time check it's english o'clock [Music] english teacher nihwan hello there everyone our topic for today is about propaganda techniques our target most essential learning competency for this video is analyze intention of words or expressions used in propaganda techniques [Music] pero allow me to help you to understand this lesson even more panorama [Music] let us start by defining the term propaganda what is propaganda propaganda is the spreading of information with the purpose of influencing feelings or actions it's not so important whether the information is true or false or if the cause is just or not it's all propaganda propaganda is always biased and can be negative or positive [Music] it is often used in a negative sense [Music] in fact any campaign that is used to persuade osa tagalog propaganda so propaganda oh just look at the tv commercials and print advertisements that we always see around maybe we are not just aware of the term pero aro propaganda here are the seven most common propaganda techniques number one name calling trash talking another product or person this is used to make us reject and condemn a person or idea without examining what the label really means in this picture it shows the difference between the two burgers a regular burger aikita mas malaki cases a big sized burger mulasakalabang fast food chain direct brands is [Music] foreign number two glittering generalities words of praise for product or person nice words like goodness or patriotism [Music] [Music] [Music] the use of the following words natural organic scientific ecological sustainable example things go better with coke is maybe instead of getting better it might get worse let's take health into consideration too much coke will only give you diabetes another example is the use of the word organic parasite is a health conscious consumer must be bill prada organic but how can we assure if these products or goods are really organic and are different from the other fruits in the stand hindi para para mas maraming products [Music] number three transfer an appeal that helps a person imagine himself as part of a picture transfer is when a symbol that carries respect authority sanction and prestige is used along with an idea or argument to make it look more acceptable example [Music] is [Music] these are the other examples 4. testimonial a famous person recommends a product or a political endorsement when some respected celebrity or alternatively someone generally hated claims that an idea or product is good or bad this technique is used to convince us without examining the facts more carefully example chooks to go again with manila city mayor isco moreno because mayor isco is a well-respected government official and used to be a showbiz personality and is idolized by many the tendency is that many people will buy whatever he endorses because of his reputation and not because of the quality of the product alone kumbhaga nabibi and dina is other examples are main mendoza for mac and taylor swift for cats number five plain folks this is a way that a speaker convinces an audience that an idea is good because they are the same ideas of the vast majority of people like yourself example nescafe's and the use of coffee farmers and a security guard who worked hard and became a teacher and other ordinary citizens in their advertisements these people are the vast majority the ordinary people saying just like yourself so [Music] number six card stacking also known as distortion of data or out of context or cherry picking basically card stacking means stacking the cards in favor of the product advertisers stress the positive qualities and ignore the negatives this technique is used to convince the audience by using selected information and not presenting the complete story selective omission [Music] potato fries as we all know is loaded with salt and oil and calories and here is burger king boasting that theirs has forty percent less fat and thirty percent less calories than those other fries in the market parang price de la is less fat at less calories fries and 40 less fat and 30 percent less calories can their fries make you healthier than other fries champions hindi and lastly bandwagon bandwagon advertising is a specific type of propaganda advertising technique that tries to get the target audience to jump on board so was to not miss out on what everyone else is doing it focuses on the target audience's desire to be included example inside the room where everyone is using an iphone you will feel left out on android phone [Music] um [Music] you will also buy the same so that you won't get left behind [Music] these are some other examples so did you understand our lesson [Music] again propaganda is the more or less systematic effort to manipulate other people's beliefs attitudes or actions [Music] tv commercials electronic billboards digital and print advertisements at ibapa they try to influence our feelings for us to act in the way they want it they will try hard and invest and spend a lot of money to convince you to spend your money as well on their product because they can earn more money from you this is propaganda so did you learn something today should i call him if you want more of this video tutorial and learn english in a light speed walk kalimu tang muk subscribe and turn on a notification button para updated lessons see ya