Transcript for:
Agency Blueprint 2025 Summary

welcome to the agency blueprint 2025 now whether you've been wanting to start an agency you're broke you don't have money you want a business model that is actually going to teach you the skills required to succeed in this world not some BS degree you know you might have an agency and you want to know the correct ways in 2025 to grow that because the outdated ways just aren't working anymore so I have brought this course to you for completely free so lock in you know it is going to be a bit long so I understand if you're not going to watch it all at once but this is going to be the most valuable video you watch in 2025 it's going to change a lot of lives and it's going to give you insights you've never heard before in the agency space so these are the modules that we are going to be going over in the agency blueprint 2025 module number one is going to be set up and foundations so that's going to go through the business model how to set it up the foundation so if you guys already have an agency I don't care you still watch module number one module number two is outreach and lead generation so we're going to be talking about how to outreach lead generation different forms of outreach we're going to be covering an outbound funnel and an inbound funnel as well module number three is going to be the sales process making sure you are equipped and know how to sell to those prospects so that you are making money and module number four is how to keep those prospects happy so making sure you are getting your clients the best results in order that you retain your clients and you're building a real business with real longevity motion number five scaling and hiring now that is be a complimentary gift so stay tuned for that but without further ado this is the agency blueprint 2025 and I want to introduce myself a little bit so we'll trail over here to Rono Celis which is my name right so my agency does multiple five figures a month i'm 17 years old and I have an audience of 120,000 people now i've been documenting my journey for the past 2 years right and you guys can go check all of it out just bought one of my dream cars at 17 in London you can see this beautiful BMW 5 series so that's a recent cheeky little cop um and yeah this is just through the agency business model i've been able to build everything from the scratch all of the skills my marketing my sales my communication is all from this business model right so these are skills that just in general make you a well-rounded entrepreneur for any future venture that you are going to take part in so like I said you know I've stayed consistent with the same model i've seen it grow from what it was in 2022 to what it is now and I've been documenting everything for the last two years so you can have a little sneak peek of my channel after this go have a look at everything the come up and yeah so if you are someone who wants to scale to $10,000 per month this year whether you have an agency or you want to get started whether you have one you're struggling and you just want to scale to over $10,000 a month this year you can now be part of my inner circle where I will be working with you onetoone every single day giving you all of my support all of my resources all of my plug-and-play systems to ensure that you scale to over $10,000 a month this year now this is for serious people who want to really change their lives this year the link is in the description so sign up now without further ado guys we will now start the agency blueprint 2025 we will dive into module number one which is the setup and the foundations so you can see I've helped a lot of people scale from 0 to $10,000 a month people have quit their 9 to5 jobs just like George over here and Andre which is a young student making over $1,500 per month per client at 15 years old which is crazy right so module number one set up and foundations what is SMA and why does this business model work so you've probably seen this guy right his name is Iman Gaji you probably seen him he's absolutely popping off at the moment and he will continue to do so now he was the one that brought life to SMMA in terms of marketing right why does it work because let's just put it around it can't be saturated guys it can't possibly be saturated let's put it this way every single business needs customers right a business will always be in demand for customers now the biggest industries right now whether you in your head you think it's AI which it is one of the biggest industries at the moment however social media is still the biggest in social media is still where most money is made it's where the AI is being advertised it's where everything s has to go through social media so social media marketing which is what SMMA stands for social media marketing agency is just an industry that's always growing there's enough for everyone it can't be saturated it's practically impossible for it to be saturated now what I see of people do nowadays is they want to put makeup on SMAS so they put makeup on the name and they rebrand it and they want to sell you a course things like freelance brand scaling things like um growth partners you know all of this where they're taking a business they're running social media marketing funnels and they are growing the business that is SMMA okay so don't be brainwashed don't be fooled this is a business model that's been around for decades it's a business model that is proven right it's proven you want to jump on something that's proven okay not something that popped out two months ago this is the best business model for skill set so when it comes to learning skills right like your sales your marketing your communication running ads appointment setting running setting up a CRM software and running that this business model has it all okay so that is one of the best things about it is that you're going to become a well-rounded entrepreneur and all it takes is one client for your life to change okay one client let's say one client you've closed at $2,500 per month now you're making more money than your part-time job even your full-time job right it's crazy right and it is not for everyone some people just aren't made for the business model people who aren't willing to dedicate time effort and actually build out a real business this isn't for you you can go lose money on trading because I've never met a [ __ ] profitable trader ever so without further ado guys if you have an agency I still want you to watch everything i don't want you to skip a bit even if you have your name your logo and your payment processor set up i still want you to watch it all because just don't skip cuz I'm going to be spitting sauce throughout the whole video right things that will make sense to you things that you know will apply to you so don't skip because we're going to set these things up for those of you who don't have an agency uh we're going to literally just go get a name logo and make sure you set up your payment processes so that you can get paid here's what you don't need you don't need a registered business you don't need a website and you don't need thousands of pounds in the bank to get started all right it's not like e-commerce where you need thousands of pounds in the bank to start you don't need a registered uh business unless you're making consistent money in the bank might have called you up then you register for you know precaution reasons you don't want to get smoked for tax and you don't need a website now a lot of people think a website is a website don't get me wrong a website is amazing right it builds trust and X and Y but you don't need it to make money now we didn't build a website until months in we had multiple paying clients we're like 3 4K a month before even making a website right so it's just something that's not necessary which people like to waste time on spend weeks or months building a website out when you don't have any clients it just doesn't make sense so that's one thing you don't really need right so we're just going to go through walk through number one which is your name logo and a payment processor now in order for you to get a name my agency name my first agency name was Ji Digital stands for Geronimo and Ilas because that's my business partner ilas is who I run every business with that is my guy my brother my business partner he has been with me through all of the journey so you might see him pop every now and then uh but besides that Ji digital was Dono and Ilas and then digital was after we could have gone for media we could have gone for marketing now these initials and then name and then like digital or marketing they work pretty nicely right but here's how to get a name we go to chat GPT say building a new marketing agency building a new agency called building a new agency my name is Toronto Mercedes i will be doing social media marketing give me some name ideas and let's say you like a couple of words like I love the word elevate that's just my word most of my brand is built upon elevate right so I like the name Elevate on all of my brands cook up 10 names related to this fam let's just see what it cooks up right it's going to give me 10 names all right elevate Media sick elevate digital elevate growth agency elevate socials elevate influence elevate vision bro elevate media fire elevate media co is sick elevate digital right let's just rock with elevate digital cuz my agency name already is Elevate Media after a nice little rebrand that we did so we got Elevate uh digital now we're going to head over to Canva and we're going to make a logo for this now I've got some logo templates which you guys can get access to i'm not sure if it's going to be link in the description link in the description the first link in the description is for those of you who want to scale to $10,000 a month with my onetoone support but below that will have a link for some resources used in this guide okay so here is some of the templates that I run with in terms of you know just simple logos that you can change the name for so for example here we can begin to edit this hold on i think we're going to have to Oh yeah so you guys are going to have to make a copy and then the copy that you make you should be able to edit it just like this cool yeah so you guys have to make a copy and then the copy that you make you will be able to edit that copy so for example the digital marketer over here we can change that to you know we can remove this the bring up this digital bring up this marketer and then just call it elevate media or elevate digital man oh I don't really like that one i feel like digital should be longer just do that that's fire that's fire all right cool so we have elevate digital here bam screenshot all right so we got a screenshot of that now and then now we've got our name and our logo pretty simple right when it comes to setting up your payment processor we do recommend Stripe now Stripe is pretty easy because it will pretty much do it helps you generate payment links so you can create payment links send it to your clients once the client pays they will get an automatic invoice so they can use it for I don't know tax write offs to show it to the team that it's actually run by a business right so Stripe is great when it comes to this specific thing this specific service anything you're selling online Stripe is great you just make a payment link and when a client pays they will have an invoice sent to their email it also helps when it comes to setting up monthly recurring payments so if you're on a monthly retainer let's say £1,000 per month when your client pays for that initial payment that's going to put them into a subscription making sure there's no payment delays now it is pretty straightforward to set up Stripe i just wanted to bring you like introduce the software to you so I'm not going to go how to exactly set up in this video there's other videos for that which you can check it's also different for every country so make sure you check it specifically for your country what I'm going to say is that if you're under 17 you are going to need some parent permission or parent name and details in order so that your account gets set up if not then if you're 17 or over you have no problem setting up your Stripe but that was that so okay now we have our name we have our logo and we have our niche not niche our payment processor set up right now guys who here watch Pokemon i watch Pokemon and here we have Bulbasaur here we have Charmander and here we have Squirtle right now I liked to always choose Charmander i played Pokémon on the Nintendo DS when I was younger and I always went for Charmander right he had the sickest evolution charizard i'm sidetracking but this is like choosing your niche like when you choose your starter Pokemon because your niche is going to give you clarity upon when you start it's just going to be clarity it's just going to be like "Okay here's people that I'm going to be reaching here's the service that I'm going to be offering to them here's what they need here's what they're struggling with here's how I can reach them here so the niche is going to give you clarity now I know a lot of people in the space tell you not to go for a specific niche and I don't agree with that i think it's great to have a niche when it comes to starting out for clarity purposes for you know so that you actually become experienced in that specific industry and then afterwards it's not bad at all to branch out but you should always have a niche that you're focusing on for the first three to six months just locked in on that niche but I'm gonna give you some t uh tactics that a lot of you guys don't know so a niche right is just the industry for those of you guys that don't know your niche is just your industry so here's things to consider when it comes to every niche the most suitable outreach method for that niche how are you going to reach them whether the niche is low or high ticket so if the niche is low ticket then often time the results you get the niche the your clients aren't going to be significant for example I'll put it into perspective if I'm going to help a restaurant and I just bought and I just got them a good result which let's say a dinner for five people that's going to be like I don't know $100 right £100 dinner and if I got a construction company a new bathroom renovation which is £10,000 that is a lot more significant when it comes to that revenue so that is another thing you have to consider is it the niche high ticket or is the niche low ticket and what is the most suitable service for that niche you know what is the most suitable service for that niche what is the most you know how can I explain that you guys need to know you guys should know what a suitable means you know what how what suits that niche the most all right is it going to be Facebook ads is it going to be social media management right let's say a restaurant would benefit more from social media management having a great social media presence so that it gets some foot traffic into the restaurant people will talk about it it sets trends whereas that's not really gamechanging for a construction company construction company needs leads up front so running ads for that will be much better that was just a quick example though so we'll go over contractor first this is the niche that me and Ilia scaled in um we don't specifically tie to any niche we also have niches uh car rental clients but uh the contracting niche is very proven very very very proven a lot of agencies you know agencies that make flipping $100,000 per month 7 figure month agencies are in this niche and this niche is just a high operating niche which means anyone can jump in and make money inside of it so the outreach method uh for contractor is a great one especially when you start out is cold calling so that 0 to 10k when you don't have a lot of money in the bank to invest is great to run with cold calling and because it's easy to get through to them you know most of these contractors there they're just business owners that they don't have a large team often time when you look up you know contractors you're going to be finding personal phone numbers so as soon as you call them it's going to go straight to them to their phone number right now this is a high ticket niche so renovations range from 3,000 to £100,000 so any result that you get for a kind of contractor or someone in that industry it's going to be significant you know so the most suitable service for this is going to be lead generation uh and appointment setting so running ads now the ad is going to bring forward potential customers people who want to get their renovations now your job is to have an offer such as a free quote in the ad so that the lead is going to see okay let me go get my free quote quote is just like an estimate right of the pricing of the project and whatnot the lead is going to go sign up to that you're going to get the lead's information now where the appointment set comes in is that we're going to show you I'm going to show you in this whole video the software as well you're going to have a software that's going to message the lead which is the potential customer and it's going to get them to confirm a date and a time so that the client your client can go and give an estimate and potentially secure the job which is going to be worth this amount right this is a very suitable service for this niche okay so getting estimates and quotes booked into their calendar in my opinion this niche is definitely a great niche i gave it an 8 out of 10 very beginner friendly and we scaled with it now when it comes to this there is a thing called broad niches right now the broad niche for let's just say construction is home improvement now this branches out into things such as residential construction painters and decorators roofers right so I recommend broad niche especially as a beginner so you're not going to go ahead and start working straight away with people who only do kitchen renovations no no no that's not what I'm telling you here what I'm telling you here is to work on a broad niche your broad niche is home improvement and that could branch out into things such as people who do residential construction people who do painting and decorating people who do landscaping people who do roofing people who do gardening this is all of the people who you will be targeting okay so I recommend broad niches especially when you're starting out why because you get to build a wider portfolio you get more leads to play with and you will see sort of what industry what subcategory you you know like you enjoy the most right so uh another part of broad niches or another niche that you can get into is the car industry right the car industry um the outreach method to this is cold calling works great as well DMs uh posting content you know you just attract these clients through various outreach methods This is mid ticket you know renting a car for the week might cost 1k to 10k right depending on the car and the most suitable service that these guys are in need of is social media management as well as lead generation because these two go hand in hand when it comes to your service delivery in my opinion this niche is also great uh very beginner friendly and we also you know scaled with it we've had construction companies and indust and companies in the car industry which we've have scaled in these two niches pretty much which is why I'm going to be showing them in the video but any niche works right it's just about getting into it and learning about the niche and everything that I'm going to be teaching in this guide applies to 99% of niches so stay tuned right so like I said in my opinion this is a good niche beginner friendly uh and it also branches out into you know car rental and chauffeurring detailing dealerships all of these are businesses you can help within that broad niche okay so I recommend diving into one of those if you don't want to really spend much time thinking about oh what's niche a lot of people overthink it right i had guys come up to me and say "Yo bro what do you think about the dog walking niche?" Don't overthink it all right there's enough for everyone you'll get some bro there's enough money inside of these two niches for you to scale to over $10,000 per month and one thing you really don't want to do is you don't want to start niche hopping now niche hopping is where you're going from niche to niche from industry to industry you're getting no results because you're giving up as soon as you find a problem with the niche you give up this is something that we don't want to do want to 100% avoid any sort of niche hopping you dial in your industry and you lock the flipping apply the systems that you're going to be learning inside of this video that's it okay so picking a service right now we are about to pick a service what are we going to be offering to these businesses right what are we going to be offering to your clients what services are they going to be paying you for so choosing your service may feel overwhelming right especially when you don't know exactly what you're doing it might feel like oh why is this guy telling me all of this i don't even know how to you know fulfill these services don't worry we're going to get into it but first we need clarity a lot of people that are struggling to get clients to make money they don't even know what services they offer right this is where they have no clarity this is why they don't know what's going on this is why they're struggling to scale so you watching this video if you're just starting out right then you're going to get ahead of a lot of people just by having a service just by having real clarity so here's what my agency offers my agency offers lead generation like I explained to you which is Facebook adverts or meta adverts because they also show on Instagram and the appointment setting side of things right we do social media management which is extremely extremely simple to do anyone with a phone and Capa and Canva can do social media management and if the client is within reach for example we're in London we have a lot of clients in London we also go and shoot some content it's a high ticket service as well so those of you guys that might appeal to you we'll get into that um so I recommend starting out with Facebook ads and appointment setting and social media management because these are high ticket services high leverage monthly recurring as well you get paid every month for these services and it's what I'm going to be going through in this guide okay so this is Facebook ads with adverts appointment setting and SM and social media management there's other services like search engine optimization which is SEO Google ads reputation management AI infrastructures funnel building plus all the new [ __ ] that comes out so again a lot of it ties down to what I am teaching today and what I'm teaching today is the most proven services to offer so again don't be brainwashed by the new stuff that's coming out but rather look into proven stuff that is constantly developing i'm also showing you how to integrate AI into this because the software we're using go high level uses high level the software is called high level and it uses highle AI to make sure that we get our clients the best results okay now a lot of services are niche dependent for example plumber would benefit more so like a plumber that does uh fixes pipe leaks right when your pipe leaks you're not scrolling on Facebook looking for a plumber you're going to Google looking up emergency plumbers right however plumbers do have other offers such as AC installation right or heating installation these are high ticket services three four £5,000 and that can be advertised through Facebook ads so a lot of these things are niche dependent hope you guys understood that one don't go for what you're passionate about because you will not be passionate about it once you dive into it right just pick a service you don't want to overthink it okay the most important thing to do is to start flipping selling don't do what you love do your passion do what you love doing no just start selling your service this is a business model that's going to make us cash flow it's going to give us financial freedom location freedom and then you can start making the bigger moves the bigger chess plays all right so now we're going to build out our offer based on