot of screen shares but keep pushing hard keep grinding through the videos I promise it's all going to be worth it so I'll see you in the next section in this section I want to share with you this quick little hack that if I would have learned just a little bit sooner a year two maybe three years uh sooner into my e-commerce career it probably would have made me an extra fifty to eighty thousand dollars and it's super simple you're probably overthinking this but without further ado it's getting one of these focus focus come on Focus what is this this is the Capital One uh business spark card what this does and what's unique about it is it's a two percent cash back card so you get two percent cash back on all of your purchases now this is the spark business card you can get any cash back card so for example uh I have this neat Wells Fargo two percent cash back card for personal use I have another let me grab it if it's here this is the city double cash card so I'm a little bit of a credit card freak so I got 10 credit cards in front of me but these are three two percent cash back cars now what's uh interesting about this little fact is you should put all of your expenses on cash back cards now when I first started in e-commerce I used an ordinary debit card I didn't use a credit card I didn't build any credit probably for the first like three years let me just show you here I'm recording my screen let me just show you exactly what I mean we're gonna hop over to Capital One we're signing into my Capital One account now I'm just going to show you this is just probably for I got this Capital One uh spark card probably a year and a half ago so I have a little balance of 23 000 that I actually paid but we're gonna come over here to this little section called rewards cash and as you can see my cash back rewards is thirty thousand six hundred dollars thirty thousand six hundred dollars that's basically free money now all I do is take my Facebook ads my Instagram ads my Google ads my Amazon PPC ads my Walmart ads any ads or expense that I can take I put it on this card if I have to pay a vendor let's say like an ad agency or a photography company or for some reason I have to pay someone I'm going to use that credit card if I could possibly pay for my cost of goods with my credit card I would at this point my business is a little too big where I have to send wire transfers but for e-commerce in the beginning and Drop Shipping when you're first starting you can buy products on AliExpress with a credit card so let's hop back in here let me show you something so look every single purchase that I make I'm putting on this freaking credit card so UPS Facebook seven dollars back my uh 3pl third party fulfillment system 326 dollars that's free money guys I have to pay this bill anyways whether I stroke a check or I swipe the credit card I have to pay that's two percent money back in my pocket that's 320 bucks another ten dollars from Google another ten dollars from Google uh six eight ten dollars ten dollars ten dollars ten dollars ten dollars and it just adds up over time like look you can see this is just in the span of a few days that these charges just rack up so again this is just a quick little e-commerce hack if you don't qualify for a business credit card you can go to Wells Fargo and get the Wells Fargo two percent cash back and it works exactly the same you get the city double cash card again another two percent cash back card and I'm sure there's another few that I'm missing but the point is you're gonna spend the money for this business anyways might as well earn an extra two percent profit on your company let's say your company is generating 10 profit on a million dollars that's a hundred thousand dollars now if you added that extra two percent that's a a 12 profit that's a hundred twenty thousand dollars for the year so it makes a big difference so again any expenses you have whether it's your Facebook ads whether it's your cost of goods through AliExpress or or below whether you're paying someone to take product shots you're hiring an ad agency pay everybody with a two percent cash back card and you'll see some upside again this thirty thousand dollars I've taken a few thousand here and there so I think this 30 000 is probably built up for about a year and so again that's just a quick little e-commerce hack that I wish I learned sooner rather than later I mean I'm glad I learned it here in the past couple years but if I would have implemented it another three years before that I probably would have made an extra 50 60 70 80 000 cash in my pocket and that's not chump change that's a lot of money so take my advice go get some sort of two percent cash back card on to the next section all right guys so in this section we're going to be talking about how to film your very own commercial and how to film your very own ad for Facebook now my most successful ads have always always always been something that I film myself even when I Outsource to professional filmmakers like I have a buddy who's really really good at making videos not necessarily advertisements but videos I pay them a lot of money and the ad flopped now when I take my iPhone and I simply shoot a selfie video or simple shots with my phone it looks more native it looks like a real ad so step number one you obviously have to go out and buy your product whether you order it from your supplier on aliex Express or you go to Amazon and find the same product get the product in your hand that way you're actually able to make video as yourself take pictures yourself this will make the world of a difference trust me so what I'm actually going to do in this video section is I'm going to edit in a video that I made or the process of making a video ad I got a knife I ordered it directly from the supplier said hey I like a sample I paid a little bit extra for them to ship it super fast so it got to my house in like seven days from China I paid like 30 bucks for the sample and it's so worth it so what I'm going to do in the next clip I'm going to show you exactly what I'm doing I'm in my girlfriend's house there's not a staged background a minute I'm in an ordinary kitchen and things like that tend to work better for ads you don't want it to look too professional so you'll see all I did was say hey guys this is what I'm doing with my knife you show the knife in Action a couple cuts this way a couple cuts this way show some product features and then a simple call to action so every video should have 3 three things number one you should always talk about at least three to five product features of your product so our knife you'll see in the next section it has three to three to four product features that I talk about number two you want to show the product in action so a knife is perfect right you can cut things um you can slice things you can chop things perfect to show the knife or the product in action if you're using makeup tools show someone or show yourself putting on the makeup with your makeup tool and how how wide it spreads something like that with my fishing line what I always do is I always show it hey I'm putting it on the fishing reel I'm casting I'm reeling in I'm catching a fish right I'm showing the product in action so we got product features show the product in action and most importantly you need to have a call to action at the end of the video so have something Have Yourself say hey if you guys want to get this click the link below get it on sale or hey there's gonna be a link somewhere above or below this post click it and you can get it on our website yada yada.com so product features show the product in action and a call to action those are the three most important things and in the next clip I'm going to show you just a couple minute clips of me talking about what I'm gonna do for the video and I'll show you the angles we do and I'll show you exactly how I edit the videos in uh Final Cut now Final Cut Pro is an editing software if you have a Mac your Mac comes with iMovie iMovie and Final Cut Pro are virtually the same thing I bought Final Cut Pro thinking it was going to make me so much better at editing when in reality I am not a good editor I paid 300 for Final Cut Pro for no reason because the same features I use in in iMovie is are the same ones I'm using in Final Cut so you can definitely do this for free in a free editing software I'll show you how I edit it how simple it has to be you guys might think ads have to be super crazy but no you really don't even need music you don't even need text in the ads it's just simple clean easy quick cuts and you'll see exactly what I'm talking about so start thinking of ideas of how you can frame your product in an advertisement think of some product features write them down make a tiny little script that way it's easy for you to follow like I've done this a million times so it's easy for me to just get in front of a camera and wing it but if you need to write down five product features in practice like for my fishing line watch this ready uh it casts further it lasts longer it's Blends in into the water conditions so the fish can't see it coming it's super strong Ultra smooth and abrasion resistant right I can literally name those off the top of my head because I've said those lines hundreds of times making ads because I've made so many different ads and videos so start planning ahead get your product features get your uh thoughts of how you're going to show the product in action and get your call to action ready so we'll see in the next video so I want to give you guys a little Pro tip here so for these ads that you're going to create you're going to do it yourself you're going to be in front of the camera or you can find a friend to be in front of the camera but don't be afraid it's going to come with practice and getting better in front of the camera getting comfortable but that's not what this video is about what this video is about is when you identify the product you want to sell I want you to go out and buy the product so you can actually use it for the video what I mean is we're selling that big Serbian knife what did I do I got a big Serbian knife so the exact knife that is on our website that we're selling um I went out and got so I can make video ads with the actual product you want to have the product in your hand because it basically makes your ad seem a lot more legit right um your customers can see the actual product in the video you can get a feel for your own products so there's a few ways that you can go about getting the actual product that you could either go to Amazon and see if it's on Prime get in a day or two right just pay the little bit of extra money to get it faster and I'm sure whatever product you're gonna find on e-commerce someone else is probably selling it out there somewhere so you can get it faster you can order it directly from the supplier and ask them to do express shipping you'll pay a little bit extra but you'll get it in three four five days you can buy it from other websites so the biggest thing is get your product in your hand so you can actually make the videos with it you could actually take pictures yourself you can actually know what you're doing and what the product actually is and get a tangible feel for it back in the day I made a huge rookie mistake I was Drop Shipping a product for so long and I never ordered samples for myself to see what it actually was what it felt like how it actually worked and when I actually decided hey let me buy some samples I'm going to make some videos with it I'm talking about this is like two three four years ago like four years ago I know I said two three four years it was four years ago when I did this the first ad that I made with the product in my hand it was literally a headshot video just like this I had uh the fishing line in my hand and I said hey guys this is our new fishing line that we just launched it comes in this color this color let's put it on my fishing rod real quick I grabbed my fishing rod here we are spooling it up it's awesome fishing line you guys should get it it was a quick one take iPhone video that my girlfriend filmed but I think the biggest thing was they actually saw the product in the video it was in my hand it was very tangible and that ad took off and that was one of the big starts to my career in e-commerce was that one ad when I had the product and it just led to one thing after another after another so Pro tip whatever product you're gonna sell whether it's makeup tools uh whether it's knives whether it's fishing line whether it's survival hand gloves or the product from your supplier or find it on Amazon Prime and get in your hands so you can actually make videos with it yourself because that's the only way you're going to make a true video ad that converts and is convincing and it's you're really able to sell the product so a little quick Pro tip on the next video can you press report they did so I'm in my girlfriend's house she has a messy ass kitchen but don't mind me we're gonna film and show you how to make an ad with your product so what you should do is find three to five product features so about this knife uh one product feature it's super sharp right another product feature it's got an awesome wooden handle another product feature is it's really wide so it could be used as a bench scrape so all we're going to Simply do in this video is cut an onion show that it's super sharp right that'll be one product feature then when all the onions are cut we can simply pick them up and use it as a bench scrape because it's so wide and dump them in that's the third feature and then we can get another shot of just holding the handle to show how ergonomic it is so basically all you want to do you can either do this yourself and set up a tripod or you can get your friend or your girlfriend who's filming me and they don't have to be experts you can use an iPhone I think video ads with iPhones work the best 100 and all you're going to do is take a few shots of using your product if you have makeup tools uh use makeup in the mirror have your friend film you and show the product features how wide the brush is right in this case for the knife we're just going to show off the various product features and you can do a video that has just music as a voiceover or you can actually do a voiceover you can speak while you're chopping or you should do all three and make variations and test to see which is better so again go back and look at what your competitors are doing see what ads are working try to replicate them as best possible but again you don't have to be perfect these ads are not meant to look perfect you don't want the ad or the video to scream ad you want it to kind of look natural you want a messy background that way people know it's real and authentic so um we'll hop in and we'll show you what exact foot I'll show you the raw footage in the next section so you can see what angles we do and how simple it is so we'll see you there alright guys so in this section what I want to do is actually walk you through the raw footage of film in the ads just listening uh to what I say kind of the angles that I'm thinking and just going through it right you're going to mess up just roll through it so without further Ado let's start going I'm gonna commentate along you know what I mean the whole knife ready and again this is all filmed on an iPhone my girlfriend sucks at video filming she doesn't suck she's gotten better but again the point is you don't need a professional to do this angle look good or like this so I'm gonna cut it down the middle the other way like this yeah ready and see it's good to ask for opinion what looks best the person behind the camera sees what looks best and don't be afraid to do things multiple times try it out test different angles try to do a top-down one go up higher a little bit there we go perfect seeing my girlfriend she really doesn't know that much about video filming um she's gotten better because we've done this so many times and she listens to me so just good so just look through ads and get an idea in your head what you want is that how you're supposed what is that how you're supposed to chop it's a dice and onion yeah foreign ly shouldn't ask your camera person to speak while you're filming the ads it I can never do this I've been trying to do that shot for so long and I just can't execute it so it's good to try if you can't execute it just move on it's better to have tried the shot and have the footage than not have it at all good [Music] foreign is just to show you the angles that we're going through it looks like pretty raw footage and you could all fix and you could fix all this um all this bad footage in post right when you go to edit the videos with simple shots foreign you can see the total time for filming for this video or video sections was like six minutes so again we weren't out here filming for hours it was just quick easy iPhone we were literally making lunch and I said hey let's make the ad foreign [Music] see if you can get like a different angle you know what I mean that looks cool see so here we already got one angle I wanted to get a different look at cutting the onions right like this ready you kind of want to mix things up right if you already got one angle of doing a certain task try to be creative and do it from a different angle that'll change the pace of the video keep your keep your viewers engaged and interested [Applause] foreign and this last shot was me I wanted to create uh a burrito for the whole video but look how bad this came out see I completely smooshed it and I said I'll disregard it but I still use this shot right here in the final video so you just never know this is the best knife I've ever used click the link Jesus this is the best knife I've ever used click the link this is the ah okay restart it please okay see it's okay to mess up this is the best knife I've ever used click the link oh my God this is the best knife I've ever used click the link below to get yours on sale one more time there we go this is the best knife I've ever used click the link below and get it on sale so there we go just a quick little session um I just wanted to show you what it looks like when you're actually going through these edits uh the filming process which you should be thinking with and the different angles that you might want to consider and again you can write all this stuff down in pre-plan it or you can do it on the Fly either way as long as you're creative and you use your mind and you use the product in the correct ways that I've described before you'll be fine alright guys so in this section we're going to go through how to actually edit a video ad so this is uh Final Cut if you have iMovie on your Mac it looks exactly the same if you have a PC um you can get Adobe Premiere these are all video editing softwares but you can use something basic so what I like to do is I actually have all my files right here right next to uh my uh software and then I just start simply dragging and dropping dragging and dropping and the reason I do it like this is so it actually drags it in order because I want the Clips in the exact order that I took them it just makes things a whole lot easier this is just the raw footage I'll go ahead and play it for you so we're just trying to find what angle looks best when we're going to go ahead and chop this onion and this ad doesn't need to be longer than 15 seconds so boom right there so what I'll do is I'll make a cut right there and again what we're doing is we're showing the uh product features and the product in action essentially and you want to really get different angles right you so you don't want it to be in the same angle you want to