Research Design Overview

Definition

• Research Design: A plan for answering a research question using empirical data.

Key Steps in Creating a Research Design

1. Defining Aims and Approach
   • Overall Aims: Clarifying the main purpose of the research.
   • Approach:
     • Quantitative: Deals with numbers and statistics.
     • Qualitative: Deals with words and meanings.
     • Mixed Methods: Integrates aspects of both quantitative and qualitative.
2. Choosing the Type of Design
   • Quantitative:
     • Example: Experimental design to test cause-and-effect relationships.
   • Qualitative:
     • Example: Case study design to explore a specific context.
3. Selecting Participants
   • Defining the population of focus.
   • Determining how to sample individuals for data collection.
4. Data Collection Methods
   • Surveys/Interviews: Asking people questions directly.
   • Observations: Collecting data unobtrusively.
5. Procedures for Implementation
   • Measuring variables reliably.
   • Steps for collecting and managing data.
6. Data Analysis Strategies
   • Quantitative: Choosing appropriate statistical tests.
   • Qualitative: Planning coding and interpretation approaches.

Conclusion

• By following these steps, you can create a clear, concrete plan for collecting and analyzing your data.

Next Steps

• Watch the next video to learn more about defining aims and approach.