our niche and based on our service which we have just built out we're going to build out our offer okay so as a beginner you don't need to have social proof or case studies right however it when you don't have this social proof or case studies which is client results how you took a client from X to Y it becomes harder to charge upfront monthly retainers for your agency right of course we don't have any proven things right so here is the offers that I ran to start with okay so we ran 14-day free trials now this is very beginner friendly and you get to run your service for 14 days where the client is paying for the advertising budget so you're just implementing your system for 14 days this is good when the client is very qualified and he's he knows what it's going to consist of often time these convert into paying clients the only downside is that 14-day period obviously is 2 weeks between you and getting paid then we have the no offer which will take longer and the smoother sales process but it still works you will still be able to get paid up front so the no offer is pretty much where we don't necessarily have a free trial or commission you just have your service and your pricing okay then we have commission it's easy to sign lots of clients but there is a lot of hassle in getting paid plus it's never really consistent right you can't really have a business functioning and operating just with commission okay I pushed this out a lot and a lot of people got stuck and they didn't know how to do it properly so they got stuck with commission so we are pushing for a no offer or a free trial okay so have a set price for your services now we are going to set a price right now you watching this video by the way I want you to have your note penant paper out or your note out or whatever it is right we're going to have a set price for our services you should have already had your niche and the offer that you're selling right so too many people get stuck with how much should I charge this is not just beginners by the way so many people in the game they don't even know what their pricing is what exact package they're selling this is poor very very poor stuff right this is why people don't scale this is why people struggle in sales calls this is why people struggle in cold calls this is why people don't have conviction behind what they sell because they don't even know the price of what they're selling okay so beginner example $500 a month for the full package right um you can back it up with a guarantee of we will get you minimum five estimates booked in 30 days or we will give you your money back now this is a under promise with the systems that I'm going to be showing you in this video getting them five estimates booked in 30 days is a under promise okay so this is a very good offer that you can run with we have the pricing we have the guarantee and we have the underpromise we can actually change that like this is just a very beginner example um what me and Ilas did but you can charge $1,000 $1,500 $2,000 $2,500 for this exact same service and offer right then we have things such as if the client might be hesitant or towards paying or they don't have the money necessarily to pay that service fee you have payment plans such as 50% upfront 50% once they've made the money back from your service so this is like you still get paid up front but it's still performance-based model so this kind of Mog's commission um or you can have just 50% up front 50% off for 30 days again break this down there is a lot of ways to get paid as a beginner trust me we're going to be covering this we are covering this right if you choose a trial with and the trial went well then the price instantly becomes high ticket okay so adaptability let's say you didn't go for the free trial offer and you went straight for the outfront if the prospect is given hints that they have the means to invest that they're interested you know the prospect is qualified just go for it you don't need to do no trial you don't need to do no commission you go for it you tell them "Hey uh the full package cost $1,997 per month you get XY Z we guarantee you will get this and that or we will refund you." Bam that's simple okay there's conviction behind sales we will we will cover this in module number three when it comes to our sales process our sales tactics the conviction behind what we're doing making sure you guys actually get the money in so guys that was it for module number one which is our setup and foundations right we understand the business model we understand our niche we understand our service we have our offer right that is exactly what I want you guys to do get your pen and paper out re-watch what you need to re-watch but you want to have those three things without any over complication right we're putting our feet in the water we're getting our feet wet before jumping into the pool right you don't need to have 100% clarity to make money you go with the flow you know what to do right now even if you don't exactly know what to do you know what to do pen and paper break down what we just covered and have your niche your service the offer the price point whether you're going for free trial or not that's fine make that clear okay guys now it is time for module 1.5 all right now I thought this was very necessary to include because if you don't have the right mindset when going into this business model if you're if you don't know that you attract what you are and you are what you do and you do what you think about then you're always going to be building on the wrong foundations right and this is exactly what we want to avoid we want to build on the right foundation you don't want to build on something like this something shaky cuz if you start building on something like this let's say you was to build your house right bam there's your house and this is the foundation it's in let's say the wind starts to blow right this is wind wind wind wind then your house is going to start shaking it's going to crash but if you're building on a good foundation something like this and then now you're building your house bam bam does not sound like a house and the wind was to come now it's not going to move it's not going to move and this is from a Bible story matthew chapter 7 book of Matthew chapter 7 read that okay so how to ensure that you win right first thing you need to understand that you don't get what you want you get what you are so in order for you to achieve what you want to achieve you have to become the person worthy of achieving what you want to achieve okay you need to understand that you know you're getting exactly what your current identity is calibrated for everything right now that is happening in your life is exactly what you deserve right because the market operates with congruence we'll get into that right now so this is what you're operating at right now this is the This is the you who is below 10K per month this is the you who's still working the job or still in school right this is your frequency and this is the you who's making more than 10K a month who's quit their job who's helping their parents you have to align your frequency to the same frequency of your success right success is subjective some of you guys might want 5 10 20 30 40 50k you have to align that okay you have to first become what you want to get in order to get what you want to get this is very important right this is it sounds it sounds it sounds philosophical it sounds whimsical you know like it doesn't sound real but it is this is some of the most real stuff out here is that you need to become what you want okay so the market doesn't respond to desperation so as much as you want it and it's in your head right oh I want to make 10 15k per month i want to travel i want to get my dream car i want to as much as it's in your head you're not going to get it unless you become worthy of getting it so the market doesn't respond to your desperation it responds to congruence congrance keyword congruence you don't close clients with logic you close them with energetic certainty when you're on a sales call with your client and you have that frequency of the you who's successful they feel it they know their service is they know your service will help them even without much selling they will feel it and it's this truth so the market responds to congruence what is the definition dictionary definition of congruence it's agreement or harmony compatibility let's take the word harmony right you have to harmonize your frequencies to your success frequencies this is the person you are and the person you want to become you have to start operating like the person you want to become does the person you want to become wake up scroll Tik Tok does the person you want to become parties every single weekend does the person you want to become waste his time and procrastinate and isn't making money probably not the person he wants to become works hard is achieving great results is buying stuff that they want to buy is providing for those who he loves that is the you who you want to become right so you need to harmonize that so to your best ability become the person because then you will start getting and generating the results and the resources in order to actually be that person because it operates with congruence that's what a market operates with okay so I want you to think of your frequency like a radio okay so your frequency is a radio the station that plays your dream life is broadcasting right now so there's a station playing within the radio and that is your dream life but right now you're tuned into static now static in a radio is one you're not really tuned into any specific broadcast you might want to hear it but you're not going to until you dial in you dial in to that same exact frequency okay this is what we want to do and it's not going to be instant it's not going to You're not going to wake up tomorrow and be the exact person that makes 20K a month and then all of a sudden 20K a month lands in your bank account no no no that's not what I'm telling you here cuz it's not an instant change right this has to be deeply embedded into your belief systems for it to actually happen so for it to work you have to be very specific very specific about what you want to achieve you have to be very specific about the person you want to become right there's no guesswork here you have to be so specific so that you know every single aspect of your life and how you want it to change in order so that you can actually change it okay so that goes from the way that you speak the way you dress your exact financial situation the exact people you want to help the exact car you want to buy the exact girl or boy that you want your exact aura now that might sound cringy it might sound oh what's this guy talking about aura you need to identify how you want to feel when you walk into a room the way you speak the way you dress your finances the exact car you want to get break it all down right and this is going to be your flipping homework right i don't care if you're 25 30 you're probably watching this video because you haven't got this correctly okay so I want you to open up your notes or pen i want open up your note app or get a pen and a notebook and break down the exact type of person you want to become so like I said here are the prompts the way you speak where you dress financial situation the exact people you want to be helping the exact car you want to get the exact girl you want how you want to fuel your aura up you have to be very specific and we're going to read this every single day every single day we're going to read this because now we're going to rewire our default signal and when we're rewiring our default signal we're going to start dialing into our dream life frequency we're going to slowly but surely do everything in our power to become the person worthy of deserving the outcome okay now this is so important for you guys to understand and a lot of you guys oh I want to get into the technical the outreach the service delivery bro you're going to mess up bro if you didn't watch this part if you skipped it then like I said this is going to be your foundation mate this is you you're going to mess up it's it's bound to happen right you can't possibly build a skyscraper upon the wrong foundation because one bad weather they is going to collapse simple as that so that's what I mean in terms of you don't get what you want you get what you are and it's not an instant change and please do your homework now we want to get rejection over and done with we want to embrace it you want to get it done as soon as possible so that is the way of a that is the way of the superior man quick scope embrace rejection all right fear of rejection has stopped more businesses than failure ever did that's a fact right you're scared of a no from someone you'll never think about again who you don't even know but you're not scared of being in the same place next year so the fear of rejection has stopped more businesses than failure ever did okay people are fearing rejection more than they fear failure right which then leads to them being in the same place next year and it is pretty sad because 6 months to a year is all it takes for you to to work lock in and actually see some results i'm not here to tell you you're going to see results in a week two weeks rejection is immediate and allows you to move on this is key in this business model because when you're selling a service especially when you're from 0 to 10K not everybody knows you not everyone in the industry knows you right and it's normal it's normal that not everyone in the industry knows you but you need to present your service to as many people as possible who qualify for your service and on to the next onto the next failure is permanent failure is permanent fear failure more than rejection fear failure more than rejection if you fear rejection more than you fear failure then you're going to not do the things that you need to do because you're scared of rejection and you're not really scared of failure so you will fail by default all right so let's just say you were cold calling and you heard a no you have to be top G you just say that's cool on to the next and this leads to the winner archetype now people like Andrew Tate people like Homozi they all emphasize the same thing I'm telling you guys right now rejection is just a redirection he has a very good quote which is volume negates luck you're just doing volume volume volume you know volume volume volume volume what does volume mean you're doing things at high amounts volume volume volume if you get rejected at high amounts you'll get yeses you'll get money in it's simple a lot of you guys are going to do 10 DMs or 10 cold calls and then you somebody said no to you and now you think it doesn't work a and you give up and then now you're going to be stuck in the same position why because you fear you fear rejection more than you fear failure all right again me and Ilas we've been at the same flipping thing for almost 3 years now that is simple persistence all right so I want you to also learn how to focus now focus is the biggest thing when it comes to this this should be the only thing in your mind when it comes to business i understand if you're working a job and you want to make sure that this income you know brings you more than your job income or if you're in school and you have to go to school but this should be the only thing you're do now I don't want you to be a [ __ ] that's reselling as well as drop shipping and you have an agency cuz in reality bro you're making no money you're broke or you're doing a you're doing an agency but you're also studying the charts so you can trade once you become profitable with your agency no no no no none of this BS right the reason why these guys get to where they are is cuz they focus on one thing and they grow the f out of that thing okay so focus is the removal of distractions all right so just focusing on that one thing this is that business model that you're going to be focusing on okay that will bring focus but now I want you to also focus and develop your focus in order that you optimize your units of production all right so I want you to think of your brain like a phone okay if you have 37 apps running in the background don't be surprised that you know you're laggy like you're not operating at high levels because energy leaks are your real expense all right this energy leaking and you know you're losing focus and you're getting distracted that is a very very big loss as much as you may not really think about it right now it's a huge loss and it's but it separates you and success okay so you need to in this period of building a business cut out as much as possible and learn to say no you need to cut out as much of noise as you can possibly cut out as much as sacrificial may sound it is simply what it takes okay so you need to cut out as much as possible all the noise you guys you know you're going out every week with your boys that's great you know lock in get this set up and running make money and you'll see how that will make your you going out with your boys even better in the future and we need to conserve our brain points for the important work every day we have a certain amount of brain points let's say 100 okay everything that happens day to day starts decreasing everything has a price when it comes to brain points all right you wake up your mom's screaming down your ear to clean your room you just lost 10 brain points as much as you might not even think about it it's always going to be in the back of your head uh then you go to school and then now you're back home uh in school you had maths and you had some tests you just lost 50 brain points big energy expenditure right now you're back at home ready to work on your business you have 60 brain points left okay then you decided to go and scroll on TikTok before actually getting the work done so you procrastinated and in that whole time that you were scrolling you knew that you were procrastinating so that actually took a lot more brain points out so now you have 30 brain points you decide to do some work and the task that you're about to do requires 50 brain points now you're not even going to get that done you're going to sit in your desk you're not going to do [ __ ] why because you didn't know how to focus because you were losing all of your brain points this is some real stuff you need to increase your focus increase your units of production decrease your units of time so you don't actually need to work 12-hour days you can work 2our days right we'll put it this this way right this is person A and this is person B now we're going to do a table bam bam okay so this is a three-way table we'll make it three-way table okay this is a three-way table right over here we have our let's just say units of time so this is our units of time this is our units of focus and this is our units of production right now I learned this from a very smart guy called Charlie Morgan so let's say person A has five just say he has 5 hours to work on his business right 5 hours every day to work on your business which is more than reasonable if we actually break it down properly there's 24 hours in a day uh you sleep for 8 hours and you have your normal biological things to do eat socialize whatever so now we're left with roughly 10 hours to work on your project or your business but let's just say five for you know time sake so you have five units of time right now let's say your units of focus is two which is not great so in 5 hours at unit of focus of two you're going to get 10 units of production okay meanwhile person B could have four units of focus so four units of focus he works for 5 hours then he got 20 units of production now because he doubled your units of focus or person A's units of focus got doubled by person B he produced doubled the amount of work than person A right because he learned how to focus because he's locked in because he's dialed in he knows what he needs to do now person A could still even person A could still lock in and be better now let's just say person A person A was to decrease their units of time right let's just say they did 2 hours but they're operating at unit of focus of 10 now they've got 20 units of production in much less time because they are able to focus better and how to increase units of focus again conserve brain points learn to say no cut things out do things that don't necessarily stimulate your brain but rather build it read books watch these type of videos without scrolling if you're reading the comment section you want to skip this video cuz you know your attention span is cooked force yourself to watch it things like this build your brain your focus right so ladies and gentlemen I need you to understand that you don't get what you want you get what you are and that this module is going to ensure that you win okay because if you take on board at least 50% of what I said and now you do your homework right and you now conserve your brain points and you know what you need to do then it's inevitable for you to find success so that was module 1.5 and I felt very very I felt it was very necessary to include this in the agency blueprint 2025 so that you guys know what you're getting yourself into and that it requires more than just a schedule change it requires a lifestyle change without further ado I'll catch you guys in module number two welcome to module number two which is outreach and lead generation for yourself so a lead is a potential customer right so we're going to be getting potential customers for ourselves making sure that we have people to sell to and we're going to break down exactly how to do find the prospect and how to effectively outreach we're going to be going over two uh two systems two different funnels we're going to be going through our outbound funnel and we're going to be looking at an organic inbound funnel okay uh these are two very high you know converting proven ways to get clients and we'll be covering both and you can actually apply both right after this video so make sure you tune in there is a few walkthroughs so make sure you're ready to do some walkthroughs um setting up the spreadsheet how to get the prospect's phone numbers things like this we will be covering today as well as uh for you to build your inbound funnel there's going to be some steps that you need to take so without further ado let's get started so we want to find the leads on Google so we want to look up something like this exact search that we got right here residential constru construction companies in London so you look up your niche and the area you want to be targeting so I will always target London cuz I'm in London i will sometimes target Manchester because there's companies there as well so anywhere around your country that you are able to call you go to this exact page you find this page through Google like here you look up the niche and the area and then you scroll down a little bit until you see more businesses now the next step for you guys is to download a Chrome Chrome extension called Instant Data Scraper now I'm going to have the link to that in the description so below the link for my inner circle you're going to have some resources like I said the link for uh instant data scraper it's going to be there and this is this Chrome extension very easy to download inside of the Chrome web store so I'll show you guys how to do that right now we go to the instant instant data scraper Chrome web store bam and we go to the Chrome Web Store over here now we're in the Chrome Web Store we're just going to click on add extension so that's going to be pretty simple to do hope you guys can see that cool we'll bake it back to the Google so once we have that extension uh sorted we have all of these businesses right all of these businesses that come on page number one right so there's different pages so we're going to have to copy most of these now if we were to manually do that it will take a very very long time so I'm showing you how to pretty much automate this process with this Chrome extension called instant data scraper so what we're going to do is we're going to go to the extension that will pretty much copy and collect the rest of these numbers we're just going to press copy all cool once you've got those copied we head over to our Google sheet so you want to go open up a spreadsheet right we're