Transcript for:
Mastering Google Forms for Surveys

Hey everyone, Kevin here. Today I want to show you  how you can use Google Forms. You can use Google   Forms to create surveys and also quizzes. There  are two things that I love about Google Forms.   First off, it's entirely free to use.  All you need is a free Google account   and you can start creating forms. Also, it's a  super intuitive product. It's pretty easy to use.   In this video today, we're going to start  off with how you can even get Google Forms.   Then we'll create a basic survey, we'll add some  sections, we'll set up a logic so depending on   how one of your respondees answers one of the  questions, it'll send them to a different section   of the survey. Then we'll also look at how you  can distribute your survey and then we'll collect   the responses and look at how you can analyze  your results. By the end of this video, you'll   know how you can use Google Forms end-to-end. All  right, well, let's jump on the PC and let's start   building some forms. Here I am on my PC, and we  want to create a Google Form. How do we do that?   Head to the website Google.com and once you land  on the homepage, up in the top right-hand corner,   we have the waffle icon. It kind of looks like  a waffle. It's also known as the app launcher.   When we click on this, this shows you all of  your different Google Apps and you might notice   Google Forms is not in this set. To access Google  Forms, we need to click into Google Drive. So,   let's click on this. This drops us on the Google  Drive homepage and up in the top left-hand corner,   we have this button that allows us to create new  content. When I click on this, we can create all   of our typical things like a Doc, Sheet, Slide,  and here's the option to create a new Google Form.   If we click on this, this will drop us  into a blank new Google Form. Over here,   I could also expand this submenu and here too we  could jump into a blank form or I could start from   a template. Next, I want to show you one  other way, perhaps even a little bit quicker,   that you can use to get to Google Forms.  Up here in the address bar, simply type in   forms.google.com and then hit enter. This drops us  onto the Google Forms homepage and if you've ever   used Docs, Sheets or Slides before, this probably  looks very familiar. Google intentionally uses   the same layout across all of these different  products. Up in the top left-hand corner, you   can start with a blank new form. So you're just  starting from scratch and you have to build it up.   Also over on the right-hand side, you have all of  these different templates. It's worth a look to   see if maybe there's a template that already does  what you're trying to do, that way you could save   a little bit of time. Up here, you can view the  template gallery which expands the set and you   can see even more templates. I'm going to go back  to the homepage. Over here, let's say that I want   to get back to an existing form. Down below, I  can see all of my different recent forms. I also   have some different filters and options to change  how I visualize these forms. Also, let's say I   start getting a lot of forms here. I can also use  search to get back to the specific form that I'm   looking for. All right, well, we came here today  to create a new form, so let's go down here and   let's start with a blank form. This now drops us  into a blank new Google form, and we can use this   screen here to start building out our survey or  quiz or whatever it is that you want to build out.   By default, we land on the questions tab and we're  going to use this to build out our survey. There's   also another tab called responses but we haven't  gotten any responses yet. We haven't even built   our survey yet. So later on in this video, we'll  come back to what we can do with that, but for now   we need to give our form a title. Right now, it's  untitled form. That's not very useful. Now I've   been meaning to create a viewer satisfaction  survey for my YouTube channel for some time,   so I'm going to use this video to create that.  Feel free to follow along and create your own form   or you could even mimic what I'm doing just to  learn the ropes of how you can use Google forms.   Here I'll type in viewer satisfaction survey.  Under the title, you can also type in a form   description, and I'll type in a little bit of text  that just gives a little bit more context on what   this survey is even about. I'll just say let me  know what you think about my channel. So, this   provides the framework for what this survey is  about and now I can start adding some questions.   To add my first question, Google was nice enough  to insert just a placeholder question here,   so I'll just go ahead and leverage this for my  first question. I can click on that and it now   highlights this question. Here, one of the things  you'll see is I can click on the title and it   highlights this item or you could click down here  and now it highlights this question. And right   here, I have a text field where I can type in  what my question is. For the very first question,   I want to know, are you even subscribed to the  Kevin Stratvert YouTube channel? So, I'll just go   in and type in this question. Now one thing that's  really neat is I get these different suggestions.   