Coconote
AI notes
AI voice & video notes
Try for free
📈
Evolving Business Strategies for Success
May 4, 2025
Your Strategy Needs a Strategy - Martin Reeves
Overview
Martin Reeves, a business strategy expert, discusses how companies often create long-term strategic plans that quickly become outdated.
Advocates for moving away from a single classical approach to strategy.
Suggests adopting a more tailored approach, selecting from five distinct patterns of success.
Key Points
The Problem
Companies spend considerable time on strategic planning.
Long-term maps become obsolete within a month.
Proposed Solution
Transition from a single classical strategy approach.
Embrace a tailored strategy and execution.
Use five distinct patterns of success to guide strategy.
About the Speaker
Martin Reeves is the chairman of the BCG Henderson Institute.
The Institute is BCG's think tank focusing on new ideas in strategy and management.
TED Institute
TED collaborates with select companies to identify and develop internal ideators and innovators.
Provides intensive talk development to refine ideas.
Produces events that are recorded and hosted by TED, contributing to a growing library of valuable TED Talks.
Additional Resources
Related Topics
Business
Collaboration
Work
Data
Explore More
TEDx
TED Fellows
TED Ed
TED Translators
TED Institute
Community & Subscription
TED Speakers, Fellows, Translators, and Organizers
Subscribe for daily talks
TED Membership for exclusive benefits
🔗
View note source
https://www.ted.com/talks/martin_reeves_your_strategy_needs_a_strategy