Transcript for:
Business Ventures and Legal Challenges

the first time I heard uh about you was when you and Cardone started doing stuff together then from there I saw the Dana stuff and then you and I uh uh uh met at the UFC thing and we started talking and then earlier today when the guys we were doing the final prep for the podcast we went on the 10x uh uh Health whatever the website was and when I thought about that the health I thought about you I I don't think I don't see Cardone as a health guy I see him as a real estate guy I think of you as a health guy and and I saw what's going on recently with you what happened between the two of you it's so sad I mean uh my wife and I like so many other business owners were just completely duped um by Grant and his partner uh Brandon Dawson you know they built an industry on creating the Hope um that you can be successful in business by um by doing his real estate courses or by allowing card own Ventures they have a um an entity called Cardone Ventures and supposedly it's a business scaling uh they're professionals at business scaling they're actually kind of professionals at business scamming you know they when when we got into business with them um you know my wife and I started a company called streamline Medical Group and we started it because we wanted to make an impact on humanity and we really wanted to shift what was going on in in modern medicine um we treated Grant Cardone he had a he had a great relation he had a great experience with us and then he said he was going to buy us and he was going to just blow our business up we were going to scale um to the Moon and what we realized was that really what they wanted to do was take they they took over our business now look I take responsibility for this because I signed a really bad contract um with some really bad people and I I didn't know at the time because I was like this wide-eyed entrepreneur and I wanted to make this huge impact on humanity and you know and and Brandon Dawson and Grant were talking about you're going to build a billion dollar company we scaled all of these companies turned out to be complet complete nonsense essentially what they did was they paid us nothing uh for the company um they strung the payouts uh out over about three years we got a quarter of a million dollars at the closing which um we were then forced to put into Cardone Capital um and we put it into Cardone Capital before Grant Cardone told me that he was under investigation by the feds uh that a two-year investigation by criminal investigation was underway at cardom Capital um and you know we we put the money in when when Grant Cardone knew that he was under under investigation he didn't disclose that to us for another two and a half years um and we got into business with them and you go to these events and they're so intoxicating there's like celebrities on the stage and there's fireworks and you know Grant shown you his Planes and his and his and his Oceanfront mansions and Brandon's talking about all these businesses that that that he's scaled and what you realize is happening is they are selling the dream of success not success and they built a company that's a fee-based company that is meant to strip fees from from these uh uh young companies 3 to 8 million doll companies strip fees out of these companies take equity in these companies promise them that you're going to scale their company but not have any obligation to scale the company so the entrepreneur is obligated to pay fees Cardone Ventures is not obligated to scale their their business and they they put them in these bear trap contracts I mean as soon as we announced the lawsuit against card own Ventures my Law Firm got hundreds and hundreds and hundreds and hundreds of calls from young entrepreneurs like my wife and I that had been scammed the same way that we had been essentially they build this massive dream but the contracts don't reflect what they're promising you and because you're so intoxicated ated by this dream of a billion dollar company and changing thousands and thousands of lives you sign these agreements because they seem like great people and then all of a sudden you realize that you've actually not just sold your company you've sold your soul and they want to control every word that you say I mean uh I I went on on The Joe Rogan podcast November of 2020 uh3 coming out of that podcast we did 20,000 genetic tests did 17 million that month in Revenue and Brandon Dawson and cardom Ventures sent me a cease and assist because I wore the wrong t-shirt and didn't use an affiliate link that would drive all of those leads into the system that would turn them into other courses right and but my my objective when we started was not to to pay your company fees to build your business my objective was to get this information to the masses and then what they did behind our back was the most Sinister thing that happened and this is all in our lawsuits so I'm not defaming them um uh what they did behind our back was my wife sage and I were partners with Grant and Brandon um we were killing it in the genetic testing Market I believed in the gene test I believed in the supplements it took me two and a half years to formulate the supplement that we used to fix these genetic breaks and tens of thousands in fact hundreds of thousands of people were benefiting from it we were we were really addressing the masses we were killing it we were doing 17 million a month in Revenue we were doing 20,000 new Gene test we couldn't even keep inventory on the shelves then what they did without telling us was they went out and they bought a company outside of our company they bought a genetic testing lab in Austria they bought a manufacturer of supplements in Austria and without telling us because Brandon Dawson was the CEO of both companies the company he was partnered with my wife and I and Cardone Ventures he forced 10x Health to do business with the company that he bought out outside of our 10x Health company he forced us to do business with this company halfway around the world we didn't realize when he was pitching it to us why he was so insistent that we we start taking patients DNA that we were testing in the United States and ship it halfway around the world so now we we do a cheek swab in the US we ship your or they ship your DNA to Austria it gets run in a lab in Austria and then they make your supplements in Austria and they ship your supplements back