going to start one from scratch okay uh we're going to go blank spreadsheet and then we're going to go over here to a blank spreadsheet now we're going to call this our prospect list prospect oh my bad prospect prospect list okay perfect now what we're going to do is we're going to copy and paste exactly what we just got from the Chrome Web Store and it's going to come up with all of these links and it's going to look kind of messy so you guys what you guys are going to do is you're going to go back to this you're going to go to page number two and you're going to repeat the same process of getting the Chrome Web Store the Chrome extension copying and then repeat paste so you're going to essentially have a lot of these like I'm talking over 500 we're not going to do that for time sake that's going to take too long for this video so I'm only going to show you with page number one but the exact same thing applies right so we're just going to clean it up a little bit how do we clean it up we will just do stuff like removing the unnecessary stuff so we've got the names um then we can drag these names over here bam now we have the full names we don't really need to know the reviews we don't need to know how many reviews they have we know that they're construction companies we don't need to know how much the We don't need to know the time we don't need to know whether they're open or they're closed we know that they're in London uh we could actually get London back to be fair so we'll have like a area type thing area this is going to be the phone numbers so we will take that bam and then we can essentially remove the rest we don't really need this so we can just just delete all of this right okay bam so now you're going to do this with your 500 but it's going to be worth it cuz now we're going to have an organized place where we have our leads so here we have the name of the business right so what we're going to do over here is we're going to write name we'll make that bold fantastic here we have area area make that capital A and here we have number so now we have our name the area and the number okay and feel free to highlight this however you want so for example here are the titles we can give that a nice little nice little highlight like that okay so fantastic now we want to start tracking the real stuff and over here in the myro board we have the exact prompt so the next thing after number is going to be did they pick up so we go over here and then we'll just type pick up then over here because that's going to be a yes or no we don't need much space for that here as well GTO this stands for got through to offer so in your script we're going to have that offer right so here we will be able to track if you made it through to the offer or if they hung up on you early or whatever so these two are going to be yes or no we'll run like a example afterwards so after got through to offer we got interested call back at and meeting booked so back to the spreadsheet uh interested question mark they said oh call me back at this time um then we over here we can do call back app then you write the time here uh then we got something along the lines of meeting booked did you book the meeting fantastic if you did well done uh prospect details and additional notes okay so we have details of the meeting and then over here we'll just write any notes anything to bear in mind that will help you for that sales call all right so let's just say we did three cold calls right called Road London Construction LTD and let's just say these guys weren't really interested we could highlight that slightly red something like this if they picked up you can just write quick yes did you get through to the offer no are they interested no that's it that's all you need right you don't even need to fill these in you can just highlight it red and then you'll know and then you can fill that in at the end if need be but then let's just say you called LCCL Construction right and they said yes and they were interested and they booked the meeting then you can simply highlight this somewhat green like that and let's just say they picked up you got through to the offer uh they are interested and you mooked a meeting then you write here uh Sunday and then the date let's just say Sunday the 12th of May and then that's at 6 PM uh with John now let's say John has a has had a bad past with marketing etc etc any notes here you just add it bam simple all right now we have everything that we need now let's say these guys weren't really interested or let's say they were interested uh they told you to call back at certain time so you just write that they did pick up you got through to the offer they are interested but they told you to call back uh Wednesday the 12th wednesday the I don't know the 16th at 6 PM okay then we could highlight that a little bit orange cuz they are you know a little bit interested so you guys see how this could look very very good very very keep everything organized okay this keeps it all organized and it makes sure that you know exactly who's interested i'm about to give you guys a tip right now i'm not sure what country you're from but in the UK we have personal phone numbers they look exactly like this one over here 07 blah blah blah and we have business phone numbers 020 blah blah blah personal phone numbers you will get you through to the owner 99% of the time whereas these business phone numbers they might redirect you to the owner but there is going to be more gatekeepers now if you guys live in a country where there's two different numbers for businesses and for personal always prioritize the personal phone numbers because that's going to be getting you through to the most owners which means you will be getting in touch with decision makers which means that you will ideally be booking more meetings with the right people all right so now you know exactly how to sort out your prospect list we are now going to get into your sort of weekly reports making sure you're tracking everything okay this is going to be another spreadsheet called tracking metrics tracking why does that always happen metrics tracking all right fantastic so now here what we're going to have we'll make that bold maybe bigger what we're going to have is the week and I put the prompts here as well so we got week calls made meetings booked show up rate okay so the amount of calls that you made during that week how many meetings you booked during that week how many people showed up to the meetings so you're going to have your show show up how many people showed up we're going to have how many people you closed how many now you have you onboarded and you're going to have your money in we'll run an example of this is you're going to for example the week starting 12th 12th of May to the 19th all right so 12th to 19th of May that is the week let's say you made 300 calls you booked 30 meetings let's say 15 showed up let's say you closed five now out of these five you've got three on boarded for that week and you say you made 2,000 500 my bad £2,500 for that week all right now we've got your show up rate which is 50% your closing rate which is 33% your onboarding rate which is well the onboarding rate doesn't really exist I guess but you onboarded three out of those five which led to you closing 2,500 out of the 300 calls you made on you know week 12th of May to 19th of May very simple stuff that means that your booking rate was 10% so for every 10 calls you booked one appointment this is you tracking very important um very important metrics very important that you track your metrics guys if you don't track your metrics you're not going to know what is making a difference in the business as opposed to you know what's working so let's say you had this was a good week for you then you can highlight that slightly green and then let's say you had a bad week the following week then you you know so here's how you want to kind of do things so then the next week you just change the numbers to whatever happened that week so 19th of May to May 26th you doubled the input but then your booking rate was slightly less so you only booked let's just say 40 meetings and X amount showed up let's just say it was wasn't the greatest week in terms of metrics so you highlight that a little bit red you get the gist this is the exact template and walk through on your spreadsheet to get the leads and track everything about the cold call and then track your metrics so that you know your show up rate your closing rate money in all simply with a spreadsheet and help of that Chrome extension to automate that process um this you cannot skip okay this has to be done so that you know exactly what to do you know everything that's going on in the business all of the numbers that are taking place what you need to change and if you change this how does that affect this what that implementation does to this all of this is done with the metrics okay so very important and I just did the walk through so make sure you guys set this up for yourselves literally now go ahead and set this up get the Chrome extension build out your first lead list build out your metrics tracking sheet which is this one and then yeah make sure to get that done right now lovely stuff so tracking makes all the difference all right now besides this tracking which is effective and it's going to help you there's also something called a sales pipeline which is great to drag and drop your clients and stuff from so that you know exactly what's going on in real time and that's great for KPI tracking kpi stands for key performance indicators but we're not going to get into that now as that is more tailored to a person's service offer but we will build that out with our onetoone inner circle agency essential students link for that is in the description regardless this is what you guys need to focus on so that was that walk through in terms of that now cold calling is not easy i'm not going to sit here and tell you that it's easy this is hunting mode okay you my friend are in hunting mode you don't have choice you're not making money uh you might think "Oh I would rather go clip someone's videos and get paid." [ __ ] this is building a real business you have to go do the work 0 to 10k is hunting mode whether you like it or whether you don't all right the money is made through the cold outreach it's as simple as that right you're small fish you need to get as many people hearing about his service you need to be selling selling selling bro like pretend you're flipping Jordan Belelfford Wolf of Wall Street type [ __ ] bro you're selling your service and that's not to say there are people who just purely scale on cold outreach right people who just purely have dialers they hire a team of dialers and they follow the sales process that they've got built in they scale with cold outreach it's not impossible it's very possible businesses do it and what this builds is it builds a a business that can be sold in the future for a large amount of money because when you have teams in place besides you know your brand this makes it very sellable very very very very sellable so what is a cold call you're introducing yourself and your service to someone who doesn't know you or your service is that pretty self-explanatory right this is done through a phone call you're not selling them anything on the cold call now a lot of people try to sell on the cold call which is why they fail which is why they face 100 times more rejection than they could be facing and they are trying to buy so you are trying to buy some more of the prospect's time to set up another call which is going to be your discovery call which I'm going to teach you about right now usually it would be cold call to sales call but that is very inefficient in 2025 we have to go through a discovery call right so script building so I've attached a script which I've built for many of my students who do cold outreach and I've proven it myself and gets a lot of meetings booked without necessarily compromising your service with commission or without free with free trials and it builds perfectly to that discovery call this is the script now this script is going to be in the resources like I said the first link in the description is my onetoone inner circle and below that we're going to have the resources for this course i'll make sure that this script is inside for you guys to pretty much just copy and paste and change a couple things like your name uh because it is a high converting script right the script goes something like this right am I speaking to the owner of Bam this is simple this is going to let you know if you're speaking to a gatekeeper or if you're speaking to the business owner if they say yes then fantastic you tell them "My name is Toronto i'm calling because I'm working on helping construction companies like yours you can hang up now or give me just 20 seconds of your time whichever you prefer." Permission based opener means that if they agree to this 20 seconds they are more likely to hear you out in pitch if you was to just get straight into this then they'll hang up on you midway and then you waste the time now you're getting a permission based opener whereas yes are you going to hear me out for 20 seconds or you not oh yeah go ahead mate they're more likely to hear you out through this which is good then the pitch goes something along the lines of perfect so I'm looking to help construction companies in London by taking care of their entire social med client acquisition process now I imagine you get the majority of your work from word of mouth is that correct most businesses get their work from referrals right when they're not utilizing social media this is the only way they get uh work so we are bringing in a problem early on we're getting them to agree that they face that problem 99% of the time they're going to say yes to that question all right and then they'll say yes and they'll be like "Oh makes makes sense um so just wondering have you ever tried any other methods of market uh lead generation or acquisition in the past and then they'll try open up and then they'll tell you if they have or if they haven't and then you tell them and then you ask them oh makes sense and have you worked with any marketing team specifically in the past and they'll tell you if they have or if they haven't right if you see that they're kind of answering too quick and they kind of just want you to get on with it then you can skip this third question or this second question move on straight from that first one to this one if they are answering these questions with a bit more detail then you have to go through these questions cuz the more that you speak to them the more trust you're building the more that they open up the more you can sell them so then you say something along the lines of "Well look I'm not here to sell you anything cuz you're not going to sell them anything on that call right?" So you're lowering the guard but I'm not here to sell you anything but I would like to speak to you a little bit more and see if I could help you potentially don't want to take too much of your time now so what we'll do now what we'll do is very key and I'll um get into that later what we'll do is schedule a quick 10 to 15 minute phone call to go over the details and understand your business better now we're lining oursel up for the discovery call the DC discovery call then you ask them what's your availability like tomorrow again this is some deep sales tactics and then they'll let you know and then you just confirm the booking you get their full name and email you ask if that is a good number to contact via WhatsApp whatsapp is a very personal app so the fact you get to text them on WhatsApp will increase the chances of you closing them um and that's that that is the script this ideally is the script you're going to be tailoring and you start calling these leads that we've built and you start using the script right there's going to be objections the script isn't going to go 100% all the time people will tell you this which leads to [ __ ] I don't know what to say this isn't in the script no it's okay it happens and that's normal in anything that you're selling you're always going to get objections okay your objective is to simply get them on a next call all right and you don't want to end up as another email in their inbox so when they propose to send them an email uh uh uh uh you want to get them on a call then if they resist to the call then at least take take it to WhatsApp give them a little bit more information and then push it to that call right you never want to end up as an email let's see if I can draw the email thing not bad not bad so um here are some objection handling uh commonly commonly thrown objections on cold calls and I'll have the resources for these i think I'm covering five in this video i'll have the resources thrown out in that link in the description remember the link in the description the first link it's not for the resources that's for my onetoone inner circle and the second link in the description is for the resources so when cold calling my main objection is that they're fully booked and that they are on more work now there's two ways to answer this here is way number one is if you're if social media management is part of your service which most likely is if you're selling something like web design it is a good way to leverage that they are fully booked you can tell them that's great because being filled with work means that there's more ways to engage with customers so that you can build your community so that you are always filled with more work even when things get quiet because they've already got so many jobs now if you capitalize on the fact that they've got engaged customers they can get a lot of reviews they can get content from that uh those projects and engage means that they will always be getting work on an organic time frame on an organic way for a long time frame okay so you leverage that the fact that they're fully booked rather than looking at it as oh they don't need my service you leverage it okay the other way is to get them to understand that your service will bring them high quality clients so totally understand if you're fully booked that means you're actually in a great position because we're not trying to flood you with a bunch of leads a bunch of jobs we want to help you cherrypick the best ones you know the ones that are not a headache easy to deal with and recurring if possible so then you will say something like if I swap out your three lowest paying jobs your three biggest headache jobs for three high paying ones high ticket without working more would that not make sense to you they're more likely to say yes unless they're [ __ ] if they are still resisting then you just leave the gate open and if they say "Sorry mate not right now too much blah blah blah." And you've tried these two objections then you say something along the lines of "No worries sounds like things are in a good place for now but when you do want to count all these time wasters and build that community I'll be here is it all right if I get your name real quick?" And then you'll get their name you tell them that you're going to be messaging on WhatsApp and they'll save your contact you'll keep in touch so that is what you will be doing all right number two is they are already working with another marketing agency now if they say that's great that means that they are open to the investment so you say something along the lines of that makes sense and most of the businesses that we work with are already doing so saying we work with builds authority are already doing something okay the real question is whether you're actually getting the results out of it so then you just keep it natural conversation just curious i mean are you happy with the return on investment that they're bringing right now and then they'll most likely to say yes just to cuz they want to be affirmative and they want to tell you yeah things are going good right now then you just ask them oh what do they do for you guys and then um they'll tell you exactly what they do then you say something along the lines of look if it's working amazing look if it's working amazing oh I must have done a typo there but if not there's no harm in seeing what better could look like oh okay cool i I get it now i wrote this a couple days ago so let me say something like look if it's working that's amazing if not there's no harm in seeing what better could look like so worst case you walk away with some insight to you know take back to them so this is kind of telling them that let's just jump on that call worst case you could learn something new you can take it back to the team there's nothing no loss there for you and you kind of just reinforce that by saying let's do a quick discovery or audit of what you guys have got going on if I can't beat it keep them but I can show you something there at least you've got options so business owners that are open-minded will always fall for this not full but they will get handled by this objection handle which is lowering their guard by asking questions telling them worst case scenario they learn something let's just talk simple as that number three is that they are confident that word of mouth gets them enough work right word of mouth is unpredictable word of mouth is referrals I want you guys to know that then you can tell them something along the lines of word of mouth is great And it means you've got solid service and people trust you and you say just out of curiosity doc if demand's that strong without a system could you imagine what it would look like with a system and then they'll be like oh yeah it looks sound sounds good and you can see some referrals work great and a lot of our clients that people that we work with already get a lot of referrals until things start to quiet down especially in those and then the time frame for construction where it tends to slow down is sort of um summer period right and then you can tell them uh the problem is that referrals or word of mouth isn't really scalable on demand because you're kind of relying on other people so then you tell them that your ideal customers usually aren't struggling they're just tired of having unpredictability and you throw it back to your offer which is that you're going to bring them the systems or predict estimates jobs projects whatever it is okay number four is that they get a lot of these calls and that you're just one in a 100 and then you can say something along the lines of they say "Oh I get hundreds of these calls mate please don't." And then you can say something like "And I'm guessing most of them pitch you in the first 10 seconds right?" And then that's kind of going to throw them off guard and then you can follow up saying "Look I'm not calling to sell you anything on this call if I get 20 seconds of your time to ask you a quick question tell you a little bit about us would that be fair?" Yes or no if they say no cool move on they say yes nice you've established you're different and you're more likely to book that one in and the number five is just a simple I'm not interested which is fine now this one is 50/50 because if they're not interested then they're just genuinely not interested or that could just be a barrier for another objection so we want to always isolate the objections so you can always play around with this one here's the thing if someone says they're not interested then you have nothing to lose by trying to handle that objection often times it does work and you'll be surprised then you say something along the lines of fair fair enough that makes sense just curious though is that because you got a setup that's already working and everything's going perfect or do you just not trust this sort of marketing then you've asked them a question so you've told them "Is it because of this or is it because of that?" They're more likely to answer tell they're more likely to tell you that something's not gone great in the past like that um or they're just very hesitant right they're not going to tell you everything's working great because not everything ever works great for business or they will hang up nobody cares okay if they don't hang up then you again pitch back to the offer ask that's all good let me get 20 seconds ask you a question uh worst case scenario we just leave it here then you circle back into your offer right