Understanding Generation Z

Generational Comparison

Boomers, Gen X, Millennials, and Gen Z
- Millennials: Born between 1981 - 1995
- Gen Z: Born from 1996 onward, currently in early 20s

Internet Engagement:
- Gen Z was born into a digital world, unlike Millennials who remember life before smartphones and social media.
- Heavy use of social media platforms like Snapchat, Instagram, and WhatsApp for communication.
View on Success and Career:
- Success is defined as living on one's own terms, with many looking to social media platforms for career opportunities.
- Questioning the necessity of a college degree due to social media career paths.
Digital Fluency and Multitasking:
- Known for multitasking across various platforms, sometimes seen as unfocused.
- Short attention spans mean trends evolve quickly.
Global Connectivity:
- First generation to grow up with tools to connect globally with ease.
- Young entrepreneurs, like Nick Jain and Shaina Zafar, are starting businesses and consulting firms aimed at reaching Gen Z.

Demographic and Economic Impact:
- Gen Z is over 25% of the population and has significant buying power (up to $143 billion).
- Expected to overtake millennials as the largest generation.
Active Participation:
- Actively engaging in business, with examples like Cole Maddox running a hedge fund from college.
- They seek active roles and engagement in their communities and businesses.
Social Perception:
- Misunderstood as being always on phones; they use them for interaction and connection.
- Value friendships and are aware of global events.
Diversity and Inclusivity:
- Consider themselves the most diverse and inclusive generation.
- Have distinct ideas about leadership and societal change.
- Utilize tools for mainstreaming disruptions and innovations.

Generation Z is characterized by their digital upbringing, entrepreneurial spirit, and global perspective.
They aim to redefine traditional career paths and societal norms with the tools and platforms available to them.