So Google looks at this question and it detects  that it's a yes, no, or a maybe question. So,   it gives me all of these options. So, I could  go through and I could type in yes, no, or maybe   or you could click on add all and that inserts  all of these different options. So, it makes   it really quick to start building my survey.  Now that I've put a few different choices in,   over to the right of this I also have the option  to insert an image along with this question. So   maybe someone doesn't quite know what the Kevin  Stratvert YouTube channel is or maybe they don't   know what it's referring to. So let me click  on add image just so I could add a visual cue.   This now opens up the Google file picker and I can  choose where I want to insert the picture from.   Now I just have the picture on my desktop.  So I'll just drag and drop it over into this   screen and this will upload the photo. And here  I see the photo and it's now been integrated into   this question. So the neat thing is not only can  I ask just text questions but I could also include   images. I could also insert videos here. So you  can include all sorts of multimedia alongside   your question. Right up on top right next to the  icon that I use to insert this image, we have this   drop down list and here I can click on this to  decide what type of question this even is. And by   default it was set to multiple choice and it just  so happens to turn out that multiple choice is the   right option for this. I want someone to choose  yes or no but I don't want them to choose both.   So multiple choice actually makes sense here. But  I can choose things like short answer, a paragraph   answer, check boxes, drop down, I can have a file  upload, and there are all sorts of different types   that I can insert in. As we run through this video  today, we'll insert a few of these different types   just so you can see how they work. But for  now, a multiple choice works just fine for   my needs. When I look down below, here I see  all of my different entries, yes, no, maybe,   I can click on these and I can shift the  position. So maybe I want no first, maybe I want   yes first. Now I'm expecting that most people  probably are subscribed. I mean who wouldn't be?   So, you might as well have the easiest option  first. So, I'll leave yes in the first position.   One of the things that's neat as well is as I  hover over yes, over on the right-hand side,   here you'll see an image icon, so I can add an  image to each one of these different responses.   Now I don't need to do it for this case  but maybe your scenario requires that.   Also, over on the right-hand side, I can  remove options if maybe I added an option that   I didn't mean to include. All right, well, I think  this question now is looking pretty good and I'm   ready to start adding more questions. While I have  this item selected, over on the right-hand side,   you'll see I have all of these different options.  I could add another question. I could also import   a question from another form. I could insert  a title and description, an image, a video,   also another section. And a little later we'll  come back, and we'll use some of these but for now   I just want to insert another question, so I'll  click on this plus icon. When I click on that,   it inserts the new question immediately underneath  this previous question. Now one of the neat things   is let's say I want to insert a question up  here. I could select the header up here and   here I get the same controls. Here if I click on  add question, it'll insert it right underneath.   Now I don't want a question there so I'll delete  this one but just to show you that you can decide   where you want to insert different objects  or items on your form. For my next question,   if someone answers no to this question well I want  to know why they said no. So, for this question,   let me let me ask that. Let me ask tell me  more about why you haven't subscribed. And   right over here I can choose the type of question.  Now multiple choice doesn't make sense here.   Maybe paragraph makes sense. I could also go with  short answer but maybe someone has something to   say so I want to make sure I allow a little bit  of space to type something out, so I'll select   paragraph right here. And right down here,  you'll see that it allows a long answer text.   This looks pretty good. With this new question,  one of the things you might notice is well someone   might come in, they'll answer this first question  and right now the way it's designed, regardless   of whether you say yes no or maybe everyone will  drop on this next question. And if you say yes or   maybe well it doesn't make sense to have to answer  this question because you are subscribed. What are   you going to say? So, I want to set up some logic  so only the people who say no see this question   and everyone else who says yes or maybe, they  simply bypass this question and go on to the next   section. To help me with this, I need to insert  sections. I'm going to select this question and   here I can insert different items and at the very  bottom of this list I have the option to insert or   add a section. I'm going to click on that,  and I'll add a section here. So now I have   two sections. By default, this initial view