good thing is to avoid going in circles so every question you ask should be either breaking finding out one of their struggles or leading you into that discovery call so yeah very key point is to keep the call as if it was a natural conversation if the prospect begins to open up then don't shut him or her down by saying yes makes sense yes yes if the prospect begins to open up then shut the f up all right if prospect begins to start yapping all you can the best thing you can do is stop talking you don't hum you don't say you just full silence full listening mode because this will mean you're loading ammo ammunition to sell them right and encourage them to open up by building on their responses right so they answer your question ask a follow-up if it's suitable fantastic now we need to understand that volume ladies and gentlemen negates luck like I told you Alex Hamoi was the guy who first said this he said volume negates luck volume is high amounts high amounts of something all right so the more calls that you do the better you will get the more calls that you do the more discovery/ sales calls that you will book the more calls you do the more industry knowledge that you get the more every no is one call closer to a yes and you have to just embrace rejection quick scope rejection down the flip in and remember that you're in haunting mode that's it remember you're in hunting mode when you're at your house you're looking at your phone you're looking at this exact page right here where you have to dial the number all right you don't want to do it cuz you're scared that's when you do it and that's when you do 100 200 300 100 calls without caring about how you feel that's what it takes look who wants the results everyone wants the results he wants it he wants it he wants it he wants it who's willing to work for it you all right but let's just put some um All right cool so when you've made your first 100 calls you can officially say you are running your agency all right anything before 100 calls 99.9 calls you're not running your agency yet yeah you're just another guy in the internet who is trying to make money but isn't putting in the work all right so the truth is that this is the work that puts everyone off which doesn't make sense cuz it's the work that makes you money so you know at the end of the day if it was easy everyone will do it which is why a lot of people sign up very few% actually make it is that going to be you is the question now the target when it comes to cold calling right for my students I set higher targets because I've obviously helped them implement systems the belief systems everything to do with plugandplay resources mindset updated tactics we raise this to five a day keeps the 9 to5 away got three appointments per day minimum for you guys all right this leads to 15 appointments per week which leads to 60 appointments per month now if I have a 50% show up rate to these appointments that means you've got 30 discovery calls right if out of these 30 discovery calls 50% are qualified prospects means you have 15 qualified sales calls booked let's say you only get 50% of these to show up right you'll most likely get more if they're actually qualified let's say you get seven sales calls to show up and you have a 20% closing rate right out of seven that's 1.4 so that's like just take one client round that down to one you have one client right one client $1,500 a month client based on that month of work that's solid considering I actually undermined these metrics a lot because you could be getting metrics like this your 50% sales closing rate which leads to three clients at 1,500 a month which leads to almost $5,000 per month all right but the most important thing is that you take action first and then you perfect your moves okay so that ladies and gentlemen is that now I'm going to be giving you some tactics some tips to increase your show up rate so when it comes to show up rate we have a simple system we need to understand that if you don't get any if you don't get show ups then there's virtually no way that you will actually get the sale whereas if you get more people showing up you will get more sales all right so something to bear in mind is to try to book your appointments one to two days ahead max back here I just lost my train of thought but it's all good so we want to book our appointments one to two days ahead max and we're going to do this like I said it helps the script helps when we say to them uh when we say to them what's your availability like tomorrow we're already pushing their thoughts to tomorrow all right so they're more likely to tell you a day that works for them tomorrow if you say "Oh what day would work for you?" Then they'll push it to flipping next month all right fantastic so bear that in mind uh if worst case they have to book it a week ahead or something that's fine get that booked in no matter what but always try your best to get it within the first one to two days perfect so at the end of the call you tell them "Sweet i'll be messaging you on WhatsApp just say hello just say hello." At the end you say "Just say hello." That sound good then they will just say hello when you introduce yourself when you say "Hey John it's me." They'll say hello okay cuz you're telling them just say hello okay very simple stuff whatsapp M's email so this is what you call mock iron so this is the Benjamin Franken effect what is your what is the Benjamin Franken effect this is a small favor for you when someone gets does a small for you they'll start to like you more um this is reverse psychology on the ego so small favor now big favor later because they'll start to sort of like you more right so instead of you doing something for them to win trust you ask them to do something small and their brain says "I wouldn't help someone I don't trust so I trust this person." You know just small favor anything that gets them to do something for you then this is the way to get more showups right it's a little small little framework um again we're not going to get into the exact sort of after this so after this there's more that you can say um no necessary for now um there's obviously more onetoone more tailored stuff when it comes to showups and like I said that inner circle will definitely get um my support if they're struggling with show up rates so you text your prospect the evening before the call hi John it's me so your name uh just want to confirm you got the link to our call tomorrow for at 8 you got link to our call for tomorrow at 8:00 p.m so this is very important very important message all right so they'll tell you yes I have it which means that they've confirmed they've got the link so that is a very positive positive response and now if they tell you yes they have it then you're not going to text them until the next day all right as much as you want to say fantastic you don't say that so when they've confirmed they've got the link you wait until the morning of the call but what does this message do what is the psychology behind this message behind saying just want to confirm you got the link to our call tomorrow is that you are assuming their attendance all right you are assuming they are going to show up all right you're not giving them a way out a lot of people what they do is oh I just want to make sure you can make tomorrow's school at 6:00 sorry mate can't make it they'll go see you you confirm you assume their attendance all right don't ver don't bring yourself down and say just what just making sure you you're good for tomorrow at 8 cuz then that's a yes or no when you say "Oh yeah just confirming you got the link for tomorrow." That is a very affirmative all right then they text you that they've got it then you tell them that you don't text them you wait until the morning of the call because that positions yourself perfectly for the next reminder without being pushy all right so in the morning of the call then you affirm again so you'd say "Perfect awesome looking forward to seeing you at 8:00 p.m." Right so you've tactically reminded them closer to the date without following a specific 2 3 hours before the call 1 hour before the call sequence right you can still send them a message I don't know 10 minutes before the call just saying "Uh call's coming up in 10 see you soon." You can do that most of the time if you follow this exactly how I've just told you there won't be any need for that if there's no response then you wait until the morning and in the morning you just send a simple question mark cuz a lot of people they forget to reply like they might read it and they in their head they prepare for the call but they might just forget to reply so a simple question mark will bump your message up to the top of their chats and then they will reply with something along the lines of "Yeah sorry sorry didn't reply last night i got it." Something along the lines of that right or they will themselves have to go out of their own way to reschedu it which is fine because you didn't give them the option to reschedule it something came up and they actually had to reschedule it you never gave them the option to they just did it which means it's a genuine reschedule all right um so if they don't respond just call them at the time of the call uh they pick up and join the meet it's more likely to happen if they pick up and they say they don't have time then you just reschedule the meeting if they don't pick up give it a day or two uh they may respond and apologize but anything beyond that sort of after a couple days that is more about reactivation campaigns which we run through the systems more in depth in that onetoone inner circle again it it's a great system to have but this in itself will get you those show ups so that is how to boost the show up rate now we're going to get into a funnel which a lot of people don't talk about right so this is an organic inbound funnel so personal brand okay now misconception behind building a brand that gets you customers is that you need a lot of followers or that you need a big personal brand when in reality that's not the case that's a big big misconception all right fantastic so what you do has to be clear who you help has to be clear what is your ICP your ideal customer profile all right ideal who you want to work with customer your client profile what do they look like all right and how they can access you and your service has to be clear so let's break this down but before we do I've used both acquisition methods both the cold calls and my personal brand and I've generated over a,000 inbound leads multiple thousand of cold calls so I'm experienced in both of these aspects all right so like I said I've over 120,000 followers in my brand so the brand is obviously higher leverage it attracts inbound leads so inbound leads is a lead that comes to you now everybody everybody wants to be in a position where leads come to you hold on school kids near my house just finished just going to turn shut the window so you guys don't hear that give me just a sec lovely stuff lovely stuff so inbound lead is a lead that comes to you now that's the ideal position where you have customers that come to you rather than you having to sort of chase the customers right so you have authority all throughout the process right which means there's less selling done and there's more earning all right so there's a three-step process to efficiently implement this brand model all right so number one is you want to optimize your Instagram profile now bear in mind this guy has less than 200 followers now your average flipping 10th grader girl has 2,000 followers all right Broki's got 200 followers and he's cashing in 10 20 30K a month easily right so this guy's name is Torifi feel free to go check out his funnel so this ideally the picture is a picture of you right ideally just builds more trust when it's done through personal stuff rather than agency pages so his profile you can see he doesn't have a lot of followers he has a very clear bio we do X for Y we book estimates for painting businesses you can see he's extra niched out all right and then he says learn more and then he's got his call to action so he very clearly says "We help this we help painting businesses book more estimates." That's his ICP now he's got some highlights showing some client results like look at this his client text is insane we got 8K cash bam let's go bam now what this guy does is he posts so much content so much content right look this flipping video got one like bro but he post so much content of just pure value no hooks no viral tactics just pure value now any lead who follows him will start to get nurtured by his content any lead who followed him will start seeing these videos right they might not like it they might not interact with it but they will start to get nurtured they will start seeing his face his systems how he got results for this painting business all right so he's got massive authority in this niche which means he's able to charge high ticket pricing because he has this sort of content unlock now the truth is that with this absolutely screw the views if you want to print with this model you can't be attached to views you could be getting 50 views per video cuz those views are going to be by your ICP your ideal customer profile all right so if he averages 200 so he averages 200 views per video i've checked some have like 91 views but that doesn't matter right because most of the leads are getting nurtured and it's just one step closer for them to click his link all right so that's step number one step number two is the funnel has to be built out so that's consists of the landing page and your booking so everything in the back end that leads to that sales call now this doesn't have to be manual like it does with your outreach with your cold calls this is a simple setup funnel and then it runs for itself examples of this are his landing page which looks something like this painting business owners it's a clear industry clear ICP then he has his service ready to fill your calendar with quality estimates then meet your new estimate engine all right then he's got his clear problem solving this doesn't work this works stop wasting time with low intent leads this doesn't work get booked estimates with home owners who are looking for your services this works so this is old and outdated this is great and it's going to change your business bam that is that little speech then you have the clear call to action start filling your calendar today bam now all of the leads that are getting nurtured from this content are going straight to this and they are more likely to book a call after they watch you know 5 6 hours worth of his content so then he's got his um Google calendar or his calendar lead right now what he does is he does some further qualification making sure the leads can invest into his service because he's targeting his ideal customer profile and he doesn't want to jump on any calls with any time wasters now this sort of is the equivalent to a discovery call for people who are doing cold calls the discovery call is the qualification all right he doesn't need to do this because he's already got his ICP unlock and anyone who books a call with him will be a painting business owner who's making over 250k per year all right simple so the leads book themselves in no discovery needed because the leads that book are all programmed and they are familiar with him and his content right again a clear ICP so he's got some further you know qualifications so there's a form before you book the call you have to fill in certain questions he's got a breakdown of the call in his calendar and he's got some niche pain points so again targeting that ICP is very important so that was step two he's got the back end built out and this is very simple you know one his one is one of the most simplest ones bro one of the most simple funnels which again we've got modules on how to build this inside of our ascension agency ascension this is so simple you can just get go to Candy go to go high level build a simple landing page with a button that takes you to a booking page very very simple if you guys are looking to get into this then I 100% uh recommend and I'm going to show you how you can do both the cold call and this so that you're growing at double the speed so the sales call is going to be easy right then you have to be a master of content make sure that your content nurtures and that you don't really care about the views so content masteries his little content mastery module now he posts on Instagram and he posts on YouTube now short form content is great for nurturing and getting the leads to take action now the platform Instagram he can post a story and that will get eyeballs right that will get eyeballs by people who have been seeing his short form and in a story he can include a CTA now the CTA will be seen by these people and that will take them to that booking page why does that kind of look like Mr potato Head yo what all right cool um that is from Instagram and then the YouTube is long form value right so he shows exactly how he helps his ICPs ideal customers right and long form value is the highest converting value so if you're to build content like the one I'm showing you guys right now this is long form value all right it's the highest converting because the more that you watch someone the more you trust them the more you are like the more you are likely to buy from them all right so you might be asking okay so which one should you start with the answer to that is both and content ideas for your ICP here's some great ones how I run ads for this how I run ads for painting businesses how we took John from uh inconsistent work to you know 50k added to his monthly recurring revenue uh this is the exact system this is the exact Facebook ad system that took John from X to Y this is the exact system that we help that we use on for business painting for painting business owners uh the exact automation that we do for ads things like this right where it's just pure value that's going to help you ICP get straight onto YouTube and make sure that gets uploaded so then we have long form videos so long form videos is the most important thing and we're going to chop them up u to make them short form videos which is exactly what this guy does torify gets his long form and chops it up into short form with some captions pretty simple right he doesn't really waste time so as long as the content is valuable and you have clear call to actions and you have some results then you will get results all right you will get results as long as that happens while you're not getting many views while you're not getting much pipeline activity it's going to work right people will be booking in with you you will be getting people into the funnel and you can charge these people a lot of money and the tip is to follow some of your page some people you know your leads follow your leads on Instagram and I'll get into this into more depth so like I said this does take time but it is highest leverage so it's worth the time that it takes cuz it beats the other acquisition methods all right now we can hit two birds with one stone believe it or not and we can get our prospects from the cold calls to follow the page follow the page where you're posting content to n them follow your client back now they will be seeing your content on a cycle now they're going to be put on a cycle so even if you don't manage to close them if they just follow you on Instagram you're slowly but surely going to nurture them so they're going to become interested and they will shoot you messages asking you questions and that's going to funnel into cold hard cash all right cool so they access the nurture cycle and before you know it they've booked a call themselves very high leverage right for people you cold call you're going to have a massive list after three months of cold calling get their Instagrams follow them on Instagram get them to follow you back bam you're building followers nurture you're nurturing them and it's a great system to run with i got a lot of my clients to follow me on Instagram and before they before I know it they're booking calls with me i'm upselling it's crazy stuff right so all right you can do both you can do both and brand gets worked on at night and the outreach during the day so during the day where you cold call you do as many cold calls as you can then when it's too late to call you work on the brand you post content to your ICP now this is flipping leverage this is crazy scaling and we teach this exact module like I said inside of our inner circle um how to build out this things like that so ladies and gentlemen that was the exact outreach and self lead generation so that you know how to find prospects call them up build a organic inbound funnel you can do both you don't have to do both you could just straight on the calls remember that it is hunting mode um tailor the script to the way you speak you feel free to change some stuff let go of the script after a couple of weeks when you're confident don't sound like a flipping robot um but this is very high leverage what I just taught you guys and not a lot of people put you guys on this so without further ado guys the next module will be the sales process where I'll be teaching you guys the two cool clothes we're going to dive deep into the discovery call and then after that it's on boarding and service delivery so if you made it if you made it here this far congrats it's only starting to get good pretty much now we're learning the systems you now know how to outreach you've built out your metrics you're ready to call you're ready to get into work you're ready to start getting some money in if you've made it this far drop a like button drop a comment on how you're finding this i'd really appreciate if you drop a comment how are you finding this course what have you learned from it please drop a comment like subscribe because this is only 1% of the value that I'll be dropping over the next couple of months so without further ado I'll catch you guys in module number three which is going to be the sales process all right guys welcome to the source process module now if the audio sounds better it's because I've forgot to plug in my headset from the last module no worries turn your volume down now if you need to or up if it needs to but this is the sales process module right and I'm going to be walking you guys through the discovery call and the sales call all right so to call close what does this mean it means that I'm teaching you the framework to close high ticket clients even if you're doing cold calling or cold DMs whatever it is that you're doing in terms of outreach I'm going to be explaining it a toz step by step providing you guys with the template for the presentation and showing you the exact framework for the discovery call and again just blessing you guys with all the source so drop a like if you're enjoying this share this with a friend take a picture right now and put it on the story put it on your Instagram story and my account.jro_is at Jerro Gro_is C E L I S number one at on the story right now i'm going to pose at that on the story the per the picture where I'm posing and say in your story if it's the most valuable course you've ever watched that would actually make my day anyway without further ado guys we'll get into it so the two cool clothes pros is that you have no pressure because you are not selling them you're not selling them anything you're just trying to find out more about their business and to see if you can help them now this is relating to the discovery call in the discovery call we're not selling them we're qualifying the prospect to see if we can help them in the first place right so it is not necessary to do a discovery call if you know that the prospect is qualified if they are a good fit and you know that and maybe your cold call is 25 minutes long and you know the prospect is good and they are qualified then that's an easy sales call that is the whole point of the discovery call i want you guys to understand that it is just so that you know you are only taking qualified people to your sales schools all right so that you're not wasting time on their schools so that you know you're working with high quality clients because this is the foundation that I want you guys to build on furthermore all right so the discovery call guide to decrease friction it