Ather's New Rista Family Scooter

Introduction

• Ather's new scooter named Rista
• Aimed at the family scooter segment
• Ather is a 10-year-old company, initially focused on the 450 series scooters
• Ather known for good quality products

Competition

• Ola as a significant competitor
• Ola cutting prices for IPO preparations
• Ather advised not to get distracted by competitors

Scooter Design & Features

• Rista is an offshoot of the 450 series
• Two models: 2.9 KW battery and 3.7 KW battery
• Changes in subframe, seat structure, power extraction from the motor
• Similarities with the Panamera family car analogy
• Aluminium frame continues to be a staple due to its thermal efficiency
• Not a brand new scooter, but a significant offshoot

Appearance

• Design aimed to be fresh and cool without being overly futuristic
• Resembles a cooler TVS IQube
• Slightly boxy body panels
• Larger feel compared to the 450 series

Seating and Comfort

• Larger and spacious design compared to the 450 series
• Biggest seat in the market, comparable to the Jupiter 125
• Thoughtfully designed for family use
• Drum brake at the back replacing the disc brake
• Black plastic shrouding added to prevent issues during monsoons

Performance

• Motor: same as 450 series but extracting less power
• Top speed reduced by 10 km/h
• Range increased by 10 km
• Two riding modes: Smart Eco and Zip
• Smart Eco conservatively protects range but might be inadequate on inclines
• Zip mode provides adequate, but not exciting, performance

Suspensions and Handling

• More comfortable suspension setup compared to the 450 series
• Not as plush as the TVS IQube but retains composure at higher speeds
• Tires and brake system similar to the 450 series

Technological Features

• Screens: TFT touchscreen and color segmented LCD display
• Smart Eco mode possibly too conservative on inclines
• Magic Twist feature: improved but still has consistency issues
• Traction control (Skid Control) implemented effectively
• Added technological integrations like WhatsApp and Alexa

Helmets

• Ather's new Halo and Halo Lite helmets
• Integrated with intercom and wireless charging system
• Safety concerns and criticism on added features
• Slightly unconventional design with embedded hardware

Price and Market Strategy

• Prices ranging from ₹1,10,000 to ₹1,45,000 depending on the model
• Aimed to attract new customers, especially in North and East India

Delivery and Future Updates

• Deliveries starting mid-July
• Subscription services for software updates and Ather Connect

Summary

• The Rista is aimed at being a dependable and trustworthy family scooter
• Combines proven Ather design with new family-oriented features
• Awaiting further testing in urban environments for comprehensive evaluation