from Austria back to the United States and so when he presented us with this new genetic test I couldn't understand why is he pushing this so hard I go Brandon this this genetic test is is terrible first of all the gene Snips in the tests we do in the United States are not even matching the the the genetic results that you're getting overseas we're shipping supplements from halfway around the world through customs they're getting trapped and Customs are getting sent back we're not even telling the people here that we're sending their DNA outside of the country um they would put DNA swabs in refrigerators for weeks and weeks and weeks before they would even ship it overseas the supplements were woly underdosed um for for helping uh the the patients that we were trying to sell this to my wife had panic attacks I had massive headaches and got acid reflux on them uh they a lot of the compounds hadn't been tested on on humans yet or not tested in in human trials and so we got to the point where we said look I'm not going to sell this test you you've you've taken the successful genetic test and supplements that's helping hundreds of thousands of people and now you're doubling the price of the genetic test you're taking it from $600 to $1,200 you're quadrupling the price of these supplements it's $300 a month and you have to buy three months so it's $900 out of pocket for the average family which means a family of four is out of pocket $20,000 to do a simple genetic test which you could take your your Gene results and run it through chat gbt and get the exact same results so I'll tell you right now if you have a genetic test you've done anywhere in the world run it through chat gbt and it'll tell you what the supplement get out of here absolutely man it's per perfectly accurate I'll put a link to to how to do it on chat GPT for for for free so so now we have a genetic test that's doubled in price quadrupled in supplements supplements that haven't been tested you know um cheek squabbles were sending halfway around the world and then bang the shoe dropped we found out they went out and spent seven million which they took out of 10x Health in the form of a distribution bought a company outside of it and shove that company down our throats and I said I'm not selling this genetic test and they said if you don't sell this genetic test we'll terminate you and they kept their word they terminated me and they terminated my wife in a company that we sold our primary residence to start and we didn't do everything perfectly and um you know they put $250,000 in our pocket to buy this company which I immediately put into card own Capital um so we never took any money off the table when the company started making money they stripped $9 million out in in distributions to themselves hundreds and hundreds and hundreds and hundreds of thousands of dollars in totally unnecessary fees because Cardone Ventures which owned 82% of our company has this thing called the strategic business unit which is a bunch of untrained young entrepreneurs with no specific expertise in the area of business that they sell services in and even though they owned 82% of our company they still charged massive fees every month which they paid to themselves to scale our business our business wasn't scaling our because of the Strategic business unit our business was scaling because the message was resonating you don't you don't think he um so when you're saying 17 million that one month is of that business that they owned 82% of that business at 7 million in a month wow that's pretty explosive so you don't think that 10x brand and Cardone promoting and talking about it helped get it off it helped me a lot I mean I never for first of all I I owe a Deb of gratitude to gr card own for even taking the risk of saying that he wanted to partner with our company I I don't take that away from him at all I you know in fact a lot of my issues are not with Grant I mean I think I think Brandon Dawson is his partner is going to be the downfall the entire organization um I think you know so you and Grant are good you don't have issues with Grant I don't have I don't have real issues with Grant I me's got a few issues with me because I I left I mean basically they said either sell this test or we terminate you and I said I'm not selling the test I'm not I am not going to use my reputation to shove this thing down the throat of of patients that I care about the you know some of the the the clinicians that have been in my business since we started that business some of the employees that are there some of the uh practicing clinicians or some of the the best people in in the in the entire world you want to hear something amazing so so they they uh what is that Rob they're now launching the um so in January 4th um you know I I have the ultimate human it's my uh podcast uh they went out on January 4th and bought ultimat human.com I have the ultimate human they bought ultimate human.com and now they're launching ultimate human analysis the the 10x brand has been so damaged and so destroyed um and it had look at that see any similarity between that logo and this logo that's card own Ventures are you serious card own Ventures you joking or are you serious I wish I was joking they just started this yeah so Brandon Dawson went out while I was his business partner in March of 2024 while we were still business partners while sage and I were running our podcast and feeding leads to to 10x health and boosting 10x Health Brandon Dawson went out and bought a trademark from a doctor uh trademark called uh ultimate human analysis never even told us we found out he bought the trademark a few months later and he goes oh I bought this trademark to protect you guys and we're like well why would you buy an ultimate human trademark I've got the ultimate human podcast he goes yeah I brought it to protect you guys so he went out and bought this trademark sat on it I sued him on the 26th of December on the 28th of December he went out and bought in the name of that trademark he bought the social media domains ultimate human analysis then on January 4th a few uh weeks into our lawsuit he bought ultimate human.com and now he's starting ultimate human Community the ultimate human look at the font look at the coloring look at the letters um the brand has been so tarnished that the Grant and Brandon just dropped the 10x brand like a stone and now they're chasing the you know obviously the ultimate