can be done over the phone all right so when you book your discovery call from your cold call you can specify that it's going to be done over the phone just to decrease friction i don't see why a discovery call needs to be on Zoom or anything like that it does build a lot more trust face to face um just test it out split test if your clients are really objecting to Zoom or whatnot the discovery call can easily be done over the phone that's no issues so the objective is to book a sales call with a qualified prospect somebody who has the budget to invest somebody who knows what you're going to help them with and that is who you want on your sales schools the sales school is where you sell them pretty self-explanatory right furthermore why do I keep saying furthermore all right so the discovery call how does the discovery call go the structure the first three to five minutes is going to be report building this is key don't skip this part a lot of people might say "Oh let's just get straight into it let's be efficient let's save time and just get straight into it." Don't say any of that BS build some rapport build some trust get them to speak say something like this ask where they're from ethnically like "By the way where are you from?" And they'll tell you they're based they're in London they're like "Oh I know you're in London but ethnically." And then they'll tell you "Oh I'm Jamaican." And then you can say to them "Oh have you been to Jamaica?" They'll be like "Yeah I was born there mate ros Rascl." And then you can say then you can ask "Oh how is it over there i'm thinking of going." And then they'll tell you "Yeah it's good fun man rastafari whatever whatever." All right cool they can talk about the food the people tell them about the weed in Jamaica whatever it is all right just build rapport based on the country and if you're an introvert it is time to change that my brother it is time that you stop believing that you're an introvert change that now you're an extrovert now you can communicate with people normally all right so this goes something along the lines so once you've done that part you can say something like "All right John this call is pretty chill i'll just be asking you some questions specific to your business to see if I can help you does that sound good?" John will say "Sounds good mate here are some of the qualifying questions for the discovery call so you can ask them how are you currently getting your customers then they're going to tell you their current acquisition systems then you can say what would their biggest struggle be right now in terms of marketing they will tell you what they're not doing then you ask them what is your preferred service to sell so let's say you're working with I don't know a dentist right and you ask them what is your preferred sort of treatment for a patient they might tell you is braces why because braces are high ticket i've got braces on uh £5,000 they cost so they might tell you "Oh braces because I just tapped the mic." They might tell you braces because they can sell it worth a lot of money and the treatment takes I don't know 30 minutes a month to actually service the patient sweet you ask them that now you know that those are three killers which are building your ammo they're building your ammunition so that you can sell them in the sales school all of the info they give you on the discovery call it's just ammo it's just ammo ammo ammo so that end in the sales school you're just shooting them up light work so more questions have you tried any other acquisition methods in the past have you ever worked with a marketing agency in the past find their goal you know what's your goal in 3 to 6 months in terms of you know monthly jobs what would this look like for you now you're building this is you you my friend are Bob the builder because you build you have to build whatever they respond build on that build and dig deeper into the pain points right pinpoint the pain points where they are struggling where you think they are struggling where you think there's value to be you know inputed you have to dig deeper into their problems are they only getting work from word of mouth are they doing other stuff but they're not doing it properly what is the cause what is the outcome of them not doing this properly or of them not doing this at all what are they missing out on what is the old way of doing things and the new way of doing things all right this is very important that you're building because now we're getting closer and closer to that sale all right so if the only source of acquisition is referrals we have to get them to understand that this is like hoping for the best all year round so the business relies on hope which is not what you want your business to rely on all right so build on their responses ask follow-up questions and do not use a script for the discovery call don't use a script it needs to be as genuine of an interaction as possible as human all right which actually prevents you from getting nervous because you think about it most people get nervous because they are trying to sell all right and right now we're not selling we are diagnosing all right we are just trying to see if they qualify for our service not the other way around all right now we'll put it here right would you trust a doctor who prescribes you some antibiotics and some medication before they even ask you what illness you have would you trust a doctor probably not right probably wouldn't trust that doctor and this is exactly how your prospects feel when they don't know you and you take them straight to a sales school so if you cold call them for a minute and you took them straight to a sales school you're asking them to pay you money they're like "What the flip is wrong with this guy hang up sorry I'm going to speak to my wife hang up." All right so um you know we need to diagnose and then prescribe we need to find out their pain points and then we provide our solution find out the current marketing budget got it John and how much are you currently putting aside for marketing at the moment if it's low you can always bring that up since you know you're making the problems aware you know you're suggesting an increase so if they say something about I don't know very low lower than your retainer then you can say something like "Oh go well that is lower than I usually hear from some people in this from some other construction owners if you knew something was about to work for you would you be opposed to investing more?" They would obviously say no unless they are [ __ ] like I said and if they are stingy and they say they don't want to invest in then that's fine this is only the discovery call so you don't need to flipping sell them you can just say "No worries finish up the discovery call you don't book a sales call with them that's all good." So this 10 to 30 minute call which is the discovery call just told you exactly how to sell them exactly how to sell them all right so we wrap it up and we the sales call now here's some tactical ways to wrap up the discovery call and book the sales call now we're in control we've gathered information now we need to see they're suitable for our services we can say the following okay so I've been taking notes and I'm confident we are able to help you with X Y and Z helping you find a proven way of getting quotes high quality quotes booked in your calendar um what we'll do now again this is future pacing guys this is guiding their thoughts what we'll do now we're also assuming it since I have a call in five we'll just schedule in a call where I can show you exactly how we can help you bam perfect and then we're using the illusion of free will technique as soon as we say this we say something like "Would tomorrow evening or morning work best for you?" or "Would tomorrow morning or evening work best for you?" Then they'll tell you "Oh tomorrow evening." Again we've just booked in a call and they thought they made the decision they thought they said they thought they made a decision to book for morning or evening we put them in control when in reality we guided that decision right so you just guide that thought so let them know that this is going to be a Zoom call or a Google meet so get to download it on that discovery call if they don't already have it right and now my friends you have a real sales school you've you've got a sales school that essentially is 80% already sold all you have to do is show them your systems the results you're going to get them and get paid all right so the sales school and we're going to be covering the sales school and then we're going to be covering how to close it and then we're going to be covering some sales techniques so here's the presentation template right so I am giving you guys this template right not for you guys to copy word for word because we have to tailor so based on this template create your own template now every time there is a successful discovery call which means you booked a sales call we have to duplicate the template and add some things so you now tailor it to that discovery call which you just had because we just loaded up all this ammo if we don't use it then we don't have any shots to fire but if we use this ammo that we just got from the discovery call and we put that in our presentation tailor that presentation to that customer they know you care they know you're going to help them you took time out of your day to make that presentation just for them well in reality you're only changing a couple things make a extra slide about their current biggest problem make an extra slide about what they told you make an extra slide about you know the struggles that they're facing add their logo on one of the slides and mention them you know this thing makes makes the whole makes a difference now it doesn't have to be a lot but enough for it to be noticeable that it was tailored all right so I'm going to walk you guys through this presentation which is the one that me and IL use to close most deals in terms of obviously this is just a template most of it is tailored to our sales calls to our discovery calls so let me walk you guys through this template slide number one um oh yeah this is just showing you guys that it is the template uh we'll just let this load real quick but you know I'm handing this resource worth thousands of dollars to you guys just for free all right so the first page you want to tell them a little bit about yourself so you can have a read of that we work with X and Y we have experience with that run through of the presentation you tell them it's quick we're going to have their problem our solution our offer you tell them a bit about your goal but a bit about your mission our mission is to help them get clients through social media simple as that then we get into some results now you don't have to go through this cuz you most of you might not have results if you do then of course is key to put them inside but you don't even need to show them results you could just take this screenshot from this and add it to your presentation because this is the exact module that I'm going to be showing you so it is fair to so it's fair to show them this so you know our solution is to run unique ads proven Facebook ads for your business and you can show them this example of an ad and you can tell them you know you're not going to be using stock images you're going to be using real trust building images and videos to use in your campaigns to build trust people love to hear this thing like how not using stock will increase conversion trust me they love to hear that um you're going to be telling them the ads are going to be running on Facebook and Instagram uh then you get to show them some results again like you can really just screenshot these results that are from my agency but that's up to you i'm not going to get mad at you i probably won't even find out cool then we go through some results i have a video of ad creative that did very very well attach that then we have some of the system so here you can sort of tell them our solution is to get them from the Facebook ad to a funnel now in the Facebook ad if they click get quote which is right here they will be taken to a form and the form will give us information the information that gets dealt with from us our end we deal with it through a software that handles the leads so as soon as the lead signs up our software will message them saying "Hey could you let us know what it is you're looking to get done?" Blah blah blah again this is tailored to your niche right so if you book with a aesthetician or something and they're doing like I don't know Botox you can say "Hey hey Kie saw you just booked for a Botox consultation um could you let us know a time that works for you something like this right whatever it is we can make an automation for that and I'm going to show you how to build an automation in this guide in our service delivery module so you don't have to stress about that and then we kind of just give them an insight about how it is that the software deals with the leads get them booked in we tell them a little bit about the software we tell them that we track all leads from every source in this one easy to use platform we tell them that we get to manage and truly understand the pipeline value and we get to close five times as many leads we tell them that we have automations in place automations mention that as AI bro say that it is AI now we're implementing AI into their business this [ __ ] means makes it means everything all right tell them that they have complete access to everything through iPhone and they can log in and have a look at everything if you're doing social media management this is very simple this is Canva flipping made on Canva you go to Canva black screen and you get to build a little themed page right this is perfect for a theme page so if you're doing social media management take this as an example on what you guys should do anyway tell them that you're going to be optimizing managing and growing their page to build relationships within with customers and build longevity and build get reviews and build trust there's so many benefits of social media management tell them that their competitors aren't doing this and you're going to get ahead just have to tell them the outcome not necessarily the process don't tell them you're going to go on Canva and you're going to do this you tell them that you're going to build trust and through trust they're going to get more customers i always want to relate to the outcome ask them if they got any questions and then get straight to your offer you know this is a very tactical slide and let me just play out for you guys right here so we kind of tell them this bomber club wants to load so we tell them our offer the value of our offer so we tell them that the marketing campaigns cost $1,997 per month uh the goal of software costs $297 per month the social media management cost $997 per month all of the automations setup and management costs $997 per month and the total value comes to $4,288 a month give them a little heart attack and then give them your offer so our service fee is 1,000 bucks a month and you have to provide $ 20 to $30 daily ad spend bam that is how to navigate those last two slides and then collect payment on the sales school which we will get into right now on how you can wrap up that sales school so over here uh we have closing the sales school now we need to do build these or set ourselves up to use the 3S rule so the 3S rule is getting micro commitments before you pitch so once someone says yes to two things they're far more likely to say yes a third time so you can say something along the lines of would you agree that having you know a clear strategy saves time they'll say yes and you'd also agree that people with clear systems tend to see better results right they'll say yes again okay perfect so let me show you how we can build that for you and they'll be like "Yes." Bam now they've entered that state of compliance your offer will slide in so naturally doesn't even sound like a pitch right destroying the price objection now emotion over logic someone says "That's a lot of money we utilize that 3S rule to flipping get that money do you agree?" So John do you do you agree this will help you get more leads on john will say yes then you say "And John do you agree that with more leads and quotes booked into your calendar you will make more sales?" Of course so this isn't about money it's about what you'll make back John and the proven systems we're presenting are bound to make you this money back and we're bringing them back to emotionally desired outcome by using the 3S rule to shut down the objection use this guys this is worth thousands right this will change your life then we have the close all right so give your price and shut the flip up so for everything that we have covered John all of the bonuses everything that will be uh $1,500 today that's it you got to be signed they You can't speak they have to speak all right have a payment have a payment link ready upon their yes and don't let them jump off the call without first having received money here's how to get paid on the call right if they're resisting 100% to paying in full so paying your complete fee let's say in this case 1,500 if they're really really resisting you can do payment plans right so if they don't have the budget you can work with them tell them that you know you're happy to do a payment plan that works for both of you guys there are some options like 50% up front 50% after 30 days so that's 750 up front 750 after 30 days you can do something performant based like 50% up front and the rest once they've made that money back from a job or something like that if they still object to that and tell them you're getting more volume of work so tell them that you're really packed with your um work and your pricing is about to double say we're about to actually increase our pricing to $3,000 a month John but since you're willing to help them and work with them you're going to put them into a deposit package now you've just told them price is going to increase to £3,000 and they don't want that to happen right if you've built enough interest then they would kind of get worried so you're going to tell them that you're happy to work with them and then all they have to do is put down a small deposit this deposit will prevent the price from increasing and they will get a small doses of your service for example maybe a couple of vids and you you optimize the Instagram right so now what this has done is you've got money in you're doing 5% of the work and now they're more likely to buy into the full thing right so this is how to get paid on the call right if you try all of this and you still don't get paid then whatever at least you tried all of this cuz once you try all of this you'll definitely be getting money in so this is you right at the end of the sales call if you close the client and they have paid the next step guys is to book our onboarding call so they've paid now so no need to use psychological tactics all right once they've paid ignite emotion tell them we're excited to work once they have put the money in your bank account you tell them very excited to work with you and implement our systems and show you the potential of this you have to ignite emotion to stop them from overthinking okay get tell them you're excited to work use fire emojis on your chats and this is the beginning of your client relationship this is the beginning all right so that was the sales process all right like I said we've covered the two cool clothes the the discovery call framework the sales school i walked you over the template i'm giving you guys the template now here are some bomb sales tactics that are OP right costed me a lot of money to get these sales tactics from one of my mentors and here I am giving it to you guys for free and I have like 50 of these so that's what I'm going to say illusion of choice instead of asking whether someone wants to move forward where they can say no you ask how they want to move forward given two options both end in a sale for example would you like white wine or red wine either way the only choice is yes they're just picking a method would you like still water or sparkling water restaurants would love to use this future pacing make the prospect mentally live in the future success that they don't have yet so put it in their mind like this right 6 months from now imagine waking up to 10 leads a day your strike popping off and not worrying if work's drying up so obviously this is kind of tailored to them so imagine you wake up you have two qualified quotes booked in for the day and you're securing 50% of these if they can feel it they will chase it all right benjamin Franklin effect small favor now big favor later it breeds compliance for example shoot me a quick message shoot me hello send me hello once you've booked that calling something like that right bring them to heaven drop them to hell paint the perfect outcome and rip them back to where they are right now like I said you know we'll be getting you two quotes booked or blah blah blah imagine you're getting two quotes booked every day and you're at a 50% closing rate John that we're talking tens of thousands of dollars every other day just from you know these proven systems John um how would that change your life you know be able to invest in a team and blah blah blah then drop them to hell um but right now we're only getting work from word of mouth so you take them up and you drop down embedded commands so you know you hide persuasive suggestions inside normal sentences to slip past resistance this one's key so a good one right is something like when you start see clients or when you start seeing a lot of leads in the pipeline you know you'll realize how long it took you to make this move so in a way like they're going to process the command without fighting it you know the three the 3s rule we have covered that everything is a sell right so for example um frame everything you offer like a bonus gift so even if it's already in your package and they ask about it say you often say that you often not include that but for them you're willing to include it always make everything a sale right so most people charge extra for this but I'm sorting it for you at no extra cost so no features which are already in your program feel like massive extras right we've got language traps like only people who don't understand growth would call this expensive but you're smarter than that disagreeing would mean calling themselves dumb so exactly you can be saying things like real like you know business owners that understand this is growth will take action business owners who don't understand usually stay stuck where they are so you're kind of just putting it out there without being so direct indifference is magnetic so the less you chase the more they want to be chosen so you can always say something like totally cool if this isn't a fit i mean I'm only looking for the right person so we can actually build something longterm because now when you say this is you know you're not chasing cuz they want what they feel they might lose so if they see you're not chasing they'll want you same thing with girls bro if you're not chasing the girl and you're chasing your goals they don't want to lose out on your potential success they they value you because of what you're doing they're more likely to chase you when you don't chase them and self- selling let them convince themselves so ask tell them like ask them what do you think would be the benefit of this service for you and then they'll start giving you pretty much the features and then ask them um do you really think staying where you are will change that do you think doing the same things you're doing right now will lead to growth they say no they just sold them these are some flipping fire sales techniques right which I'm going to have in the resources for you guys it's too much value man without further ado guys I'll catch you guys in module number four 3.5 which is onboarding on boarding onboarding but I just told you guys how to flipping sell like a king when it comes to SMMA the two call close making sure you guys are selling high ticket and not low ticket um catch you guys in module 3.5 I guess all right guys welcome to the penultimate module module of this 2025 agency blueprint now before I move