get different angles that way um that way you're keeping your uh your viewers engaged they're called pattern Interrupters whenever you change the angle that way um whenever the angle is changing um it doesn't keep the same boring footage you want it to change every couple seconds so that's what we're going to go for here you can see I'm not the best cutter but we'll make it look good so I try to make a burrito but I don't think it came out looking good but now we'll just show off the knife and what it looks like so this is just the raw footage what we're going to want to do is go back and cut it up so where it's quick and Poppy because right now we have about a minute and 30 seconds of footage we need to drastically reduce that so now we're going to zoom in and just make quick clean cuts this is why you have a lot of footage because you get to pick exactly what you want so now we took all that footage and we knocked it all the way down to about 20 seconds and this video is only what we're only about 12 minutes in so it doesn't take long at all so let's look at it from the beginning and there you guys I'm telling you it's literally that simple to make a freaking Facebook ad so I think the beginning was a little boring let's see how we can spice it up so watch I'm gonna speed that up a little bit so we'll make that double the speed and guys it's literally literally as simple as that like I'm not even kidding that ad I guarantee you will get sales now you could add a little bit of music which I will so we'll do two versions this is where it gets interesting because you could test one version with music and one version without so um what you can do I'm gonna show you where you could actually get some free music so YouTube audio library has a bunch of free sounds that you can actually download and use in your videos there's no copyright so you can use them for Facebook ads so what you could do click this little three lines you go genre I think rock and roll will sound good with this so we'll apply the filter and then you just start listening you can also filter by mood I think happy rock and roll would be good so this is the one I'll download it or watch you'll see how simple this is ready all you're simply going to do is just drag and drop this into your play your playhead as they call it and watch this ready watch how this changes so now what I will do I'm going to come right here cut this and then we'll lower the volume uh let's go here so I like to lower the volume whenever someone's talking and now what you could do again I'm a big fan of testing a lot of things so you can save one ad without music one with music one with text one with a voiceover and test multiple versions but let's watch it all the way through [Music] this is the best knife I've ever used click the link below and get it on sale foreign [Music] boom it's literally as simple as that I'm so happy with how that came out so now what we'll do is we will export this file and we will get this ready for our awesome freaking Facebook ad that we know we're gonna crush it so we can call it knife version one so now that we have knife version one um what I'll do now is go back and actually record a voiceover and see how that one goes and I'll play it for you check out how crazy this knife is literally cuts through anything like butter chop perfect scallions chop up some herbs this is the best knife I've ever used click the link below and get it on sale literally the last knife you'll ever need to buy [Music] and then we can do like a version and throw some text on the screen like hey check out this super sharp knife chop super good yada yada yada so these are all just little versions but what I really wanted to show you is just how simple it is literally a 20 second clip you got some music you got a call to action you got to product features you got some uh action shots right showing how it cuts showing how it chops showing how it's a bench scrape showing that it slices super fast call to action click the link below and get it on sale and boom you're done you got your customers attention and now you're on your way to making sales so I'll see you guys in the next section so now that I just finished the edit you'll see I made two versions I made just a straight up with a little bit of music and a little bit of call to action at the end I talked a little bit and then I did a voiceover with some music so combining the two again you can get multiple pieces of content out of just one video session so I'll go back and I'll chop that up even more and take maybe just chopping the knife for uh 15 seconds or like 10 seconds right use that as an ad with a little bit of music a little bit of VoiceOver so you can literally get 10 videos or 10 ads to test just out of that one filming section so I'm going to show you both videos uh just the regular one and just the voiceover one that way you can see what a difference it makes and if you prefer one method or another go with that at the end of the day it's not what you prefer it's what your ads uh will respond best to so what sells the most what has the most conversions and what makes you the most money because that's the entire goal of this entire course is to make money so without further Ado hear those quick little ads [Music] this is the best knife I've ever used click the link below and get it on sale foreign how crazy this knife is literally cuts through anything like butter chop perfect scallions chop up some herbs this is the best knife I've ever used click the link below and get it on sale literally the last knife you'll ever need to buy [Music] all right so moving forward you saw us make ads and film ads ourselves now if you truly truly do not want to film ads you don't want to make ads yourself you feel like you have no creative ability you don't even want to deal with the hassle there are a few other options now in the next couple sections I mentioned two of them one being below.app and the other being bans off ads each of those have two individual sections that will go into making their own ads there's a bunch of places online where you can actually find product videos of your product being used so for example what I used to do back in the day when I didn't want to make any videos I would just scavenger on YouTube or Facebook and find people talking about fishing line and I literally had one ad of this TV show right I forget the TV show but basically it was this well-known captain and he was talking about the perks of braided line not my braided line just braided line in general so what did I do I took that YouTube clip I downloaded it and I made a little edit with him talking about braided line and the great perks of braided line and then just added my logo at the end so as simple as that let's hop into the computer and I'll show you exactly what I mean if you come over to YouTube let's continue with the knife example let's just say Serbian chef knife and what do you know look how many product videos there are on the product that we're trying to sell now look let's just click on this one because this one obviously looks very very similar and you can see this gentleman is talking about the knife now I'm sure he probably has some b-roll overlay let's take a look look at that so you can borrow that clip there's multiple videos of people talking about products whether not just in the knife Niche but any product you're selling I guarantee you somewhere on the internet someone is talking about that product you can even come over to Facebook right now if you go to Facebook and type in Serbian chef knife I'm sure there's gonna be some videos that pop up about the Serbian chef knife all right this is not our product exactly but at least it's trending in the right direction so you can see look there's some products here there's some products here obviously the cooking Guild is one that we went over but again if you don't want to make ads yourself the whole point I'm making is you can scavenger the internet and find different product videos you just got to do some research on your end now warning back in the day it wasn't as strict as it is today but you still could get away with it so when you make content with other people's videos all it takes is a couple people to report that video but when you're running ads at a low budget that's probably not gonna happen so what I suggest you do if you go this route and use other footage that you find online you'll be okay to make ads for a little bit but once you start catching traction you start scaling that budget you're going to then want to either Outsource it and have someone else make an original content video or make the video yourself because you don't want to run the risk of scaling someone else's footage because it'll likely get reported back to Facebook and then Facebook will probably shut down your Facebook ad account and we do not want that to happen so is there a risk to doing it yes could it be profitable yes is it the right thing to do I don't no this is not an ethical conversation whether it's right or wrong I'm just showing you things that I've done in the past and I know other entrepreneurs in the e-commerce space have done before this is just a little tip to get you started again I suggest you make your own videos but if you don't want to it's okay now in the next section I'm going to cover two paid apps where you can actually have content made for you so on the next section in this video section what I'm going to go over is this website called bands off ads and essentially what it is it's a platform where you can actually have someone create ads for you without ever touching a product so if you truly don't want to film yourself you don't want to buy the product you just want to go this route this is a great resource to get video ads made for you and you don't even have to buy a product you don't have to send a product you simply just have to buy a package and they will make the ads for you so I went ahead and bought the split testing package it was 65 bucks pretty cheap about 20 bucks per video and you have to fill out a simple question questionnaire so they ask you hey what is the platform Facebook and Instagram language English the product name I'm going to do this for my Beyond braid website so beyond braid and then the product links you can see right below AliExpress or competitor store link so in our case let's say we were doing it for the knives what we could just do is go to the cooking Guild and send them this product link right here you would go here and submit it directly and you can put as many as you want uh but for us right now um again I'm going to be doing this for the Beyond braids store so uh Beyond braid actually let me uh I'm gonna go give them the actual link to my store that way they have it right here uh they ask you for product benefits how does the customer uh benefit from owning this product I think I can just give them my product features which would work so in this case again script the ad how you want to give them as much information um here they're asking for video links competitor ads optional style one style two they look the same so Watermark we don't need a watermark you can be as descriptive as possible I would suggest so by sending as many links as possible under the competitor links or ads and you can find that under the the page transparency section in Facebook uh The Watermark we don't need a watermark additional notes so I'm going to put and again this is perfect for Drop Shipping if you don't have the actual product yourself they will go ahead and make everything for you so we'll go ahead and click review and then we'll submit the questionnaire and they say they'll get back to you in about call it one to three days so you come back home you now have this submitted and basically you can have a a bunch of different type of content right what bands off ads will do is they'll actually scan the internet for other videos of your product um and they'll they'll compile all the videos and uh make an ad for you and they'll send it directly to you so this is just a very very good solution if you truly don't want to get in front of the camera I suggest you do get in front of the camera but if you don't you can go ahead and use bands off ads the next website you can use to generate some ads is this website called below dot app so I'll just show you their website real quick below.app this is their home page and essentially what they do is they have creators they have a network of creators that'll make videos for you so I'll show you some examples I did this for my Beyond braid company um full disclosure I spent 177 dollars to get three videos I actually got a little bit more than three videos and I'll show you how I did um so these are the three creators I chose basically it works very uh similar to bandoff ads except um these these individuals make videos for you so I went ahead and sent them my fishing line product as you can see and you can do this with Drop Shipping just drop ship the product directly to them and what they do you give them instructions of what you want them to say in the video and this is something called user generated content so user generated content ugc is when a customer like this makes a piece of content for you so they'll make a review video I'll click play on one of these so you can see exactly what I'm talking about so my family and I have found this cool new fishing line that we're just obsessed with and it's called Beyond braid so it is a braided fishing line we love it because it lets you cast farther and last longer check this out so I I've got a couple variations right I wanted one female and a couple males here's the the male doing it this is beyond great braided fishing line it's absolutely amazing I've been using it the past few days at the lake and I haven't got one knot after casting out um this is another option if you want to send your product to someone who isn't afraid to get in front of the camera this you can do this and you could do a combination of all them right you can do the video ads yourself you can send them to some people you do bands off ads um but there's a bunch of different ways again this costs a little bit of money I spent about again 170 bucks on this but what I did is when they send in videos they actually ask you um hey do you approve this video and what I did was I said hey can you make me another variation of this video but I don't want this video you made to go to waste just email it to me so I actually got about three videos per Creator so it came out to about if you say round it up to 200 bucks I got nine videos it came out to about a little under 20 bucks per video which is totally worth it because one of these videos if you run a successful ad to it can make you a whole bunch of money So Below is another great option if you don't want to get in front of the camera in this next section I want to talk to you about a little cool trick as your business scales something to implement and that's called SMS marketing so what is SMS marketing it's basically text messages right have you ever gone to a website added your information in like a phone number or email and you went to go check out and whether you purchased something or you did it you got a text message like an hour later so that's a very powerful tool called SMS marketing now with SMS marketing there's actually a couple strategies there's text message campaigns so once you eventually collect a bunch of customers phone numbers from people purchasing to your store people visiting to your store you could actually send out Mass campaigns like send them a text whenever you have a holiday sale another strategy to use is for abandoned cart so someone comes to your website they enter in their information they're about to purchase something happens they abandon their cart you could actually send them a text message an hour later 24 hours later later and like a week later reminding them hey you got your card open at so and so website in my case it says hey you got your card open at beyondbrae.com come back and fulfill your card or purchase your order so let's hop into the computer I'll show you the exact app that I use so in the apps section you can see I have an app called SMS bump so SMS bump is a free app to install you just gotta pay per text message you send out and this is what the SMS bump dashboard looks like I'm going to quickly hop over to the analytics tab to show you some mind-blowing numbers like the return on investment the ROI on text message campaigns is absolutely huge so we're here in analytics and you can see so far we've only spent two thousand seven hundred twenty seven dollars and we've produced sixty thousand dollars in sales that is a two thousand and eighty percent ROI for text message campaigns and you can see it produced 1223 orders so super super super profitable method is to have SMS campaigns and SMS cart recovery installed on your website now most of the revenue came from the automations so as you can see look automations we sent out 8 000 text messages uh it got close to 2 000 clicks and it had a ten thousand percent ROI generating forty eight thousand dollars and all those are is the abandoned cart uh text messages so I have it set for one hour and 24 hours after they checked out now the one hour text message says hey it's Ryan from Beyond braid notice you left something in your cart come back it's waiting for you if they still don't convert on that 24 hours later I'll send them a 10 discount so they can actually come back and get 10 uh off their order and incentivize them to actually finish that purchase so that generates forty eight thousand dollars I think that was in about a period of a year now when there's certain holidays and stuff right you could actually send out text message campaigns so that's the SMS campaign we sent out 41 000 text messages we got 2 000 clicks and we got about a 400 percent ROI and you can see it generated about 11 uh 100 in sales so what I like to use that for is anytime there's a holiday or anytime we're running a sale so Black Friday Cyber Monday 4th of July uh Memorial Day Labor Day those holidays are all perfect excuses to send your list a text message with a little image saying hey it's uh Memorial Day 20 off come by the store and uh use our discount now I went ahead and I clicked into the automations Tab and you can see the abandoned cart text one hour seems to be extremely profitable if they don't check out we still have that backup of one day later and now here I want to show you for the campaigns what our campaigns actually look like so here's my phone let's see if it'll focus focus focus so you can see it's very simple it's just this was a Halloween sale that we ran it's basically saying hey we're having a spooky sale get uh 20 off and you add a link in click the link below and now what's super powerful about text message is text message has a huge open rate compared to email marketing where email marketing not everyone reads their email but if you get a text message you're going to open up the text message on your phone I think text message has like a 98 open rate which is absolutely crazy that's why you can get crazy crazy numbers when you implement this into your business now when you're first starting you're not going to have a huge list to implement and send out blasts like the holiday stuff but the abandoned cart text messages is something you can Implement right away an SMS bump only charges five cents five cents per text message so it's basically nothing and the way it works is all you got to do is come over here to this little ad tab so you can see my plan is free and it generated fifty nine thousand dollars but you basically add some budget into your account you pre-load your