Interview with Tim Scoff of WA Technology

Expansion Plans in Africa

• Focus on emerging markets.
• Started with LATAM region (emphasis on Brazil).
• Next target: Africa.
  • Expertise in the region.
  • Joint venture with Anygroup - platform for the African market.
  • Technology tailored to region-specific needs.
  • Significant deals announced for early 2024.
  • Focus markets: Nigeria and Mozambique.

Other Plans for 2024

• Continue emphasis on LATAM and Africa.
• Mexico office: Serves as base to target surrounding regions (e.g., Peru, Colombia).
• Importance of market-specific strategies and products.

New Features in Recent Platform Upgrade

• Business Intelligence Suite: Provides internal insights and customer data analysis.
• Security Enhancements: Improved measures to protect customer data.
• Backend Customization: Allows clients to tailor the platform to their specific needs.

Staying Ahead of Competitors

• Importance of local knowledge: Building on-ground teams in target markets.
• Responsive platforms: Tailored products for specific markets.
• Robust data suite: Provides transparency and insights for customer strategies.
• Emphasis on Partnerships (B2B): Collaborative approach to ensure mutual profitability.