Summary
- The meeting covered a thorough overview of Book Beam, an advanced keyword research tool for Amazon KDP, including its latest update introducing three new features.
- Detailed demonstrations were given on using Book Beam’s Niche Finder, keyword research, category history, and reverse ASIN search tools, along with practical recommendations for leveraging these in publishing strategies.
- Pricing considerations and alternative tools were discussed to help attendees decide whether Book Beam is the right choice for their needs.
- No formal decisions or action items were identified during the meeting.
Action Items
(No action items were assigned or discussed during this meeting.)
Book Beam Overview and Existing Features
- Book Beam is a keyword research tool for Amazon KDP with both a Chrome extension and a web app.
- Key functionalities: displays bestseller rank (BSR), estimates sales & royalties, identifies if books are self-published or new, and expands keyword suggestions.
- The web app additionally offers book tracking, category search, trademark checker, keyword research with search volume, and optimization features.
- The Niche Finder is identified as the most effective tool, allowing filtering by marketplace, sales rank, review count, and categories to find profitable, low-competition book ideas.
Demonstration of Book Beam Niche Finder Usage
- Live example demonstrated how to filter for self-published books in the US market with BSR under 30,000 and fewer than 20 reviews.
- The tool quickly surfaced 270 relevant books, including detailed sales estimates and examples of niche topics with high demand and low competition.
New Book Beam Features (Update Overview)
- Historical Search Volume Data
- Added to the keyword research tool, allowing users to view monthly trends and search volume history for keywords.
- Useful for identifying upward trends and making informed publishing decisions, though data accuracy is not guaranteed and should be used as supplemental insight.
- Category History
- Allows users to review top-selling books by category and season, such as bestsellers during Christmas or Easter.
- Recognizable sales patterns (e.g., joke books performing well every Q4) can inform future publishing strategies.
- Reverse Keyword Tool Update
- Now supports analyzing multiple ASINs simultaneously, though the presenter prefers single ASIN analysis for clarity.
- Use case: identify which keywords successful competitors are ranking for and leverage those keywords in ad campaigns to boost organic ranking and sales.
Pricing and Recommendations
- Book Beam is currently the most expensive keyword research tool for Amazon KDP (monthly or annual subscription).
- Alternative tools like Katie Spy and Publisher Rocket offer cheaper, one-time payment models.
- Recommendation: Test Book Beam on a monthly plan before committing to annual, and consider budget constraints.
Decisions
- (No formal decisions were made during this meeting.)
Open Questions / Follow-Ups
- (No open questions or follow-ups were discussed or noted in this meeting.)