account you could put ten dollars twenty dollars a hundred dollars and it'll start to spend that money when people come to your store don't check out and start sending text messages messages at five cents per text message and really quickly I just want to show you what this text message looks like for the uh abandoned cart so you can see it says Beyond braid hey Colette just want to remind you that you have some items left in your cart use code best braid at checkout to get a discount and this little image of Beyond braid and it's literally simple as that just giving them a little reminder right a little bump SMS bump to come back to the store and purchase and complete their order so you have two methods the abandoned cart method one hour and one day and then you have the ability to actually send out text message blasts to your list on holidays to offer them sales when you're running promotions and they all run at five cents per text message super super cheap super super profitable so this is a little hack that I learned um well into my career I didn't learn it at the beginning if I would have learned in the beginning I would have made so much more money so I'm giving you this little hack as soon as you start running ads you have to have SMS bump live and running for your abandoned cart text messages at the least once your list gets bigger you'll then send them out a blast when you have promotions so this was a quick little money making tip spend two grand to make 60 Grand I'll do it all day every day and I know you will too so see you on the next section in this section I want to go over something really really important and that is email marketing now my story with email marketing is for the first four or five years of my eCommerce career I did not touch email marketing because it was confusing I didn't get it and frankly I didn't even think it worked and basically what happened was at the job I was working at for Grant Cardone right they had a huge business a huge e-commerce business selling digital products and I saw how much revenue they were making just from emails and how many results we were getting just from emails and even on our side the real estate side right we had a pretty big email list and just the the results we generated from sending out mass emails uh call to action hey text now to invest or or schedule a call to invest so I saw it happening in real time and I was like wow I should definitely be implementing this into my business and ever since I did that I was completely shocked of how much revenue we're actually generating from emails the most powerful thing about email marketing is your list right your whole goal is to build a big list of customers so right now I think my list for my website's anywhere from 50 to 60 000 and that's a pretty big list size and that's fifty to sixty thousand people who are just interested in fishing that have either visited my website either purchased from me before entered in their email at some point that's why I have their information because they came from Facebook to my website now if they didn't check out right I can send them a whole bunch of emails and these are called email flows where they're either abandoned cart flows they're welcome email flows their email campaigns now I know this stuff might seem a little bit confusing I'm gonna go into my email account and show you everything and break it down so you can implement it but when you're first starting out right you're not going to have any emails you have no list so what you should do is Implement abandoned card emails welcome emails post purchase emails and I'll show you all that and show you exactly the emails we use so you can screenshot them and use the exact copy but email marketing is something you should strive to be good at for the long game right because as you build your list as you acquire emails you'll be able to blast uh promotions and discounts on holidays and that's how you start cutting out the middleman of Facebook and going directly to your customer increasing your profit margin because it doesn't cost a lot of money to send an email out right you pay a flat fee to send out emails where Facebook ads you have to pay every time you run a Facebook ad it doesn't cost me extra money I can send 30 emails this month and the software I use doesn't charge me per email they just charge me a flat fee and also another crazy stat that I came across is email marketing should generate anywhere from 20 to 30 percent of your monthly Revenue so what does that mean if your store is doing a hundred thousand dollars per month twenty to thirty thousand of that should be coming from email marketing and I thought there was no way that could be true until uh me and my team started implementing it and we saw the results and it was absolutely crazy so without further Ado let's hop into the computer and I'll show you the email marketing software that I use and I'll show you an alternative email platform that you can use on Shopify directly to simplify things because the one I use is a little bit more advanced Shopify is an email system that's actually pretty basic and can help you get started so let's hop into the computer so this is the email software that I use and that many of the big companies that I know use it's called clavio now clavio is by far the most advanced email software it is a little bit expensive they actually charge you based on how big your list is so my list again it's I think it's like 50 55 000 60 000 and I pay 550 a month a flat fee doesn't matter how many emails I send out or how many flows I set up they're still charging me 550 but it's worth it when I show you these numbers so I'm just going to show you some performance numbers that way you know I'm not just BS in you and I'll show you that this stuff actually works while this loads up my business is fishing right it's definitely seasonal where it goes up and down during the winter months right we're in Winter right now it definitely starts to slow down but you can see the last 30 days the Shopify store did a hundred and eight thousand dollars in sales revenue from clavio was 39 000 40 000 out of 108 000 so that's almost 40 percent of our Revenue came directly from emails this is where building a brand and using email marketing going directly to your customer comes in handy and is so powerful and when you break it down email flows made up twenty one thousand and campaigns made up 18 000. now what a flow is and email flow is basically a series of emails that you set up that is triggered by an event like if someone views a product but doesn't purchase they go into a certain flow if someone purchases an item they go into a certain flow if someone has opened your emails three times and hasn't purchased they go into a certain flow and I'll break that all down for you but that's just what an email flow is explained what a campaign is is very simple it's an email campaign right whether we're running a promotion for Black Friday whether it's July 4th and we're running July 4th uh email campaign sales offering 20 discounts that's what an email campaign is one specific custom-made email targeted directly to our list offering them some sort of promotion so that's what an email campaign is now if we go back 90 days you'll see this stat still stays true right three hundred thousand dollars in the last 90 days so about 100 000 a month hundred and one thousand dollars dedicated in Revenue coming from clavio right 34 57 000 from flows 44 000 from campaign so super strong numbers and you can see this is true it's not just some BS that that people make up on the internet this is true true stuff so that's why email marketing is so important now I'm going to show you one more stat that way your mind can get blown one more time um so these are all of our email campaigns and you can see how many we sent out this is just stats for this year and you can see 1700 1400 1200 1300 2 000 1100 this is all emails per campaign and you can see all of our email campaigns total up to let's get that number right here a hundred and twenty seven thousand dollars just from email marketing alone on the clavio campaigns right so the blast and then I'm going to bring you over to this one and this is a little uh breakdown of our flows by month right so this is when we first started implementing email marketing into this business and you could see month by month the breakdown of the flows totaling to a hundred and eighty five thousand dollars so uh 180 plus 120 that's close to three hundred thousand dollars a little more than three hundred thousand dollars just from email marketing and to think that I never used to use any of this before it drove me nuts because I was like how much money did we lose but it's better late than never learn to implement this stuff and back over to the screen share you can come over to your apps section and directly integrate it with Shopify so you can see clavio directly integrates with Shopify and it syncs up together so this was just a brief introduction into what email marketing is how powerful foot is the software I use and in the next section I'll actually go through all of the flows and all the campaigns so you can see how they're structured you can actually see what the wording is like and then I'll actually show you shopify's version of email marketing that you can use as well that's a little bit more beginner friendly so I'll see you guys in the very next section this section I want to dive a little bit deeper into email marketing and actually show you some of the flows and campaigns that we actually use that generate the numbers that I just showed you so let's hop into the computer and just get right into it so we are in the month of November so we have all of our Black Friday stuff set up so I won't show you that I'll just show you some of our general flows that way you can get an idea of how to start building out your own flows so number one pop-up email what is a pop-up email what is a pop-up email flow basically when you go to our website and you're there for 10 or 15 seconds a pop-up will come up saying hey do you want 10 off give us your email and we'll email you a 10 discount code so that's what this is when someone subscribes to your newsletter that is the uh trigger to give them the 10 discount so here is that first email let's preview what that email looks like so they entered in their discount or they entered in their email excuse me and here's the first email we'll send them this deal is going to expire really soon use this discount code welcome 10. so what I suggest you guys do is just take screenshots of this all that way you have each and every email that we use that actually work today that you can Implement so what will happen is we'll actually set this trigger to wait three days and if they still haven't purchased we'll actually send them out this email the welcome Series 2 email number two and this is what it looks like hey don't forget this exclusive deal just for you we wanted to reward you head over to our store and use the discount code welcome 10 to get 10 off your order so this is the second email in the welcome flow right for the 10 off so we'll come back over we'll wait 16 hours right and then we'll send them a third email saying hey this is your last chance to take advantage so this is the last email you can see it's just some pictures with some catchy text Last Chance four hours to go catch your 10 discount now um and this is just saying the customer's name how you doing we really don't want you to miss out on this exclusive store-wide discount it expires in four hours ten percent discount welcome 10. so that is the welcome flow that we use when someone comes to our website and they give us their email to get that 10 discount code so pop-up that comes up says hey uh enter in your discount code here you go again these are you have to go in and build all of these out yourself but I'm just showing you the exact emails we use so you can go and build your own version of them and again this was the welcome series email one as you can see here so now let's hop into one of our next flows this is the post purchase email flow so this basically happens when someone purchases from our website we'll actually start sending them a set of emails as well so you can see the trigger that we put in place is when someone places an order that's what happens to trigger this series of emails so email number one let's preview it and since they already purchased we're not really pushing sales on them we're just kind of sending them some information right some more engaging type of emails to get them to start opening our emails so that way their server recognizes hey this is not spam I actually open these emails so you can see the email says welcome to the family hey Ryan obviously we put the customer's name on behalf of the Beyond braid family we just want to say welcome here are some of the key things you need to know about your new fishing Community we've been around 25 years we're a proud American based company our line performs better and is still affordable we'll be hitting you up with some interesting stuff in the meantime go explore our store so again always inviting them back to the store but not really pushing hard on uh hey go buy more right because they literally just purchased and then what we'll do is we'll wait two days right we'll put in this pause of two days and then we'll send out this second email and basically all this is it says hey Ryan we really want to make sure you receive all the latest tips deals and discounts from your favorite store just follow us using these simple instructions and basically we put in this little creative GIF to go into their Gmail and Mark our emails as important and then we tell them to reply done that way our emails don't go to spam once we send them uh campaign emails deals discounts we want them to see all of our emails to keep the health of our email account done so this this was just a quick little reminder in in the the two days after so after email number two we'll wait two days again right we will send out this next again really more informational stuff to get them interested in our products interested in our community because that's what we're trying to build as a brand in a community it says hey Ryan we are so happy to have you here and be on braid uh get your spool ready to pull in the cast of the day we've got some fantastic fishing gear related for you here three things that make us special and we just put some more product features essentially right ultimate strength uh helps you detect bites we say are you getting excited we are too come visit the website so always inviting people back to the website just in case they want to purchase some more so go ahead you can take a look at that pause that screenshot it do whatever you got to do next we'll wait three days and we'll send them email number four we'll say hey this is our best selling range right now blue is particularly popular as water start to clear up in most places just basically giving them some facts and then some reviews of our products right keep it short simple sweet and show them some products and then always invite them back to the website so this is email number four then we come back and then we'll wait an entire week this last email is about two weeks later and we're offering them an exclusive discount and then we'll offer them this deal right buy two and get 20 off it's a thank you gift hey Ryan we're proud to be running our first class fishing business out of Florida for the last 25 years we've been perfecting our products blah blah blah blah blah we want to show our appreciation for giving you an awesome discount if you buy two products we'll give you an additional 20 off and then we give them a coupon code get this deal today right and this was two weeks after their initial purchase right so this was uh one part of the post flow oh and that's just a copy so we sent out a bunch of emails once someone purchases our products and again this is just a flow once someone triggers that purchase event not nothing to do with campaigns just automatic emails that will be sent to them once they go through these next I want to come over here and show you the general abandoned uh cart email so if someone comes to the store and they don't purchase this is the flow that we're going to send them and you can see the trigger is when someone views a product but we actually filter it down so place an order zero times since starting the flow checked out zero times and has not been in the flow for the last 30 days so this this is dedicated emails to people who went to the site checked out viewed the product but have not purchased and we have their email so we'll wait just one hour and we'll send them this first email it's Ryan obviously is everything good my team told me you came by our website to check out some products and look around I want you to know that we are here to help you any any questions you may feel let us talk it's because I built a business out of pure passion and love for the art science and sport of fishing it is my pleasure to serve you hit me up if you need anything so this is just asking them if they have any questions and then we come back the call to action head back to our store and catch yourself something as beautiful as that so just a simple quick email inviting them back just an hour later maybe reminding them maybe they got a phone call while they were purchasing or something happened where they didn't complete the purchase so this is the first abandoned email that we will send next we're gonna wait one day and then we send out email number two basically offering them a discount to come back love fishing you came to the right place use code Beyond bribe to get 10 off your order and then we invite them back and show them some of our popular products so just a simple another reminder a day later hey come back to the store you left these products here and then what we'll do is we'll wait one more day and we'll send a third email and this is what that third email looks like it's essentially a copy of the email we jacinta maybe they didn't open it maybe they deleted it says your 10 discount needs to be reeled in right now use code Beyond bribe and get 10 off so a little bit of scarcity um tell him to come back saying hey this code's going to expire if you don't use it come back and use 10 on our store and we just added in some popular products and that's the end of the general abandonment flow so let's go back and see what other flows we can show you so that was the General browse abandoned email right if they're searching around the website or they've been looking at products now let's go to the general abandoned cart so you can see the trigger is when someone uh checkout started their checkout started but they have not placed an order zero times and have not been in this flow for 30 days so our general abandoned cart email is wait 30 minutes and then we send out that first email and that email looks like this low stock levels hurry hey Ryan we saw you in our store today looking at one of our best selling products we're running low on stock right now hurry come back remember good things to come who those who get them you found the perfect product now reel it in complete your purchase and then when you click this link basically brings them back to their cart where they have that item and it'll have all their information pre-filled just like they had it so it brings them right back and that is 30 minutes after they abandon that cart now what we'll do is we'll wait one day and then we'll send them out email number two so this is email number two you got it hooked reel it in before it sells out hey Ryan you came to the store today thank