human brand we'll see how it goes but it's just a sad story man because I I really believe what those guys said I believe what I heard from the stage um uh it was it was a horrible experience you know I I um at the time where we knew we could no longer do business with them I told Grant we wanted out and he said I don't even like the space anyway why don't why don't you guys make me an offer to buy my shares and so my wife and I ran ran around Wall Street you know trying to raise money we raised uh about $75 million and um I asked Grant to play backham in one night and I went up there and I said you know look we we need to have a divorce I don't want it to be a public divorce I don't want to hurt the patients I don't want to hurt the clients I certainly don't want to hurt the employees that were with me from the beginning these clinicians that have been with me from the beginning some of the some of the most in intentional good people really good practitioners are still on the the deck of that ship and um I made him an offer he seemed excited about the offer he went to his partner Brandon Dawson Brandon was like absolutely not scary trying to steal the business and I said look just just so that you know that this is a an honest offer um I will not only pay you this valuation for your shares but you can also buy my wife and I out at the same valuation so um oh it's either we do it to you or you do it to us I'll either buy your 82% out at this valuation the time I I I offered them 65% they could buy at the $75 million valuation $65 million valuation so they could buy me my our 18% and have the entire company or we would buy their majority interest they said it's too little for you to buy our shares and it's too much for us to buy your shares so in other words um we don't think you're giving us enough money but it would be too much that valuation will be too much for your shares so so they forced us to stay in a Loveless marriage and then they they wanted us to sell this abject failure of a gene test which they know is does not work they try to hire celebrities and and influencers to shove this this test down people's throats it's it it the market is picking up on the inauthenticity of the messaging you know because the intention when it becomes solely to make money and and and not the intention is not to help people with their well-being the rate of collapse was just cataclysmic you know um and so I mean sad but but you know so then we end up I thought you guys were because this business is it's not a business I'm interested in getting into because there's too many technicalities to it and I I I leave it to the experts to do what they want to do with this trust me like we have a lot of right now we have a guy that wants to do a big sponsorship for one of our events and I cannot tell you how many questions we're asking before we take sponsorship money we don't even take sponsorship money the last 18 months we gave away $6 million because we're not we're just not doing it on the podcast because of that specific reason but I thought for sure you guys were going to work together for many years I thought and do great things and it's unfortunate to hear because I think his strength of marketing and just driving and your ability to go out there and present and you come across very likable trusting you just said sometimes I've made mistakes when I said this you know so it it oh I've definitely made mistakes no but what I'm saying is all I'm saying is you're approach gets me and others to say okay I'm willing to give this guy a shot and listen to him especially if somebody doesn't know who you are they haven't spend time with you but I thought you guys were going to do big things together it's un unfortunate happen here's the thing we were doing big things together what we were doing was working it was the incessant level of greed that they said we're going to take what's actually really working what's scaling and what is helping the masses and we're going to go we're going to buy a new company for ourselves we're going to hold it for ourselves and we're going to force all of this this this steel flow that all of these people that are coming into the funnel um that were largely coming from like the podcast and Stage talks and everything else you know and and and yes I will say gr Cardone did a lot to elevate uh my awareness and I owe him debt of gratitude uh for that but then you know greed just takes over and and you say well we're making 17 million a month we could make 50 million a month if we double the price of the test if we own the gentics company if we owned the supplements if we quadrupled the price of of you know the the the the the monthly supplements and people and Gary will just shove it down their throat and then they ran into a brick wall I said listen man you bought bought our company you didn't buy our soul and it's sad because I want to go back out in the market and help people I I've got 21 more months on my non-compete so I got to sit quiet in the United States and before I can really get back to what I love to do so I have to go outside the United States um uh to do it while we see how the the lawsuit plays out but it is what it is all the best too both of you guys I'm sure Grant's going to do well I always say Grant and I we had a friendship many many years ago and we we uh they had a fallen out after I did an interview with somebody who wasn't too happy about and we didn't keep in contact I think we spoke we spoke one time and visited one time in the last six years seven years and it was a great conversation to see what he wants to do next but uh when I watch him his wife and his daughters you can say whatever you want to say they love their father and husband you got to respect that not he he is a great dad I actually I actually spent a lot of time around him um and ironically even Elena that that I'm suing right now um and and they're great parents you know behind the behind closed doors you know when I would spend time at their house I mean they're very intentional with their their kids and um you know you see a lot of things on social media but behind the scenes he he actually is he is very good dad and Ela is good good mother too I mean they really care about their daughters and they're they're intentional about the way they're raising them they they spend a lot of time with them you know you go over to a lot of wealthy people's houses and the kids are always tucked over somewhere