Discussion on Publicity, Trolls, and Marketing in Sports

Key Points Discussed

Positive Aspects of WNBA All-Star Weekend

• Held in Las Vegas, successful event

Incident with YouTuber JiDion

• Banned from NBA and WNBA events for trolling
  • Slept courtside during a WNBA game
  • Paid $40K for front-row seats
  • Historically performed other stunts (e.g., getting a haircut at a Mavs-Wolves game)

Debate on Publicity

• Question: Is there such a thing as bad publicity?
  • General consensus: No, especially for JiDion
  • He uses seats for content, gains visibility from stunts
• NBA/WNBA accomplished his goal (virality)

Perspective on Handling Trolls

• Instead of banning, use trolls for marketing and engagement
  • Example: Clipper Darrell in NBA
  • Hiring trolls can create a viral in-arena atmosphere
  • Trolls can draw audience interest

Marketing Critique of WNBA

• Need improved marketing strategies
  • Examples: Highlighting player personalities, creating engaging content
• Players like Brittany Griner should have more public-facing content
• Suggestion for integrated marketing involving social media beefs and notable personalities

Financial Aspects

• Players should be compensated sufficiently to prevent need for overseas play
• Opportunities with various companies and sponsorships (e.g., Lululemon, Victoria's Secret)
• Potential for high-profile WNBA figures to be commentators or media personalities

Fan Engagement

• Importance of engaging and taking care of dedicated fans
• Discussion on fan trolls and their impact
  • Example: Clipper Darrell and other notable fan trolls
• Clubs should create challenging atmospheres for opposing teams' fans

Sponsorship and Promotional Content

• Underdog Fantasy as a main sponsor
  • Easy way to play fantasy sports
  • Promo code 'GIL' for a deposit match up to $100

Conclusion

• Utilize trolls and fan engagement creatively
• Enhance marketing strategies to showcase player personalities and improve WNBA visibility
• Leverage sponsorships and financial opportunities to support player retention