you it's great that you like some of our products but you missed the final step click here to complete the purchase PS we're running low on stock again a little sense of urgency and scarcity come complete your purchase so again all of this wording is tailored to our brand you could tailor it to the products and and the brand that you're going to be building of course obviously this is all fishing related make it whatever Niche related and the copy related that your brand revolves around so let's go back that is email number two we'll wait one more day and then we'll send out a 30 mil so email number three you can see it says last chance your product is almost sold out we got some little images uh switching right there so they can see more of the product and says hey Ryan you came to the store thank you it's great you like some more products but you missed the final step complete your purchase we're running low on stock so again just kind of a similar email to the last one but again just inviting people back and giving them a subtle reminder to come back and purchase and that is uh the third email and then they exit the flow and it'll stop sending them emails so that is the general cart abandonment flow so our next flow is something we call predictive flow so the trigger is starting a person's expected date for a next order and basically what we've done is we have a setting implemented uh typically People Order fishing line every one two or three months so that's when we'll start this flow and this is the emails that we send them so email number one again this is people who have already purchased says VIP deal 15 off hey Ryan we love that you're a part of our angling Community you're an active member so we want to reward you today with a VIP treat here's a huge deal 15 off use your discount code Buy and Save right here so this is that uh email number one wait three days and then we'll come back and we'll send them VIP deal number two right and email number two hey Ryan we want to reward you uh because you're a VIP member house 15 off purchased now before buyers click and save here so very similar to the previous email and then we'll wait three days and we'll send them a final email to come back in order and again it's all going to look very very similar different image but hey Ryan don't wait any longer we can't hold on to this deal any longer some scarcity of course and get an awesome 15 discount Buy and Save right so very similar three days apart that's just when we want people or when we think people are ready to reorder we'll put them into that flow now this stuff is not that hard to build out clavio is very easy to use you just gotta plug and play it is a little time consuming but it's worth it because once you build them out that's it you set it in forget it and it's like a money making machine as your store generates more emails more leads people will start getting this stuff and it's like a personalized sales person for you but an email version so these were all the flows now in the next section I'm going to go over the campaigns what some of our campaigns look like that way you can get an idea of what discounts to offer what copy to use and then I'll show you clavio and I'll show you Shopify email which one you might want to use one's a little bit more for beginners ones for a little bit more advanced stores but on in the next section so we just went over all of the email flows and all the flow setups now I'm going to show you what email campaigns should look like now there's two versions here we're going to show you one version on clavio which is a little bit more advanced and I'll show you one version of Shopify email where you can simply drag and drop using templates and it's a little bit more straightforward if you're a beginner so let's first hop into uh clavio so I'm going to show you emails from September 1st all the way to the end of October now you can see we sent out an email every few days here in September and then we sent out some emails for Halloween we launched a new product and we sent out some Halloween sales so you could see uh placed order 1600 1500 1100 2200 1400 2800 bucks and these are all from email campaigns that typically have a discount code associated with them that's typically what email campaigns are for it's either showcase a new product or blast some promotions so let's scroll down and show you uh this September 8th email it generated 524 so let's preview it so this email campaign we sent out was just to Showcase some of our upsell products right this line cutter and this line spool and you can see we have this neat little GIF of changing images and says the line spooling assistant and the line cutter back in Stop Shop and get yours in this simple email generated 500 so now on to our next email this one generated 678 dollars let's preview it so this email you can see Free Ultra eight strands just showing off one of our lines and we were literally doing a giveaway with another brand and just from sending this email out people are like oh braid line I need to buy some and it generated 678 dollars in sales so just simple email not even asking for a sale got some sales and you can see I'm not going to take you through these boring ones 466 397. let's go to a more juicy one you can see this one did uh 1300 so 1 300 let's go ahead and open that one up and this was a promo save 20 use code fish 20 fall sale 2021 don't hesitate to place your order we are selling out fast across the store because this is a steal the deal so offering a quick little promotion obviously it's fall themed right September marks fall and just a literally quick email with a few words and that did 1304 That's The Power of email marketing is you get to build the list and send people some awesome discounts so that was thirteen hundred dollars uh this one was probably announcing that sale again did 700 now let's go to another juicy one one thousand five hundred thirty one dollars let's click into this one and and you can see Last Chance a little bit of scarcity last chance for 20 off uh fall sale this is a once in a year sale don't let this deal get off the hook so easily and then we showed some of our products so honestly not the best looking email but simple straightforward it gets the job done that's the whole point is you're just giving your customers a touch Point reminding them that you exist here's a little discount and then your loyal customers will come back and this is how you get repeat purchases by sending stuff out just like this so let's go look at another one so again that one did fifteen hundred now these are some smaller ones smaller ones let's click on this October 15th this one did twelve hundred dollars in sales and literally as simple as this sale sale sale sale sale sale get 15 off it's Friday we have a huge deal we literally sent out a discount code because it was Friday you can literally make things up a reason why you're giving out discount codes it's your company's anniversary it's the owner's birthday um we love you here's 15 off it's just the reason to get in touch with your customers and offer them a discount and you can see twelve hundred dollars just from simple little email that was twelve hundred dollars now this next one which was a week later did two thousand seven hundred and fifteen dollars so that was a better performing one let's check it out and this was a launch of a new product so hey Ryan it's Ryan here I've been working on something super hard for you guys here are five things you need to know about the optic orange braid uh some product description without further Ado discover yourself the future is bright the optic orange braid and this was a new product launch of a new color so whenever you have a new product launching you can send it out to your email list and get some automatic sales and look this was literally not even offering a discount code and we got two thousand eight hundred dollars in sales simply from launching a new product another 1400 that was probably just talking about the product now let's look at this one this one did two thousand two hundred dollars as well let's go ahead and view the campaign and this is we're getting into the Halloween sale so this one is a super cool email and guys you can find stock images like this this is basic Photoshop you can use canva.com you can use Photoshop if you have it or you could just find stock images like this pumpkin right Halloween sale 20 off this deal isn't scarily good it's straight off the hook get it hook fishing haha go to the store and enjoy 20 off use code scary20. so simple email not a lot of words keep them short and sweet some cool graphics and there you go two thousand two hundred dollars later so we'll go look at one or two more that one did 2200 this was again for the sale again for the sale and I'm assuming this one was like the last call for the sale so I'll show you this last one Halloween sale ending tonight Last Chance uh forget the tricks treat yourself to some awesome beombre products get 20 off use code scary this deal Ends Tonight doesn't even show our product just has our logo at the top very very simple so super super simple and look we have our Warehouse address we have our social media links and a little unsubscribe button so simple simple emails will do the job and it's not rocket science you just gotta build the list and send them cool little emails send them discounts customers love discounts and they'll always come back and since you're not paying Facebook 15 20 30 to acquire customer this is straight money in your pocket so you can afford that 20 discount it's well worth it when you build an email list like this so those were just some of the numbers on uh the clavio side now again I'm not going to go into building an email out on clavio again it's very simple and straightforward once you get in there just taking some standard images and standard text and standard links that's clavio very very simple to use if you have any questions let me know I can walk you through it but now and again it is a little bit more expensive than the other email apps out there like MailChimp and Shopify email now I'm going to hop into Shopify email and show you how basic it is it still works don't get me wrong I use Shopify email for a little bit and still generated a lot of money they charge you on a per email basis so I think at the time my list was like 20 000 and it costed me like 20 bucks per email which was nothing because I was generating a few hundred few thousand bucks per email so when you come over to the computer right you go to your apps you might have to download it uh in your app store if it's not already there but I already have it it's called Shopify email and it basically comes to these two stages view past campaigns and create email campaigns so it's super easy super simple to use for some reason they updated the system and deleted all the statistics but I'm going to show you literally how basic these are so literally all you do is Select who you want to send it to who it's going to be from the subject line and then the preview text and this is literally the email Mother's Day sale summer is coming quickly and you need to get spooled up when it's on sale use code Mama to check out 18 off right and then I simply just link some products and images very ugly this is when I first started doing it you can see it's not that well put together but these emails killed it I wish it still had the stats like some of these emails did two thousand three thousand five thousand dollars and they're super super simple Easter Day sale right again very simple very straightforward I can't believe they deleted all the uh information but all I did was go Easter Day Sale summer is coming get your stuff while last Easter 18 is for 18 off simple image a little link to the store and then some products very simple very very straightforward and again these are not difficult by any means to build so once you're in Shopify email you can simply come here to create campaign and I want to show you something pretty cool so it says Shopify email two thousand five hundred free emails per month or one dollar for every additional thousand so if you have an email list of 10 000 people it costs you 10 bucks to send an email super easy so once you come into the next page they already have a bunch of templates that you could use look you can click view more and literally it's simple as drag and drop with some of these templates and they have pages and Pages where again around the Black Friday time let's just uh quickly click on one and I'll show you how easy it is to make so literally they already put your logo they already have the text for you all you got to do is simply come in here you can add an image right uh let's just add this simple image discount sellers at the top right put that in there you can delete if there's too many images shop now button you can add a product and it'll import a product directly from your store like watch look how like I'm telling you they're super super easy to build let's say we want to add this product we'll go ahead and add that in it will add in the product and then you can mess with the buttons uh put the links so very very simple and easy to make obviously you want to edit this and take all this mumbo jumbo out to make it look clean go back and look at some of the email campaigns that I sent and then you can make the subject line holiday holiday sale 30 percent off something like that right so very simple very straightforward so whether you use Shopify email or use clavio you have to start getting used to using email marketing I'm telling you will change the course of your business and it's just more money in your pocket that's the whole goal of this business more money in your pocket so um I would start off with Shopify email if you don't want to spend the money on clavio because it is a little bit expensive at first once your business starts to get traction you start selling more products switch over to clavio put in some flows I think you can do flows with um Shopify email but they're very simple like just basic abandon card emails doesn't get as intricate as clavio so you do have to do this stuff do not ignore it this will put you on another level and help you get more sales for your business so let me know if you guys have any questions on this stuff it's super important but if not I will see you in the next section in this section I want to go over the importance of having social media for your business if you look at the most successful Brands out there I guarantee you they are on social media and they're crushing it with social media so you have Instagram you have Facebook you have YouTube you have Tick Tock you have Twitter you have Snapchat and you might be wondering which ones should I use now you can use all of them but the main ones that I'm using right now are Instagram Tick Tock YouTube and Facebook obviously now for younger Generations they're mostly on Tick Tock and Instagram and YouTube as well if you have a product that's targeted towards younger kids like a fidget spinner or some sort of Rubik's Cube or something that kids will use those are the platforms you want to be on now if you have a product that older people will like like old people love fishing line so Facebook works the best for me but I'm still using the brand and using social media to build my brand across all channels so Instagram is more to promote what the business is doing what the business is about right everything overall in the business should be on Instagram Tick Tock is supposed to be short content short form content it's supposed to be your best chance to go viral YouTube is really meant to educate and have long form videos so people go to YouTube and want to be educated about a product or a video or whatever they're looking at and then Facebook is again similar to that Instagram where they just want to know everything about your business all the social aspects about your business so I'm going to dive into my channels that way you can see the content we're posting right now what's working and just kind of explain each piece of content why we post it and how it helps our overall business just a quick side note you don't have to have drastically huge uh social media followings to have a successful business like our social media followings in my company are not that big but we're still able to do millions and millions of dollars in sales as a plus the bigger and bigger you get on social media the bigger your audience is the more people are going to want to buy from you so we're now in front of the Beyond braid YouTube channel so let's head on over to to our actual channel so you can see the content and you can see there are some aspects that emphasize the business right so we have this banner up here we have the Beyond braid logo nice and clean and then this video I specifically put here because it answers a question right Beyond braid official break strength so I went to a Hall of Fame the fishing Hall of Fame where they have a professional machine and tested out the brake strength of our line and you could see we have just types all types of videos right things educating the consumer uh braid has tightly woven piano fibers for a thinners right videos like that that educate about the actual product we have customer reaction videos where I went and actually tested out our line with some customers right more short form content I really haven't embraced long-form content for my YouTube channel but this is something we're gonna start implementing more because YouTube is growing and growing growing people love a good YouTube channel so YouTube has a feature called YouTube shorts that we use a lot so essentially we're repurposing things from Tick Tock Instagram over to YouTube and vice versa so we're basically reposting on all channels so we can be on all channels right I don't want to just post on Instagram I want to take the videos I'm using on Instagram post them on YouTube post them on Tick Tock vice versa and you can see just going through it's more advertising stuff just quick little videos showing off the product again I haven't really done too much of a good job with our YouTube channel but it's doing great like here's one video where it's more of an educational sit-down style and essentially what happened is I got a brand new fishing reel and I thought I would just talk about it spool it up with our line and it's a great way to promote a product this is a pretty popular fishing reel so I made a fishing or a video about the fishing reel and then just putting our line on it and you can see I just sat here talked about it little unboxing video and it got 2 000 views so people love to see stuff like next let's head on over to our Instagram page so I can show you that as well and now obviously this looks a little bit different on mobile device but here's the basic layout so you can see uh these little stories I have uh testimonials of customers or customers using it I guess you can't uh oh yeah you can so you can see it's just a whole bunch of people using our line customers using our line to give our visitors proof that people actually use our line like this is a great image of someone posting and some people do this for free and some of the stuff we we pay for but a lot of this is actually free people just buy a line and tag us and you can see I have all of our options and in your buyer your bio is very important you should include key facts like where it ships from a little bit about the product and then this is a call to action saying hey want to sell braid in your shop DMS dealer but you can have here want to shop for item click the link below and then you have the website link in the bio so you can see it all looks very