Setting Up Your Etsy Shop

Introduction

• Setting up an Etsy Shop
• Creating your first listing
• Goal: Start on the path to a thriving Etsy business

Getting Started

1. Navigate to Etsy's Seller Page

   • Go to etsy.com/sell
   • Click 'Open a Shop' button

2. Sign In or Register

   • Sign in/signup via email, Google, Facebook, or Apple
   • Preference: Use email for less integrated connections
   • Enter email, first name, and create a password
   • Register your account

3. Welcome Page

   • Review seller policies, Etsy payments info, terms of service, and privacy policy
   • Click 'Next' if you agree

Answering Etsy’s Questions

1. Purpose: Helps Etsy promote right items and content
2. Option to skip or proceed with answering questions

Starting Your Shop

1. Language & Location

   • Set default language (irreversible after saving)
   • Select shop's country
   • Choose shop currency

2. Naming Your Shop

   • Name availability check (no spaces, special characters allowed)
   • Pick a name you can change later

Creating Listings

1. First Listing Steps

   • Add photos (required)
   • Adjust thumbnail & add alt text for SEO and accessibility
   • Optional: Add videos to listings

2. Details of the Listing

   • Titles with keywords
   • Who made it, what it is, when it was made
   • Select categories by typing descriptions
   • Optional: Select colors, occasions, and sections
   • Required: Renewal options (automatic/manual)
   • Type of product (physical/digital)

3. Description & Policies

   • Include important details, keywords, and specific policies
   • Policy info visible helps with customer queries

4. Production Info & Tags (if any applies)

   • Optional: Information about production partners
   • Fill all 13 tags allowed for better search reach

5. Inventory & Pricing

   • Enter price and quantity (1-999)
   • Optional: Use SKU for internal tracking
   • Enable personalization if offering customized products

6. Uploading Digital Files (if digital product)

   • Upload files for digital products, easy delivery via Etsy

7. Shipping Info for Physical Products

   • Input shipping options, processing times, locations

Payment Setup

1. Linking Your Bank and Personal Info

   • Enter bank and personal details securely typically via Plaid
   • Essential for getting paid correctly by Etsy

2. Tax Information

   • Specify if you’re an individual or business seller
   • Required fields include full name, birth date, SSN (for US)

3. Security and Verification

   • Set up two-factor authentication
   • Opt for Google Authenticator for additional security

Final Steps

1. Billing Information

   • Credit/debit card setup for Etsy fees and billing
   • Understand fee structure (listing fee, transaction fee, processing fee)

2. Shop Security

   • Enables shop protection through two-factor authentication
   • Generate and store securely backup codes

Open Your Shop

• Complete setup and click ‘Open Your Shop’
• Begins dashboard management and further listings creation

Summary

1. Add more listings = more visibility
2. Use SEO and keywords effectively
3. Focus on strategies for unique products or higher volume listings
4. Utilize resources and tips for continuous improvement

Start seriously, aim for profitability, and consider tax implications.