17 Instagram Settings to Boost Your Growth - Lecture Notes

Introduction

• Gained 15,000 followers in the first month using these settings
• Useful for accounts of all sizes

1. Instagram Schedule Option

• Avoid using Instagram's inbuilt schedule option for posts
• Post manually for higher reach
• Use draft feature to prepare posts beforehand

2. Ghost Followers

• Followers that don't engage with your content
• Go to profile -> followers -> flagged accounts
• Remove flagged accounts to improve engagement

3. Keyword Trick in Editing Screen

• Use Instagram's inbuilt editor to add keywords to posts
• Keywords should relate to your audience or video content
• Minimize text and use multiple keywords
• Using the editor might help push posts out more

4. Account Optimization Check

• Use incognito mode to check suggested accounts on your profile
• If seeing competitors, your account is optimized
• If seeing random accounts, further optimization is needed

5. Account Status

• Check account status in settings near the logout button
• Ensure all indicators are green; red or exclamation marks need attention
• Consider starting a new account if issues persist

6. Suggested Account Feature

• Enable to appear in others' suggested accounts
• Go to desktop -> edit profile -> enable discoverability

7. Name Settings for Better Searchability

• Optimize both username and name fields
• Add keywords to the name field for better discoverability
• Example: @nike as username, 'Nike - Business, Motivation' for the name

8. Best Posting Times

• Switch to a Creator account for insights on when your audience is most active
• Post 2 hours before peak activity times

9. Prioritizing Quality

• Ensure media quality settings are on high
• Go to settings -> activity -> app and media -> media quality
• Higher quality content is more engaging

10. Sharing and Remixing Settings

• Enable all sharing and remixing options for virality
• Go to settings -> sharing and remixing -> turn on all options

11. Training Your Explore Page

• Optimize the explore page to show relevant content ideas
• Like/repost relevant content; mark irrelevant content as 'not interested'

12. Refining Explore Page Settings

• Go to settings -> suggested content
• Input keywords to filter out irrelevant content

13. Trending Topics on Explore Page

• Explore page shows what is trending for content ideas
• Use trending topics to create content that is more likely to go viral

14. Instagram Story Trick

• Add a like sticker (heart or emoji) to stories on the right side
• Increases story likes and views

15. Hashtag Use

• Avoid banned hashtags using metahashtags.com
• Use only clean hashtags to avoid reach issues

16. Refining Search History

• Clear search history regularly to prevent confusing the algorithm
• Go to profile -> menu -> your activity -> recent searches -> clear all

17. Crossposting on Facebook

• Only crosspost if it benefits your brand (e.g., older audience on Facebook)
• Go to settings -> crossposting -> turn on recommend reels on Facebook

Conclusion

• These settings are crucial for optimizing Instagram growth
• Implement them to see improved engagement and follower growth

Speaker

• Presented by Alex