clean very professional and then all the posts are separated through post reels and longer videos so right now reels are working extremely well so we're posting a lot of reels it gives you the best chance to go viral and then we have a lot of pictures of people using our braid people tagging us a bunch of ads obviously there's me a bunch of times and just making the brand seem fun right you want to post professional content some people have professional layouts but a lot of the popular Pages post memes and stuff like that so you can see those are the posts you have reels of course reels are doing absolutely incredible right you get a lot of views on reel so six thousand twelve thousand right there four thousand lately they haven't been doing as good but look if we scroll further back like eighteen thousand three thousand there's a few reels that we got like 10 million views on and that alone generated us like 10 000 followers per video let me see if I can find it for you really quick like this one 203 000 people saw that and it's fishing related right it's not necessarily our brand but I was reposting popular content in the same Niche that way people will be like oh look at this Beyond braid company uh let me check it out so as we keep scrolling you can see just general content all about phishing all about our Niche now I'm gonna go and find that crazy video so you can see the engagement on it so you see 22k right here 506 460 60 000 there seventy thousand there twenty thousand here 183 187 154 4000 300 hundred twenty six thousand nine point three million and this was not my videos just a viral video that I reposted three million views right there as well and 1.5 million views is there views as well there so this is just a quick little tip if you're in the makeup industry right and you see videos that are going viral in the makeup industry or a video that has to do with your business but it's not your video Simply repost it there's an app that you can download on your phone called repost you download the post post it on your social media and simply just tag the person right people love to be reshared no one's ever going to yell at you saying hey delete my post that doesn't ever happen and stuff like that can help your business grow tremendously and there's pages that do this all the time so if you see things that are going uh viral on YouTube on tick tock on Instagram just repost it give credit and it'll help your business grow so this was the Instagram now let's head over to the tick tock you can see we got 7 000 followers on on Tick Tock and it's just again a bunch of viral viral videos some of the stuff is me some of the stuff is videos that we repost sometimes customers send some stuff in and it's all just trying to build engagement for your company show what your company's about look at this one 521 000 views we've gotten a few videos with a few million views so Tick Tock is awesome way to build brand awareness and have fun doing it right I make stupid little singing videos like this we have customers that send us videos all the time you could do reaction videos with 60 000 views like a customer uh just put his line on our reel and I made a stupid sound so Tick Tock is all about going viral there's been Brands built in today's business environment that use no advertising just going viral on Tick Tock which is crazy so I suggest you take advantage of all the channels because that's what they're there to do is spread the word about your business so if you're going to use YouTube make educational videos again back to the makeup business if you have a makeup company right do how to put on makeup tutorials and make them 5-10 minutes long of just doing your makeup if you have a knife business for Ryan knives right I have a cooking YouTube channel I can make cooking videos just using the knife just a normal cooking video about making a steak and then just mention the knife right and grow the brand like that for fishing I'm going to start doing more just regular fishing videos going to the beach going to the ponds or the lakes and just making content about fishing because people like to follow that so look at the people who are most successful in your industry and kind of implement what they're doing because they probably have a lot of followers for a reason so if you can do what they're doing but with your own unique twist you can start building an audience and really leveraging social media this is the last point I'll make social media really pushes your brand and business over the edge and really makes it seem legit right if you can build a following people see it's a credible business they have people posting they have customers posting it builds trust with your customers and that's the whole entire goal is to build trust with someone and get them to buy your product the more someone can trust you the more business they're going to do with you the more they're going to buy your product so building social media is absolutely crucial it's not a do or die but if you can do this and build a really really good social media page around your business you'll crush it and take your products and business to the next level so simple video but just wanted to go through what our stuff looks like what we use it for and how you can implement this in your exact business as well so see you in the next section in this section I want to go over with you influencer marketing now what is influencer marketing influencer marketing is when you take someone with a lot of followers a big following whether it's on Tick Tock YouTube Instagram Facebook Snapchat Twitter someone with a large following that has an influence or an audience of people that will buy whatever they tell them to buy an influencer can be a celebrity a pro athlete a musician anyone with a big following or just content creators online so Youtubers with 50 000 plus subscribers great actually no you can get as little as 10 000 subscribers basically an influencer is someone with any type of following now you have macro influencers and you have Micro influencers a micro influencer or someone with a smaller following but dedicated to a specific Niche now a macro influencer can be someone in a specific Niche but with a really big following now what you can do is actually reach out to these people and either pay them to promote your product or give them free product and have them promote your uh business or your product now this is an awesome way to drive a lot of business it's an awesome way to get user generated content because these people will create content for you that's what they do that's what they're making their money doing is creating content on Instagram YouTube Tick Tock Etc so I'm going to provide you with some examples in my business and the return on investment is pretty incredible when you do this correctly so let's hop into the computer and I'll show you exactly what I'm talking about so these are all the discount codes I have created and you can see ignore like black and all these uh this is for Black Friday and stuff but look you have Levi Joey 10 these are new influencers that we've reached out to slap in Joey e and these haven't been used because these are all pretty new but what I want to show you is one of our bigger influencers his name is blue gape now blue Gabe is a YouTuber he's a YouTuber in the fishing hunting Outdoors industry slash Niche so naturally fishing line for my business goes perfect with bluegate's audience and they love blue Gabe they trust what he says and when he promotes it they buy it so let me quickly go to YouTube and show you blue Gabe's channel so you can see exactly what I'm talking about so you can see blue Gabe he's got 444 000 subscribers and he makes all types of uh videos about fishing hunting all that kind of good stuff right and what you can see is this is what he'll do let me just come to one of his recent videos so here's a perfect example of exactly what I'm talking about so you can see Gabe is a fisherman awesome fisherman and look at this if you all are interested in this American flag yarn break go in the link in the description below this video on the link and then you can also use my promo code bluegate to save 10 this stuff is actually really really nice they do have tons of other colors not just American flags green white paint I mean all kinds of colors look at that and there you go it's literally as simple as that right he actually enjoys using our products and he just mentions it here and there in all of his videos now I don't pay blue Gabe anything all we do is hook them up with some free fishing line whenever he asks for it he'll text me like hey Ryan need this for my new reel and I've probably given him hundred hundred fifty dollars worth of product now look at this Roi ready let's come over to his discount code and his code has been used 150 times and has generated 7 850 in sales and I've probably given him a hundred dollars worth of fishing line let that sink in that's basically seven thousand dollars of free sales because he's an influencer look this is all he does when I come back over to his channel uh you click show more and all he does is say hey for more information go to Beyond braid and order this and this video has a hundred and seventy two thousand views and it's going to continue to get views that is how influencer marketing works right you have someone who's popular in a niche you send them your product or you actually pay them like I have some influencers that actually pay to do promotions I'm gonna go ahead and show you another one his name is McGrath McGrath fishing is his channel and he's a smaller influencer look he's only got four thousand three hundred subscribers and we actually paid him I think it was like 100 or 150 bucks for like a month or two just to make some content with our fishing line now I'm going to go over to my channel so you can actually see the exact video he made so here we go you can see here's the video with McGrath of God I'm gonna be on the way to just handling great oh God wrapped on that pile on honestly awesome fight came loose I got it out here it is big old Mama all right guys if there was any question about Beyond braid other than answered everything right there wrapped around a wooden pylon able to fight that fish out of it and touch my fish great braid great great texture cast their ability amazing look at that Beyond parade so there you go it's literally as simple as getting your product in the hands of people who have an influence and people who use it and not only does this help us generate sales but it gets something called user generated content which is known as ugc and this is perfect for Facebook ads for uh videos on your website proof of concept right when people start seeing faces they recognize using their products they go to buy so influencer marketing is super super powerful and now I'm going to just show you a couple emails and a couple quick templates of what you should say so here is a quick email that I sent to Chelsea she is a oh wow I spelled her name wrong look at that but here's a quick email I sent to Chelsea uh reaching out because she has like 200 000 followers on Instagram and has a YouTube channel and a fishing business so I said hey Chelsea my name is Ryan I run Beyond braid I saw your IG page and love your content and I notice you follow us she actually followed our business page would you love uh would love the chance to sponsor you get some braided line fluorocarbon in your hand chance you can check out the website we have loads of blah blah blah let me know what you think happy to jump on a call with you my sellers below so that is a longer version now you can do this over direct message or DM on Instagram and say something similar saying hey man uh love your content would love to get you some free product in your hand or you could say uh Hey so and so influencer are you doing any paid sponsorships at this time we would love to uh have you represent our brand and the way you do that right you negotiate whatever deal typically people are good with free product if they do want you to pay you just got to look at how big Their audience is and how much sales you think they can generate but then all you're going to do is come over to this discount section you're going to go ahead and create a discount code let's say the next person who does its name is Nick Johnson 10. that's Nick Johnson's discount code you make it 10 right and then you save the code under their name and then you're gonna give them that code to promote on other channels whether it's on Instagram Tick Tock YouTube and then again just like blue Gabe let's again hop over back to Blue Gabe's discount code you can see how much sales it's produced and then you can actually pay them 10 commission that's what we do with most of our influencers is we'll pay them 10 percent commission on all the sales they generate so Gabe has made about 700 uh 785 dollars because of promoting Beyond braid so it's a win-win for both parties not only do you get a promotion for your business the influencers making money you're getting great content and it's a win-win-win and this is how you really blow up your brand because you can get some pretty big influencers like there's this uh apparel brand that I've seen and he reached out to Big influencers in the NBA and he got all these big NBA stars to wear his stuff and he blew up very little ad spend right a lot of viral content when making influencer marketing content so influencer marketing is huge the script is very simple you can reach out to 5 10 15 people per day to do this it's another angle besides Facebook ads and guys the the free product exchange is so worth it like again with Gabe I've given them 100 150 a free product and it's done eight thousand dollars in sales and he hasn't been promoting us that long maybe six months or so and he really wanted to try out the product first for like a year and he didn't hit me back up I thought it was a lost cost and one day say hey man I love your line I'm gonna start promoting so influencer marketing is huge for your channels through Facebook Instagram YouTube and it really helps build a brand it helps you make sales and helps you look way more legit so influencer marketing super Super Awesome on the next section section I want to talk to you about customer service so when selling online you get a lot of customer service inquiries to your inbox think about it if you've ever bought something from an online store typically there's a few things you want to know when is my order gonna ship can I have my tracking number is it delivered you got the wrong thing right these are the common problems that every online store faces so there's two ways to go about this you could either handle all these inquiries yourself or you can hire what's called a virtual assistant but before we go into that I'm going to just show you the flow of where customers actually reach out top over to my store really quick you can see on my Beyond Great store I put this little contact us page so people would put in their name they're put in their email and they would put in their message right once they click Send it actually goes to a general inbox so I'm going to drag that over so you can see it and this is the general inbox right this is where all our customer inquiries go and you'll get something that looks like this Beyond braid new customer has a uh question right you click on it checking in on my order status this is not planned please do uh please do not contact uh Richard Collins here so checking on my order status here what uh you would do is take this email you would go into Shopify you would go into orders and you would search right you look up Richard Collins you look up his order and he is checking on his order status which seems to be delivered you can see the tracking number automatically uploaded to Shopify and his order was uh actually delivered so I'll come back here and I will reply once you click reply it goes directly to him say hey Richard and you can see it's signed regards Faye I don't do my customer service inquiries I have hired a virtual assistant to take care of that for me but I'll send this message but I just wanted to show you the flow of what happens when a customer inquires so what I suggest in the beginning I want you to actually do your very own customer service that way you actually get a feel for what your customers are reaching out for whether it's shipping times tracking times uh problems with the product they ordered the wrong thing and start making a list of standard procedures and frequently asked questions that eventually you can pass on to your virtual assistant so I used to do all of my customer service in the beginning and it is time consuming right it is time consuming to do emails I would have to do them every day to have a highly rated brand and a well-known brand you have to be known for customer service and quick responses so these people that inquire in my business get answers in less than 24 hours that's what I've instructed my virtual assistant to do so in the beginning if you want go ahead and reach out and answer all your customer inquiries and actually start writing down processes and frequently asked questions to then pass off to a virtual assistant so once you do that I'm going to show you exactly where to find a virtual assistant so what you'll do is come over to a website called upwork or you could use fiverr.com and essentially you'll just search for customer service for Shopify or e-commerce right let's do customer service and you can see it'll actually populate a whole bunch of people who could do customer service now the best work for the cheapest price is typically someone who's going to be in the Philippines you can find someone who will work for four five six seven eight dollars an hour to work on your specific job so that's what I did with Faye so Faye this is her long name but I call her Fae and you can see I've hired her for 959 hours and I've paid her a total of seven thousand six hundred dollars since she started and I pay her about eight dollars an hour so I found Faye just by going on upwork.com I typed in e-commerce Shopify customer service and I found Faye to work with and over time as I did customer service myself in the beginning I developed an FAQ sheet and a formal process sheet of what I want Faye to answer so I'm going to drag that over so you can see it so you can see I put together just very basic questions like when people ask where is beyond braid made it's made in China what is beyond brain made of uh this certain material right how many strands right so basically just frequently asked questions that you want your virtual assistant to uh answer now what else I would do is actually make them like a screen sharing type video and give them exactly what you want whether it's uh uploading tracking information uh sending them specific messages for specific responses like I have a whole list of templates that I have for my virtual assistant to make her life a little bit easier so with these virtual assistants you have to tell them exactly what you want don't leave it up to them to decide what to answer tell them exactly what the question is going to be and exactly what the answer is so when someone asks Hey where's my order or I need an update on my order the process you should instill is tell your virtual assistant go to Shopify grab the tracking number send it to the customer look at the tracking number see where it is see is it going to be delivered tomorrow and give the customer an update Hey sir here's your tracking number I just checked the tracking it looks like it's going to be delivered on Friday the 22nd please let us know if you have any questions so you have to be