Meta Business Tools Overview

Summary

The meeting clarified the differences between Meta Business Manager (now called Business Portfolio) and Meta Business Suite, explaining their distinct functions and when to use each tool.
Attendees discussed recent naming changes by Meta and their gradual account rollout as of March 2024.
Key features, use cases, and access details for both tools were covered in depth.
Leadsie, a tool to simplify asset access requests, was mentioned as a solution for agencies and freelancers.

(No explicit owner or due dates were identified in the transcript; no action items are present.)

Meta Business Manager has been renamed to Business Portfolio; both terms refer to the same tool and may appear differently across accounts during the rollout period.
The Business Portfolio groups all business accounts and assets (Facebook/Instagram profiles, catalogs, data sets, etc.) under a single entity, allowing centralized access and permission management for internal users and external partners (e.g., agencies).
While a personal Facebook login is required to access the Business Portfolio, business entities and users are kept separate.
Main management interface: business.facebook.com/settings, where users can monitor/manage users, partners, system users, assets, brand safety, data sources, business info, and business verifications.
The Business Portfolio interface is not optimized for mobile use and lacks a dedicated mobile app.

Meta Business Suite is designed for managing content and engagement across Facebook and Instagram.
Access via business.facebook.com/latest.
Capabilities include creating and scheduling posts, reels, stories, some limited ads activities, and managing content performance insights.
A content planner allows direct scheduling across platforms without third-party tools.
Contains an inbox for messaging, as well as a Leads Center to serve as a basic CRM for managing leads from multiple sources.

Use Meta Business Portfolio for asset grouping, permissions, and broader business management functions.
Use Meta Business Suite for day-to-day content management, scheduling, community engagement, analytics, and basic CRM needs.

Leadsie is suggested as a solution for agencies/freelancers to streamline access requests to client Meta assets, replacing manual access steps with a simple client login and confirmation link.

Meta Business Manager is now called Business Portfolio — Change is being rolled out globally as of March 2024 to reduce confusion and streamline business management nomenclature.