or  section here is created and now I have a second   section. Now I want this question that I just  added to be in this new section and luckily,   I can easily drag and drop items around. So here  I can select this question and I'll drag it down,   so it sits within section two. Right up here  you'll see that this section currently doesn't   have a name. I'll click into here and let me  just call it I'm not a current subscriber. So,   this will help me know that if someone clicks on  no, well then they're going to drop into section   two and they'll get this one question here. I  also want to add another section so this way if   someone says yes or maybe they'll bypass section  two and then they'll go on to section three   which contains all of the remaining questions. Now  once again, just like we've been doing all along,   select the last item here and then we can add  another section, and this will place the section   underneath the previous one. So now we  have section three. And for section three,   I'm going to give it a really original name  and I'll call it additional questions. So,   this will have all of the remaining questions  that everyone will answer. OK so we now have three   different sections set up and we're almost there  but we just have to add a little bit of logic,   so this works how we expect it to. I'm going to  go back up to the very first question that I added   and down here at the bottom we have some different  controls that we can use and to add logic here,   I'll click on the ellipsis and here's an option  that says go to section based on answer. That's   exactly what we want. Once again, if you click on  no, you'll go to section two. If you click yes,   maybe, or if you just skip this question, we'll  send you off to section three, so let's click on   this. When I click on this, next to each response  here, I now have a new option with a drop down and   here for let's say someone says yes, I can choose  what section I want to send this respondent to.   So if you say yes well I don't want you to go  to section two. That's the I'm not a current   subscriber, so I want to send them directly  to additional questions. For the no response,   well in that case, they're not a subscriber, so I  want them to answer that question on why they're   not a subscriber, so I'll send this user on  to section two. Here for someone who says   maybe well I'll just pretend that maybe they said  yes, and we'll send them on to section three,   so here too, I'll select section three.  What's interesting is you could just have   someone go to the next section, you can also  have it just submit the form, so maybe someone   responds with no and at that point you just  don't want any more feedback from that user,   you can just submit the form and call it good. Now  for maybe once again let me go to section three.   Down below, there's also the question that says  after section one and here too I could decide what   happens. Now let's say that someone goes through,  and this question is not required. So, right now   someone doesn't have to fill this in. They could  simply skip this question. So, right here I have   to define what happens if someone skips this  question and I'm going to pretend that well   if someone skips this question maybe they are a  subscriber so I don't want to ask them why they're   not a subscriber. So, in this case I'll also send  the user on to section three if they decide not to   answer this question. So here you can see all the  logic that's currently in place and I think this   all looks good. Of course, just because I think  it looks good doesn't actually mean that it's   going to work correctly but luckily we can test  it out to make sure that everything works as we   expect it to. If we go to the very top, we have  this eyeball icon or basically the preview icon.   When I click on this, this will open up the  survey and I can now preview what it looks like.   So here, I see section one and I can't see any  of the other sections. There are other sections,   so here if I click on yes, let's click on next,  and look at that it brings me to the additional   questions. If I click on back, let's test  it out if I click on no. Here I'll click on   next and now I get the question that says well  tell me why not. I'll go back again. I'll click   on maybe. Let's click on next. That brings me to  additional questions and let's say that here I'm   going to clear the selection. Let's say I don't  choose anything at all and I click on next, this   will bring me to additional questions. So this  way I can just check and verify that the logic   is working exactly how I expect it to. So, it's  always a good practice when you set it up just to   test it out. Go through the different options and  just make sure it's working how you expect it to.   Now that we verified that it's working just like  we want it to, let's go down and see what some   of the other options are for each question. Here  I'll go down and we can duplicate a question. So,   if I click on that, just like it's the name  implies, you can create a duplicate. Maybe   you're pulling together a survey or a quiz and you  want to base a new question off of an older, one   you can simply duplicate it. Now I didn't want to  do that I don't want to ask this question twice,   so I'll click on the trash can or the delete icon  and that'll simply get rid of it. Also, if we   look over here you can decide to make a question  required, so people coming through have to respond   to it. Now I don't want to force people to answer  this question, so I'll leave it off by default.   