very instructional to your virtual assistants to make sure they get the job done exactly how you want it write them out it's called a standard list of procedures Sops now as you scale your business you're going to want to hire one two maybe three virtual assistants for a whole bunch of different tasks like when I have something like data entry that I don't want to do I go to Fiverr upwork and hire a virtual assistant for customer service I rather not focus my time on customer service because I can spend my time making video ads or producing content or looking for new products busy work is meant for virtual assistants if your time is worth more than eight dollars an hour and you can afford six seven eight dollars an hour eight dollars an hour is actually a little bit expensive but phase really really good at her job hire out a virtual assistant that way you can focus on more profitable tasks for your business so this is just a quick little section on customer service and hiring virtual assistants again hire virtual assistants for everything you need to do they will save your time they will save your life in your business and they're honestly really really good people you can communicate with them directly through upwork or you can communicate with them on Skype or Whatsapp what other other channels you have email there's many other platforms that you can communicate with them not just on upwork and upwork automatically charges your card so you can upload your credit card directly to upwork they work a certain amount of hours you can actually monitor how they're working and see screenshots that upwork takes of their computer to see and make sure they're being productive and they take care of everything so upwork is a great great place to hire your first virtual assistant so on the next section in this section I want to go over setting up a support email that has your own domain name so as you start getting orders you're going to get a lot of customer service inquiries via email and you want your customers to be reaching out to an email that doesn't end in aol.com or at gmail.com so for our example ryanives gmail.com doesn't look good to have your domain name at the end of that email like info ryanives or sales at Ryan knives or customer support ryanives so let's hop into the screen share and I'll show you exactly how to do this but first you will have to have bought in your domain name on Shopify in order to do this so let's hop in the screen share so once you're on your website you're going to go over to settings you're going to come over on the left hand side and go to domains now I'm just going to hop over to Beyond braid because I haven't boughten the Ryan knives domain yet but I'll show you what it looks like so once you come in domains and you've purchased your domain you'll see your domains are active right here so let's work it for this example we're going to use the Ryan Maya domain we're going to click manage so what you're going to do is come over to here and click add forwarding address you'll type in customer service you don't need to put at or anything because it has it here and then your forwarding email address could be your Ryan at Orion cooking at gmail right just for an example and then you'll click save and then it will officially set that up so people will be contacting customer service at Ryan my.com that way your customers will be able to actually send inquiries to an email address that has your brand in it and your domain in it it just makes it look a lot more official and makes it look like you're a legit company and you know what you're doing basically so this was just a short quick video to add another level of customer service add another level of branding to your website and help you and help your customers get really really good customer service so on in the next section in this section we're going to set up a contact page on your website so your customers can actually have a place to reach out to you when they have a question about their order or a question about the product or whatever it is you're selling you want to get in touch with your customers so let's hop on the screen share and I'll show you exactly what I'm talking about so here we're on my Beyond braid website you can see right here I have a contact us page when you click on it it says shoot us a message if you have any questions about our braided line your order status or need a tracking number or anything else shoot us message we'll get back with you the customer can put in their name their email their message and click Send and it'll go to your email inbox so let's go ahead and set this up so what you're going to do is come over to online store on the left hand side you're going to go to pages and you're going to go to add a page there might be a contact us page just from your theme but if not you'll click add a page you will go ahead and name it contact us and on the right hand side usually all your themes should have a contact us default so you'll uh or contact us template excuse me so you'll go ahead and click save so now you have that saved what you're going to do is come over to the left hand side and click navigation you're going to go to your main menu and what you're going to do is Click add menu item once you do that you'll type in contact us and under link you'll go to pages and then you'll see I had these made before but you'll select the page you just made you'll click add and then it added in you'll click save menu and now once you go back to your website you will now on your main menu bar have a contact us page up here where your customers can get in touch with this was a quick simple video to improve your customer service quality right you want to give your customers a chance to communicate with you if they have any questions if they have any questions about their order their product I used to get so many emails just from this page about wholesale ordering which generated a couple hundred thousand dollars in sales right so you need to be able to communicate with your customers you could add a phone number on here if you want it might be a little crazy to add your personal cell number but if you feel confident enough to do that you can do it I've done e-commerce for so long for like eight years and never had a phone number on my website it's all good as long as you can communicate with your customers via email and they can reach out to you you're good so this is just a quick little section to improve your customer service quality I'll see you guys in the next section alrighty so in this next chapter of the course we're going to be talking about how to actually scale from A Drop Shipping Store to a real giant it long lasting brand that's going to cash flow on a day-to-day basis you're going to build a trustworthy business you're going to build a big customer list you're going to have repeating customers you're going to build this really big business that either you can keep for yourself to cash flow for years or you could eventually exit so that's what this next chapter is about it's all about how to actually scale the Drop Shipping model in the Drop Shipping business so first of all the Drop Shipping method really should be only used for a couple things right number one if you're young and you don't have a lot of cash saved up right the Drop Shipping method is a good way to build up cash reserves save up money to eventually invest in buying inventory for a product or invest in starting a Big Brand right that's kind of what Drop Shipping should be used for another thing Drop Shipping is really really good for is for identifying winning products now if you have a lot of money right let's say you have fifty thousand a hundred thousand five hundred thousand dollars already saved up ready to invest in a brand you might not want to go out and just start art branding and buying inventory for products because you don't even know if those products will sell so what the Dropship model is good for is testing products proving the proof of concept A little alliteration there but yeah you're essentially proving to see if products will actually sell so before I started buying inventory for fishing line what I did was drop ship that product until I had so much confident that I knew hey if I go spend fifty thousand dollars on inventory right now I'm gonna be able to sell that inventory right that was a risk I was not willing to take was buy inventory without knowing I was going to sell it so that's what Drop Shipping is really good for is proving that this specific product sells whether it's a knife whether it's fishing line whether it's a lamp whether it's anything right just proving that you could actually sell that product before going out and branding it yourself so in the next few videos I'm going to talk to you about things like where to find great suppliers how to reach out to those suppliers what to actually say to those suppliers how to negotiate with them how to get product products design how to get them imported into United States where to store them basically all you need to know A to Z from creating a real brand in a real business based out of the United States so you can actually start building a big business but before I do that I want to show you some information on the computer kind of to give you a little bit of motivation and what's possible when you start scaling out this business not only for product wise but you actually start scaling across other channels so let's pull this up real quick all right so we're in front of my Shopify store uh this is today uh we've got about two thousand dollars in sales but let's hop over to this tab so this is half of the store we actually switched Stores um sometime last year but you can see look 1.8 million dollars in sales with a 15 returning customer rate so you can see fishing right fishing gets hot during the summer you can see each month we had a thousand new customers 200 returning customers 500 new customers 300 returning customers 500 returning customers 700 returning customers 400 returning customers 561 returning customers so as you build a brand as you start implementing email marketing SMS text messages building a list building your social media you start to see results like this and get returning customers now this is just Shopify now I'd say about six months into building my brand I said hey I'm going to try selling on Amazon and that was probably one of the smartest decisions I've ever made so let's hop over to Amazon and see what we've done since so you can see almost seven hundred thousand dollars on Amazon and I started in right around July so late June July 2020 and you can see Amazon is a really slow curve right once we got our products on there it was a big learning curve but you can see once it started to catch traction once we started to get reviews the thing took off like a rocket ship and we had a six thousand dollar day but when you do it in months right we went from making five ten thousand a month to our biggest month on Amazon was ninety thousand dollars and this wasn't even an existing selling channel for us before we didn't even have Amazon active so this was this is Amazon's gonna be the next leg of our business and we're probably gonna do a couple million dollars on Amazon a year so not only did I go from Shopify to Amazon but I also expanded onto eBay so let's look on our eBay sales uh so this is just year-to-date eBay sales fifty four thousand dollars not a huge number right but not a small number either 55 grand is 55 grand and this is just for 2021 we started selling on eBay before we even started selling on Amazon so I think last year on eBay we did like 60 something thousand dollars in sales so a hundred and twenty thousand dollars of sales that we would have never gotten had we not joined eBay and now the next one last but not least this one I probably should have gotten started a long time ago but again better late than never is Walmart so walmart.com Walmart's trying to compete with Amazon and make their own fulfillment services on their own platform where you can buy this stuff so you can see we literally started Walmart uh this says August but I don't think I think we started Walmart like in late September we've done eighteen hundred dollars in sales honestly I haven't paid attention to it that much um just because this is a very busy time of year for us but I got up some general PPC ads um some general uh photographs haven't really paid attention to listing but it's still generating sales so you can see we spent a little bit of money and we've uh started generating some Revenue so as I start taking that more serious I'm sure that's going to be an additional channel to start doing well one last thing I forgot to mention there's actually a fifth channel of where you can sell so for my product specifically I've branded it in a way where I could actually sell it to retail stores brick and mortar stores so again my fishing line product it's this right here right I packaged it with a little wall hanger so when I sell it to stores they can actually hang it on the wall and sell it for retail so that's one thing you can consider when you're doing your packaging design is hey do I want to design my packaging for it to be suitable for retail so um I'll show you let's hop into the computer really quick so you can see uh this is just since the July since we started tracking it the the actual number of retail sales is probably double this again this is wholesale so I'm selling it to Brick and Mortar stores for about half my cost so let's say my product's 22 I sell it to them for 13 they sell it for 22 I'm still making money because that product only cost me three four bucks right so the month of July uh we did eighteen thousand dollars August not too great eight thousand dollars September is actually when I hired a full-time sales person to hop uh to come on board we did thirteen thousand dollars he was getting trained up at this period October uh twenty eight thousand dollars in sales so so again this was just an additional seventy seven thousand dollars of Revenue just for these last few months I'm sure that number is actually a lot bigger but that's just another Avenue you can go you could actually brand your products in a way where you could sell it to Brick and Mortar stores and I luckily I landed a meeting with a big box retailer I don't want to say who it is but they have like 500 stores across the country so that can be another chance for us to expand our brand so the whole premises here is when you spend money I'm gonna come back over to Amazon really quick what's basically going to happen is when you start spending a lot of money on Facebook ads you're scaling your Facebook ads you're you're getting a lot of customer Acquisitions on Facebook naturally people are gonna go over to Google they're gonna go over to Walmart they're going to go over to Amazon and see if your product is for sale on Amazon so a lot of sales on Amazon I think were actually attributed to our Facebook marketing and our Instagram marketing because we push hard on Instagram and Facebook ads in our Niche so people naturally spill over to these other channels like eBay Amazon and Walmart so that's how you scale this whole business it all starts with pushing hard on Facebook finding that winning product so scaling that product listing your products on other channels and continuing going hard on advertising on all the other channels and eventually branching out and making a lot of money on each individual channel so this year again the business will do 2 million plus next year I think we do four or five million plus because we have some more products coming but again this is how you start scaling and growing this business into a real business because people are buying uh online Brands like crazy right now I'm talking about big corporations offering millions and millions of dollars for Brands just like this So eventually you can find your product and again it only takes one product takes one product I sell fishing line that's it just fishing line comes in a few colors but it's just fishing line takes one product to grow and expand into a really really big business we're gonna do millions and millions of dollars of sales so again this next section is all about scale how to scale this thing to the moon and I'm gonna go over everything you need to know whether it's buying inventory talking to some players where to do it we will go over but this is just to show you anything is possible when you start with one product one Facebook ad you put it together and it works right you never know what's going to happen unless you start to test things out turn your ads on live and you just you just gotta start so uh this next section is all about scale how we're going to scale this into a real full-time business in this section I want to show you exactly where to find high quality suppliers when you're ready to purchase inventory and scale your business so let's hop into the screen share and we're going to head on over to alibaba.com now Alibaba and AliExpress go hand in hand Alibaba actually owns AliExpress and what Alibaba is it's essentially a giant wholesale website for suppliers all over the world suppliers and manufacturers so think of it this way AliExpress is more like the Amazon where you can actually order one product at a time directly from your supplier Alibaba is kind of the wholesale version of Amazon if they really had one if that makes sense so let's just hop into the screen share and I'll show you exactly what I'm talking about so here we are in Alibaba it actually looks very very similar to AliExpress right so let's just Dive Right In and search for a product so you could actually search for individual products and Alibaba will match your products with suppliers so let's just type in Chef right we'll search up chef knife and we'll see what comes up so immediately it is a little bit different than AliExpress right where AliExpress you would see a bunch of different products that you can immediately purchase in their price here they're telling you there's minimum order quantities for these items so this one look two thousand order uh two thousand pieces for a minimum order this only requires two sets for a minimum order 10 sets right so you're scrolling through this and you can see all the different types of products now AliExpress does have these little uh badges like they're a verified supplier they've been a supplier for one year where they're located usually these diamonds and little and little marks deal with the trade Assurance right so these are all ways to verify if these are legit suppliers and guys most of the sellers on AliExpress they are verified sellers like you don't have to worry these are Big corporations I gotta talk about massive corporations and I'll show you you can actually see the size of the company so let's just look into one of them right let's go in this guy's got see they've been around for four years they've got 4.7 Stars right and they've got a bunch of these little Diamond things so let's click into this one and you can see they make tons of different kinds of knives now what I've learned in the past you could see company profile it'll actually tell you they have 11 to 50 people working there they've they were established in 2018 you can actually see videos of their Factory which is pretty pretty neat so you can see exactly who you're working with and you can look at a lot more information right they have Pro production capacity quality control research and development trade capacity company overview buyer reviews um I don't know if you I should trust these reviews I'm not really sure how Alibaba does their reviews but you can it's up to you if you want to trust