Features 4 key persuasion principles from Myron Golden
Myron Golden's Principles
1. All My Cards on the Table Close
Concept: Start by disclosing intent to sell and the price upfront.
Execution:
Inform audience at the beginning about the cost ($87,000 example).
Removes audience's energy from guessing the price, allowing full focus on the presentation.
Builds trust by being transparent.
Aim: Enhance value perception so that audience feels the urge to find the required money.
Result: Audience transitions from disbelief to aspiration to afford the presented offer.
2. No Permission Decision Close
Concept: Empower individuals to make decisions without needing external approval.
Execution:
Story of independence in decision-making (golf anecdote).
Encourage audience to see themselves as autonomous, not seeking permission from others.
Aim: Change belief system to eliminate the need for validating decisions with others.
3. I Can't Afford It Close
Concept: Address financial objections upfront in the presentation.
Execution:
Redefine "I can't afford it" as "this is not important enough to figure it out."
Encourage self-reflection on past instances where priorities justified expenditure.
Result: Change the focus from cost to value and importance, encouraging audience to re-evaluate priorities.
4. Upgrade Your Money Close
Concept: Shift focus from cost to the potential worth/value of an offer.
Execution:
Illustrate with escalating value exchange examples (e.g., $100 for $1,000).
Encourage thinking in terms of value received versus money spent.
Aim: Help audience perceive offer as a worthwhile investment.
Additional Insights
Myron Golden and Russell Brunson emphasize recognizing resistance points and addressing them early.
Empower customers by shifting focus from objections to potential benefits.
Conclusion
Eight persuasion secrets shared in total, with four covered in this segment.
Upcoming event: Selling Online live event to explore sales strategies in depth.
Recommended further viewing: Interviews with Myron Golden for deeper insights into persuasion and offer creation.
Final Note
Myron Golden’s teachings focus on empowering individuals, enhancing perception of value, and overcoming common sales objections through strategic persuasion techniques.