Right next to this, I also have the ellipsis  and this is where we turned on the section   based on answers, so we used that earlier,  but what else can we do here? Up at the top,   we can add a description to this question, so when  I click on description, here maybe I could type in   a little bit more context to help with answering  this question. Now I don't need a description so   I'll turn that off and that line now disappears.  Also, if I go back, there's one more option called   shuffle option order. So, let's turn that on to  see what it does, and once again, I'll go back   to preview mode and let's check this out. Within  preview mode, look at the order of the option,   so it says no, yes, and maybe. Here if I refresh  the page, now it starts with maybe, yes, and no.   So, by selecting that option, it'll just  randomize the order of the different options.   Now sometimes if maybe you have yes in the first  position, it'll cause more people to choose it,   so this way it randomizes it and it gives every  option a fair chance. So not a bad practice to   use that setting. Now we've been looking at a  lot of the different functionality here but I   have a deadline to create my form, so I need to  start adding some more questions. Once again,   let's go all the way to the bottom and here I  have my new section called additional questions,   but I don't have any additional questions. So once  again, let's click on this section and right here   I can click on the plus icon again to add yet  another question, and for this one, I want to   know what video would you like to most see next.  This helps me prioritize what videos to create and   it's not a multiple-choice question. I'm going to  select this and maybe I'll go with a short answer,   so I'll select this so someone could just type in  some text. With this question, I have a similar   set of controls on the bottom, however there is  one new one. Here if I click on the ellipsis,   I can perform response validation. What does that  mean and what does that do? Well depending on what   someone enters in here, I can check to make sure  that it meets my criteria, so I can validate based   on a number, text, length, or even an expression.  So, let's just take an example here. Maybe I want   to validate based on text. So maybe when people  enter something in here, I really want them to   have it be a Kevin baking video. Not Kevin bacon…  a Kevin baking video. So over here in the text,   I can type in Kevin baking video and  this way if someone doesn't type that in,   it won't be a correct response and maybe I  don't let them move on to the next question   until they answer this. Now of course this  example is a little absurd. I want someone   to type in what they want to see next, but this  is just to show that you can validate what people   enter in in this field. I'll click on the X  for now just to remove the validation step.   Let's continue building out this survey and I'll  click on the plus icon to once again add another   question. For this question, I want to insert a  Likert scale, basically a one to ten scale. So,   I'll click over here and here's the option for  a linear scale. I'll select that option and for   the question I want to know how likely are you to  recommend this channel to a friend or colleague.   Hopefully you're very likely to recommend  it but I'll leave it up to you. Over here,   you can choose what your scale is and maybe I'll  have it on a scale from one to ten, and over here   I can type in two labels. I've now typed in my two  different labels. I don't know why I wasted time   typing in a label for number one. No one's going  to select that, but I might as well fill that out.   Now one of the really neat things is now that I've  started adding more questions to this form, I can   very easily move these different items around.  Let's say that actually I want to start with this   question in the additional questions section.  I can click up here and here I can move it up,   or maybe I wanted this other one before that, I  can simply move that one up, so I can drag and   drop the items all around my form to put it in the  best position. Next, I want to throw in another   question, so once again, I'll go to the last item  here. I'll click on the plus icon and let me type   in my question. This is actually a really good  question if you're working on a product. Ask your   customer or ask your user if you had a magic wand,  what is one thing you would want to improve. You   actually get all sorts of really awesome feedback.  