the reviews or not but again they have product details right they have uh little videos they have descriptions of what they make and you could actually and look they have very very high quality images so again these are very big companies that do a lot of business throughout the entire world and what you can do is actually reach out to these suppliers most of them actually have a catalog of products so while this one's only showing one knife this company probably makes hundreds of types of knives so I'm going to teach you in the next section how to actually communicate and what to do to reach out to these people but briefly I wanted to just show you where you could actually uh find these suppliers right and again I'm just showing you their page right they've got a lot of helpful information on their products yada yada yada so if we go back or let's see let's look for another uh type of product let's think of something really random like ball Point pen right something super random like a ballpoint pen and you can find um suppliers that make ballpoint pens right these are pretty cool looking pens these look like these Mont Blanc pens and minimum order 200 pieces 500 pieces so Alibaba is honestly the [ __ ] and there's no other way to say it you can uh talk to so many people and get access to so many suppliers and look if you come over to the left hand side you can even um you can even filter it by region right so if you want suppliers in China in Germany in Italy in Japan let's see who's in the United States there's even suppliers in the United States which is pretty pretty cool if you want made in the USA you can get made in the USA now typically U.S suppliers will cost more money just natural right things made in the US cost more money but if you really want a made in the U.S product you have the ability to search through this right the other day my mom wanted candles right she she's working on her business and she wanted to hand out uh like a hundred free candles so I came over here and typed in candles and what do you know you can find pretty cheap uh good looking candles and now it's up to you right when you go through this it's up to you to do your research on these suppliers collect samples from multiple factories like when I was vetting my fishing line I think I got like 12 factories to send me samples and I used each and every one and picked the best one so you can go and just pick someone and hope they're good or you can actually go through it and look through quality look through the samples test it out yourself and see which one is the best so this was just a basic introduction to alibaba.com this is where you're going to Source your products and get in touch with your suppliers and now in the next section I'm going to show you exactly what to do and how to reach out to these suppliers so you can get in contact with them and get in constant communication so I'll see you guys in the very next section so before I hop into how to contact suppliers like I know I just promised you I would I wanted to just show you this really really cool website so let's hop over to the computer really quick so we're at a website called import yeti.com now what import yeti.com is I actually learned this recently in the past few months on Tick Tock Believe It or Not uh but what you could do is actually search for companies in the United States right or brands that you know of and see where they're importing their goods from which factories they're buying their stuff from so essentially right The Tick Tock I saw was you can type in Lululemon and see where Lululemon is sourcing their stuff from so let's hop into the computer and show you an example um so what's a big name company in in the fishing industry right uh pure fishing pure fishing owns like 30 giant fishing Brands they're the go-to uh Fishing Company in the United States they own all the big Brands so let's type in pure fishing and see what comes up so you can see it'll tell you um most recent shipments total shipments so they've gotten 3 000 shipments from China and it'll even tell you who their suppliers are Foshan nanghai Global song fishing tackle right let's just click into this and see what more information it gives us and it tells you everything about their okay so you could see pure fishing hasn't ordered a lot this year but they were ordering a lot last year and you could see it literally tells you who their suppliers are if you have a brand that you know that hey I want my stuff to be exactly like them let's say like uh Yeti like Yeti Yeti cups right you can actually find the exact supplier that Yeti uses and then it's as simple as this you take Shandong way Hai Hank who fishing tackle whatever right you can copy this you come over to Google you paste it and look what do you know they have their very own website so now you can actually reach out to the supplier directly and get their information look so you can see pure fishing gets some of their fishing uh fishing equipment done from these people so you can go to about us products and you can see they make fishing rods right so you can click contact with us and they have their email and their um Telephone and fax information and their address so import yeti.com this is just a little Pro tip if you have a brand let's say you're starting an apparel brand or you're starting a new Hydro Flask Yeti insulated bottle company right you can search the names of these big brands in import Yeti and see who their suppliers are so import Yeti is a cool little trick to find really really high quality suppliers by doing a little bit of uh research so like I promised in the next video I'm going to teach you how to reach out to these suppliers and learn exactly what to say to get their attention so see in the next video this section what I want to go over is once you find a manufacturer or a listing that you want to pursue how to actually reach out to these people and what to actually say so let's hop into the screen chair and let's just find an example of a chef knife so once you find a supplier that you want to reach out to right let's say this is a supplier that we we want to inquire about we're going to go ahead and click contact supplier here on the right hand side so here it's going to ask you detailed requirements now I have a basic template that I like to use and I'll show you in my messages exactly what to say this is actually my Alibaba account and this is the exact message I use hello my name is Ryan and I have an online business here in the US my top store does 2 million USD per year I am looking to get into the knife store knife business is it possible to add me on Skype so we can talk more I give them my email this is my Skype please add me I was I would like to discuss some sampling thank you and I look forward to starting our relationship now what I've found is these suppliers want to work with serious people right so that's why I say hey I have a store that does two million dollars now when you reach out to these people you don't have to prove that you have a big business but let them know that you're serious about making a big order you're serious about working together that way they give you the time of day and they give you the attention that you deserve so that's why I say hey my business does two million dollars I'm look talking to expand now the next reason I give them my Skype is because Skype is the channel That I use to communicate with all my suppliers I don't like doing it through Alibaba just because I don't get the notifications and it's just easier I can have Skype on my phone and on my computer and if some of your suppliers do speak English you can actually do phone calls or Skype calls with your supplier so that's why Skype gives you the tools to do this now you can do email you could do Skype now in China a lot of these suppliers are restricted through communication right they don't they can't use Facebook or Instagram I don't even think they can use Google so you have to be very selective so they have to be very selective with the channels that they're communicating through I think they can use WhatsApp but I prefer Skype it's just the easiest communication method it's free you can send pictures you can send videos you can send files so I have found it is by far the easiest communication source and let's say whether it's early in the morning or late at night because they're on a 12 hour time difference you get the notifications directly to your smartphone or your iPhone your Android and I find it to be a lot easier to communicate through Skype so this is the exact message I would say what I found is the serious suppliers people are actually looking to do business in these bigger corporations with good sales people they'll actually go out of their way and go to Skype right so they'll go out of their way and actually message you on Skype you can see on the left hand side I have all of my sales reps that I communicate through so whether it's knives or other communication methods I talk to all my suppliers through Skype right that's how I know if they're serious if they go out of their way and actually spend time to message me and inquire they're actually willing to do business now now I'm actually designing a knife for my fishing business this is a fishing fillet knife and you can see I go back and forth with this uh woman and she is her name's Jane right they give themselves American names and they're very very communicative we're just trying to settle on a design and a pattern and although China is 12 hours ahead of us right so right now it is four o'clock right now so that means it's four or five in the morning over there I think it's like an hour difference or 12 or 13 hour difference but you'll find the really really um good sales people they'll they'll stay up through the middle of the night and communicate with you to land the deal so that is something that's really really cool about these suppliers is they work really really hard to make sure you can get your orders in and build a long-term relationship now look I scrolled all the way up to my conversation with Jane you can see the first time she reached out to me was September 9th so I messaged them on Alibaba sent them that same message say hey I have a big business I want to get into the knife business uh please contact me on Skype as I'd like to talk further and she reached out to me hello nice to see you this is Jane sales manager we are fishing filet manufacturers right so I immediately go into it hey this is my company uh blah blah blah blah this is the exact product I want what do you guys have right and then we immediately go into it so thing you have to understand is these manufacturers want long-term relationships right they make money when they have long-term business High quantities of order volume that's what they look for so as long as you're convincing and you're telling hey we're going to work together if this goes right we're going to place lots of orders together this is going to be a very very long relationship we'll do a lot of business together that's what they want to hear that's what's going to get them excited to respond to you so as you can see I did that with Jane and that was back in September we are now in November two months later and she still responds to me every single day because I have convinced her that I'm a serious player and I'm going to place a serious War I think the first order with them the minimum order quantity is like 20 25 000 that's a lot of money and there they can tell I'm serious because I'm telling them exactly what I want I'm giving them product ideas I'm asking them for samples I actually ordered samples very very earlier to test the quality so these are just little tips that you gotta understand when talking to these suppliers a lot of these suppliers actually do speak English right they type out their messages in English I've never really done phone calls with suppliers you don't have to you could just type out your messages and I don't know if they use a translator or not she actually sent me a video and she speaks English so when reaching out to these suppliers vet your suppliers get the samples and what I like to do is for one product I like to reach out anywhere from three to five suppliers manufacturers and contact them see which samples are the best test quality see which people are serious about doing business and you can tell how serious they are about doing business on how fast they respond to you how often and how responsive and kind they are to you because that's what you want like this is your business partner you don't want someone who you're going to send a message to and they're going to answer you a week later my top suppliers I send them a message sometimes in the middle of the day right in America it's the middle of the night for them they'll wake up and answer me and they're on the ball because they want your business they know right they get that first order second order you build that relationship and you start building a real brand you're going to do a lot more business with them so again just come over and type in this exact message right make something up along those lines say hello my name is such and such I have a big online business in the United States I'm looking to get into this space or I already sell this product provide them with some information if you don't have information and you're just kind of shooting out of the dark just make it up make it sound good make it sound enticing for these people to want to do business with you you have to sell yourself to them that you're a serious player so my name is Ryan I have an online business here in the US my top stored is 2 million if your store doesn't do 2 million make a freaking number up I'm looking to get into this knife product or I already sell this product and I sell a lot of it I have a lot of experience selling it I just want to buy some inventory is it possible to get on Skype so we can talk more go ahead create a Skype give them your Skype information please add me and discuss sampling now I will send this message on Alibaba to multiple suppliers like I said three to five five to ten and see who's actually serious about responding back and you'll get a few you won't get all 10 to respond back but you'll get probably three four or five to respond back and be serious and message you on Skype so this is exactly what you should say to your suppliers to get their attention and get the ball rolling on getting your brand started and getting some inventory created for you so on to the next section here's a little Pro tip when it comes to order quantities and negotiating prices with your supplier so what I've learned is these suppliers tend to have a little bit of wiggle room not much because their prices are already so low but they do have wiggle room don't let them fool you the more quantity you order the lower the price you're going to get so what you can do to test this out if they have minimum order quantities of a thousand right I want you to reach out to these people and say hey what are my price breaks if I order 1 000 if I order three thousand if I order 5 000 and if I order 10 000 because most of the time the more you order they'll you'll see how much wiggle room they actually have let's say their product they're trying to sell you is two dollars and fifty cents minimum order quantity is a thousand so that's two thousand and five hundred dollars for you right you got to pay that now if you say hey how low can I get that price if I order 10 000 units you'll see they might come down a whole 50 cents right so so now they'll get it to you for two dollars a unit now I know these are dollars and cents very small increments but when you start ordering thousands and thousands and thousands of pieces trust me it makes a big difference so that's one tactic that I found right always ask hey what are the price breaks if I order x amount right let's say just start at their minimum order quantity whether it's four thousand a thousand five hundred six thousand and then multiply it by like three or four right so if it's uh five thousand minute motor quantity hey how much of a discount can you give me if I order ten thousand if I order fifteen thousand if I order twenty thousand this is going to make you seem more credible and make you see more of a player like hey you you're actually serious about placing some big orders that way you find out and see if they can give you any price breaks Sometimes some suppliers really don't have any wiggle room and their price is their price and it just is what it is but a lot of the times they'll they'll have some will go room depending on how much you're looking to order and just bandwagoning off that thought if you're reaching out to supplier and their minimum owner quantity is let's say 5 000 and their product costs five dollars that's twenty thousand dollars of inventory right you might not be ready to go that high you should always ask and ask for special terms hey this is our first order I promise we'll do a lot more business together we need to lower the minimum order quantity in order to get this deal done like be hard with these people just constantly negotiate and I promise you'll get some leeway so for example I was working with a company they wanted 4 000 pieces as their uh first order for the minimum order quantity and I said I absolutely cannot do that I'm ready to do this deal today but I need 2 000 as the minimum owner quantity so it went for me spending I think it was like eighteen thousand dollars we ended up investing nine thousand dollars that's a big difference that's a fifty percent markdown so um you could always try and negotiate that minimum order quantity again some factories have a strict minimum order quantity but as long as you present yourself seriously and say that you guys are going to do long-term business which you should right that should be your goal they should be able to work with you in lower prices and lower minimum order quantities so those are two quick little Pro tips when it comes to ordering your uh big batch of your inventory for your brand on to the next section in this section I want to go over something about buying inventory something that's non-negotiable something that you can't Skip and that's buying samples before you purchase so I'm going to give you a little example of what I'm doing right now so currently I'm looking to develop a fishing fillet knife and I have samples from one supplier I have a sample from supplier number two let's put it away before I chop my finger off I have samples from suppliers three and four and I have samples from supplier five so I have five different suppliers that I've reached out to um to ensure the quality is where I want for these knives so before I even considered purchasing one or working with one or the other I made sure I got samples and really tested them out for like a week before I proceeded moving forward same with the fishing line I'm going to give you a very uh important example where I made a huge mistake I ordered a thousand spools of fishing line and something happened in the sample process where I thought I was ordering something and I ended up ordering something different that didn't work so I ordered a thousand units and the price range anywhere from a dollar to like sixteen dollars per unit so I think the total order was like seven thousand bucks and it didn't come out how I wanted it to come out which was unfortunate because either I messed up or the supplier messed up I forget where in the in the supply chain and went wrong but it's very important to get samples so you know exactly what to expect when you place that big order because the last thing you want to happen is you place a 10 15 20 30 000 