8 Steps to Prepare Your Campaign for Success - Google Ads

This guide offers key insights into setting up a successful Google Ads campaign, highlighting the necessary steps to align campaigns with advertising goals. This quick start guide is particularly beneficial for those who have already set up a Google Ads account.

1. Define Your Objective

• Each campaign should start by selecting a specific goal.
• Goals focus the campaign on achieving specific outcomes.
• Example: Increasing website traffic with bidding options like "Maximize clicks."
• Note: Performance Max is a campaign type option for objectives like Sales, Leads, and Local store visits.

2. Choose a Campaign Type

• Select a campaign type based on your goal.
• Types determine ad appearance and placement (e.g., Video, Display).
• Note: Performance Max uses Google AI to enhance performance across various channels.
• Examples of Campaign Types:
  • Search: Text ads in search results.
  • Display: Image ads on websites, Gmail, etc.
  • Video: Video ads on YouTube.
  • Demand Gen: Multi-image carousel ads on YouTube and Discover feeds.

3. Set a Budget

• Establish an average daily budget to manage ad spend.
• Budgets can be adjusted anytime.

4. Choose Your Bidding

• Recommendations for bidding focus (e.g., conversions) align with campaign goals.
• Options for automated strategies include Target CPA and Target ROAS.
• Note: Bid strategies may vary based on initial campaign settings.

5. Add Assets to Your Ads

• Enhance ads with additional information like links, directions, or contact numbers.
• Increases click-through rate significantly.

6. Create Ad Groups

• Organize related ads around the same targeting.
• Example: Group ads for dress shoes targeting relevant searches.
• Shopping campaigns use product groups.

7. Select Your Targeting

• Define audience scope using targeting options like keywords, locations, and devices.
• Some campaign types, like Performance Max, handle targeting differently.

8. Set Up Conversions

• Track desired customer actions to evaluate ad effectiveness.
• Conversion tracking is mandatory for some campaigns.

Additional Information

• Google Analytics: Use it in tandem with Google Ads for improved performance.
• For assistance, explore further resources or post in the help community.