forward with this module I will be showing you guys you know how to onboard clients the most effective way and some alternatives so um yeah uh real quick this is module 3.5 so the next module is going to be service delivery don't get the don't get the two confused this is just making sure everything is ready so that when you're ready to run your service delivery there's not going to be any roadblocks or any problems so without further ado let's dive straight into it so on boarding this is the stage of prep preparation right um for service delivery to begin you need to have access to the accounts of your clients and have your backend system sorted so that everything is ready to run i've seen many people lose clients in the onboarding period due to you know faulty onboarding or ma major delays and I've actually experienced that myself so um there's even clients right that you think that they onboard and then they've paid but your onboarding was so bad that they asked for a refund that's exactly what we're going to avoid today right to ensure that you don't face any onboarding problems and to make sure that you're able to move straight into your service delivery no hassle um so without further ado here's how we're going to proceed so as soon as you complete that sales call you're going to create a WhatsApp group chat right so as soon as you um at the end of the sales call we're going to book our onboarding call so that's actually step number one book the onboarding call uh ask them you know what availability is like tomorrow so at the end of the sales call once they've paid or they're on they've agreed to work whatever offer you're running with you want to book your onboarding call ASAP asap right because we need this immediately to get to work so we're going to create a WhatsApp group chat after that call is booked after the sales call create a WhatsApp group chat add the client and encourage them to add any team members uh business partners you know um so then you create that WhatsApp group chat it's pretty self-explanatory how to make a WhatsApp group chat right so now we have a WhatsApp group chat and we have our onboarding call booked right you're going to send a message that ignites emotion and you know enthusiasm so welcome to the family we can't wait to show you how this will change your business or something along those lines right um yeah forget this for now we're going to book that on boarding call via the sales call so no worries um so yeah we need to pretty much make sure the ads are ready to run and we're going to walk them through the following in the onboarding call right so there's this onboarding form that we're going to fill out on the onboarding call so yeah in the group chat we're going to send them an onboarding form that they have to fill in with their login details to the Facebook and Instagram and whatever you need to be logged into for your service so for the purpose of today we're just going to show you Facebook and Instagram login so that you are able to get that onboarding you know just sorted out um you're also going to make a Google Drive folder which kind of works as the client portal for you to run your weekly reports for you to um for the client to attach photos and images so that you can run the ads we're going to give you this template this a Google Drive folder template and we're going to give you this onboarding form template that you will indeed get access to so this is the onboarding form template right here now what this template is going to allow us to do once this is all filled in is we're going to be able to make their go highle sub account and we're going to be able to log into the Facebook and Instagram now I'm aware that a lot of people might not want to give you their details up front well for Instagram that is required so for Instagram there's no going about it if you want to upload and really manage an Instagram page you're going to need login details but for Facebook there might be some people who they object or they say they like it's too risky or they don't want to get quote unquote scammed now this is the minority by the way um many will just most people will just give you login details like that but I'm going to show you both ways just in case the best way regardless is to just get the email and password so just literally push that encourage that uh because that's going to make things a hundred times easier so if you get them to just fill in this form on the onboarding call they give you the email they give you the password Instagram email Instagram password and then you try to login in with them on the call to make sure it all works if need be you change like a if if it needs to be you do you send like a forgot password uh request or something you get that sorted on the onboarding call pretty simple and then you just fill this in with them as you go because this info will build out that go highle sub account and again I'm going to show you guys how we're going to get that done uh you know in this module uh so that is that the if they really object to you know giving you their Facebook details then I'll have to show you guys how we kind of navigate through that so the first thing we want to make sure you have set up is a meta business manager right so a meta business manager uh which means that you need to have your Facebook profile so to create a better business manager you need to have your Facebook profile set up so go ahead and make a Facebook account if you don't already have one if you already have a Facebook account now I'm going to be clear this is not your business if you just have any Facebook account you can make a Meta Business Manager through that profile i've already got it sorted so I can't really show you guys the exact A to Z on this but I'm going to show you what it looks like on my end so we're going to go to Meta Business Meta Business Suite bam then once we're here you're just going to have your you know your profile over here the Meta Business Suite profile um not sure why the camera is not working right now but this is what it's going to look like for you right going to have your business portfolio it's very easy to set up now the one thing a lot of people get stuck in when it comes to that is that they don't have a Facebook profile and then they make one and then they instantly try to sign up to business suite um your account will get flagged so give it a couple days that's what I'm saying you guys should set that up right now is make sure you have a Facebook profile set up and then with that Facebook profile you are then able to make a method all right so yeah like I said I recommend you guys just do that right now just to prevent any you know delays in the future make sure you have your business suite business manager set up right now uh link it to web page on you've had on Facebook for a while and then here's what you're going to be doing with your client now your client needs to have a Facebook profile now most people do so that shouldn't be an issue worst case you have to create an account for them and it's going to take a few days so you can actually make that business manager and the chances that you get flagged are going to be higher but it should be fine if they do have a profile you're going to guide them through making their own business manager which is pretty simple you just go to their account um you share your screen or get them to share sh get them to share their screen on the Zoom and then yeah take them over to uh Facebook make sure that they have a page important to make sure they have a profile so they can make the business suite so let me go to Meta Business Suite cool click on that and that's going to take you to the page where you just make that and if they already have a profile it's going to be easy verification will be quick u so you're going to be brought to this this page right which is going to be linked to their ad accounts automatically um and here's how to give yourself access through you know the screen share or whatever tell them to go over here to settings i know you guys can't see me right now but it's because I'm on a different uh tab and then we go to people now we're going to add ourselves as users so go to the business write the email that you use to do your business uh manager so in this case for me just going to do this one click next uh yeah just do full control uh yeah give access to the ad accounts where does it say all right cool full manage ad accounts just give control to everything just to make things easier then we click on next then we send ourselves the invitation all right your client will be asked to verify the account um you know to make sure it's all swift so I'm going to get that verified real quick and then I'll catch you guys back so pretty much at this stage in the Zoom call your client's going to get an email to their Gmail they have to verify that so that you can then get access so I'm going to just quickly get that verified and then I'll catch you guys all right cool so as you can see here we get the code then we just input that code right here this is what your client's going to be doing by the way and then cool the client has done that now we are going to go to our own email that we used to make our own business manager so over here we go to our Gmail nice pretty smooth all right guys don't over complicate a lot of people over complicate this only go through this process if you don't get instant login details if they say "Oh we don't want to give you details for this and that." That's cool you can just do this not complicated at all cool so now this email just came through we press uh view invitation and then we're going to pretty much just accept ourselves as a user to their accounts so real quick we're just going to log in to that bam yes continue accept invitation we're just waiting for this to get approved okay lovely so now we've accessed that through our own Meta business suite so you can see over here here is our business portfolio so now we've got access to them and now that's going to be pretty simple the next step is we go back to there then we go to add accounts then we go to assign people as you can see we already are a person with full control if you're not a person with full control then you just click assign people manage ad accounts you just give yourself full control over here bam we have full control to the ad account can literally head over to our Facebook normal Facebook profile we click on see more then we go overhead to ads manager just to make sure we can run ads from there ad accounts we can simply do the following once this bomb clut thing loads we're going to pretty much click over here and then we will see if we have access to the ad accounts it should pop up in the next few seconds all right okay cool you can see we have the ad accounts now so we can just click on any of them and we can start running the ads from you know our Facebook portfolio as you can see over here i'm just going to quickly switch to this one all right smooth so as you can see now we have access to run the ads now we need to make sure that they have payment set up because the client always pays for the ads right all right so when it comes to getting them to add their payment methods it's pretty simple you get your client to go to their business manager right you're going to obviously go to the settings and then over here you go to ad accounts and then you whatever account you're running the ads on whether you want them to make a new one they can just quickly make one right here create a new ad account you got you can fill this in with them um or you're going to run ads in an existing ad account um you just click on whichever one you're going to run the ads on you're going to open that up in the ads manager and then you're going to head over to the settings once it loads all right smooth now we're here just make sure it's the correct ad account so this one is Swift Solutions 2 where we'll be running the ads from then we go over to billing and payments uh and then we will have the option to add a payment method or you can do prepaid so you can tell your client to just prepay I don't know $500 or something whatever you're going to run ads with or you can just tell them to actively let their car let the card be built so here you're going to add a payment method and then your client will fill this in make sure that you know they're sharing the screen obviously for this part they can hide it but you just need to guide them through everything I just guided you through and then yeah then you'll have access to you know run ads and then the their card will be build and that is pretty much that um the next thing we will get on with is the go highle setup all righty so now we are about to set up the go highle account right so to set up the first we need to have an account on GoHigh Level right and Gohigh Level does 14 freeday free trials but I'm going to show you a hack so you can get it free for a month and I'm also going to give you guys the account with some built-in templates which we're going to go over today in today's um service delivery module so that it's easy plug and play now you can only get this template if you sign up with the link here so again this is going to be provided in the resources um I built some pretty good stuff in the accounts that I'm going to be giving you guys so you're going to have those sort of templates built into your accounts once you sign up over here so again this link is going to be in the description it's going to be called go high level and then the link's going to be right there so you guys make sure you get your account signed up and I'm going to show you how to do that right now so when we click on the link you guys won't be able to see me now by the way so when we click on this link it's going to take us to this page then you're going to fill it in with your details um and then start your free 14-day trial over here now here it is key that we choose the 297 a month plan so if we choose the 297 a month plan means we have more accounts um so we are able to take on more clients more sub accounts if you have the 97 a month plan you have only one location so it's not really ideal uh so just sign up to the 297 a month and I'm going to show you how you can extend that trial right so we're going to get this signed up right now right so let's just say this is just agency blueprint we're going to do a full name we're going to do our phone number and card info i'm going to pause the video for this but you guys need your card information it's going to bill you like a dollar and it's going to refund you so you definitely you have to do this so you can proceed and have access to this beautiful software give me a second all right all right now it's going to take us to this page right here where we are going to verify our email so we'll just get this done real quick gmail bam cool cool cool cool we got that we got that over here we go back to the blueprint account that we just made click on allow or whatever yes you guys can get notes and then we're just going to copy and paste that which we can't so we're going to have to memorize it 876869 876869 Now I'm going to get a link sent to my phone number so I go get that real quick 85 835 all right now I have to do this so I'm going to pause and get this filled in because through these questions uh you guys could just say as a marketing agency do you plan to resell no I don't plan to resell what industry are you in just doesn't really matter just say marketing agency how many clients you managing put one to three what platforms are you using skip and then you can just do get your onboarding call but nope we're going to get taken to our account okay guys so you're going to get asked to import a snapshot now this is the snapshot if you use the link to sign up then you're going to get the snapshot which has automations built in which we're going to use for our Facebook ads i'm still going to show you how to make an automation just so you guys are aware and you're not relying on my snapshots so you can build pretty much anything you want to build i will show you guys how to do that but we're going to press yes import now and now we're going to have this snapshot which is called agency blueprint snapshots and it has a lot of things all right so what we are going to do now is we're going to go to sub accounts and we're going to create a sub account now remember I gave you guys that form this is the form that we're going to use to make that sub account so um just click on imported snapshots click on agency blueprint snapshots select and continue allow and then we're going to click on add newly so this exact thing right here is what I gave you guys on the onboarding form so that we can get this filled in right so you're going to fill this onboarding form with your client on the onboarding call so you should already have these details sorted so you guys can so you can make the sub account by yourself without needing the client's details so it's exactly what we need right there so I'm going to get that filled in with my own stuff and then I'll catch you guys once that is uh completed all right all right so lovely stuff so as soon as we've submitted that now we have access to our sub account so we're going to click switch to sub account and then the sub account is going to have all of the resources which I've inputed into your accounts such as this automations it's going to be quite a lot so I'm going to show you guys the ones that are going to be necessary for you uh inside of the service delivery uh module which is right after this on boarding but we've kind of already done the hard part uh all it was was just simply making this sub account it's exactly how you're going to make it for your client you know all of this guys are automations and templates that I'm giving you guys as you can see over here but we won't don't want to get you guys confused for now uh the next thing we are going to do is we're going to connect the Facebook to the sub account all right so before we do that I'm going to show you guys a quick little tactic so that we can extend our free trial so that we're not under two week time constraint to pay the $300 for the software all right so when it comes to I think 10 days before let me double check if we go over here to billing and then we go to modify/c cancel subscription so after 6 days you're going to be able to uh extend the trial so that's going to extend it to 30 days and then again try see if you can extend it a further 14 this after those 30 days um and then yeah once that's done you should have money rolling in unless you're not putting in the work unless you're not applying what I've told you you should have a lot more than this coming in so you can comfortably pay for go high level which is the greatest investment is necessary in 2025 to do service delivery for your clients all right so that was that i'm going to quickly go to my normal account my uh go high level and I'm going to show you how to just simply connect that Facebook account to the sub account so cool now I'm here i'm simply going to just go to my go high level please don't get confused this is just a different sub account you're going to still be doing this exact same stuff so now what we're going to do is we're going to click over here on connect Facebook all right now it's going to take us to Facebook you're going to press continue as Gonimo or continue as your the Facebook account and now we're going to have that connected now it's going to ask ask us which business do we want to have linked to this location so we're simply going to choose uh whatever page we're going to be running the ads with in this case we're going to be running it with Swift Solutions Rentals so now that's done we click done and then this will just appear with a little tick if we refresh that all right so now you guys see that that's done we're going to go Yeah cool all right the next thing you guys want to do once that is done is you want to make sure we have our phone numbers set up so we want to buy a phone number so we're going to go to settings we're going to go to uh phone numbers and this is going to require some pretty simple stuff uh which you need to fill in so you go to So to buy a number you need a regulatory bundle/ address so you're going to first create your address bundle and then you guys are going to fill in your address then it's going to get approved and then you go to regulatory bundle you select your country so in this case is UK if you're watching from USA you don't need to do this um and then you choose the number in UK it's going to be mobile most of the time and then you have to fill in uh the following information now a little bit unethical what you guys can do is just go to any registered company and copy the registration number their name and then just change the following things over here little unethical but if you don't have a registered business this is what you have to do um or the other way is you go to regulatory bundle you select that you go to United Kingdom or UK you select it's going to be for individual you click on mobile and then you verify yourself all right so you just verify yourself and you're going to have to link this to your address so that's what you're you guys have to do to get a phone number um if you're in USA what you need to do is have A2 A2P verification which I think is slightly easier if you live in USA or Canada um but yeah you guys just have to get that sorted before your automations run out you can see I've got a number B locked in so my automations will actually work now that is that for the go high level we've got that sorted we have the templates which we will be using in the service delivery uh module which is coming right up um there's other things like Google calendar and getting access to your client's uh Google calendar and things like this but for this specific guide just not to long it out we are not going to be including that uh we definitely help our students you know onetoone with this so like I said link in the description if you know there's Google calendars that need to be added to your accounts uh there's a lot of video on YouTube showing how to add a Google account uh but for the sake of this video we're just optimizing to run ads and we don't really integrate our clients you know Google calendars and stuff so without further ado guys um this was the objective it was to onboard a client sub account to integrate Facebook And now we're going to set up a functioning automation which is part of the service delivery module which is about to come up so that was that for just on boarding go high level pretty simple now we're going to go into making a high converting ad campaign and setting up an automation catch you guys there all right now I'm very excited to bring you guys the final module of this blueprint i know this has been the most valuable video you guys have watched right on YouTube 100% right this is going to change lives if you implement everything every step of the way now on today's service delivery model I'm going to show you guys how to create a ad campaign run an ad what creatives work the best right now um and making sure you know how to build an automation on go high level so that you are doing the appointment setting so that you know how to use go high level and you can sell you know as sell it as part of your service so it aligns with everything that I've been teaching today so real quick real quick real quick here's some of the results that I've helped others get with Facebook ads so this guy right here you can see 28 leads a lead is a potential customer for a construction company with $80 spent now of this 28 let's just say he had a conversion rate of 10% that's 2.8 leads so that's roughly two leads two quotes or two jobs right this guy got him three leads in two weeks and one of them converted into a 20k job and myself clients a car rental client here we got him 23 leads with 90 spent this guy we got 80 leads with4 spent and we generated him860,000 revenue uh this client over here 17 leads we generated them £1,000 revenue with only £10 a day this construction client we generated $50,000 revenue with £382 and this car rental client we helped generate $500 revenue with £50 spent so it's you know it's pretty big ROI right um and this construction client £8.8 cost per lead £60 spent £10,000 job generated so this is just some of the possibilities with Facebook