order of inventory and it doesn't come out how you want it to come out and at that point you're screwed right there's no refunds at that point so just a little quick tip make sure you're getting your samples make sure you actually use the product like put it through a durability test whether it's a makeup tool like use it for a week or two whether it's knives go cut food and cook for two days a week straight and use it every day make sure it's it's up to the Quality that you want whether it's like a shower head plug it into your shower and use it for a long time well a long time like a week or two and just make sure the product's up to your standard because you really want a high quality product at the end of the day so so get your samples from all your suppliers vet out three to five suppliers but make sure you're getting your samples very very important do not skip this step or else you're going to regret it down the line on the next video in this section I want to talk to you about the quality of your products that you should be looking for when you're looking to expand the business so very simply put when you're looking to buy inventory you want to look to buy as high quality product as you can and what I mean by that is you're going to find a different range of products and suppliers and quality and I suggest always going with the higher quality products spend a little bit more money and make your product a little bit higher quality so for example I'm just going to come back to these knives that I have so I got four different knives all of these are different whether it's the uh handle like you can see right there so you can see the handle on this one is a little bit different than the handle on this one right a little bit different now what else is different from these is the actual blade quality so um the steel on this one this is like five CR they just call it a certain type of Steel is different than the steel on this one right this one you can see the tone is actually a little bit different I don't know yep camera can kind of see it so this actually this kind of Steel is actually a higher quality steel it's a sharper steel that supposedly lasts longer and I did test it myself it was and does seem a little bit sharper than this other type of Steel now the price difference I think it's like a dollar fifty more per knife right so this knife I think it's like five or six bucks to make with the upgraded steel it's an additional dollar fifty and that makes a big difference when you're ordering again four thousand five thousand units that's an additional six seven eight thousand dollars that you gotta put down but the reason I'm doing that is because I want to focus on quality and really differentiate myself than other filet knives on the market because I went through and did some product research right whether it's on Amazon or other websites you go in and you look at the reviews and see what can the product be approved upon so what I found this is actually a company uh called cast King right they're number one on Amazon for filet knives but they do have some negative reviews and what I found was they're saying the blade is sharp out of the box but it dulls after a few uses right and they actually use the lower grade of Steel right the one like this now what I did and I went to the manufacturer I said hey what kind of steel do they use and I gave them the name it's like uh three four HCR I said do you have a sharper or better quality steel and they said Yeah we actually have two levels better so that's one thing I'm doing to differentiate my product is put better steel quality so the blade is sharper and it's going to last longer so essentially what I'm doing is I'm shooting for a higher quality product that way when I go to sell these products I can really build brand loyalty through high quality products it's going to help you build your brand easier when you have a high quality product people recommend it to their friends they leave good reviews and it just makes it a lot easier for you to grow your brand the second thing I'm doing with this knife is I'm changing the grip so this is like kind of the standard grip that it comes with from the factory right it's kind of this plain generic grip I don't love it so what I did was ask the supplier I said hey can I change the grip to my own design and of course they can right so I had my graphic designer make a whole cool pattern for me with our logo and it actually looks pretty pretty sick and I'll actually show you a little screenshot of the final design we decided on but you can see we customized the logo we customized the handle grip and we customize the color now all this costs extra right there's a fee to open up a mold to get the pattern we want but I went through month for like two months trying to design this thing to make it really stand out and have the highest quality possible because I know when someone uses it they're like wow this knife is actually really good this company is legit product is legit let me show my buddy who also fishes and uh hand them this knife and that's how the business grows not only organically but you actually rank better in search you get less Pro less negative product reviews and so on so the point here I'm trying to make is if you can improve your product in any way or go for a higher air quality option I definitely suggest you do don't nickel and dime at this point when you're investing in products because you really want high quality stuff and while we're on the topic of product design just a quick little tip that I've used and that's kind of affected my company so this is my fishing line right you can see I have a little uh uh USA company logo right so what it does it says USA company doesn't say made in the USA says USA company but on the actual spool you have to put that it's made in China right that those are just the laws of importing something that I've learned I've gotten a lot of hate from that and it sucks but it just is what it is it's a learning mistake like on this knife I'm not going to put USA company because I found that a lot of people who buy my fishing line are very patriotic so when they see something says USA company they might get confused with made in America and when they see made in China they get kind of angry and most of my reviews is not because of the quality of the line because I chose the higher quality line it's because of that little feature right there so just a quick little tip if your product is not made in America don't slap a bunch of American flags on it because people are going to get mad but again more of the story is improve your products look at your competitors weaknesses right go read the reviews on their website and on Amazon and see what they're lacking and when you're reaching out to suppliers see what you can do to actually improve the product or make the product a little bit different in a better way right improve the grip handle make a cooler design use higher quality materials in the actual product find some way to differentiate yourself from from the competition and I promise you this will make your business go a long long way and it's going to make your brand a whole lot different than your competition and again you're going to be able to scale it much much better so quick little tip I'll see you in the next section all right so in this section we're going to talk all about three PLS what is a 3pl what do they do where to find one and how you can get your products in a 3pl and what that means is basically they are a team of people or a company that have a warehouse where you could actually send your goods and they will store it for you once you get an order they will pick it they will pack it they will ship it directly to your customer now most of these three PLS or all of these three PLS are here in the United States right if you're in the United States and you're selling in the United States you want shipping from the United States two three four five business days right that is the ideal shipping time that you want to get your products faster and on time to your customers and that is where three PLS come in you should basically think of a 3pl company like extension of your team or your business right so for example my 3pl company that I use is actually located right here in Miami where I am and there's four people in the company that I have their email their phone number um and their direct contact on a day-to-day basis if I need a custom ownership or if I have a wholesale order and I say hey I need this customized so you should view your 3pl basically as an extension of your business or your team because that's what they are right that's what you're paying them for is to pick pack store and ship your goods to your customer now a little Pro tip if you live in a bigger city like I do right I live in Miami try to find a 3pl in your city now there's three PLS all over the country but the reason I suggest finding a 3pl in your city is because you can actually go visit your Warehouse you can go see your inventory if you have returns you could take it to the warehouse right it essentially feels like an extension of your business without actually having to rent a big Warehouse yourself so again I live here on Miami Beach in Florida my warehouse is in Miami Gardens which is like 25 30 minutes a day feels good to go visit the warehouse see all my inventory see how the team processes orders it's good to have your eye on things so if you can try to find three PLS in your backyard that is driving distance so you could actually visit you can see the inventory you can meet the team that's handling your inventory and it feels good to be able to see all of your products on shelves now this isn't a huge Factor I'm just saying this for personal preference it does feel good to be able to go to your warehouse and see your goods if you can't find one in your local city don't worry about it just find one that works best for you now the next thing I want to talk about it might make sense for you to actually open and rent your own Warehouse depending on where you live rather than using a 3pl so for example I live in Miami real estate in the past couple years here in Miami has absolutely exploded for my business and my sake and where I'm located it makes absolutely no sense right now for me to go rent out a five thousand ten thousand fifteen thousand square foot Warehouse here in Miami because my overhead to rent that out hire employees to Pick and Pack the orders is going to be much greater than just using a 3pm now that conversation changes if you live in an area like uh in the Suburban areas of Texas or you live in Wisconsin you live in the midwest or somewhere where real estate isn't that expensive where you can rent the warehouse for a thousand two thousand bucks a month there it makes sense you could actually hire workers for 10 12 13 an hour to fulfill your orders on a monthly basis it comes out to a couple thousand bucks so if you're doing enough volume where you actually can open up a warehouse and it makes sense because of the market you live in again typically in the northern states Midwest where real estate isn't expensive if you live in somewhere like New York City or you live in Miami or you live in Los Angeles typically it's not going to make sense to open up your own Warehouse just go with a 3pl but if it makes sense you can rent the warehouse cheaply store your goods and hire some employees that's a bonus now you might be asking Ryan where can I find these three PLS and it's very simple it's very simple you can do a Google search of three PLS in your area go to Google type in 3pl companies near me or you can look at some of the big name brands we're going to hop into the computer I'll show you the one that I use here in Miami they're actually very affordable and they have pretty good pricing I've negotiated some pricing with them and then I'll show you one example of a bigger company more generic company that you could use so ship Joy is the 3pl that I use they're located in South Florida again here in Miami and again look you receive they sort it they shelve it you get an order from your store they pick and pack it they print the label and ship and your customer gets it so that's basically what the 3pl does and again they're they're all just very uh generic websites where you typically have to request a quote on how much you're doing per month in volume because that's how they charge you I'm going to show you the pricing sheet they basically charge you on sales volume more orders you get per month typically the lower per order they're going to charge you so I'll just quickly go into this other 3pl so ship Bob is one of the bigger companies that I came across earlier I think I did a demo with them they were a little bit more expensive but I know they're they're professional and guys again there's three PLS all over the country so I'm sure you can find one that'll work best for you so ship Bob is another option you could use ship Joy I'm sure if you call them they'll be more than happy to work with you and they're they're pretty good and then just coming over to this price sheet so this is the ship Joy price sheet I don't know if this is still up to date because this is this was given to me about two years ago but basically if you're doing zero to 500 monthly orders they'll charge you two dollars and fifty cents per order to pick it let's say your order has two items in it they'll charge you an additional 50 cents uh per each item so let's say you get an order it has three items in it right they'll charge you two dollars and fifty cents to pick it and then 50 cents each for that additional order so that'll cost you three dollars total for them just to pick it just for the labeler and then of course you have to pay for the shipping cost to the uh to the customer if you do five hundred and one to a thousand it goes to 225 uh one thousand to twenty five hundred it goes to down to two dollars 2500 to 5000 goes down to a dollar eighty and then 35 cents per additional unit and then five thousand to ten thousand a dollar fifty so these are the rates just on the Pick and Pack fee right typically it depends on which 3pl you work with some may actually charge you an additional charge for the shipping cost at least I don't think they're doing that to me because the shipping rates with uh USPS right the postal service or UPS or FedEx they're pretty low rates right they get bulk uh discount rates because they're a bulk company so typically they'll just pass it on directly to you they may surcharge it a little bit whatever it's okay they got to make money but typically they have to make money on the picking and packing and there are some other loading and unloading um you don't really have to worry about this typically depending on the size of your orders you won't have to do this I have never gotten any of these charges now something else to take into consideration is monthly storage so basically they charge you by bins so what they call bins they're basically boxes to hold your items on the shelves so so when I go to my warehouse I have 200 skus each SKU requires its own bin some are bigger than the others so I go to my section of the warehouse and we have two huge racks and there's bins in each section right so it'll tell you uh one dollar per month three dollars per month two dollars per month so it just depends on how big your items are the bigger the items obviously the more it's going to cost you to store them now given my product is small right it's fishing line I have 200 skus I think right now we're paying somewhere about 320 bucks for storage so essentially it's like rent but it's well worth it again warehousing in Miami like I couldn't get a warehouse for less than five six seven eight thousand bucks especially in today's market lastly they charge you for the packing material right whether they got to put in a poly bag bubble mailers white poly bags or boxes they will charge you uh per package usually right now I'm paying a flat rate of 50 cents per box I think that's a little expensive because it actually used to be 25 cents and with everything going on they recently raised prices but overall I think ship Joy has some very comparable prices and very competitive prices compared to some other three PLS on the market so if you want their information I can get you a direct contact you guys can just let me know email me hit me up call me and I'll get you a contact there for sure the last thing I want to go over with you when talking about three PLS is negotiating with your three PLS so when I first started with ship Joy I went with their ordinary cost right I didn't negotiate up front I just got my stuff in their warehouse and what happened over time they saw we had tremendous sales volume and when I ended up quitting my job I basically gave the guy who runs the company an ultimate I'm like hey man I just quit my job I'm doing this full time we need to negotiate on pricing to make this work either we negotiate price and you lower price or I'm actually going to go out hire a team get a warehouse and fulfill the orders myself so you could always try negotiating up front I always suggest negotiating up front with anything you buy or any service you get but it helps when you've established the relationships so basically what we ended up doing instead of doing the tiers like 500 to a thousand a thousand to 250 and getting those different prices he just told me hey we'll do a dollar fifty flat rate uh plus 30 cents for any additional items so basically I'm getting the tier of five thousand to ten thousand orders on all my orders if I ship out a thousand two thousand three thousand I negotiated that price and it saves me uh anywhere from a few hundred to a few thousand bucks per month so always try to negotiate that rate with your 3pl and now here I want to just quickly show you a receipt and the breakdown of the monthly cost so you can see this is for the month of August 2021 just shipping costs alone with USPS s was thirteen thousand one hundred and eighty two dollars now again I don't know if they're up charging me I hope they're not but um typically it costs anywhere depending on how much your item weighs it'll cost three to five bucks to ship it to your customer you can see handling charge per order right that's their Pick and Pack fee so I paid them five thousand dollars All In the supplies the Box fee was fifteen hundred dollars and then that storage amount was uh three hundred and eighteen dollars and you can see uh the total bill was twenty thousand dollars for the month of August now I think in the month of August my business did about 190 200 000 of Revenue so shipping was just about a ten percent expense in the business again I know this this may seem like a pretty big Bill the more Revenue you do the more expenses you're gonna have it just comes with it so again so would it be worth it for me to actually get my own warehouse and my own shipping team I don't know right five thousand uh plus fifteen hundred is sixty five hundred so basically I'm paying them about seven Grand I think in Miami for me to get an operation like this just doesn't make sense maybe in the future as we continue to grow um I am contemplating it but right now A 3pl is good so this section was all about three PLS I hope it answered all your questions if you do have any more questions let me know I'll be happy to help but it's a pretty simple and straightforward topic so I will see you guys on the next section if you're watching this you actually made it to the end of the course so I just want to say congratulations on taking action and changing your life all I ask in return for providing 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