Effective Social Media Growth Tactics

Aug 22, 2024

Social Media Growth Strategies by Remy from HubSpot

Introduction

  • Growing your business on social media can be overwhelming due to saturation.
  • Over 4 billion social media users as of 2021, but there's room for all businesses.
  • Importance of the right steps and tools.

Key Steps to Grow Your Social Media Platforms

Step 1: Pick One Platform

  • Focus on one platform first instead of trying to manage multiple at once.
  • Importance of selecting the platform based on business needs.
    • Examples:
      • Gelato shop: Start with Instagram or TikTok (visual content).
      • Online skills teaching: Use Facebook or YouTube (long-form content).
  • Create a list of business goals to help identify the best platform.

Step 2: Plan Your Content

  • Planning content one month in advance is recommended.
  • HubSpot's Social Media Content Calendar:
    • Centralizes all content ideas and posts.
    • Tabs for each platform and a monthly calendar to visualize posts.
    • Color coding for better organization.
    • Scheduling feature for posts.
    • Storage for repurposed content ("oldies but goldies").

Step 3: Find Your Niche and Study Competition

  • Keep up with trends relevant to your niche.
  • Analyze competitor accounts for engagement strategies and audience interaction.
  • Important Note: Never steal or copy content.
  • Create a list of similar accounts to observe successes and failures.
  • Trial and error is essential for finding effective content strategies.

Step 4: Produce Quality Content

  • Content should provide value and be engaging.
  • Focus on quality over quantity.
  • Avoid producing meaningless content for long-term sustainability.

Step 5: Engage with Your Audience

  • Treat followers as a community, not just an audience.
  • Show appreciation for supportive comments and engage with them.
  • Engagement Strategies:
    • Ask questions to followers.
    • Seek feedback on content effectiveness.

Conclusion

  • Recap of key steps:
    1. Focus on one platform first.
    2. Use HubSpot's content calendar.
    3. Find your niche and study trends.
    4. Prioritize quality content.
    5. Engage with your audience.
  • Encouragement to like and subscribe for more content.