Franchise Requirements and Journey of Nilam Sari Sahadewa

Franchise Requirements by Nilam Sari

Brand Recognition
- The brand should already be well-known or have a substantial number of outlets (e.g., 10-15).
- Example: Sate RSPP, which has been around since 1960.
Knowledge and Strategy
- The owner must understand operational and strategic aspects of the business.
Intellectual Property (IP) Issues
- Ensure the brand's IP is secure and not problematic as it forms the basis of the franchise.
- IP should be registered and issued, not just in the application phase.

In 2017, Nilam had to restart from scratch, temporarily closing the previous entity and opening PT Sari Kreasi Boga (SKB).
Focused on managing regions from Aceh to Jogja; ex-husband manages the rest.
Deals with numerous challenges, including personal losses and financial strain.

After several attempts, found a reliable partner in 2019 specializing in food supply chains.
Successfully combined franchise models with robust food supply chains, enhancing margins and revenue streams.

Faced tremendous stress and financial difficulties but eventually resolved them by taking strategic rests and precise planning.
Partner's expertise in food supply chain management helped to grow the company even during the COVID-19 pandemic.

Currently manages 1,300 outlets in 10 countries.
Partnering with various brands like street sushi, Nasi Kulit Surga, Stik 36, and motor vehicle dealerships.

Emphasizes the importance of personal branding and its influence on business credibility and trustworthiness.
Advocates for solving personal and business issues peaceably and professionally.

Interested in sectors beyond food, like beauty clinics and education, due to their high margin and societal value.

Highlights the importance of having a robust team and network for continuous growth and adaptability.
Encourages others to create a support system in their ventures and explore synergies for mutual benefit.