ads and I'm going to be showing you exactly how to create a campaign how to make sure your automation rolls out and the first thing we are going to build out is the Facebook ad okay so the client has been onboarded now the client has most likely paid as well right so now we have to build high performing ads because ads are going to be the key to your client retention if your ads aren't performing then you're not going to be able to retain clients to the best ability that you could right so with one of the students in agency Ascension just jumped on a call with him he was really struggling with results we onetoone Taylor checked all of the ads that he was running uh ran out changes and now he's getting consistent leads and the client isn't going to drop him anymore so I'm going to show you exactly what's working right now um what type of offers what creatives how to sort of set them up and then I'm going to show you how to build your go high level automation so that the lead whoever signs up for the Facebook ad will in fact get messaged so here are some creatives right here are some creatives real quick um I'm going to open up a folder where I have these creatives so I can import them real quick all right so here are some example of ads that are high performing right so this is kind of like a before and after by the way yes you do need content from from your clients and I covered this in the onboarding module where you get this link where you get the client portal link uh over here and you send this up to your client tell them to input the content and then that's going to be sorted make sure you get content content content content okay so we have the creative over here so this is kind of like a before and after now before and after is is illegal to put as a Facebook ad so just don't say the words before and after it will kind of just assume that um and just let the let the headline text do the selling and I will explain that when we create an ad with this creative okay so this is a creative now this could be another creative now this is a video which I'll show you guys in a sec this is another creative so the creative just is pretty much what people see when they look at the ad so when the ad pops up what is it are they are they looking at a video are they looking at a little edit like this one are they just seeing a photo so there's different examples here that I've attached so for example this one is like kind of like a before and after this one is a UGC video ad ugc stands for user generated content which means your client or somebody else is actually speaking to the camera themselves um this one is AI voice over um and some footage recorded so client videos client photos and AI voice over uh this one is just a high quality photo and then the headline does the different examples of different creatives right so all of these work right the magic is simply behind the offer and the targeting also the ad spend the more ad spend the more the ad will be shown to people and the faster you'll get results okay so you're obviously able to test as many as you're able to i'm going to uh show you guys kind of what the ads look like and then you can you know copy them uh with your own client's footage or whatnot right um we will be using chat GPT to help with some copy add uh headlines and stuff like that so I'm going to show you some prompts or sort of I like to play with it when I'm building out ads for a client just to be clear I no longer run ads for clients because I've got a meta ad specialist on boarded in my team so all I'm pretty doing much doing is just checking up making sure everything's smooth but I'm of course the guy that set the foundations and stuff for the Facebook ads all right so initial prompt to chat GBT is something like this but let me quickly quickly quickly quickly just tell you guys what high intent versus low intent is so we have our Facebook ad okay so let's just say this is ad now in order for the ad to be useful it needs to have a form so the customer is going to see the ad and they're going to click sign up now so let's just say it says join so the customer is going to click sign up now now that's going to take them to a form now they have to fill in a form with their name phone number email their address whatever you want to add to the form right now the more questions that this form has the less likely the lead is going to go forward with it all right so a lead that does go forward with like a long form is probably going to be a high quality lead right so this is where this low intent versus high intent intent meaning intention behind purchasing like are they high quality are they low intent are they high intent okay so the more friction you have in terms of questions and your forms and whatnot it's going to decrease the amount of leads that you get all right so the more friction is going to decrease the amount of leads but it's going to increase the quality of the leads however less friction is going to increase the amount of leads but they're just going to be lower quality so here is the strategy that we run with and we teach our students and we test on our clients is to start with absolutely as little friction as possible so it would be name email phone number address maybe a question such as are you the homeowner and that will pretty much ensure we are testing the ad to its full capacity to see if it's even bringing people through in the first place right so now we can see if the ad is actually a good performing ad we can test that and because we are doing the qualification process and I'm going to show you how we do that through automations it filters out lowquality leads anyway all right so this is the strat and this is the strat that I'm going to be walking you guys through right now so I'm going to show you guys some of the ads uh so you guys can see the different style and then once you guys can see sort of the different style of ads you can run with we will go and make a ad campaign with maybe one or two of these run the headlines show you guys how to add the forms and we'll move on from there so I'll catch you guys when we will watch some of these ads all right sweet so here are some example of ads uh that we've run for some of our clients so all right this is the first one well the first one you guys can actually see it over here so that's no issue but here is for example uh this one over here this is UGC style right all right cool so that was a good one ugc is great so if your client can record or he's willing to do it then send him a script with the offer and yeah definitely it's great great way to have in the the ad ecosystem so I showed you guys the photo ad here's another photo ad just high quality this was for a chauffeuring client the this is literally what comes up and then a headline such as starting £50 an hour uh book now something like that so that that's very powerful that one actually got us 19 leads in 2 days um just literally that and offer so the offer the offer ads are working really really well so today I'll show you how to build that out but this is a video ad as well uh this is AI voice and footage so most of you guys might have seen these from my other course um but this is a very very high performing ad bam so that's a very very high performing ad as well so this is just some examples of UGC AI voice and footage and just static image such as both of the ones that I just showed you but all right cool we literally now get into just making the ad campaign so yeah we'll literally get started with that right now okay unfortunately with this ad creation process you guys won't be able to see my face but that shouldn't be a big issue unless you guys really want to see me then go to my Instagram and stalk my page if that's the case but on a serious note we're just going to dive straight into the ads manager and then we're going to start to build out the ad for the purpose of this course I'm going to build out two ads uh one video and then one normal um both under the same form both under the same uh campaign just kind of this different um maybe offers or ad creatives just to show you guys the possibilities of Facebook ads without further ado let's get started all right now I'm gone now you can't see me so I might as well make myself small all right lovely we're going to create a campaign why is this bomb doing that i love you guys now we're going to create a campaign right create bam now here we want to select leads very important that we select leads all right if you don't select leads then you're doing something wrong we don't want sales we don't want app promotions we want leads now we are going to do manual options all right I can do manual options okay so first thing we want to do is you want to name the campaign the campaign name is name it whatever you want for the purpose of this video I'm going to name it agency blueprint ads all right lovely so we know the campaign objective is leads right because we don't want awareness we don't want traffic we don't want engagement traffic is for like websites sales is for like drop shipping stores you know what I'm saying so the budget so the recommended budget guys is anything from 20 to $30 per day so that's $25 to $30 every single day that you should have agreed with your client inside of the sales call or the onboarding whatever that may be um client does pay for the ads and I showed you guys how to get them to add their card to the ads manager so in terms of the sort of campaign these are the main things so the budget um and that's pretty much that we just run with a daily budget um AMB test nope we will not be doing AMB test today there's obviously different strategies when it comes to Facebook ads i'm just showing you guys the easier one to easiest one to implement that will get you your clients results the strategies and the more tailored stuff like custom audiences look alike all of this is good when it comes to optimizing your service delivery but for the purpose of this uh blueprint it is not 100% necessary like I did like I do say I do teach this inside of agency ascension again more tailored onetoone stuff but this these ads here are going to flipping convert like crazy all right so we don't need to apply a category so that is it in terms of the campaign so I want you guys to understand we have a campaign we have a ad set and we have a ad all right so the ads set is where we choose the location that we're targeting is where we choose if we're going to do a form or website or messages so the ads set is what springs it's what births the ads right so we'll call this ad set one or actually we'll call it agency blueprint we'll call it a P oh no ab ads set one agency blueprint adset one lovely stuff and we are going to click instant forms now you need to make sure you click instant forms because with the automation we're going to be building out today is going to be based on an instant form okay so you click on instant forms then you select the page the page has to be obviously aligned right here we're running with this one um yeah we're running with this one I believe let me quickly double check uh if we go over here to go high level we go to integrations we go to Facebook Solutions add account too okay Solutions rentals uh don't worry about that guys all right cool so now that that's done we have our cost per results we don't need to touch that and over here is where we get to choose the start date so you can schedule this now often time I recommend your ad starts showing at midnight why why at midnight because you often time the ad has to be reviewed before it gets published which might take you know from 5 minutes to a couple of hours so worst case scenario your ad starts showing at around 3 3:00 a.m um there's not going to be many people you know active at that time so your money is not going to really go to waste and the ad's going to start to optimize itself for the day so that when it hits 2 3 4 5 6 7 8:00 p.m your ad will be bringing in leads because you decided to you know give it some hours at midnight so we like to run with uh the following day midnight bam then you can set an end time as well if you wanted that to be um in a week's time solid um so that is that uh when it comes to audience guys uh we like to test two different things right we like to mainly with some high performing ads that we run we actually like to do uh detail targeting right so you have to do what I just did which is switch to the manual setup and we like to do detail targeting now when it comes to detail targeting you just want to add things about the industry so all right for the purpose of today we are going to be running ads for a construction company called Elevate Construct okay pretend this is our client okay Elevate Construct is our client so we're going to be running some ads uh for Elevate Construct okay so um okay often time home owners are going to be older than 18 so we can bump this up to maybe 20 to 25 we'll just go in the middle of 23 years old um fantastic uh then when it comes to genders both are fine u we don't have custom audiences so we're going to get straight into some detailed targeting right so when it comes to detailed targeting we get to add demographics interests or behaviors okay so we're going to do uh renovation this is going to be interest so what this is going to do is it's going to start showing to people who are interested in stuff like this home improvement another interest uh interior design it's another interest um we don't want to add way too many cuz it's just going to decrease that sort of target audience but at the same time guys it's so good to to do this right um home and garden yep uh maybe people that have just moved into a new house definitely home construction so all of these are interests as you can see right interest uh maintenance repair and operations all right cool so you guys see we just added a bunch of detail targeting um so that's going to start showing to people who are already kind of interested in this and now what Facebook does is that when somebody's interested in a certain specific service and they maybe opt into a few forms or whatnot Facebook is going to show that same person different ads so okay cool we've just done that um languages that's all good so now when it comes to locations guys what we do is we like to target broad why broad because it's just more people right now for me personally most my clients who operate in London or wherever my clients operate often times they service those cities so they work with pretty much the whole of the radius of the city that they reside in so this is a broader campaign um you can do other campaigns where it's more specific so for example here I'll choose London and London England and then that is a very big radius so I would definitely lower that to just these areas of London if you wanted to hit specific areas such as north all right so for example you wanted to do maybe some more specific locations for example this is just the area in London bam this is a burrow right we'll go for this now we have more of that you know specific targeting um but yeah we just like to go wrong with uh something like just the city of London all right there we go and then you get to choose the radius and if your client only services a specific area then you can choose that and extend it so that is very very simply how to set up your adset you choose your form you choose your location and you do some detailed targeting to hit that audience all right so you can see the estimated audience sites over here it's from 3.6 million to 4.3 million okay so this looks good so far so good we have some detailed targeting and we are now ready to go into the ad creatives all right so on the adset we're going to build two creatives like I told you guys for the sake of this video we're going to build two different creatives so we're going to name this um the image ad okay so this is going to be the image ad uh well this is where we're going to be running the image okay uh cool now for the sake of this video please for don't mind the accounts over here for the sake of this video we're going to be running with the image ad that I'm about to show you guys uh over here so lovely stuff now we go over here and we click on the creative so we're going to set up the creative we're going to go for image ad okay and now we are going to upload our image ad so we will just grab that straight from our files uh where did I save this this is going to be in screenshots right here right so we just let that add process um bam then we optimize the sort of placement so how we want it to look uh okay that's fine this one you could leave like that this one looks fine and this one this one looks perfect all right this is just so it shows on more in more um placements so like stories and the feed and the explore page uh it's good to have the recommended so that it shows often times it's just going to show on the feed so it's going to look completely normal don't worry about that so now we start to build our text right our primary text so one of the offers that has been working great uh recently is like I told you guys the headline text with an offer such as this from and then a price right so we're going to run with something like that so since this is a landscaping um so we can just do transform oh no we could just do from from 2,000 get quote bam so from £2,000 and then you tell them to get a quote obviously this is going to be headline primary text is different now we can try another headline we can try starting from £2,000 sign up or we can just run with a simple get a free quote all right so these perform the best something with like a price uh I'll show you guys in the video ad that we're going to run with how exactly this offer works but get a free quote so if your client doesn't have some lead magnet like this you could just run with like a get a free quote um these are pretty powerful as well so call to action will be um get offer or get quote one of these two and now to build our primary text we're going to start feeding chat GPT with some information so we'll go over here and then we're going to do the following help me with primary text uh this is for landscaping and surfacing london homeowners name calling is great because it targets that key part and I'll explain that when Chad makes some uh add some emojis tell them to uh click on get quote now free quote and starting from let's say certain price right 2,000 pounds so now Chagvt is going to help us make this primary text right all right cool let's see what it cooks up london Homeowners bam this perfect this is perfect and it's even targeting it for the summer now most people won't read the whole thing right so as long as you're calling the area and it's clear what you do and the offer is good enough stuff like this will definitely work let's read this elevate Construction is offering premium landscaping and surfacing services starting from just $2,000 we're giving away free quotes this week whether it's a modern driveway garden makeover or patio upgrade we've got you covered with stunning results that boost your home's value and curb appeal nice spaces are limited don't miss out click get quote now this is actually perfect this is perfect this is perfect this is perfect now we get to add that and then we add the rest of the text like this perfect and then we get to add another so for testing like this uh let's get three more variations let's get two more variations with some different styles bam all right so now we're going to get some like different testing type thing all right nice this is straight to the point all right so this one has like a list all right this is good to test bam this one is perfect as well so we can literally input that one straight away if something sounds too robotic and you want to make it more personal just go ahead but this to me all looks high performing right so then let's check the third one this one is friendly maybe for targeting women make your dream garden a reality definitely target some like stay-at-home moms cool cool cool um I like this is a bit salesy but just for the purpose of this video it does look like it might attract some girls or something but cool so now we have our primary text we have our headline you don't need to add a description um we have the call to action so if we click next and then we click done see like this is what it's lowkey going to be looking like and it looks fire bam so now we've got this right this is sorted the ad is going to be showing okay um this looks good this looks good uh you get to check on ad previews if you go to advanced preview what it's going to look like on different parts of the feed so this is what it's going to look like here is what it's going to look like on the Facebook feed on the Facebook feed it looks good on um Instagram feed it looks kind of mashed up low key uh all right cool it's still You can still see the new one um on stories it looks fire that's That looks fine that looks fine um if we was to maybe crop that much better look at that guys so we just did horizontal and now it looks much much better so you can see right now this is what it's going to be looking like now we can actually see the whole thing um come to place so perfect uh that is that now we have primary text these ones are going to be testing the different offers are going to be testing um lovely stuff you have the call to action which is get quote this all looks great now we need to build our form so we're going to create a form right let's call this the agency blueprint agency blueprint form now like I said here is more volume higher intent and rich creative so we'll go for higher intent just for the sake of this um because what it's going to do is we get to add some questions actually we can add questions on more volume as well to be fair so something like an introduction uh get get started with your dream home makeover today uh answer the following short questions to move forward with this offer bam next uh all right now we've we're going to add a question like a multiple choice and this one is going to be like are you are you the home owner yes or no cool and then we are going to get some of their details so uh we want the phone number to be required we want to have full name at the top phone number and then their email uh and then let's get um let's get the full address street address uh let's get street address and let's get Yes street address works street address works we don't need to get the post code u fantastic now for privacy policy guys if you don't have a website then you can just copy just any URL to be fair I know it's not the most ideal thing you can just make a website and go high level and have that approve have make that in like 3 minutes with a template but for the sake of this I'm just going to add my own website all right lovely and then the ending is just going to say they can check out the website for now here you can just put your client's website if they don't have one like I said you can make one go high level it won't take long whatsoever but that is pretty much that's exact um form creation there's something wrong with questions though we must have missed something oh yeah bam all right that's all good that's all good create form all right guys now that we've got that form created right and we have this if we go over to our go high level so you're going to go to your go highle account you're going to be in your sub account going to go straight to your settings and then you're going to go straight to integrations now to make sure that your automations are working with forms you can see the form we just made agency blueprint form we're going to click on map fields okay and um over here we don't need that one uh full name email phone number and then address bam so now we mapped those um bam and then we confirm that so now that's going to help our automation and make sure that automation actually works because we've just mapped the form so that is how to do that a lot of people don't go through this process and they want to avoid it cuz they don't actually know what's going on but that is how you get that done so now we're going to go through the process of making the roofing video ad just for the sake of this video so we're going to get this downloaded very quickly and then in the meantime we can go ahead and start making our other ad right so over here we can click on the action menu and then we can click create ad so