Lecture Notes: Interview with Seth Young, Chief Strategy Officer at Pick 3 Gaming Digital

Introduction

• Interviewer: Marie
• Guest: Seth Young, Chief Strategy Officer of Pick 3 Gaming Digital
• Topic: Discussion about Jefe Bet, iGaming, and interactive sports wagering for the Latino community in the U.S.

Overview of Jefe Bet

• Launch: Over a year ago
• Purpose: Supports iGaming and sports wagering industry for the Latino community in the U.S. by providing media content
• Founders: Seth Shore (CEO of Fifth Street Gaming) and Jeffrey Fine
• Operations: Aimed at serving the Latino community, primarily Mexican clientele
• Unique Offerings:
  • Latino-focused casinos: Ojos Locos Sports Cantina e Casino, Silver Nugget
  • Jefe Bet Event Center: Venue for cultural events, music, food truck rallies
  • Content in Spanish and English

Audience Insights

• Target Audience: Spanish-speaking, gambling-interested consumers
  • 64 million people in the U.S. identify as Latino
  • 12 million speak Spanish as their first language
• Launch Success: Exceeded internal expectations in engagement and product market fit

Competitors

• Market Position: Unique, no direct competitors in the U.S.
• Content: Over 1,000 proprietary written articles monthly, in both Spanish and English

Market Engagement and Content

• Challenges for Other Operators: Many have missed targeting the large Latino audience
• Primary Focus: Engagement with authentic, relevant content for the Latino community
• Popular Sports Among Audience: Soccer, American football, basketball, baseball, boxing, MMA, tennis, highlight, auto racing
• Content Format: Predominantly written, supported by social media and AV content
• Engagement Metrics: High organic traffic, growing social profiles, free-to-play prediction games, and newsletters

Future Plans and Opportunities

• Expansion: Latin American jurisdictions for online sportsbook and casino
• Real Money Gaming: Considering options for launching in the U.S.
• Strategic Initiatives: Accelerating based on success, bringing on strategic shareholders, and broadening content development efforts
• Key Markets: California, Texas, and Florida (high Latino populations)
• Timeframe: Plans to go live within 1-2.5 months

Conclusion

• Summary: Jefe Bet is unique in its focus on the Latino community for iGaming and sports wagering. Significant growth and strategic plans for expansion in Latin America and potential areas in the U.S.
• Future Engagement: Plans for follow-up with Seth Young in a few months to check progress