Leveraging AI for Social Media Growth

Introduction

• Goal: Leverage AI to enhance competitive edge on social media.
• Presenter: Dominic aka Mr. Grateful.
• Journey: Started with 3,000 followers, grew to 100,000 in 22 days, and now at 238,000 followers.
• Aim of Lecture: Teach step-by-step workflow of using AI as a social media agent.

Initial Struggles and Failures

• Stagnation: 3,000 followers for five years despite trying various strategies.
• Failed Strategies:
  • Fashion posts (Hypebeast).
  • Carousels with text-based teaching.
  • Creative Photoshop skills.
• Focus Shift: From self-focused content to audience-focused value.

Workflow Overview

• Agent GPT: AI as social media agent.
• Training GPT:
  • Initial content ideas were misaligned with personal brand voice.
  • Asked GPT about components of a brand voice.
  • Provided brand voice information to GPT for better personalization.
  • Template Provided: For capturing unique brand voice.
• Using Descript:
  • Transcribed videos to understand personal language use.
  • Provided transcripts to GPT.
• Metrics Analysis:
  • Input video performance metrics: reach, plays, likes, saves, shares, comments.
  • GPT analyzed metrics to tailor content strategy.

Content Creation

• Key Insights:
  • Good data in, good data out.
  • Consistently fed GPT with transcripts, metrics for accurate predictions.
• Content Structure:
  • Interactive, unique, creative, authentic with strong calls-to-action.
  • Provided a timed template for efficient scripting.

Identifying Audience Needs

• Unfairness, Fear, Frustration: Key emotional triggers.
• Value Equation: Increase perceived dream outcome and certainty, minimize time and effort required.

Research Process

• Dedicated News Email: Separate email for industry newsletters.
• Key Resources: Followed expert accounts for updates on AI.

Scripting and Editing

• Follow-up Prompts: Asked GPT for script based on accumulated data/brand voice.
• Quality Content Production:
  • Three lights setup: backlight, hair light, key light.
  • Tools: Photoshop beta for expanding scenes, Runway Gen-1 for video stylization.
  • iPhone settings for cinematic recording: cinematic mode, F-stop at 7.
• Supporting Visuals:
  • Tools: Artgrid (stock footage), Runway (text-to-video), CapCut (editing).

Daily Optimization

• Captions and Hashtags: Generated by GPT using video transcripts.
• Daily Metrics Tracking: Engagement and follower metrics fed to GPT for ongoing optimization.

Handling Setbacks

• Bot Attack: Loss of 880,000 bot followers; transparency and honesty advised by GPT to rebuild trust.
• Burnout: Reassurance from GPT to prioritize self-care and be transparent with followers.

Successes and Next Steps

• Major Collaborations: Adobe collaboration on day 30.
• New Challenge: Achieving $1 million in 100 days with AI.

Tools Mentioned

• Agent GPT
• Descript
• Photoshop Beta
• Runway Gen-1
• CapCut
• Adobe Firefly
• Wonder Dynamics

Conclusion

• Q&A: Addressed questions about GPT memory, technical processes, and mental health.