When I worked at Microsoft, we asked this question   all the time and we actually got some really  good ideas on how we can improve things, so an   excellent question to always include. Right over  here, it detects that it's a paragraph question so   here it gives me that option here and I'll accept  a long answer text. Next, I want to add one more   question but instead of inserting just a brand  new question and creating it from scratch, I want   to import a question. So here I'll click on the  import question option. On this screen, I can see   all of my other forms that I have in Google Forms  and over here's a previous form that I created,   and I have a question that I want to reuse. I'll  select this one. Over here now, I can choose what   question I want to take from this other form and  here I have the question do you have any other   feedback you'd like to share and it's a paragraph  question. Next, I'll click on import question and   look at that it just inserts it in. So, let's say  you've created other forms and you have questions   you want to reuse, Google Forms makes it extremely  easy to bring your question in. We're getting near   the end of this survey and I want to insert one  more item. Right over here in this insert menu,   we have three that we haven't touched yet. You  can insert a title and description, an image,   and also a YouTube video. Here I want to insert  some text and I simply want to thank people for   taking the time to share their feedback. Whether  feedback is positive or feedback is negative,   all feedback is a gift and so I want to make sure  I thank people for that. I'm now all done building   out my survey and there are a few things that  I want to do before I start distributing this   survey. Up in the top left-hand corner, you'll see  that right now it's called an untitled form and   that's not that descriptive. I'll retitle this.  Let's call it the viewer satisfaction survey,   so now my document has a name. Over here, I can  also choose where I want to save it in Google   Drive, so maybe I want to place it somewhere  else. I can do that. I can also star the form.   This way it's easier to get back to within Google  Drive. All the way over on the right-hand side,   I have some additional options. The first one  allows me to customize the theme. Here I can   choose an image for my header. I can choose one  of these images that Google provides, I could   upload my own, or I could choose an existing  photo from my Google Drive. Or right down here,   I can choose a theme color. Now I always found  that blue is a pretty common color, so I'll choose   blue as my theme color. Here too, I can adjust  the background color, maybe I go with that one,   and right down here, I can change the font as  well, so I can adjust the look and feel of my   form. Back up on the right-hand side in the top  corner, here we have the option to preview again   and earlier we used this to make sure that our  logic was working as we expected it to. And to   the right of that, there's a settings gear. Let's  click into this to see what we can configure.   Within settings, there are some different general  settings and you can take a look at this to see if   any of them are useful for your scenario. We also  have some different presentation settings that   you can configure. One of the interesting ones  is you can have it shuffle your question order.   So this way maybe the first question is not always  first. So once again, maybe that helps randomize   and remove some bias. Now over on the far  right-hand side, this is an interesting one called   quizzes. You can turn your Google Form into a  quiz. We're going to take a look at this at a very   high level but you could definitely go deeper into  this. Here I could hit this toggle to turn it into   a quiz and here I have a few different settings  related to quizzes. You can take a look at these   to see which ones make sense for you.  Once we turn this on, let's click on save.   Back on the main form, I can click on one of these  questions and because I now turned it into a quiz,   I have a new option down here that says answer  key. When I click on that, I can decide how many   points I want to assign to this question. So maybe  this is a 50-point question. This is an important   one, so let's enter 50. Down below, I can also  select what the correct answer is and for this   one there is only one correct answer. It's yes.  Right down here, I can add answer feedback. So if   someone enters in an incorrect answer, I could  type in some feedback. I could even include a   link, I could even include a video. So maybe I say  why wouldn't you be subscribed to this channel and   I could include one of my YouTube videos so they  could watch the video and then re-decide whether   it was the best choice not to be subscribed.  Over here, maybe someone types in the correct   answer. I could provide feedback there as well.  So, with quizzes there's lots of functionality   there and you can build out some really rich  quizzes. I'm going to go back up to settings.   I'll go back into quizzes and for now I'll turn  this off. Back up in the top right-hand corner,   we have even more settings. If we click on this  ellipsis, look there's more functionality here,   and the one that I want to call out is right down  here in the middle called add collaborators. You   can have other people work with you to pull  together your survey or your quiz. Why do it   alone? Why not enlist the help of others. Now that  we've looked at some of the different settings   that you can configure, how do we get this survey  out to people so they can start filling it out?   Right up here, also in the top right-hand corner,  we have the send icon and when I click on this   I can send out my survey in several different  ways. I can send an email message. I could also   copy the link. Here I could shorten the URL if I  wanted to be a little bit more concise and pithy.   