with the nanny you know it's not like that you know I just unfortunately think that there's an incessant level of greed um you know I think there's good and evil in every person right and unfortunately that happens in families that happens in businesses that happens in siblings that happens that you try to do every and a lot of times you know what I've learned here's what I've learned I'm a big fan of of prenuptial agreements and a lot of people are like why would you want to do that I'm eliminating future arguments where if we can put it on paper and at first you kind of like but we love each other we don't need to do this we don't to do just put it on paper that what if this happens you do this what if that happens we do this what if this happens you do this okay any relationships that were business or family whatever the more things were documented on a piece of paper to agree on my wife and I first second date I bought her a book 101 questions to ask before you get engaged why we talked about so many different things how we raise our kids how many kids I want to have financially who manages the finances how many days can you go without me being on the road and T the Fate the politics it was was such a great exercise spoke right here I bought a few thousand copies and gave it away to all my single guys on my team like guys read this I cannot tell you how many and eventually I I'm I'm G to read it even though I'm married I have a great marriage it's an un unbelievable book that every young man and women by the way the whole book is literally just 101 questions there's nothing in a book it's a question page question page had one for business and I could have read it before I got into business with car ventur by the way you know what that's actually Rob can you text me that idea it's actually very good to say 101 questions to ask before you get into business with someone I would actually entertain writing a book like that I would read can you put can you text me for that I think that would be something that we ought to consider because a lot of people think about it that way but if you go through guy messages me says hey I'm thinking about going through with this partnership and we're going to do it this way and if after a year we do this we're going to merge the two companies together I'm like dude I got 20 questions for you what's going to happen with this what if the other person stops working what's the arrangement to buy back how are you going to evaluate the company to buy it back if the person says no they don't want to buy it back does it trigger something for you to be able to sell it to this do they have to go out every one of these things if I don't do it upfront if you don't do it upfront we're a little bit guilty in and you know the you know what my my wife took everything I had really yeah and you were worth 50 million before you got married yes and you didn't put an upsh agreement no you deserve it yeah I I I you know I do bear a lot of that responsibility myself you know looking back I was so caught up in like in in the dream and and and there was a fear that we didn't know how to scale the business there was the hope that we could build this into something massive you were the brand I thought of you as the brand so for me you're the wnc yeah you're the product jobs without wasak jobs without wnc doesn't have Macintosh doesn't have apple doesn't have the product you know we the consumers watched you for you know here's what he's talking about very interesting guy I'm going to try that very interesting I'm G to try this oh really Dana I'm going to try this well I never thought about it I'm going to try this right so that's the part when a businessman it's it's it's it's yeah you know it's the saying goes when a man with experience meets a man with money the man with the money let's just say the man with experience meets a man with money SL idea okay mhm the man with the money idea leaves with the experience the man with the experience leaves with the money and the idea did you get it so that's kind of how this works out the guy would experience knows because he's been through this a million times the guy would exper the idea or the money is like I'm just so excited to do something like this it's purely coming from an enthusiasm place it's innocent it's beautiful it's it's a you know so but if those two can find a way to make it work yeah no when we together it was amazing um and you know we both had the same Mission we wanted to help the masses we wanted it to be affordable we wanted it to be scalable and it was scaling and it was but then the podcast you know the ultimate human podcast became so popular um they just constantly cease and toist and um you know were upset I was talking about hydrogen water or talking about amino acids and I was like guys the only way to get to Optimal Health is not just our supplements or just our red bed or just our Gene test we have to be authentic when we deliver this information to people I mean if you go back and listen to this podcast probably 85% of what I said is not going to cost people much of anything and if it does you're not even buying it for me um and I believe that that's the way the authenticity of the message makes makes an impact because you can educ people but if you don't Inspire them to make some kind of change you really haven't done much of anything um and and it's you know it's really sad because it was working and I think just the incessant level of greed and then you know once this lawsuit became public we we opened this hotline for people to call and it's just absolutely ringing off the hook I mean our lawyers are deluged with people that have the exact same experience as my wife and I I mean dozens and dozens and dozens of businesses families relationship ship ruined because they believed and what was being told them from the stage by caral ventures in in these intoxicating environments they signed these agreements and then they got absolutely crushed it's a shame well uh something tells me you're going to do fine and something tells me they're going to do fine I think sometimes I hope so I mean I really hope that the company you I think you you I think you're going to do fine I I think uh uh uh for you to be out there talking there's a market that wants to hear what you have to say nowadays more than ever the brand you wear reflects and represent who you are so for 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