Motivational Techniques for Business Organizations
Case Study: Apple Inc.
Thesis Overview
Authors: Mohammad Ruhul Amin, Mithun Munsi
Faculty: School of Business and Culture, Seinäjoki University of Applied Sciences
Degree: Bachelor of Business Administration, Specialisation in International Business
Year: Spring 2020
Supervisor: Miia Koski
Pages: 66
Abstract
Focus: Motivational techniques in Apple Inc.
Method: Both qualitative and quantitative research, including surveys of Apple employees, analysis of contemporary news, journals, and business magazines.
Findings: Apple's high productivity attributed to motivated, satisfied, and loyal workforce through financial and non-financial incentives.
Table of Contents Highlights
Introduction
Overview of Apple Inc.
Literature Review
Research Methodology
Research Analysis
Summary, Conclusions, and Recommendations
Chapter I: Introduction of the Study
Background: Employee motivation is crucial for achieving organizational goals.
Problem Statement: Identification of motivational strategies at Apple Inc.
Objectives: Analyze motivational activities influencing employee performance and productivity.
Research Techniques: Use of various data sources and direct surveys.
Chapter II: Overview of Apple Inc.
History: Founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976.
Products: Includes iPhones, iPads, Macs, and more.
Competition: Faces major competitors like Samsung, Huawei, and others in various markets.
Marketing Mix: Focus on product, price, place, and promotion.
SWOT Analysis: Strengths include strong brand image and innovative design; weaknesses involve high prices and limited distribution.
Chapter III: Literature Review
Motivation Theories: Various models including Maslow's, Herzberg's, and McGregor's.
Workplace and Performance: Emphasizes the importance of a supportive work environment for motivation and performance enhancement.
Employee Loyalty and Technology: Role of innovation and reputation in employee motivation.
Chapter IV: Research Methodology
Mixed method approach using qualitative and quantitative data.
Focused on Apple Inc.'s Helsinki store.
Sample size of 30 employees from various departments.
Chapter V: Research Analysis
Demographics: Gender, marital status, age, and education of respondents.
Motivational Strategies: Includes wages, timely payments, fringe benefits, employee training, and more.
Employee Feedback: Majority agree on motivation by salaries and bonuses, but less agreement on job rotation and decision-making participation.
Chapter VI: Summary, Conclusions, and Recommendations
Summary: Apple Inc. uses a mix of financial and non-financial incentives to motivate employees. The focus is more on non-financial incentives.
Conclusion: Motivation is key to organizational success, and Apple Inc. provides numerous opportunities for employee development.
Recommendations: Suggestions include increasing financial incentives, enhancing training programs, and boosting employee involvement in decision-making.
Bibliography
References to Apple Inc. reports, market analyses, and academic theories on motivation.
Appendices
Includes questionnaire used for research.
Key Terms and Abbreviations
Common terms and abbreviations used throughout the thesis.