Also, over here, I can get HTML code so I can  embed this form into a website. Maybe you have   a Google Sites. You can take this code and you  can bring it to your Google Site and then you can   embed it. Also tucked away over on the right-hand  side, I can share it directly to Facebook or I   could share it directly to Twitter. So there's no  shortage of ways for you to share your form with   others and to start getting feedback. Now that  we know how to share our survey and to have other   people start filling it out, let's see what their  experience looks like. And to access that I'm   going to go to the top right-hand corner and let's  click on preview. Let's run through this survey   and actually fill it out to see how it all works.  Are you currently subscribed? Well of course I am.   Who wouldn't be? Next. Oh, right up here what  video would you most like to see next? Well I'd   love to see a video of Kevin baking cookies. That  would be epic. Right down here, how likely are you   to recommend the channel to a friend or colleague?  Is this even a question? That's a clear number 10.   Right down here, if you had a magic wand and can  prove one thing about this channel, what would you   improve? Well I guess it would be nice if I got  a free cookie for every video I watch. So I guess   that's one thing that could be improved. And down  below, do you have any other feedback you'd like   to share? I don't know. Keep going. Right here I  can go back again or I could submit my form. Let's   click on submit. Once I submit my form, here  it looks like the response has been recorded.   So that looks great. This is good. Back now  on the main form screen, here we are in the   questions view and this is where we created and  edited all of our different questions. But someone   now went through the survey and they submitted a  response. And over here now I can see that there   has been one response to this survey. I can click  on responses and here I can review the results.   Within responses, there are many different  ways that I can review the different results.   And here the first tab is called summary. And this  gives me a summary view of all of the different   responses. So here I could go through and I  could see the different questions and I can   see overall what people thought. Here I could go  up and I can also go through question by question   to see what the different responses were. Or  I can click on individual. And here I could go   through each individual response and I can see  their responses in the survey form. Now overall   these three different views really show you what's  going on with your form or your survey. However,   sometimes you just want the power of a spreadsheet  to dig through all the different responses. Right   up here in the top right-hand corner, I can create  a spreadsheet using Google Sheets. If I click on   this, I can create a new spreadsheet. Let's click  on create and test this out. And check that out.   I now have a new spreadsheet and it'll show me  every single response to my survey in a new row.   And over here across all of these columns,  I see all of my different questions.   So this is yet another way to view all  of the different responses to your form.   Back now within Google Forms, maybe Google Sheets  really isn't your cup of tea. You can also click   on the ellipsis and you can download a CSV.  So maybe you're a Microsoft Excel person and   you'd rather look at the responses there, you can  download the CSV. I know that me personally I'm   an Excel person so I'd probably do this to review  all of my results. Back now on this main screen,   there is one toggle which is a good one to know  about. Currently my survey is turned on so anyone   can come in and start submitting responses.  But let's say that maybe I got enough responses   or maybe I don't want to respond to feedback  anymore. I know, not everyone loves this channel.   I can simply turn off the feedback and now  it's not accepting responses anymore. So,   the form is basically turned off. So here I can  toggle it both on and off. We've now looked at   all of the core functionality of Google Forms. And  luckily as you're going through this and you're   getting responses and you're adding questions,  you don't have to save it. All of this was created   directly in the cloud and it's basically all saved  as you go through it. To get back to the homepage,   right up here in the top left-hand corner, we have  the Google Forms icon. If I click on that, that'll   bring me right back to where we started where we  could create another form and here we see all of   our recent forms. So right now we're back to the  beginning, but that's how you can use Google Forms   end-to-end. All right, well, that's how easy it is  to create a survey or a quiz using Google Forms.   If this video helped you, please give it a thumbs  up. To see more videos like this in the future,   make sure to hit that subscribe button. Also,  if you want to see me cover any other topics   on this channel, leave a note down below. All  right, well, that's all I had for you today.   I hope you enjoyed, and as always,  I hope to see you next time. Bye.