now what this does is is going to make us complete new ad um just like a new ad creative that we can start filling in so this one is going to be video ad this is going to be video ad roofing lovely stuff so now we're going to follow the same process that we did for that so this one's going to be a video ad so let's import that video first set up creative go ahead to video ad and we're going to import this video ad real quick if that wants to if that has downloaded and then we will give this a little sec to upload all right cool now that that's uploaded we just select that click next now when it comes to the trimming aspect of it the ad can be as long as you want it to be don't worry about where it says it recommends Facebook is just [ __ ] sometimes so cool uh when it comes to the placements I like to go for the recommended and then just kind of see how it looks like when you select the add preview but for this case that looks fine what does this look like that looks fine as well as long as we have the caption yeah that's solid and then what does this recommend okay now this one is a lot techier all right cool click next now we're going to build a primary text in the headline so now we're going to go over to chat GPT we're going to say fantastic now we are running ads for roofing uh London homeowners the offer is that we have plans for from 99 a month like I said these offers are working great when you mention like a like a low price and you just say from like starting from all right uh offers that we have plans from 99 a month and 18 month interest through uh free and free estimates slash quotes make me some straight up headlines with the offers number tell it to do three make three and three bam see guys chat GBT becomes your best friend if you're not using chat GBT and you're doing copy and stuff yourself it's delaying a lot a lot a lot a lot of efficiency all right so headlines from.99 a month and 18 month interest free bam lovely so now we go to the headline and we'll do that bam this one get a free roofing estimate today bam why did that one get deleted from 99 a month interest free and then one could be like get your free roof inspection emojis are nice to include so then we have that and let's see some of the primary text home is getting your roof don't want the upfront cost got you covered all right this one's decent very very good the main idea is that people understand exactly what you are offering and there's a clear call to action all right so here we're going to have that get quote sort of option all right over here um we have strong root shouldn't break the bank nope i like that include some more detail be more upfront and name call as the title so we just want to make sure that we're name calling name calling is very important whatever area you're targeting right whether it's Florida whether it's London whether it's wherever it is see now this gets it the value across much better right so we'll run with that need a new roof london holders need a new roof bam nice nice bam see guys these make sense cuz now we're highlighting the offers and we're including the CTA and the CTA is going to be get quote because it's all going to be half of quotes so feel free to add as many primary texts as you want um again this is going to be showing to different people or it might show to the same person twice uh with a different headline so that they get to see the different headlines the different aspects of the offer and that is key right but I just gave you sort of the prompt so that your chat GBT does help you feel free to be as specific as you need to be when it comes to whatever client you're helping out so that is that all right so now we've got this both of these video and image ads are going to be running on behalf of um both of these image and video ad are going to be running under this adset so it's all going to target London it's not going to spend double the ad spend it's going to spend the £25 a day that we set originally and it's just going to divide it and it's going to show it to different people it's going to show the same people i'm not sure what it says here i think um one of my account like this account is just messed up but don't worry about that for now for you guys that will be fine when you're trying to access is not visible to you or the action you're trying to take it's restricted to certain account types yeah don't worry about that this account I'm working on right now is kind of mashed up but this is just for the sake of showing you guys how that is done um and then for you guys you're just going to literally click publish and that will start to run like I did say there is other ways to go about uh the Facebook ad and the strategies but these are the most simple ways when you onboard a client you run ads such as these you're guaranteed to get results if you follow the step by step of what I just showed you and now we need to do the back end so that's going to be the go high level automation building making sure that's linked to the ad making sure the leads get uh SMS and called and emailed and that you are getting your client some good leads without further ado we'll dive into that right now you guys will just click publish the way and the ad will start uh publishing oh you see I can't pay I can't publish it cuz this account has some outstanding fees for you guys you won't have outstanding fees so you'll just be able to publish that but we're now getting to go high level okay so now you guys know how to make the campaign the ad set the ad creative now is just a matter of the back end right the automations how to make sure that whoever signs up to the ad gets a message and going to show you how to build it right i'm going to show you how to build a basic automation i'm also going to show you the automation that I've already built so the automation that I've already built is going to be built into your accounts by the way so if I go over to automation and if I go over to the one that you guys already have if you look up FB if you look up FB it's going to come up you can see over here it's called Facebook ad now this is low key for home improvement which is perfect for today's uh guide now don't worry too much about this one this is just something that I built out uh which you guys don't even have to change right you guys could literally just come over here go to the uh trigger and then you go over to form is add a filter so now we go over here to page is and then we go to the page that we are running the ads on then we go to the agency blueprint form uh because this is the form that we're going to be adding if you was to test a different form for a different automation you would go over here to form is and you select the form so then we save the trigger real quick click save all right so now guys I'm going to walk you through this automation and then I'm going to walk you through how to build a simple one now this one is very techy for home improvement right technical with a lot of reminders a lot of follow-ups like look at all of this guys all of this is different stages i know this may look very confusing but I'm going to show you how to build out a pretty simple one so that you guys could get started but this one you can pretty much just copy and paste um and there's not really much changing that you guys actually need to do to be honest so the first thing that's going to happen is when the lead signs the Facebook form that we made they're going to be getting an internal we're going to be getting a internal notification so this you can set that up to go towards your client so you can get your client to get an internal notification what this looks like is um something like to your client so let's just say your client's number is [Music] bam so let's say that is your client's number um you're going to change that to whatever your client's number is and your client is going to get notification telling them that you have a new lead all right so you're going to get a notification saying that you have a new lead or you can make this go directly to your phone number so then we save the action lovely uh then what's going to happen is the lead is going to get an SMS message and the SMS is going to look something like this hey contact first name i saw you signed up for a free quote the next step is to give us a brief idea of what you are looking to get done so that we may estimate the project size feel free to add any measurements or images as soon as the lead signs up they are going to be getting hit with this SMS right now for the in order for the SMS to send you need to have your phone number approved which doesn't take long it's just some simple verification um and you can also have a voicemail right so what the voicemail is is you can literally record it on your computer it's just going to be telling them to check their messages saying that you have messaged them in regards to their new sign up so it could be something like "Hey so you just signed up to our ad uh please check your SMS or please check your messages uh and explain to us a little bit more about this project so that we can proceed with the quote and then you can input that into the voicemail so that they as soon as they sign up they're going to get an SMS and they are going to get a voicemail telling them to check their messages then what's going to happen is we're going to go into this wait and what this wait is is it's going to wait until they either reply or it's going to wait for a day right so over here it's going to wait until they reply or it's going to wait for it's going to time out in exactly one day so as you can see wait for contact to reply to the SMS and then what this is going to do is it's going to when the contact replies to that initial message then it's going to send them a message such as the following let me move this bro why all right it's going to send them a message that looks like this awesome could you please confirm the address for the project is and it's going to say the address that they submitted on the form because we've got that contact address and then whether they say yes or no I've built this automation out so that pretty much whatever they say will get us the correct address um so that we know where the address is and if they don't reply within that first 24h hour period then it's going to trigger this where we're going to get them to hey just waiting for you to briefly let us know what it is you're looking to get done so that's going to be like the first sort of followup then after that follow-up we have a lot more follow-ups and then once they confirm their address um we have a yes or no so if it's not their address it's going to have a SMS to collect the real address and it looks like this no worries please send us the full address of where the project will be taking place so that we can check if it is within our area of operation and then when we get that uh we're going to take them through to the uh booking a time so we're going to book a time in and it's going to look like this this SMS is the one to book a time so the next step Awesome Joe the next step is to give us a date and time that works for you in order for one of our team members to come by and give you the quote and then they will give us a wait uh they're going to they're going to give us a date and time if they don't after one day we have that followup right here um which looks something like "Bro why is it so laggy hold on it looks something like this over here hey we're almost there just let us know what date and time would work for you so we may proceed and once they give you the date and time we have the next part which is perfect please expect a message or a phone or a phone call from one of our team members to confirm uh that this timing works for us both and then once that is completed we will get a notification so an internal notification uh either you or your client ideally you because you're dealing with everything to your phone number to your phone number and you're going to get that uh this lead has proposed a date and a time um and then that's pretty much 90% of it after this process what you're going to do is you're going to screenshot the details you're going to send it through to the group chat where your client is you're going to ask them if this address date and time works for them once they confirm message the lead send them a simple message saying "Hey uh all looks good looking forward to seeing you on X and and Y or looking forward to seeing you Tuesday at 5:00 p.m." And then you can give them a call to confirm saying "Hey just to confirm Tuesday 5:00 p.m works for for you right?" And then you can call them through go high level or since you have their number you can have your client call them but you can just manually do that rest of the part um this is ideal for beginners uh we can automate the whole backend system with Google calendars and getting them to book themselves in for an appointment but this is more technical so for the purpose of this uh guide you know this is how me and I scale to five 5 to 10k um with the agency so we didn't need to completely automate it now in agency ascension we do build out the full automations for the students like I said if you're someone who wants to implement systems like these uh we will do that tailored to you this whole automation you get it with the account that we give you the go highle account uh the go higher level account you're only going to get this if you signed up with the link that I proposed to you guys um so if you don't if you didn't sign up with this link uh you can still try click the link maybe it's going to let you import it into your account if you already have one but for those of you that you know this this is very very very very this is great for um literally any of you wants to just plug and play like you close a client in a home improvement niche uh you just literally change certain stuff for example these internal notifications is like the only thing you need to change so in the internal noties just click on that change the number to the number of whoever you want to get the updates so most of the time it's going to be you so we change that to your number bam and then you're going to be getting the notifications to your SMS whenever there's a new lead in the pipeline so all you have to do is go to these little bells change that internal notification and you have this whole sequence of SMS that is going to do 80% of the booking process for you and it's going to make sure your leads aren't dying out and I gave you guys this for free all you have to do is sign up with that uh account that go high level account link which is in the description so that is the main automation that you guys are going to run with and I'm going to show you one so you guys know how to build one out so whether you're not in the home improvement niche or whatever niche you're in you guys should know how to build an automation so uh so we'll just click save uh I'm going to be showing you guys how to build a pretty simple automation for when someone signs up to your ad um you're going to be heading over to workflows so over here in workflows we're going to start from scratch so we're going to create a fresh template and I want you guys to log in so you guys know how to build some automations all right so we're going to be clicking in create workflow and start from scratch so then we let that load now an event trigger why is it not loading man all right so we're going to name this um you know walk through all right work through walk through whatever so the trigger is going to be Facebook Facebook lead form submitted facebook lead form submitted uh again select the page bam bam save you guys want to save every like couple minutes so when you add something new in case it bugs out so then the next thing we want to do is we can um add a tag so that you can tag all of the leads so add a tag select tag um dynamic and then you can just do Facebook lead so then there's a tag created and then you can go straight into some SMS so it's going to send SMS and uh here's how you're going to the following so let's just say we are working with uh what should we do here uh let's just say like a a dentist right and we're doing like a free teeth consultation whatever right so let's just say hey and then we click over here on custom values contact and then we'll click on contact first name so it's going to say hey contact first name um uh saw you just signed up for the free teeth straightening straightening consultation could you please um could you please Whoa what do we This one is a bit techy could you please confirm your No this one is techie i don't even know i've never worked with dentists in the past uh for the free teeth training consultation could you let us know a little bit more could you let us know a little bit more of what you are looking for so let's just say could you please let us know a little bit more of what you're looking for and then we can get that in uh sent through via email as well so we'll send email uh the from name doesn't really matter it could just be whatever the from email you can make that whatever you want as well the subject could be um your free consultation awaits bam and then we can go ahead and craft that email hey contact first name we just need some more info about what treatment you are looking for specifically in regards to your teeth bam kind regards and then uh elevate dentist all right cool so that will be the email then and then you can add that voicemail so it's going to go voicemail upload a file and then you're going to find your voicemail that you pre-recorded just like I told you guys that you can do so so uh bam and then we save action so now they're going to get that email that SMS and they're going to get a voicemail now we can do a wait so what the wait does is it pretty much sets up the next part of the automation so what we can do is wait for contact to reply so wait until contact replies um if they reply to the SMS uh and then we can set a one day one day over here a timeout one day timeout then that's going to start splitting up the automation um so what happens when the contact replies if the contact replies we can hit them up with another SMS such as awesome awesome um so now they've told us what treatment they are looking for uh let's get some more information out of them awesome could you also let us know roughly uh your budget oh wait could you also let us know awesome just to confirm you are based in and then we can have the area uh address so So awesome just to confirm your basin address we just want to make sure we allocate you to the right to the right uh what do you call it practice oh I'm just going to say shop guys don't take this i'm just showing you how to build the automation okay don't take this to account if you get a dentist client don't flipping on board him and then do this right so that is what's going to happen if the contact replies if the contact doesn't reply so after a day they're going to get that followup SMS hey first name just waiting just waiting on your response so we can proceed thanks bam so that has set that up nicely then so since the SMS we want to kind of start labeling it to keep it organized so this is address confirmation and oh I didn't click save h confirmation click save bam this one is going to be followup number one #number one click save i'm going to show you how to do an if else um so for different responses you have a if else action i'm going to show you exactly how to do it so this is going to be um right or wrong address cuz what Facebook might do is it might autofill their address um so yeah so if they click so here you want to do in that first branch you do contact replies contact replied message replied message contains and then yes remember they're confirming the address so if the the message they reply with contains a yes then we will proceed or they might say so again we choose contact replied replied message contains uh yeah or again we follow this right contact replied replied message contains uh right they might say that's right um then we save that action then it's going to have another branch for if none of the conditions are net so we need also an option for no so what we're going to do is we're going to add a branch and this is going to be the no branch so if the contact replies um replied message contains no or they might say no with a a and h replied message contact replied reply message contains no or contact reply replied message contained wrong then we're going to have that new sort of uh breakthrough so if they replied yes then we can do something along the lines of send them SMS say um awesome use a first name please your appointment book your appointment with the following link And then you could have a link here for your client's calendar for it's a dentist so obviously they got calendars then that'll be the calendar link um the contact replied no then oh real real quick here we can set up like an internal notification internal notification uh SMS uh to let's just say custom number let's just say it's going to be your number oh no and then you can just say you just got a new lead for elev and then you here you can have the lead's um full name and the lead's phone number got a new point all right so something along those lines right um if they replied no then here you can go for uh another SMS that's fine please send us your address so that we may proceed bam and if none of the conditions are met then you can have another message clearing it up or if you want to do more follow-ups so if none of the conditions are met over here we can do wait one day and then you can send them uh message hey user first name you there save action now we can save this now this is actually a functioning automation so I just showed you how to do the weights you can do the followup now so we can literally build on this follow-up uh if the user replies to this follow-up we can do like more time timeouts so for example after that first followup we could do time um a wait is called wait wait and then here we can do wait for the contact to reply to follow up number one bam uh we can also do a timeout on that one so another day if they don't reply to that then we hit them up with another follow-up and so on and so on and add your SMS and that is how to build a high converting automation so that it does 90% of the booking for you now like I said we build this out with our students inside of agency ascension so whether it is you need to get appointments booked to a calendar you need to build the whole backend funnel this is more tailored but for the sake of scaling to 5 figures a month this is certainly um proven to work because it's what uh me and Ias run with and a lot of the students run with so that is pretty much how to build a Facebook form automation so that the leads that sign up to the Facebook get their messages all right so Fantastic so we covered the setup and the foundations we covered the outreach and the lead generation we covered the sales process we covered the service delivery and we will cover the scaling and hiring on another episode to come if this whole free course gets 1,000 likes we will release the scaling and hiring for free at the moment it's only going to be for the agency ascension students but if you guys if you guys found this valuable then make sure to drop a like share this with someone you think it may help uh subscribe and if you're someone who's looking to scale over 10,000 a month this year where whether you want to get started or you have an agency and you want to scale that then you can now be part of my inner circle where me and Ias will be working onetoone with you every day giving you all of our support resources plug-and-play templates building out the backend systems with you for direct mentorship and this is only for serious people who really want to make a change to their life this year so the first link in the description is for that i gave you guys a lot of value now if someone wants that support that accountability the plug-and-play systems that tailored review then first link in the description the rest of the resources are also going to be in the description and the timestamps should be sorted as well but yeah this is by far the most valuable video a valuable video I've made in the YouTube so make sure you took notes feel free to go over it again and again and take notes and I'll catch you guys in the next one drop a sub let's go