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Creative Ads and Marketing Highlights of 2023

MindByte's Creative team reveals a few of the best advertisements and marketing campaigns of 2023. Check in the description for the links of the full ads and write In the comments section, your favorite one. Let's dive into it. Zombie bosses telling you to rethink work? breaking out into a song? Yes, please. The spot explains the traditional way of working, meaning full time employees in a single office is dead. In this small ad, we are getting some Quentin Tarantino vibes Something not usual for B2B campaign blending, black humor and real life incidents. Good and engaging storytelling lies behind this funny and clever ad. The fork's You Are All Set campaign highlights the unparalleled benefits of using an online restaurant booking service. The campaign's main character is place in various contexts, which seems contradictory and unreal, but it presents the brand as a trusted service using the catch phrase. You leave nothing to chance. A McDonald's billboard in Brazil kick started an ad war between competing fast food chains, Burger King and Subway as a torture to prove how iconic or big the famous parks are. The air generated billboards were the work of Saatchi & Saatchi who commented, "There's a lot of chat about Chat GPT. And while we try not to get too caught up in hype trends, we couldn't resist getting in on this conversation." easyJet campaign sees iconic artworks become travel influencers in this fun ad. Popular tourist attractions become tourists themselves, breaking free from the frames and plinths to experience new places. Mona Lisa,girl with a Pearl Earring, David's The Thinker and others learn what it's like to fully immerse themselves in the joy of travel. To further increase representation in the toy aisle. Barbie, in partnership with the National Down Syndrome Society, designed its first ever doll with Down's Syndrome. The new characters part of the Barbie fashionistas line, which has produced dolls whose prosthetic limbs hearing aids, vitiligo and other conditions in an effort to be more inclusive for children. Wimbledon serves homage to iconic championship moments for the 2023 tournament, with an integrated campaign always like Never Before aimed to drive public anticipation for this year's showpiece event. There was a series of unforgettable moments at a mixture of archived footage, 2D and 3D animation, CGI and photography, and an overall amazing creative concept's imaginative outdoor campaignincludes a cutout design that allows sunlight to pour through the empty frame instead of blocking it out. Orange Juice Brands Minute Maid is pushing its vitamin D content in this clever campaign that relies on nature to do the talking. In its latest ad, Stockholm's transport system encourages people to use the public services by showing just how awful driving can actually be. This ad wants to annoy you to the point where you no longer want to use your car to travel in the hopes that you'll hop on a bus or train instead. The international beer brand Heineken celebrates its 150th anniversary with a playful campaign embracing its hard to spell name and a new global index for consumer conviviality. Hineken or Heniken? The brand campaign says, who cares? After all, it's known as the Green Maybelline's latest ad for sky high mascara. Express hits the headlines with a guerilla advertising approach in New York's streets before taking over London, placing false eyelashes on trains and busses. Warner's bros studded movie promo tour kicked off in a flurry of pink with a variety of social campaigns out of home activity and brand partnerships. The billboards posted across the nation featured nothing but the vibrant Bobby Pink, and the movie's release date just demonstrates how successful the movie's marketing campaign was to create noise around this year's summer sale. Gymshark pranked their customers by planting celebrity lookalikes in their Regent Street store. Not only did this rapidly increase foot forward, passers by wanted to catch a glimpse, but the sports apparel brand also uploaded the chaotic footage across their social channels, creating a huge online buzz. Amazon's campaign gives life to the invisible magic that happens inside our imaginations when we read inspiring readers to read more and get more out of what they read. The campaign is aimed at celebrating the place of books at the Foundation of Culture. Prepare yourself for the most heart warming commercial with this video ad by the farmer's dog, a pet food company that follows a dog's lifetime with its family. Between the subtle nods to the passing of time, the perspective choice to show most clips from the dog's eyes, and the widespread adoration we all have for our pets. This commercial is an instant favorite in the 2023 Super Bowl. It just goes to show that sometimes simple feel good concepts can be the winners. Film imagines what the world might look like if plastic was the only item on the menu. From fishing to family dinner, this jaw dropping ad from Turkey's Ministry of Environment, Urbanization and climate change lays bare the mammoth amount of plastic current in our oceans. This was the first part of the best 2023 marketing campaigns. Don't forget to like, share and subscribe to MindByte for more interesting contents.